# Intentionalist

Easily find diverse, small businesses near you.

## Elevator pitch
Intentionalist is built on one simple idea: where we spend our money matters. We make it easy to find, learn about, and support Main Street small businesses and the diverse people behind them through everyday decisions about where we eat, drink, and shop.

- Canonical URL: https://wefunder.com/intentionalist
- Entity ID: wefunder:company:92485
- Last updated: 2026-06-13T05:00:41Z
- Generated at: 2026-06-14T02:56:42Z

## Quick facts
- 💸 $600K in 2021 revenue, Y/Y increase of 166%, 5X increase in site traffic
- 🤝 On-going partnerships with all major Seattle pro-sports teams, Apple, & the City of Seattle
- 💫 LGBTQ Female-founded diverse team of entrepreneurs, technologists + social impact leaders
- 💥 80K avg monthly reach on IG & FB & 118K avg monthly impressions on Twitter
- 📍 Greater Seattle focus to date - market expansion offers clear growth path
- 🛍 110M consumers spend $23.3B on Small Business Saturday, and 95% want to shop small all year long

## Active fundraises
- wefunder:fundraise:48257: 4(a)(6) successful (USD)
- wefunder:fundraise:51998: 4(a)(6) successful (USD)

## Story
Pawara Chivapat, who goes by the nickname "Pink" is half of the namesake of the restaurant Pink Bee Curry & Sandwiches, a family-owned restaurant bringing an authentic infusion of Thai flavor to the Ballard neighborhood. They're one of the businesses in our Intentionalist Gift Card network!Darnesha, Erwin, and Mikayla Weary are the family behind Black Coffee Northwest in Shoreline, WA. More than a coffee shop, Black Coffee Northwest is a community hub that puts its values front and center, bringing people together to advance social justice. We featured them on our blog in April & they're a part of our online marketplace so users can support them directly. We also regularly get awesome shoutouts on our social media accounts & have amassed a considerable following – most notably with 17K on Instagram!Tess Thomas is the owner of Emma's BBQ in Seattle, WA. As part of our Black History Month celebration, we ran a promotion with our partner, the Seattle Storm – opening a $250 tab at the restaurant for fans to get a sandwich on us. Community members donated to triple the tab, and social media marketing helped to more than double Emma's BBQ overall sales for the week.In July, we partnered with the City of Seattle to welcome the community back to Chinatown-International District with Welcome Back coupons, which were good for up to $10 off purchases from participating businesses in Chinatown-International District. ⁠Pictured above is the team at Jade Garden dim sum in Seattle!Storytelling creates the connections that build community. We want to provide patrons with a glimpse of the people and stories behind the businesses they support. Above is a business listing example for Retail Therapy of Seattle.

## FAQ
1. **I checked over your presentation, very nice. I am not clear on your revenue sources? I see you list 4 services/products digital gift cards, on line marketplace, directory, and membership and sponsorships. Can you give me an idea on which of these is a revenue source. And, do t...**
   - Small businesses do not pay a fee to be in our directory or to sell their gift certificates via our online marketplace. Our revenue sources are as follows: Directory As a Service (custom guides and incentive programs with companies, teams, local government, and nonprofit partners), Marketplace (gift certificates, merchandise, tips), Intentionalist Gift Card redemption, Membership/Sponsorship.
2. **Hello, I invested a small amount as a small business owner just to support the mission, and would be interested to find out the following: 1) If you compare Q1 20, Q1 21, and Q1 22 how are your revenues looking - Is Q1 22 more like Q1 20, or double of Q1 21, etc? 2) I see you ...**
   - 1) Thanks for supporting our mission. Our revenue growth since 2020 has been substantial. 2021 Q1 revenue was 30X 2020 Q1 revenue. 2022 Q1 revenue was nearly 2X 2021 Q1 revenue, even though we are actually down an FTE. 2) Intentionalist is, and has been my priority since its founding. With this raise, we will finally be able to invest in the engineering resources that will facilitate the automation required for us to scale. We will also be adding a resource to help with small business engagem...
3. **My wife and I are interested in investing in this company. Have concerns about your revenue projections also will like to have more information on your past year financials, interested in investing with significant amount. Thank you in advance for this information.**
   - I would be happy to speak with you to address your questions regarding our revenue projections and financials. Through the first half of 2022, our actual revenue was 15% greater than projected, driven by Directory As A Service and Membership/Sponsorship. Please send an email to hello@intentionalist.com if you would like to connect.
4. **I was trying to read your revenue forecasts for 2022 and 2023 but on the main page it is blurry and I cannot see it. Are you able to share?**
   - Apologies for the delay in responding! Our revenue forecasts are as follows: Q4 2022: $333K, Q1 2023: $235K, Q2 2023: $331K, Q3 2023: $274K, Q4 2023: $491K.
5. **Good morning, team I have a few questions before I invest. How does the company make a return? What are the Sources of revenue for the company? When would we see the company become Profitable and what is the current burn rate? What is the motivate behind the project is it poli...**
   - Our sources of revenue include: Directory As a Service (custom guides and incentive programs with companies, teams, local government, and nonprofit partners), Marketplace (gift certificates, merchandise, tips), Intentionalist Gift Card redemption, Membership/Sponsorship. We have met all of our YTD revenue targets and are preparing for an exciting Q4/holiday season. Our current burn rate is $25K, and we anticipate that the company will become profitable by the end of 2023. The motivation behin...

## Team
- Laura Clise (CEO)
- Danna Redmond (Strategy and Operations)
- Joel Simpson (Engineering)

## Recent posts
- Intentionalist - 2023 Q2 Update (2023-08-02T15:13:30Z)
- Countdown to close (2022-09-22T19:49:46Z)
- OL Reign Selects Intentionalist as 2022 Nationwide Community Partner (2022-08-15T19:00:19Z)
- We've reached our first fundraising goal! (2022-07-01T22:54:12Z)
- Intentionalist in the news (2022-06-11T18:44:05Z)
- Thank you for investing in our #SpendLikeItMatters mission (2022-06-02T17:01:53Z)

## Q&A
- Q: Hello, I invested a small amount as a small business owner just to support the mission, and would be interested to find out the following: 1) If you compare Q1 20, Q1 21, and Q1 22 how are your revenues looking - Is Q1 22 more like Q1 20, or double of Q1 21, etc? 2) I see you have worked on Intententionalist since 2017 and in 5 years got to $600K revenues and $8M valuation. Since you are involved in three other gigs as a principal or a board member, and kind of not focused on just one thing, is it correct to assume that the same growth pace of revenues and valuation will continue onward, or are you putting in place team and systems to start expanding to other locations and achieve an explosive / exponential revenue and valuation growth such as 30% or more month-over-month at some point? 3) How hard or how easy is it to generate revenue with your business model? When I had a software business, I had to make 100 calls to close 1 sale, with my apartment rentals, I post 1 free ad, get 100 calls within 2 days, generate 10 qualified applicants, and rent to 1 of them. Does your business sell like hot cakes (my rental business), or is little hard to make a sale / generate revenue (my software business)?
  - A: 1) Thanks for supporting our mission. Our revenue growth since 2020 has been substantial. 2021 Q1 revenue was 30X 2020 Q1 revenue. 2022 Q1 revenue was nearly 2X 2021 Q1 revenue, even though we are actually down an FTE. 2) Intentionalist is, and has been my priority since its founding. With this raise, we will finally be able to invest in the engineering resources that will facilitate the automation required for us to scale. We will also be adding a resource to help with small business engagement so that I can focus on growing the strategic partnerships that accelerate our growth. I serve on the board of directors of two nonprofit organizations. Mighty Whale Ventures was a consulting LLC through which I accepted a few projects from 2017-2019. 3) To date our growth has been organic, driven largely by word of mouth, our social media presence, and partners (like all six of Seattle's professional sports teams, the City of Seattle's Office of Economic Development, Amazon, Remitly, BECU, Seattle University) have all reached out to us. Companies, local government, and community based organizations reach out to us because they are looking for a trusted partner to: - Provide more meaningful employee/client/volunteer incentives and rewards - Demonstrate their commitment to economic inclusion - Walk the talk when it comes to support for diverse communities
- Q: I checked over your presentation, very nice. I am not clear on your revenue sources? I see you list 4 services/products digital gift cards, on line marketplace, directory, and membership and sponsorships. Can you give me an idea on which of these is a revenue source. And, do the small businesses in your directory or in your on-line marketplace pay a fee? Thanks
  - A: Small businesses do not pay a fee to be in our directory or to sell their gift certificates via our online marketplace. Our revenue sources are as follows: Directory As a Service (custom guides and incentive programs with companies, teams, local government, and nonprofit partners), Marketplace (gift certificates, merchandise, tips), Intentionalist Gift Card redemption, Membership/Sponsorship.
- Q: My wife and I are interested in investing in this company. Have concerns about your revenue projections also will like to have more information on your past year financials, interested in investing with significant amount. Thank you in advance for this information.
  - A: I would be happy to speak with you to address your questions regarding our revenue projections and financials. Through the first half of 2022, our actual revenue was 15% greater than projected, driven by Directory As A Service and Membership/Sponsorship. Please send an email to hello@intentionalist.com if you would like to connect.
- Q: It’s so important to support diverse, local small businesses. For anyone looking to discover more options nearby, I’d also recommend checking out https://decksy.com/ — they make it really easy to find and explore unique local shops and services in your area.
- Q: Good morning, team I have a few questions before I invest. How does the company make a return? What are the Sources of revenue for the company? When would we see the company become Profitable and what is the current burn rate? What is the motivate behind the project is it political or economical?
  - A: Our sources of revenue include: Directory As a Service (custom guides and incentive programs with companies, teams, local government, and nonprofit partners), Marketplace (gift certificates, merchandise, tips), Intentionalist Gift Card redemption, Membership/Sponsorship. We have met all of our YTD revenue targets and are preparing for an exciting Q4/holiday season. Our current burn rate is $25K, and we anticipate that the company will become profitable by the end of 2023. The motivation behind Intentionalist is to catalyze intentional spending in support of Main Street small businesses toward a more connected, inclusive economy. We believe that we can do so in a sustainable, scaleable way that builds community, closes wealth gaps, and contributes to a more equitable world.
- Q: I was trying to read your revenue forecasts for 2022 and 2023 but on the main page it is blurry and I cannot see it. Are you able to share?
  - A: Apologies for the delay in responding! Our revenue forecasts are as follows: Q4 2022: $333K, Q1 2023: $235K, Q2 2023: $331K, Q3 2023: $274K, Q4 2023: $491K.