# JackBe

Grocery shopping - radishly different!

## Elevator pitch
JackBe is a curbside drive-thru grocer. Our team will handpick your grocery order and deliver it to you vehicle when you notify us that you are ready to pick it up. We guarantee 100% accuracy with no substitution for every order.

- Canonical URL: https://wefunder.com/jack.be
- Entity ID: wefunder:company:117675
- Last updated: 2026-06-10T05:00:50Z
- Generated at: 2026-06-10T16:57:35Z

## Quick facts
- Positioned to disrupt the fast-growing $811B grocery market
- The first drive-thru grocer with on-demand ordering and pickup in minutes
- Unique store footprint focused on convenience and produce freshness
- First three concept stores to launch in 2023
- Raised over $7MM and counting
- Simple to use app built for efficiency

## Active fundraises
- wefunder:fundraise:81946: 506(c) successful (USD)
- wefunder:fundraise:78349: 506(c) successful (USD)
- wefunder:fundraise:65036: 4(a)(6) successful (USD)
- wefunder:fundraise:65169: 4(a)(6) successful (USD)

## Story
Welcome! We are so glad you’re here. And boy, do we have some fun things to share. We’re a team with bold ideas, big dreams, and big plans for the days ahead. And maybe, just maybe, you’ll decide to be a part of what we’re about to do - we’d love that!We’ve spoken with lots of people and traveled the world (well, basically) to discover that grocery shopping tends to be far more of a challenge than it ought to be. Yes, some people love hanging out at the grocery store – and some days we do too!–but most often, grocery shopping can feel almost like a chore, and challenging to fit into real life. We are right there with you, and honestly, are pretty excited to step out on a journey that we believe will change all that. In fact, we’ve been working hard at it for nearly three years now – and can hardly believe it’s about time to open our first store! Just a bit curious? – well, put on your hat, and hold on tight – we’d love to show you what’s just around the corner! Today’s in-store shopping experience leaves much to be desired, and as you know, it all starts in the parking lot. :/ We call this “the fray” - where amidst other cars and pedestrians, it takes way too much time to hunt for your spot. Next, you work to separate a cart from its clingy friends (we all lose a measure of dignity in this process) and then push it - goofy wheel and all - down countless aisles looking for a few items that are definitely not where it would make sense for them to be – because why would they be?? (and if you are doing this with two toddlers in tow, our hats are off to you!). Finally, the quest to find the shortest line - if there is one at all - or perhaps scan the groceries yourself (shouldn’t we be getting paid for this?).Curbside/delivery options aren't too much better. Yes, it’s a relief to have someone else shop, but all too often we’re disappointed, maybe from the delays, or the frequent substitutions or low quality produce that is picked. Think back to your recent shopping experience: did your avocados seem like they should have been guacamole yesterday? Or perhaps you requested fresh bananas but instead received banana bread from the bakery (this actually happened). Yummy, yes! But not what you really wanted…Then there are the issues with the process itself. Finding a time slot that works seems a perpetual problem, and often there are often added fees - for delivery, for tips, and sometimes increases in actual grocery costs. When you put these all together, these alternate options tend to create almost as many problems as they try to solve. And if THAT wasn’t enough, retailers are struggling to make online grocery shopping profitable.[McKinsey]What if there was a better way? What if someone took the time to develop…One that…Explored multiple innovations to make online ordering as simple as possibleSpecifically trained employees to pick only the best produceShowed value to you our customer, always working to make your experience amazingAllowed you to pick-up groceries now… or any timeDeveloped a staggeringly efficient and nearly effortless drive-thru systemAlways sent you away with a smile! Without sounding too confident (ok, actually we sorta are), THIS is exactly what we’ve set out to do. And we’ve devoted nearly three years of our lives, working together to make it happen. In a phrase…Here is our wonderful mouthful: we are a "Curbside Drive-thru Grocer." Our favorite part is that last word "Grocer," seeking to be different from a typical Grocery store, we want to make the whole experience very personal, and train our employees to see themselves as "Grocers" with one job - caring for you. We want them to be passionate about serving each customer, and intentional as they hand select the very freshest food to meet this most basic need within their communities. We’re eagerly hiring that amazing crew now and excited about the dynamic individuals joining our team (and if your grandma taught you to properly thump a watermelon, well, we’d love to see your resume!). Honestly, we can hardly wait to get started!And as your premier Curbside Drive-thru Grocer, we love to say that JackBe is setting out to make grocery shopping nearly fun! It all starts with an amazing app (available in the app store closer to launch!). This app is designed for busy people (all of us?) who need new, creative options for their shopping experience…In app, you might just fall in love with our shortcuts - like our QuickList, for example - which allows you to take your shopping list (like from your notes app - or even grab text off a photo from the list you wrote on an envelope!), upload it, and suddenly your cart will be filled with the items on your list. Yes, no more searching for every single item! We suppose it's sorta like having your very own fairy godmother - hiding inside our app! (though sorry, no mice turned to horses or pumpkin carriages... yet. Actually… we wouldn't entirely put this past our developers…).We are excitedly counting down the days until January when we open our first store in Oklahoma City (18001 N May Ave, 178th/May!). As we begin acquiring customers and building market recognition of our brand, we are already preparing to open other locations in the OKC area - in fact, we have already ambitiously secured properties for our second and third stores! These first stores will be strategically located to provide our team with three unique demographics, so we can learn well about the varied communities we will be eager to serve in the future.Each of these stores is unique (size, location, demographics and build), and will be strategically located to broaden our draw for staffing, and having three stores significantly increases our buying power. This planned growth will allow our team to be efficient while we refine the process and finesse the overall JackBe experience. Of course, we could never do such a big thing alone! Not only do we have a really great team, but from the beginning, JackBe has engaged with amazing partners and suppliers who have joined hands around the same aspirations we have. And not only are they incredible partners, many have become our valued investors as well!As noted on the graph below, our financial target for each store follows our 10/10 rule. $10MM in annual revenue and 10% EBITDA. We are accounting for a “ramp up” of sales in our first operating year, intended to be closer to our target by the beginning of year 2. We have a number of unique advantages that keep our operating costs lower due to no in-store customers. This, along with our streamlined inventory approach allows us the opportunity to achieve significant financial margins.For each store in Year 1:Forward looking projections cannot be guaranteed.The initial response to investment in JackBe has been downright inspiring! Each round of funding has been more successful than the previous, as people increasingly catch the vision and want to be a part of what we are becoming.The Opportunities are Endless!While we are thrilled to step out as ‘Grocer” today – and have so much we want to add to that in the near future - from fully prepared meals, to an increasingly fun (and wildly helpful!) app, to scrumptious new recipes, all the way to ideas for simplicity and time saving in your own kitchen. But we also know that the concept we are building today won't likely stop there - it has the potential to grow to so much more, far outside of the realm of grocery. Our team is innovative and forward-thinking, and we believe there are countless opportunities for JackBe to grow in ways we have not yet imagined. And if you join us, well, there's no stopping who we can become. Actually, we can hardly wait to see where we all end up together!Wow, look at you! We are SO thankful you have read to the very end! Now you know our heart and passion - and we can't even tell you how excited we are to think of you joining JackBe! We would welcome you to become part of something phenomenal - and being a part of bringing to your very own neighborhood a grocery experience like the world has never seen!

## FAQ
1. **Why UNCAPPED safe ?? Only 5 - 10% discount is not good enough…. Early investors should be rewarded the most because they are supporting when no one is there to support you guys….**
   - Hi Sagar, I am happy to answer your question. We have raised over $7MM from early investors through individuals and Private Equity. We have opened this community round to give our future customers the opportunity to join as an investor. The terms of our Series A raise are not yet determined, and we felt it wise to offer up to 10% off the conversion strike price for investors through Wefunder.
2. **Curious. Would parking spots be places cars could also plug in and charge their EV?**
   - Very thoughtful question. While we would be able to add this functionality in the future, we have focused our innovation on packing your entire grocery order in minutes. For those that order ahead, you will likely be in our pick-up lanes just moments before we bring out your groceries!
3. **Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We also want to know what you see your valuation will look like in 3 years. We were wondering if you have provisions to accept alternative financing. Wit...**
   - We appreciate your interest, Thomas, and will contact you offline.
4. **I am wondering what makes you different than other companies that do the same thing. There are other companies that go to grocery stores and shop for people etc if they want them to . Do you think you will have enough workers to handle demand? We would hate to have unhappy peo...**
   - Hey John! Thanks for looking at our page. We have been eagerly working to make JackBe innovative in every area. (If you'd like more information, feel free to watch the video, or look through our "Pitch" in the overview section!) We focus on the 3 main pain points of curbside and grocery delivery. 1) Place an order anytime, anywhere and pick it up in minutes, 2) Guarantee no substitutions, 3) Design our customer experience specifically for curbside grocery pick-up.
5. **I watched your video. You are doing nothing different than several other companies doing the same. Even with walmart somebody can call ahead and have their groceries waiting for them when they arrive. They have a certain area you go to pick up items. There are least 10 compani...**
   - That's great! Walmart is doing a lot of things well, and glad it worked so well for you! :)

## Team
- Alex Ruhter (CEO)
- Christophe Dessaigne (Co-Founder )
- Jennifer Neef (Co-Founder)
- Mitch Friesen (Co-Founder)
- Alex Ruhter (founder)

## Q&A
- Q: I can see somebody else mentioned this, but UNCAPPED SAFE and a measly 5 or 10% discount, in an incredibly low-margin business against giant competitors requiring more employees than others. Can you map out a reasonable ROI for someone with this insanity?
  - A: Hey John! A few have inquired about this exact question, and we understand your concern. We have raised well over $7MM thus far through private investors. Our intention with Wefunder is to give our potential customers the opportunity to own a small piece of JackBe as well. We are actively planning our Series A raise and your investment now will follow the same ROI as we set for Series A--just with an extra 5-10% jump. It's too early for us to set the terms for the Series A raise, but we are so grateful for the opportunity to open up investment to the public!
- Q: Why UNCAPPED safe ?? Only 5 - 10% discount is not good enough…. Early investors should be rewarded the most because they are supporting when no one is there to support you guys….
  - A: Hi Sagar, I am happy to answer your question. We have raised over $7MM from early investors through individuals and Private Equity. We have opened this community round to give our future customers the opportunity to join as an investor. The terms of our Series A raise are not yet determined, and we felt it wise to offer up to 10% off the conversion strike price for investors through Wefunder.
- Q: Interesting idea (even with the heavy competition). I hate to pass on this because I share some of the same pain points, but can’t invest in good faith without valuation.
- Q: Just curious if we will have an update for us investors?
- Q: Any updates?
- Q: I watched your video. You are doing nothing different than several other companies doing the same. Even with walmart somebody can call ahead and have their groceries waiting for them when they arrive. They have a certain area you go to pick up items. There are least 10 companies doing the same thing. You haven't explained how you are different why somebody would go with you vs the plenty of others. Like the other day I was in Dallas for a business meeting I knew it would end about 5pm,430 I ordered my stuff and went straight to Walmart and it was waiting for me they put in my car and I was leaving. Thanks
  - A: That's great! Walmart is doing a lot of things well, and glad it worked so well for you! :)
- Q: no they don't have additional questions they are doing quite well, several billion dollars annually and not in half the states. he said obviously other grocery stores are doing the same thing and them. he was just wondering cause people aren't coming into your stores cause they can just order ahead etc if you will have enough employees. most are going inside the stores to shop. even though other grocery stores offer the same thing, not that many actually are using it. he isn't going to invest obviously(conflict of interest) but he gave me some good insight, told me the ins and outs. would have been nice to say i am part owner of a grocery store chain. i never picked his brain before until after your opportunity came and gone. should have done that before. smh have a good one.
- Q: Just curious if we will have an update soon for us investors? Can't wait for the exciting news! Thanks!
- Q: After talking to my friend that family owns a big grocery store Chain only in some states and still doing several billion a year he said. Wish I would have spoken to him before I decided not to invest. I would have invested.
  - A: Hi John! That is encouraging to hear. I would be happy to speak with your friend if they still have additional questions. Let me know and we can figure out a way to connect.
- Q: How can I Invest? Are you currently hiring?
  - A: Hi Michael, our community round has closed. If you would like to receive information about private investment, please email hello@jackbenimble.com We have various roles open at our stores as well. Feel free to check us out on LinkedIn or Facebook, or Indeed. You should find links to fill out an application. Thank you for reaching out to us!
- Q: I have not received an email notification of my $20,000 investment, my wife received one that said you’re working on hers and there’s been no deduction from my account, when my I expect a notification of my 20,000 investment don ayres
  - A: Donald, Thank you so much for reaching out! Yes, I can see how that would be confusing! I apologize for somehow missing my opportunity to reach out to you - my fault entirely! I can assure you however that your investment is absolutely listed on our account and it looks like there are no issues with it going through! Our round closes at midnight on the 9th, and until then we do not have access to any of the funds - that is handled entirely by WeFunder. For this reason, I am not sure of their schedule, but am confident that will be attended to very soon. We so deeply appreciate your belief in us, and willingness to partner with us in the journey we have launched - it is all because of people like you that this dream is coming true. We are honored that you would join! Best, Jennifer Neef
- Q: Reducing cycle time through the use of Lean process design is a very achievable goal. My first lean project (F-100 air seal masking for plasma spray deposition) took a process duration from 2.5 hours to less than 15 minutes. I wanted to include my email address as well: mark@amberjayconsulting.com
- Q: I am interested in your business and would like to be involved by donating some time through professional services (will sign an NDA). I am intrigued by your business approach and have a passion for helping others innovate. Are you interested in discussing how a local (Edmond) lean six sigma black belt can assist you in your journey - working toward perfection? If so, please reply with contact information so we can discuss options. I am also interested in investing monetarily. My phone number is 405.919.1202.
- Q: Interesting concept for those that want an alternative to Walmart! My local grocery also has an ordering app, (wildly bulky) but again, I want an alternative since frequently my wanted items are not available My question is the BAGS. Are they standard plastic to taint our water and soil or reusable sacks? Do you use plastic bags for produce that will be washed at home anyway?
  - A: Hi Cathie! We have been researching bag options for quite some time, and would love to eventually look into bagless options. We have currently chosen high quality bags that can be reusable at home, but as we continue innovating, who knows what our "bag" future will hold! As for challenges with ordering apps, we, too, have some crazy stories. Though our team may be "wild" in some ways, as for our app, we'll try to stay away from "bulky" as much as possible! :)
- Q: I am wondering what makes you different than other companies that do the same thing. There are other companies that go to grocery stores and shop for people etc if they want them to . Do you think you will have enough workers to handle demand? We would hate to have unhappy people. Thanks
  - A: Hey John! Thanks for looking at our page. We have been eagerly working to make JackBe innovative in every area. (If you'd like more information, feel free to watch the video, or look through our "Pitch" in the overview section!) We focus on the 3 main pain points of curbside and grocery delivery. 1) Place an order anytime, anywhere and pick it up in minutes, 2) Guarantee no substitutions, 3) Design our customer experience specifically for curbside grocery pick-up.