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Invest in Hunt A Killer®

The World's #1 Murder Mystery Company


reserved of a $1,000,000 goal
$31.8M pre-money valuation Priced Round
$500, $1K, $2K, $2.5K, $5K, $25K, $50K
First of all, I am an avid Hunt A Killer “player”! My wife, son and daughter-in-law are on our second episodic series. We are hooked! In the world of e-commerce to be successful you need to have a “sticky” product or service. HAK is “Elmer’s Glue” sticky! It’s no wonder they have millions of loyal followers! Second, I know the games market quite well. I have an M&A practice that is has done a lot of work in the toys and games industry. My partners and I have worked with many of the major players in both the physical and digital game play categories so can say with confidence that Hunt A Killer is a stand out brand and already getting attention from potential future buyers. Ryan and his team have honed two important skill sets that give the HAK brand a strong competitive edge… first, they are awesome story tellers. It’s not a stretch to see some of the HAK games as Netflix mini-series. Next, they have an engaging, proprietary game platform that draws players into an interactive, immersive experience bringing their great stories to life. When it comes to investing, there are no “sure things”. However, I have improved my odds over the years by sticking with brands, companies and industries that I know a lot about. So, taking on the lead investor role for HAK was a “zero hesitation” decision for me.


Over $150M in Lifetime Revenue and 4M+ games sold through DTC, Target, Walmart and Amazon.
Inc 5000's #6 Fastest-Growing Private Companies and Fast Company's 10 Most Innovative Companies.
4.7 stars average from 9,006 Amazon reviewers and 4.5 stars from 4,921 on TrustPilot.
Strong trademark licenses including: Nancy Drew; Agatha Christie Ltd.; and Blair Witch.
Our IP licensed by: Scholastic Corporation; Ulysses Publishing; and a global production house.
Featured in Forbes, Rolling Stone, BuzzFeed, Nerdist, Esquire, NYT, Inc, USA Today and more.
Raised $8.34 Million of Institutional Investment, initiating community round to reach $10 million.

Our Team

Invest in a category leader in the hyper-growth adult tabletop games industry

Discover the future of storytelling and entertainment with Hunt A Killer: immersive, interactive murder mystery experiences that bring thrilling whodunits to life. Our subscription-based and single-play games offer captivating stories, challenging puzzles, and unique collectibles that engage Detectives and foster social connections. For the first time ever, we're bringing the opportunity for our Detectives to invest in our rapidly growing business and become a part of the revolution in interactive storytelling. Support us in creating unforgettable experiences and cultivating a global community of amazing people.

Founded in 2016 by Derrick Smith and Ryan Hogan as a live event, Hunt A Killer is the intersection of story, game and collaboration. Through countless iterations, Hunt A Killer transformed into a subscription-based experience delivering monthly serialized episodes directly to front doorsteps. Today, we are fully diversified across multiple sales channels including Direct-to-Consumer (DTC), online wholesale, brick and mortar, and licensing.

We validated the need for a new format of narrative adult tabletop gaming by finding quick product-market fit and experiencing unprecedented growth. With over 4M games shipped to date - and $150M+ in lifetime revenue - we earned the spot as Inc 5000's 6th Fastest-Growing Private Companies in America.

Hunt A Killer's 4 Key Growth Pillars

I. Brick & Mortar: Hunt A Killer capitalized on its robust brand presence from the burgeoning DTC trend to make significant inroads to the retail sector. Our games are now prominently featured in major retail outlets, including Target, Walmart, and Barnes & Noble. This heightened visibility and accessibility have not only accelerated our company's growth and customer acquisition, but also seamlessly integrated our online tie-ins, creating a comprehensive and interconnected gaming experience.

We are uniquely positioned to capture the attention of even broader audiences, further solidifying our standing as a dominant force in the adult tabletop gaming industry domestically and internationally.

II. Online Marketplaces: Hunt A Killer harnesses the power of leading online marketplaces like,, and to expand its reach and cater to a diverse audience. With a strong digital footprint, our whodunit games meet our Detectives where they shop, fueling growth and broadening our customer base.

III. Direct-to-Consumer (DTC): Hunt A Killer has excelled in the DTC space by offering an unparalleled, immersive gaming experience that has captivated Detectives across the globe. By focusing on interesting storylines and characters that our Detectives can relate to, intricate puzzles, and exceptional customer engagement, our DTC business model nurtures strong customer loyalty and has allowed us to maintain a close connection with our growing community of players. This direct relationship enables us to gather valuable feedback and insights, which in turn inform our ongoing product development and improvements across all sales channels.

Our innovative subscription-based model has played a significant role in our DTC success. By providing players with serialized, thrilling content, Hunt A Killer created a committed subscriber base that eagerly anticipates each new installment. This recurring revenue stream not only ensures sustained business operations, but also helps us optimize our marketing strategies and customer acquisition efforts. As a result, Hunt A Killer's DTC approach has positioned the company at the forefront of the adult tabletop gaming industry, empowering us to revolutionize interactive entertainment.

IV. Licensing: Holding esteemed gaming licenses for iconic franchises like Agatha Christie, Nancy Drew, and Blair Witch, Hunt A Killer has forged strong ties with global entertainment and publishing powerhouses such as Lionsgate, Simon & Schuster and Scholastic. These strategic partnerships have bolstered our brand and enabled us to tap into the vast audiences of these beloved properties.

In addition to licensed content, Hunt A Killer boasts a portfolio of over 30 original story IPs under our brand umbrella. We've collaborated with prominent publishers like Scholastic and Ulysses Press, securing royalty agreements to launch new product lines. Further expanding our reach, we're currently developing a scripted television series in partnership with a renowned entertainment behemoth.

Our Detectives Come First. With thousands of positive customer reviews and testimonials, Hunt A Killer has established a strong reputation for delivering captivating, engaging, and challenging murder mystery experiences. These rave reviews contribute to the company's growing popularity and word-of-mouth referrals.Our Detectives Come First. With thousands of positive customer reviews and testimonials, Hunt A Killer has established a strong reputation for delivering captivating, engaging, and challenging murder mystery experiences. These rave reviews contribute to the company's growing popularity and word-of-mouth referrals.

Our Community is Second-to-None. Hunt A Killer has a loyal and passionate community of players who actively engage with the brand on social media and participate in online forums. This enthusiastic community of 149,800 in a Facebook group showcases the company's ability to create long-lasting relationships with the brand while driving customer loyalty.

Become a part of our story by investing and helping us connect the world through narrative tabletop games.

Use of Funds

The capital raised from crowdfunding will support our working capital needs for our fast-growing retail distribution sales channel.


  1. What is Wefunder? Wefunder is a platform that allows private companies to raise capital from investors.  We strongly recommend and advise all potential investors to review the Wefunder FAQs, that can be found here.
  2. Why are we running a Wefunder campaign?  Our CEO, Ryan Hogan, recently spoke to some of our most passionate Hunt A Killer fans, and discovered an overwhelming enthusiasm of wanting to become an investor in our company. We find ourselves at a crucial juncture of growth opportunities, and we extend a warm invitation to our community to embark on this journey with us. We firmly believe that Wefunder presents an incredible platform to unite our enthusiastic supporters with the opportunity to invest in Hunt A Killer's vision, mission, and products.
  3. What is Hunt A Killer’s Mission? It’s simple, our passion and purpose is to inspire people to connect and have fun.   
  4. What makes Hunt A Killer unique and stand out from its competitors?  Hunt A Killer differentiates itself through immersive storytelling, high-quality design, and a strong commitment to customer satisfaction. The company's unique approach to narrative tabletop games has earned it a loyal customer base and a reputation for excellence.  We are the leaders and have defined a new category in the adult tabletop gaming section, called narrative strategy games and we strive to continue to bring our customers high quality, immersive experiences.
  5. Who is the Hunt A Killer’s Wefunder campaign lead investor?  We are thrilled to have John Lee as our lead investor.  John is a seasoned, successful serial entrepreneur, business leader and strategic advisor. He had built a highly successful, profitable pre-school toy company, Learning Curve International, to more than $140MM in revenue, some might better know as Thomas the Train. John has a personal passion for our product, and more importantly, he brings the experience, skills and know-how of running and growing multi-million dollar retail companies. 
  6. When is the community round open to the public for me to make a reservation investment? The campaign opened on Tuesday, April 4, 2023 and the closing date is TBD.
  7. After becoming an investor, how will Hunt A Killer communicate updates and internal news? We will communicate updates and internal news to investors through email on a quarterly basis.
  8. Has the company conducted investment rounds in the past?  In 2021, we successfully raised $8.34 million in institutional investment, and we are now initiating this community round to achieve our target of $10 million.
  9. Do investors receive access to exclusive perks? Yes!

The Perks List:

  • $500+ Brand Enthusiast Poster/Infographic showcasing all in-world brand names
  • $1,000+ Guaranteed Free Admission for life to the Detectives Summit
  • $2,000+ Exclusive Serialized reprint of the first ever contact letter "The Hunt" from Season 1, Episode 1
  • $2,500+ Become an extra in a future story (name)
  • $5,000+ Beta Game Tester
  • $25,000+ Become a suspect in a future story (name, likeness & personality)
  • $50,000+ Become the killer in a future story (name, likeness & personality)

10. Are we getting shares of stock for this investment and what will they be worth? Yes, your investment will grant you shares of stock in the company through a Special Purpose Vehicle (SPV).  Visit here for more information.

11. What are the goals of the campaign and how will the funds be used?  The goal is to raise $1.2 million to grow the business in multiple sales channels such as retail, online marketplaces and our website, and make our company known as a household brand.

12. How might your company exit and would your company go public?  Potential exit strategies include acquisition, merger, or going public through an IPO. Comparable game companies of our size have exited for 8-12x EBITDA.  Going public is a potential exit strategy, but the decision would depend on various factors, including market conditions and company performance.