# HunniCo

Nationally distributed Honey-Water brand that's better for you and the bees!

## Elevator pitch
HunniCo. manufactures, markets and distributes a better-for-you portfolio of beverages that are good for you and good for the bees, too! We currently have a flagship store in Edmonds, WA and have two-fully developed product lines being sold in-store and online. Our mission is to support kindness through business. We are a socially-responsible business, promoting education, social equality, and saving our bee population! 

- Canonical URL: https://wefunder.com/hunnico
- Entity ID: wefunder:company:29823
- Last updated: 2026-06-16T05:02:15Z
- Generated at: 2026-06-16T13:47:10Z

## Quick facts
- High velocity sales and nationwide distribution through UNFI and Kehe Foods
- Sold at Kroger, Safeway and Amazon. Available at select Costco locations in the near future.
- Distributor access to 40,000 retail locations
- Increased margins and reduced shipping costs with lightweight product offerings
- State of the art production with 400% increased capacity
- Sourced eco-friendly digitally printed cans with lower carbon footprints
- Rapid speed to market times with new item production in <90 days!
- We give back and support education, social justice, saving the bees and all acts of Kindness!

## Active fundraises
- wefunder:fundraise:120289: 4(a)(6) open (USD)
- wefunder:fundraise:38845: 506(b) successful (USD)
- wefunder:fundraise:38237: 4(a)(6) successful (USD)
- wefunder:fundraise:20782: 4(a)(6) successful (USD)

## Story
Pandemic Punch and PivotHunniwater was poised for success and seeing month over month sales increases. Retail partners included Safeway, Kroger, Whole Foods and many more.We were readying for Costco’s Spring Roadshow when we received an ominous email stating, ‘All product introductions were being cancelled until further notice’. Two weeks later, the first US Covid-19 case was in the news. With 99% of our products in retail/grocery and the Covid shut down imminent, we were forced to rethink our business’ health and personal wellness too. We began donating cans of kindness to healthcare workers who fought on the front lines to keep our communities safe. We then pivoted sales and marketing priorities to pursue the most immediate and long-term revenue opportunities. We focused exclusively on e-commerce and direct home delivery. This revived our business and ultimately led to the development of HunniCo Wellness and our Hunnisport Sport Division. We took the pandemic’s biggest punch and got back up!We’ve transitioned from ‘Pandemic Survivor’ mode into an omni-channel growth model. We sell Direct-to-Consumer, through Amazon, retail, grocery and through wholesale via local and national distributors. Products can be found in a variety of cafes, restaurants, gyms, high school and college campuses and more. Through UNFI we have access to 40,000+ retail points. We have also partnered with the Compass Group/Bon Appetite to share our Sparkling hunniwater through food service and corporate micro kitchens across the country. We recently partnered with Sage Dining, who will serve high school and college campuses everywhere. There is significant growth potential in our retail, e-commerce and wholesale channels, with products currently in distributor and 3rd party logistics warehouses in every region of the United States. What’s up with Costco?Costco is now back in the fold. However, internal changes and corporate turnover continue to impact our launch date. We have quadrupled production capacity and are more than ready to go when they are. We believe the ease and convenience of sampling our new functional honey sticks (see below) at Costco will be a hit and we can’t wait to get started. Costco placement is expected sometime in 2025. Countless hours of research has led to the creation of an exciting new product portfolio!Revolutionizing Wellness We are launching multiple Wellness Beverages & Drink Mixes in 2025 but you can get our functional honey sticks NOW!With multiple flavors and functions to support overall health, well-being and energy levels, we’ve developed what we believe are some the healthiest (and convenient) ways to navigate your wellness journey. Addressing consumer needs for convenient and tasty wellness support, our Wellness sticks, beverages and drink mixes are game changers!-Honey is the perfect vehicle, it’s natural enzymes are bioaccessible,  providing an efficient delivery system for active ingredients.-Allows expansion into new markets with higher margins. -We will take full advantage of our robust distribution network and partnerships with national retailers to propel sales. Powerfully healthy honey sticks utilize premium wildflower honey and wholesome natural ingredients.HunniCo Wellness Fit sticks also offers a unique product proposition in an ever growing category. An opportunity exists to tap into the Pre-Workout/supplement market and Reshape the wellness space with healthier more natural honey based options.Supplement gummies, fitness market is $3.7B and expected to reach $20B.We are ready (with your help) to revolutionize the wellness space.HunniSport ‘sport division’The Next generation of better-for-you sports products are NIL/NCAA compliant and are available soon via Amazon!We Beelieve in the power of sports and support people and programs that build brighter futures. Real Honey, Real ImpactWe are committed to making a positive impact with the sale of every product we make. LET'S BEE BETTER.The foundation of our business is Kindness, Health & Community. We partner with multiple non-profits and forward thinking organizations to make the world a little better. Bees make our products delicious and their pollination powers are essential to food ecosystems. We give back to the bees and will always do our best to protect them. Trending Upward ⬆ After a three and a half year detour, we are confidently headed in the right direction again. After all, we’ve successfully navigated a global pandemic and sales volumes are trending upward. Your investment will help us grow into a category leader and leading brand!We are so excited about all the growth, innovation and opportunities that are happening with HunniCo and want you to join us!

## FAQ
1. **What’s you projected annual ROI and future plans on going public?**
   - Hi Scott! Thank you for your question. Going public is an option but acquisition is much more likely to happen in our industry. No annual dividends planned but you can see our projected growth on the investment schedule. We believe in Kindness! Thanks again!
2. **Hello! What are your planned prices wholesale and MSRP?**
   - Hi Joe! Planned wholesale prices for Hunniwater Sparkling Kindness are $27.60/cs (case of 24) and MSRP is $2.29 each which will leave room for promotions and coupons. Let us know if you have any other questions!​
3. **Hi Karin, Your product looks great. I love the packaging. Is there a place to buy single samples to see if I like the taste? Short of flying out to Washington ;)**
   - Kindness headed to Amazon warehouses Wednesday so should be available to buy there soon but in the meantime we are happy to send you a can of Kindness! Send your email to info@​h​unniwater.com ​And look for a $100 level perk that includes a can of Kindness and a sticker!
4. **Is the beverage carbonated?**
   - Hi...Hunniwater Kindness (Sparkling honey water) is carbonated and hunniwater detox is still.
5. **How you invest & symbol**
   - Hi Leonard! You just need to go to https://wefunder.com/hunnico/i... and fill out the form. Let us know if we can help with more information.

## Team
- Karin Butler (CEO)
- Eric Butler (Chief Operating Officer)
- Jaz Butler (Kindness Ambassador)
- Lucas Fuentes (Graphic Designer)
- Robert Ohly (Advisor)

## Q&A
- Q: Explain it to me like I'm 5. If I invest $250 what am I getting? Is it $250 in stock?
  - A: Hi Scott, You will get $250 in preferred stock once the SAFE agreement converts in the future. The value of your stock is expected to increase as the value of the company (valuation) increases.
  - A: You will get $250 in preferred stock once the SAFE agreement converts in the future. The value of your stock is expected to increase as the value of the company (valuation) increases.
- Q: This is the same valuation as the last round of fundraising?
  - A: Hi Craig! Did you see my message? Would love to connect.
- Q: How serious is the company with using Amazon as a distribution platform to customers? I can put the company in touch with someone that can help. When I type in hunni water on search your product doesn't come up on the first page of Amazon search results. Fulfillment by Amazon can be a great way to increase awareness of the brand, but is the company really serious about utilizing that opportunity?
  - A: Hi Jakarri! We definitely welcome help with Amazon. Please email me at info@hunniwater.com thank you!
- Q: Hello Karin - hope you guys are doing well. I have looked at the updated investor deck but cannot see what your actual 2020 sales results were and what you are forecasting for 2021, 2022 & 2023. Really need to see this kind of information please in order to consider investing again in this round. Thank you :)
  - A: Hi Stephen! Yes - it took a little longer to get everything going with the Wefunder so we didn't have the 2020 numbers. Will try to update those here or send you an email directly as soon as we can! Thank you for considering investing again - we appreciate our community and support!
- Q: Hello Karin! Really appreciate the update. Yes can you please immediately start the quarterly updates, irrespective whether it is good, bad or ugly news. Investors need to know and most importantly can support with ideas, connections and good old positive energy. We are here to help not just sit back and watch our investment grow in isolation. All the very best to you and the team :)
  - A: Thank you @stephen gellatly​ for that feedback - it means a lot and you are exactly right!
- Q: Any updates for 2020?
  - A: Hi Herbert - sorry we missed these questions! Yes 2020 is going well we just posted an update! Feel free to email karin@hunniwater.com too - cheers!
- Q: I visited your website you don't seem to offer a trial size or pack . I want to test your product before investing. How can I get a smaller pack than 24 cans for $32.00?
  - A: Hi Bernard! Great news we just have our 12 packs available on Amazon! please use code WEFUNDER for a discount. Thanks!
- Q: Hello, what is what we receive for investing? i have 20k to invest, i know it is not a lot compared to your company value but i don't see what we get in return of investment? we get a quarterly % of profits? or what is what we get? thanks!
  - A: We would love to have you Raul! Please email us at info at hunniwater dot com!
- Q: Hi! Happy to invest in this company! I thought there was some sort of perk associated with the $1k investment level, but I cannot find any additional details. Thanks!
  - A: Hi Ryan! If you hover over the Investor Perks section - the perks show up :) full disclosure I had to email our wefunder contact to find out! They have changed some elements of the site and we are all still getting used to it so thank you for asking. For $1000 investment you will get a merchandise package with beanie or shirt and lifetime product discounts! These will go out after we close. Thank you so much for investing!
- Q: Hi Karin, have you tried getting into PCC?
  - A: We are in PCC!!!
- Q: Hello Guys. I hope you and the team are well. I haven’t seen any updates in 2020 can you please share how things are tracking against 2020 plan (deliverables and financials) and what the forecast looks like for 2021/22. Can I please request quarterly updates as a minimum? Thanks Stephen :)
  - A: Hi Stephen - thank you for reaching out and we will be updating quarterly! We've had several large projects with big box stores put on hard pause with the pandemic which has influenced our projected growth. We pivoted to get our product into the hands of our customers directly and increase pickup and grocery opportunities. Online sales are growing and we are examining the expansion of subscription and direct delivery models. Forecast for 2021/22 looks good with large projects back online and increased growth overall.
- Q: Any plans for second round of funding?
  - A: We did it! Second round live!
  - A: Yes! Would you be interested? Stay tuned. 
- Q: Hello, will you be issuing 1099 forms in January to your investors?
  - A: No dividends so no 1099 forms thanks!
- Q: Were we supposed to get samples of hunni water and some other things when we invested to our homes? I invested and have not received anything that was stated we would get. I was looking forward to it also.
  - A: Hi Beverly I believe we talked and worked this out - sorry there was a delay. Feel free to email me at karin@hunniwater.com too. Cheers!
- Q: Someone mentioned $300 investment for a .01% share. What is the calculation for that determination. I am trying to determine my potential share proportion. Thank you! Hope I wasn’t to vague.
  - A: Jason thank you for investing!