# Humphry Slocombe

Making ice cream less vanilla

## Elevator pitch
We're a 10-year-old artisan ice cream company based in San Francisco. What started with one scoop shop has now become five, plus 568+ wholesale accounts and eCommerce. While most brands cater to children, we make ice cream for adults, by adults: our signature flavor is bourbon ice cream with cornflakes! We source the best ingredients possible and make all of our ice cream locally in California. Now, we're raising money to expand our wholesale business across the country.

- Canonical URL: https://wefunder.com/humphry.slocombe
- Entity ID: wefunder:company:32588
- Last updated: 2026-06-28T05:01:44Z
- Generated at: 2026-06-28T10:19:12Z

## Quick facts
- Pint shipments at 105% growth (CAGR) from 2016 to 2018.
- Four scoop shops in CA.
- Sold in 568+ grocery stores across 12 states, adding 41 every quarter.
- Named "Top 5 Ice Cream in America" by the Food Network.
- Collaborations with Queer Eye, Maker's Mark, Imperfect Produce, Blue Bottle, the Glenlivet, Cowgirl Creamery, and more.
- Award winning ice cream (2018 Sofi for Black Sesame and 2016 Sofi for Blue Bottle Vietnamese Coffee).
- Whole Foods Market 2018 NorCal Supplier of the Year
- Launching in 25 NY Metro grocery stores in August 2019.

## Active fundraises
- wefunder:fundraise:23285: 4(a)(6) successful (USD)

## Story
In 2008, our founders Jake and Sean opened Humphry Slocombe, an old-school ice cream scoop shop in the Mission District in San Francisco. But rather than the classic chocolate and vanilla, they made the kind of ice cream they wanted to eat. Some of our unique flavors. Photo courtesy of Foodbeast.Over the years, we've invented hundreds of flavors. In our shops today, you can find flavors like Secret Breakfast (bourbon ice cream with cornflakes), Summer Corn with BBQ Bourbon Caramel, Matchadoodle (green tea ice cream and snickerdoodle cookies), and Harvey Milk & Honey Graham (raw blackberry honey ice cream with housemade graham crackers). Now, we have 4 scoop shops and more than 568 wholesale accounts in 12 states.In San Francisco, we have our original scoop shop in the Mission and one in the Ferry Building, a renowned local marketplace for artisan foods. Our other scoop shops are in Berkeley, Oakland, and Los Angeles. We also do food truck pop-ups and events in the Bay. In 2016, we started selling pints and single serving cups in grocery stores. In three years, we've reached 568 grocery store accounts in 12 different states. Each of these stores has seen a 20-30% increase in sales velocities since launch, and we're adding an average of 41 stores every quarter. *Projections for 2019 are based on H1 '19 sale (21K cases).Collaborations make for unique flavors (and good business).Collaborating with other brands gives rise to tasty and delicious new flavors -- plus it's good marketing for both of us! Recently, we've collaborated with Queer Eye ahead of their new season,  Imperfect Produce, Chef Melissa King, The Glenlivet whiskey, and more. What's next: Expanding wholesale accounts across the country plus 2 new retail stores.We want to share our ice cream with as many people as possible! Our primary focus is expanding our wholesale accounts across the country. We're already doing this: in August 2019, we'll launch at 25 grocery stores in the NY Metro area. The funds raised here will go towards inventory, distribution costs, and marketing to expand our brand awareness outside of the Bay. Some of our funds will go towards opening retail: we're targeting two in 2020 on the Peninsula to aid in brand awareness. Cheers from our bizarre, delicious, frozen universe!A warm summer night outside our original Mission scoop shop.

## FAQ
1. **I see your 2018 losses increased by 13.6% over that of 2017 even when your revenue showed an increased. Can you tell me why?**
   - Hi Denis, the main driver of increased losses were investment in Wholesale to set us up for future growth (slotting to get into new accounts, lowered wholesale price to retailers to get to $7.99 - $8.49 SRP, inventory build, hiring brokers to sell into new accounts).  We also hired additional staff to optimize our current process and set us up for growth.
2. **Good day to you Jina: For my own planning purposes, when will this round end? Thank you**
   - Hi Clinton, the round will end on Nov 28.  Thanks for your interest!
3. **I really love this company but could you please explain why the price per share is already $91.94 and how this is justified? As a comparison for another consumer goods company - the price per share of Starbucks, a company that is worth $114 billion and has over 30k stores worl...**
   - Hi Christopher,Thank you for you interest.  The way we determined price is based the following.  Our valuation is $14.4M based on $4M of sales and Starbucks is $114B based on $24B of sales. The ratio of value to sales for us is about 3.6x while the ratio of Starbucks is 4.8x so we are valued more 'cheaply' vs. Starbucks.Even though the share price on paper is similar, Starbucks has more than a billion shares out there while we have less than 200,000.
4. **What are your gross margins like on the wholesale business? On the retail business? And what is your plan to get the company to profitability?**
   - Hi Kyle,Our GM on Wholesale is currently 32%.  Retail is avg 68%.  We are forecasted to become profitable starting in Spring 2020 with increased volume/sales from new wholesale accounts and at least 1 new scoop shop.  Currently we have some fixed costs that are too high for our current size of business (HQ salary, fixed ops costs, broker fees, etc.) but as our revenue grows they will become a smaller % cost.  We also continue to optimize and lower our COGs for Wholesale as...
5. **Hello, do you have vegan options and do you have any future plans in this category?**
   - Hi Ravi, Yes!  We've been featuring at least one vegan ice cream flavor each month in all of our stores.  This month is Cherry Elderflower with Dark Chocolate (with a coconut base).  In 2020, we are launching 2 vegan pint flavors and Safeway just approved these items this week!  We will be debuting them at Fancy Food Show SF in January.

## Team
- Aaron French (Head of Operations)
- Robert Macias (Head of Retail & Events)
- Claire Koerschen (Wholesale and E-commerce Manager)
- Daisy Tran (Digital Marketing Manager)
- Cesia Mijango (Accountant)
- Jina Osumi (CEO)
- Hanson Li (Board Member)
- Jake Godby (Founder and Executive Chef)
- Sean Vahey (Founder and Head of Marketing)

## Q&A
- Q: How was the summer? Are we still in business? Hoping to hear good news. Thanks in advance.
- Q: There haven’t been any updates since January. We have been through a lot since then, economically and emotionally, due to the current pandemic. Can you send out an update to let your investors know how the company is doing and if there have been any new developments or updates? Thanks in advance.
  - A: Hi Ulises, I hope you and your family are doing well.  You should have received a link to the 2019 annual report a few months ago but yes, I definitely need to provide an update on how things are going given the pandemic.  Please look out for something next week!
- Q: If I purchase 1 share for $91.94 and you IPO, how likely would a see a profitable return on investment?
- Q: - Need 2021 K-1 for Humphry Slocombe Group LLC – where do I find this information?
  - A: Hi Greg, I sent an email out on April 28, 2022 about our conversion to a corp and that you will no longer receive K1s. It was sent to your gmail address. Do you have a new email address that I should forward this to?
- Q: Hello, the last email I received in January 2021 mentioned that we will receive a K1 document. Wanted to know if it has been sent out yet or when we could expect it?
- Q: Hey Jina, Thank you for the quick response during the holiday season (speaking of which, Happy New Year to you and yours!). In terms of preparing for tax season, how best do I confirm whether you have the correct address/information for me?
  - A: Happy New Year Jeremy!  I will be sending out an email to all investors this week with requests and next steps on taxes.  Thanks for your patience!
- Q: I received an invitation to sign a document approving the conversion from LLC to C Corp. Is this legitimate?
  - A: Hi Edgar, yes!  It is legitimate.  As we outlined in our fundraising documents, we were planning to convert to a corporation in 2020 but then COVID happened.  So we are converting now to target 1/1/21.  Thank you!
- Q: Hello, I received an email about the company changing business structures and a request for me to sign documents. This is the first I've heard about this (forgive me if I missed something), but I wanted to verify that this was legitimate? Thank you
  - A: Hi Jeremy, apologies for the confusion.  We had outlined in our fundraising that we planned to convert to a corporation from an LLC in 2020 but then COVID hit.  So we are now targeting to convert by 1/1/2021.  Thank you!
- Q: I invested and never received the gift card perks. How does it being distributed?
  - A: Hi Hendra, thank you for your investment!  Apologies for the delay.  I will send you an e-gift card today.  All of our shops are currently open!
- Q: Hello Jina, I´m a Spanish investor. Would it be able to invest here? Thank you, Borja
  - A: Hi Borja, our fundraise has closed so unfortunately you will not be able to invest at this time.  Thanks for your interest.
- Q: I invested. How do i find my certificates of ownership for Humphry Slocombe?
  - A: Hi Timothy, every investor received a signed subscription agreement; each individual investor can download their contract at https://wefunder.com/portfolio.
- Q: please reach out to me if you do another funding round
  - A: Hi Linda, thanks for your interest. We are not raising more money at this time but will reach out if we do.
- Q: Under my investments it say "still waiting for $1". Not sure why? What is it waiting for?
  - A: Hi Patrick, I have reached out to Wefunder and they said they just resolved the issue.  Pls let me know if you continue to see this.  Thank you!
- Q: Is there any current updates with the company? We haven't seen any correspondence lately.
  - A: Hi Mario, I recently sent an email out to all Wefunder investors.  Please let me know if you did not receive it.  We are still finalizing 2019 financials and as soon as I receive them, I will send out a recap of last year and 2020 look ahead.  Thank you!​​
- Q: Is it too late to invest in Humphry Slocombe?
  - A: Hi Michael, yes the fundraise has closed but thank you for your interest. We will reach out if we do another raise.