{"data":{"type":"company_profile_ai","id":62443,"entity_id":"wefunder:company:62443","attributes":{"canonical_url":"https://wefunder.com/immortal.studios","retrieval_urls":{"canonical":"https://wefunder.com/immortal.studios","json":"https://wefunder.com/immortal.studios.json","markdown":"https://wefunder.com/immortal.studios.md","ai_json":"https://wefunder.com/immortal.studios.ai.json","ai_text":"https://wefunder.com/immortal.studios.ai.txt","changelog_json":"https://wefunder.com/immortal.studios.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-21T05:00:17Z","generated_at":"2026-06-21T13:06:04Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":62443,"entity_id":"wefunder:company:62443","slug":"immortal.studios","name":"Immortal Studios","tagline":"Creating the next Marvel with a martial arts fantasy entertainment universe","elevator_pitch":"We are creating an interconnected universe of Wuxia characters and stories based on one of the most popular Chinese libraries through comics. When we have a sizeable community, the IP is turned into films, tv, games and merchandising. 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When we have a sizeable community, the IP is turned into films, tv, games and merchandising. Like the next Marvel.","story":"Hello, I’m Peter, Founder and CEO of Immortal Studios. We came to Wefunder a few months ago, and have been embraced by a community eager to support a new kind of entertainment company.The best media companies in the world – Marvel, Pixar, Blumhouse – are known for doing one thing really well. Marvel and superheroes. Pixar and sophisticated, whole-family animation. Like them, Immortal has carved a very specific lane, an original content company, creating stories in the martial arts fantasy genre known as wuxia. It is a genre that has existed for thousands of years but has never had a global home. Until now.We are here to change that.Wuxia might sound unfamiliar even while it has inspired some of the East and West’s most enduring stories, from The Matrix to Crouching Tiger to Bruce Lee and Star Wars. Recently, Hollywood has noticed. Netflix is increasing its investment in anime. Marvel is about to introduce its first Asian superhero. Most notable, Sony Pictures bought out a niche anime platform, Crunchyroll, for close to $1.2B. In other words, we are firmly planted in one of the most exciting genres possible.Another key part of our value proposition is that because there are strong fan bases for Wuxia both in China and around the world, it has the ability to reach a global as well as Chinese audience during a time when Hollywood content is quickly losing ground in China. So Immortal has a unique embedded ability to crack the Hollywood-China divide, and I believe the market will richly reward us for that.We are also unique because unlike most production companies we own IP, one of the most celebrated libraries in this genre. My father, Shiao Yi, was considered one of the best Wuxia novelists and we have acquired his library of over 65 works, some of which have already been made over 30 times into film and television in China. We own all rights, which means we will be able to create stories for any medium – film, television, games, and beyond.Wuxia novelist Shiao YiBut first you have to start somewhere and you have to do it responsibly. Hollywood is known for spending millions of dollars on creating and marketing IP – but understanding what audiences want is very difficult. We are taking a different approach. We start with a principle of MVP – or minimum viable product – first developing our stories as graphic novels that allow us to establish our stories, test content, and develop an audience before pouring in the millions of dollars it takes to create and market film and television. With this approach, we can cost effectively determine a product-market fit and establish a built-in audience prior to making the large investments.We have already proven the efficacy of this model. Last July, we successfully funded our first book, The Adept, on Kickstarter and released it to rave reviews in October.We did it again in March with\u0026nbsp;Chronicles of the Immortal Swordsmen.\u0026nbsp;Production is underway and the book will be released in July.Both of these books funded at over 300% of asking, demonstrating a real demand for this type of content.This year we have plans to release 5 additional titles – all with multiple issues, growing our content library over the next year.\u0026nbsp;\u0026nbsp;In year two, we will continue to broaden our audience and focus on other medium such as short video as our graphic novels begin to reach major retail outlets and scale. Then things get really interesting. By year three, where we project profitability, we’ll be operating under two primary business models. The first one is a subscription model, where for a reasonable monthly fee, we will provide our fans with exclusive access to content, to our creators and even the ability to develop stories alongside them. We foresee an active relationship between our creators and our fans – a true community that is shares a passion for this genre. Meanwhile, we will be launching titles from our premium film and television studio, all adaptations of the graphic novels we have been seeding over the previous years. This is a model that we believe will responsibly establish a major new content studio, but do so in a way that is responsible to those who have invested in us.I spent a lot of time here talking strategy, numbers, and projections. But obviously, as storytellers, what we are most excited about are sharing stories of empowerment and meaning that Wuxia has always been about with a modern audience. For us, it will always be about awakening the heroes in everyone. None of this will be possible, certainly not in the early days, without a crack team of colleagues, advisors, and other strategic partners. Our team comes from a top tier of entertainment companies including NBC and Disney. Our advisors hail from Disney, Marvel, Legendary, and DC. We have strategic partnerships with Nextshark, Wizard World, and Kung Fu Magazine.All we are missing is you. Please come join us on what will be a tremendous journey. PerksWe are pasting the perks below in case you missed it from the main page.\u0026nbsp; You receive the perks from all the lesser tiers, i.e. if you participate in $1000+, you also receive the items in the $500 tier$500+ - \"Digital Pass\" - Receive digital copies of Immortal comics through 2021 (or equivalent of six issues)$1000+ - \"Merch Package\" - Receive an Immortal T-Shirt and Hat$2,500+ - \"Hero Pass\" - Receive physical copies of all issues through 2021 (or equivalent of six issues)$5000+ - \"Universe Pass\" - Receive physical copies of all issues through 2021 (or equivalent of six issues), all signed by some member of the creative team, plus any associated swag.","quick_facts":["Exclusive rights to the 60+ title library of top martial arts fantasy writer Shiao Yi","Launched two comic books, The Adept + Immortal Swordsmen, on Kickstarter proving product-market fit","Both funded on the 1st day and raised over 300% of our goal","Team/advisory board comprised of industry veterans from Marvel, DC, Riot, Fox, and Disney","Proved out comic-first engagement model for cost-effective and exponential value creation","Focused on large global market that includes US and China","Hollywood is hungry for genre IP based offerings with comparable deals with 9-10 digit exits"]},"computed_metrics":{"total_amount_raised":310165,"total_investors":433,"team_size":7,"featured_investor_count":1,"faq_count":5,"recent_post_count":10},"quick_facts":[{"claim_id":"claim-fact-1","value":"Exclusive rights to the 60+ title library of top martial arts fantasy writer Shiao Yi","citation":"https://wefunder.com/immortal.studios#claim-fact-1","observed_at":"2026-06-21T05:00:17Z","expires_at":"2026-06-28T05:00:17Z"},{"claim_id":"claim-fact-2","value":"Launched two comic books, The Adept + Immortal Swordsmen, on Kickstarter proving product-market fit","citation":"https://wefunder.com/immortal.studios#claim-fact-2","observed_at":"2026-06-21T05:00:17Z","expires_at":"2026-06-28T05:00:17Z"},{"claim_id":"claim-fact-3","value":"Both funded on the 1st day and raised over 300% of our goal","citation":"https://wefunder.com/immortal.studios#claim-fact-3","observed_at":"2026-06-21T05:00:17Z","expires_at":"2026-06-28T05:00:17Z"},{"claim_id":"claim-fact-4","value":"Team/advisory board comprised of industry veterans from Marvel, DC, Riot, Fox, and Disney","citation":"https://wefunder.com/immortal.studios#claim-fact-4","observed_at":"2026-06-21T05:00:17Z","expires_at":"2026-06-28T05:00:17Z"},{"claim_id":"claim-fact-5","value":"Proved out comic-first engagement model for cost-effective and exponential value creation","citation":"https://wefunder.com/immortal.studios#claim-fact-5","observed_at":"2026-06-21T05:00:17Z","expires_at":"2026-06-28T05:00:17Z"},{"claim_id":"claim-fact-6","value":"Focused on large global market that includes US and China","citation":"https://wefunder.com/immortal.studios#claim-fact-6","observed_at":"2026-06-21T05:00:17Z","expires_at":"2026-06-28T05:00:17Z"},{"claim_id":"claim-fact-7","value":"Hollywood is hungry for genre IP based offerings with comparable deals with 9-10 digit exits","citation":"https://wefunder.com/immortal.studios#claim-fact-7","observed_at":"2026-06-21T05:00:17Z","expires_at":"2026-06-28T05:00:17Z"}],"latest_fundraise":{"id":36225,"entity_id":"wefunder:fundraise:36225","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2020-10-19T17:13:44Z","funding_closed_at":"2021-07-01T05:03:13Z"},"investor_memos":[],"team":[{"id":1102431,"entity_id":"wefunder:company_role:1102431","name":"Peter Shiao","title":"Founder \u0026 CEO","role":"founder","profile_url":"https://wefunder.com/petershiao3"},{"id":1671479,"entity_id":"wefunder:company_role:1671479","name":"Hank Kanalz","title":"Head of Publishing","role":"employee"},{"id":1143687,"entity_id":"wefunder:company_role:1143687","name":"Robert Wu","title":"Chief Financial Officer","role":"employee","profile_url":"https://wefunder.com/robertwu"},{"id":1170518,"entity_id":"wefunder:company_role:1170518","name":"Carl Potts","title":"Storyverse and editorial advisor ","role":"employee","profile_url":"https://wefunder.com/carl.potts"},{"id":1170515,"entity_id":"wefunder:company_role:1170515","name":"Jack Gao","title":"International Advisor","role":"employee"},{"id":1170517,"entity_id":"wefunder:company_role:1170517","name":"Rick Porras","title":"Transmedia Advisor","role":"employee","profile_url":"https://wefunder.com/rickporras"},{"id":1170509,"entity_id":"wefunder:company_role:1170509","name":"Stu Levy","title":"Publishing Advisor","role":"employee","profile_url":"https://wefunder.com/stulevy"}],"featured_investors":[{"id":5391,"entity_id":"wefunder:company_investor_profile:5391","name":"Patrick Lee","bio":"Co-founder \u0026amp; former CEO of Rotten Tomatoes. 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Only one Kickstarter campaign and hefty valuation because of father's IP. How was father's IP used in the creation of “The Adept”? Thanks, Kevin","answer":"HI Kevin -- thank you for your question(s).\u0026nbsp;#1. The Adept is actually an original creation and not adapted from the Shiao Yi library. This underscores our hybrid approach from modernizing previous titles, and also commissioning new titles, for a dynamic blend of influences, to ultimately have a very diverse and comprehensive universe.​\u0026nbsp;#2. Valuation. It is pretty rare for a proven, 60+ title, all rights library to be attached to a new company with many other strengths from model, te..."},{"question":"Regarding the sales/delivery channel, backerkit isn't the most friendly delivery channel. Are there other sales channel that you are considering, e.g. on Amazon.com or Barnes and Noble's online store? Also, any comicon or marketing channel plans for next year? Are you going to...","answer":"Hi Liling -- This is an excellent question. We look at Kickstarter as a discovery and activation platform for us, especially for the launch of new titles. This is also a place where we workshop a variety of IP related choices. From there, we will be publishing complete graphic novels through Amazon and Barnes and Noble, and also plan to\u0026nbsp;syndicate our content through a variety of 3rd party platforms including Comixology, Webtoons, to name just a few.\u0026nbsp;Had we not been shutdown by Covid..."},{"question":"Hey, will you stick to Wuxia or will you extend to Xianxia? When I hear 'Immortal' I don't think Wuxia, will there be Qi/cultivation?","answer":"Hi Chanen -- Thank you for your question. By your comfort with these terms, I trust that you are already a fan of the genre(s). It is actually my view that Xianxia, which really is a more recent term, is actually a vital part of Wuxia, which in our definition, is the more comprehensive term. For instance, my father, who wrote many immortal stories, and was one of the few writers who kept that tradition alive in the 70's after it disappeared from the scene, wrote them under the Wuxia banner. A..."},{"question":"Hi Peter. It was good Zooming with you today. I would like to invest more with you, but first I would like to read your next issue and see how \"sticky\" it is. How long will the wefunder last and how soon can you get the next issue out (sooner than March)? I am hoping to read y...","answer":"Hi Sean -- you know a little bit about our next title than the general public so please keep our creative lineup secret before we make the general announcement in the next few weeks. Our WeFunder campaign is currently expected to end in March, and our next book is going live on Kickstarter on 3/1, so you may not have the opportunity to sample our next book in its entirety before deciding to invest more. There is pickle, however, you should know - that for reasons I shared with you already, we..."},{"question":"Hi Peter, I am interested in investing, but I am also wondering if you accept submissions. I write teen superhero novels and would like to adapt my critically-acclaimed MG/YA novel into a comic book ( some of my characters are adept at martial arts, so they should fit into you...","answer":"Hi Paul, Thank you very much for your question, and for your interest in submitting to us. The easy answer is yes, that from time to time we do accept \"solicited\" submissions. However, because we are building a story world that is unique to our aesthetics and our take on the wuxia genre, it is something that is different from the superhero genre. However, even if for whatever reason the story is not right for us, we'd be happy to offer you some suggestions on comic adaptations and how you mig..."}],"recent_posts":[{"id":165816,"entity_id":"wefunder:feed_item:165816","title":"Calling all Immortals@Comicon 2023","preview":"Calling all Immortals attending San Diego Comicon 2023! You are cordially invited to Immortal's 2.0 activation happening tomorrow (Saturday, July 22) from 11:30 to 12:30 at rooms 24ABC. Please also stop by to say hello to us @ the Immortal Pavilion space #2102.Thank you for your support that has enabled us to accomplish all of our foundational stories through Kickstarter. None of this would have been possible without you! Please join us as we embark on Immortal 2.0.Not to worry if you can't j...","published_at":"2023-07-21T21:48:55Z","canonical_url":"https://wefunder.com/feed/165816"},{"id":158094,"entity_id":"wefunder:feed_item:158094","title":"Immortal's Assassin G catching fire","preview":"Dear Immortal Partners,The visible success we've had in this past month with our fourth title, Assassin G, being activated on Kickstarter, is a great opportunity for us to reach out, and to celebrate how far we've come. We are so very excited to share that our Assassin G launch has landed more than 30+ pieces of media coverage, and has also started to raise awareness of Immortal in Chinese speaking markets as well. It literally dominated the news cycle for a few days! This Forbes profile is j...","published_at":"2022-09-12T00:15:22Z","canonical_url":"https://wefunder.com/feed/158094"},{"id":154050,"entity_id":"wefunder:feed_item:154050","title":"Immortal at WonderCon","preview":"Join us if you are in the area!","published_at":"2022-03-29T14:53:11Z","canonical_url":"https://wefunder.com/feed/154050"},{"id":153602,"entity_id":"wefunder:feed_item:153602","title":"A Conversation between Silicon Valley and Hollywood","preview":"Register here!Join\u0026nbsp;Peter Shiao, Founder \u0026 CEO of Immortal Studios, and\u0026nbsp;Chris Yeh, Entrepreneur \u0026 NY Times Best Selling Author, at\u0026nbsp;HanaHaus Palo Alto\u0026nbsp;on\u0026nbsp;Thursday, March 17, 2022 at 6:30 pm (PDT)\u0026nbsp;for an insightful conversation about the parallels between Silicon Valley and Hollywood.This will be the first in-person event at HanaHaus in over 2 years and because it's St. Patrick's Day, you can expect small appetizers, cold drinks, and St. Patty's Day themed cookies!\u0026...","published_at":"2022-03-15T04:18:44Z","canonical_url":"https://wefunder.com/feed/153602"},{"id":139030,"entity_id":"wefunder:feed_item:139030","title":"Hello Immortals! I wanted to thank all of you who participated in our recent Kickstarter launch of Adept2, and for the many of you who attended our recent ask me anything session... Hope 2022 has been kind to you so far...","preview":"undefined","published_at":"2022-03-05T00:45:34Z","canonical_url":"https://wefunder.com/feed/139030"},{"id":152930,"entity_id":"wefunder:feed_item:152930","title":"AMA with Founder Peter Shiao, Tuesday the 22nd @ 2p PST","preview":"To register, please click here. Hope to see you there!","published_at":"2022-02-22T02:17:02Z","canonical_url":"https://wefunder.com/feed/152930"},{"id":152825,"entity_id":"wefunder:feed_item:152825","title":"Introducing NFTs - join the whitelist","preview":"Today, we are announcing the expansion of the Immortal Storyverse into the promising medium that is NFTs.Like many, we have watched over the past year as NFTs have grabbed headlines.\u0026nbsp;Casting aside much of the froth and hype, we have also seen how it has fueled highly engaged communities.\u0026nbsp;NFTs enable closer connection between content creators and their fans, allowing them to participate in, engage with content they love, and even build value.\u0026nbsp;This coincides with our core tenet o...","published_at":"2022-02-18T14:33:07Z","canonical_url":"https://wefunder.com/feed/152825"},{"id":152467,"entity_id":"wefunder:feed_item:152467","title":"Explain Yourself!","preview":"Peter is going to be on Explain Yourself, a new podcast that features Kickstarter creators discussing their work in a laid-back, super informal environment. It's a fun hangout! We urge everyone to help us support this team - Kevin and Will are superior crowdfunding supporters and are trying to bring attention to the Kickstarter space in a fun and intimate way.Come enjoy a behind the scenes look at The Adept and the entire Immortal storyverse.The podcast is at 8p PST / 11p EST @ YouTube or Fac...","published_at":"2022-02-03T15:23:43Z","canonical_url":"https://wefunder.com/feed/152467"},{"id":152247,"entity_id":"wefunder:feed_item:152247","title":"Adept #2 is Launched!","preview":"Click here to purchase!","published_at":"2022-01-25T17:02:12Z","canonical_url":"https://wefunder.com/feed/152247"},{"id":152199,"entity_id":"wefunder:feed_item:152199","title":"Adept #2 Trailer","preview":"We launch tomorrow!\u0026nbsp; Please help support us on Kickstarter.\u0026nbsp; Sign up to be notified when we launch.","published_at":"2022-01-24T14:53:02Z","canonical_url":"https://wefunder.com/feed/152199"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-21T13:06:04Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-21T05:00:17Z","as_of":"2026-06-21T13:06:04Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-21T05:00:17Z","as_of":"2026-06-21T13:06:04Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-03-04T01:12:24Z","as_of":"2026-06-21T13:06:04Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-03-04T01:12:24Z","as_of":"2026-06-21T13:06:04Z","confidence":"medium"}}}}}}