{"data":{"type":"company_profile","id":32588,"entity_id":"wefunder:company:32588","attributes":{"canonical_url":"https://wefunder.com/humphry.slocombe","generated_at":"2026-06-28T10:19:00Z","updated_at":"2026-06-28T05:01:44Z","entity_ids":{"company":"wefunder:company:32588","slug":"wefunder:company_slug:humphry.slocombe"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-28T10:19:00Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-28T05:01:44Z","as_of":"2026-06-28T10:19:00Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-28T05:01:44Z","as_of":"2026-06-28T10:19:00Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-03-04T01:12:08Z","as_of":"2026-06-28T10:19:00Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-03-04T01:12:08Z","as_of":"2026-06-28T10:19:00Z","confidence":"medium"}}},"company":{"id":32588,"entity_id":"wefunder:company:32588","slug":"humphry.slocombe","name":"Humphry Slocombe","tagline":"Making ice cream less vanilla","elevator_pitch":"We're a 10-year-old artisan ice cream company based in San Francisco. What started with one scoop shop has now become\u0026nbsp;five,\u0026nbsp;plus 568+\u0026nbsp;wholesale accounts and eCommerce. While most brands cater to children, we make ice cream for adults, by adults: our signature flavor is\u0026nbsp;bourbon ice cream with cornflakes!\u0026nbsp;We source the best ingredients possible and make all of our ice cream locally in California. Now, we're raising money to expand our wholesale business across the country.","story":"In 2008, our founders Jake and Sean opened Humphry Slocombe, an\u0026nbsp;old-school ice cream scoop shop in the\u0026nbsp;Mission District in San Francisco. But rather than the classic chocolate and vanilla, they made the kind of ice cream they wanted to eat.\u0026nbsp;Some of our unique flavors. Photo courtesy of Foodbeast.Over the years, we've invented hundreds of flavors.\u0026nbsp;In our shops today, you can find flavors\u0026nbsp;like Secret Breakfast (bourbon ice cream with cornflakes), Summer Corn with BBQ Bourbon Caramel, Matchadoodle (green tea ice cream and snickerdoodle cookies), and Harvey Milk \u0026amp;\u0026nbsp;Honey Graham (raw blackberry honey ice cream with housemade graham crackers).\u0026nbsp;Now, we have 4 scoop shops and more than 568 wholesale accounts in 12 states.In San Francisco, we\u0026nbsp;have our original scoop shop in the Mission and one in the Ferry Building, a renowned local\u0026nbsp;marketplace for artisan foods. Our other scoop shops are in Berkeley, Oakland, and Los Angeles. We also do food truck pop-ups and events in the Bay.\u0026nbsp;In 2016, we started selling pints and single serving cups\u0026nbsp;in grocery stores. In three years, we've reached 568 grocery store accounts in 12 different states. Each of these stores has seen a 20-30% increase in sales velocities since launch, and we're adding an average of 41 stores every quarter.\u0026nbsp;*Projections for 2019 are based on H1 '19 sale (21K\u0026nbsp;cases).Collaborations make for\u0026nbsp;unique flavors (and good business).Collaborating with other brands gives rise to tasty and delicious new flavors -- plus it's good marketing for both of us! Recently, we've collaborated with\u0026nbsp;Queer Eye\u0026nbsp;ahead of their new season,\u0026nbsp;\u0026nbsp;Imperfect Produce, Chef Melissa King,\u0026nbsp;The Glenlivet\u0026nbsp;whiskey, and more.\u0026nbsp;What's next:\u0026nbsp;Expanding wholesale accounts across the country plus 2 new retail stores.We want to share our ice cream with as many people as possible! Our primary focus is expanding our wholesale accounts across the country. We're already doing this:\u0026nbsp;in\u0026nbsp;August 2019, we'll launch at 25 grocery stores in the NY Metro area.\u0026nbsp;The funds raised here will go towards inventory, distribution costs, and\u0026nbsp;marketing to expand our brand awareness outside of the Bay. Some of our funds will go towards opening retail:\u0026nbsp;we're targeting two in 2020 on the Peninsula\u0026nbsp;to aid in brand\u0026nbsp;awareness.\u0026nbsp;Cheers from our bizarre, delicious, frozen universe!A warm summer night outside our original Mission scoop shop.","location":"San Francisco","website":"https://www.humphryslocombe.com","total_amount_raised":280876,"total_investors":549,"is_funded":true,"is_active":true,"quality_score":4,"related_urls":["https://wefunder.com/humphry.slocombe","https://www.humphryslocombe.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/cover_photo_version4/32588/retina_cropped_cover3.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/32588/large_cropped_humphry-slocombe-icon-blue.png","cover_photo_url":"https://uploads.wefunder.com/uploads/company/cover_photo_version4/32588/standard_cropped_cover3.jpg"},"links":{"company_url":"https://www.humphryslocombe.com","twitter_url":"http://twitter.com/humphryslocombe","facebook_url":"https://www.facebook.com/humphryslocombe/","instagram_url":"https://www.instagram.com/humphryslocombe/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Pint shipments at 105% growth (CAGR) from 2016 to 2018."},{"index":2,"claim_id":"claim-fact-2","value":"Four scoop shops in CA."},{"index":3,"claim_id":"claim-fact-3","value":"Sold in 568+ grocery stores across 12 states, adding 41 every quarter."},{"index":4,"claim_id":"claim-fact-4","value":"Named \"Top 5 Ice Cream in America\" by the Food Network."},{"index":5,"claim_id":"claim-fact-5","value":"Collaborations with Queer Eye, Maker's Mark, Imperfect Produce, Blue Bottle, the Glenlivet, Cowgirl Creamery, and more."},{"index":6,"claim_id":"claim-fact-6","value":"Award winning ice cream (2018 Sofi for Black Sesame and 2016 Sofi for Blue Bottle Vietnamese Coffee)."},{"index":7,"claim_id":"claim-fact-7","value":"Whole Foods Market 2018 NorCal Supplier of the Year"},{"index":8,"claim_id":"claim-fact-8","value":"Launching in 25 NY Metro grocery stores in August 2019."}],"team":[{"id":681960,"entity_id":"wefunder:company_role:681960","user_entity_id":"wefunder:user:266185","role":"employee","name":"Aaron French","title":"Head of Operations","bio":"Former Director of Commercialization at Revolution Foods, Former Director of Supply Chain at Blue Apron, Former Sr Sourcing Manager at Safeway.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/681960/square_cropped_Aaron_French.jpg?1564590253","profile_url":"https://wefunder.com/aaron.french.3","linkedin_url":"https://www.linkedin.com/in/ecochef/","related_urls":["https://wefunder.com/aaron.french.3"]},{"id":692755,"entity_id":"wefunder:company_role:692755","user_entity_id":"wefunder:user:277981","role":"employee","name":"Robert Macias","title":"Head of Retail \u0026 Events","bio":"Former multi-unit store manager at Starbucks and Peet's. Former multi-unit F\u0026amp;B manager Silverado Resort \u0026amp; Spa and Aramark.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/692755/square_cropped_Robert_Macias.jpg?1565720789","profile_url":"https://wefunder.com/robert.macias","related_urls":["https://wefunder.com/robert.macias"]},{"id":404373,"entity_id":"wefunder:company_role:404373","role":"employee","name":"Claire Koerschen","title":"Wholesale and E-commerce Manager","bio":"Former Co-owner of Salt Pt. Butchery and Provisions, Former Manager/Director at 4505 Meats","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/404373/square_cropped_cl.jpg?1564768058","linkedin_url":"https://www.linkedin.com/in/claire-koerschen-255b44105/","related_urls":[]},{"id":404405,"entity_id":"wefunder:company_role:404405","role":"employee","name":"Daisy Tran","title":"Digital Marketing Manager","bio":"Storyteller skilled in creation of compelling content, social, and digital marketing strategies","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/404405/square_cropped_daisy.jpg?1564768058","linkedin_url":"https://www.linkedin.com/in/daisyetran/","related_urls":[]},{"id":404441,"entity_id":"wefunder:company_role:404441","role":"employee","name":"Cesia Mijango","title":"Accountant","bio":"Experienced Tax Manager, Former Bookkeeper and Tax Coordinator at BackOps","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/404441/square_cropped_ces.jpg?1564768053","linkedin_url":"https://www.linkedin.com/in/cesia-mijango-0209b324/","related_urls":[]},{"id":372430,"entity_id":"wefunder:company_role:372430","user_entity_id":"wefunder:user:199706","role":"founder","name":"Jina Osumi","title":"CEO","bio":"Former Director of Brand Strategy at Del Monte Foods, Former Global Senior Brand Manager for Pepsi","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/372430/square_cropped_jina.jpg?1564768058","profile_url":"https://wefunder.com/jina.osumi","linkedin_url":"https://www.linkedin.com/in/jina-osumi-101b17/","related_urls":["https://wefunder.com/jina.osumi"]},{"id":372431,"entity_id":"wefunder:company_role:372431","role":"founder","name":"Hanson Li","title":"Board Member","bio":"Founder of Salt Partners Group- development and investment company in the food \u0026amp; beverage industry","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/372431/square_cropped_hanson.jpg?1564768058","linkedin_url":"https://www.linkedin.com/in/hansonli1/","related_urls":[]},{"id":403076,"entity_id":"wefunder:company_role:403076","role":"founder","name":"Jake Godby","title":"Founder and Executive Chef","bio":"Experience working in San Francisco’s fine-dining restaurants: Boulevard, Zuni, Fifth Floor and Coi","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/403076/square_cropped_founderswithproduct.jpg?1564768053","linkedin_url":"https://www.linkedin.com/in/jake-godby-0814ba4/","related_urls":[]},{"id":403077,"entity_id":"wefunder:company_role:403077","role":"founder","name":"Sean Vahey","title":"Founder and Head of Marketing","bio":"Background in Hospitality, Experienced Food \u0026amp; Beverage Manager, Restaurant Manager, Bar Manager","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/403077/square_cropped_founderswithproduct.jpg?1564768053","linkedin_url":"https://www.linkedin.com/in/seanvahey/","related_urls":[]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":41,"featured_investors":0,"faq_entries":5},"active_fundraises":[{"id":23285,"entity_id":"wefunder:fundraise:23285","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"equity","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":100030.0,"funding_started_at":"2019-08-09T01:39:24Z","funding_closed_at":"2020-01-16T05:01:29Z","auto_close_at":"2020-01-16T04:59:59Z"}],"latest_fundraise":{"id":23285,"entity_id":"wefunder:fundraise:23285","state":"successful","offering_type":"4(a)(6)","structure":"equity","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2019-08-09T01:39:24Z","funding_closed_at":"2020-01-16T05:01:29Z","terms":{"eb":null,"nb":"$14.4M","txt":"pre-money valuation"}},"recent_posts":[],"q_and_a":[{"id":170624,"entity_id":"wefunder:comment:170624","question":"How was the summer? Are we still in business? Hoping to hear good news. Thanks in advance.","author_name":"Ulises Rabeiro","votes":1,"created_at":"2021-09-22T10:59:51Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-170624","answers":[]},{"id":98677,"entity_id":"wefunder:comment:98677","question":"There haven’t been any updates since January. We have been through a lot since then, economically and emotionally, due to the current pandemic. Can you send out an update to let your investors know how the company is doing and if there have been any new developments or updates? Thanks in advance.","author_name":"Ulises Rabeiro","votes":1,"created_at":"2020-07-22T12:06:51Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-98677","answers":[{"id":99041,"entity_id":"wefunder:comment:99041","answer":"Hi Ulises, I hope you and your family are doing well.\u0026nbsp; You should have received a link to the 2019 annual report a few months ago but yes, I definitely need to provide an update on how things are going given the pandemic.\u0026nbsp; Please look out for something next week!","author_name":"Jina Osumi","votes":0,"created_at":"2020-07-24T21:44:47Z"}]},{"id":71771,"entity_id":"wefunder:comment:71771","question":"If I purchase 1 share for $91.94 and you IPO, how likely would a see a profitable return on investment?","author_name":"Lyle Notice","votes":1,"created_at":"2019-12-16T06:32:05Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-71771","answers":[]},{"id":217854,"entity_id":"wefunder:comment:217854","question":"- Need 2021 K-1 for Humphry Slocombe Group LLC – where do I find this information?","author_name":"Greg Hantak","votes":0,"created_at":"2022-09-06T13:36:32Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-217854","answers":[{"id":218012,"entity_id":"wefunder:comment:218012","answer":"Hi Greg, I sent an email out on April 28, 2022 about our conversion to a corp and that you will no longer receive K1s. It was sent to your gmail address. Do you have a new email address that I should forward this to?","author_name":"Jina Osumi","votes":0,"created_at":"2022-09-07T20:02:49Z"}]},{"id":135096,"entity_id":"wefunder:comment:135096","question":"Hello, the last email I received in January 2021 mentioned that we will receive a K1 document. Wanted to know if it has been sent out yet or when we could expect it?","author_name":"Dhiraj Sachdev","votes":0,"created_at":"2021-03-16T12:54:24Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-135096","answers":[]},{"id":123160,"entity_id":"wefunder:comment:123160","question":"Hey Jina, Thank you for the quick response during the holiday season (speaking of which, Happy New Year to you and yours!). In terms of preparing for tax season, how best do I confirm whether you have the correct address/information for me?","author_name":"Jeremy Soister","votes":0,"created_at":"2021-01-06T03:09:30Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-123160","answers":[{"id":123250,"entity_id":"wefunder:comment:123250","answer":"Happy New Year Jeremy!\u0026nbsp; I will be sending out an email to all investors this week with requests and next steps on taxes.\u0026nbsp; Thanks for your patience!","author_name":"Jina Osumi","votes":1,"created_at":"2021-01-06T18:55:42Z"}]},{"id":121971,"entity_id":"wefunder:comment:121971","question":"I received an invitation to sign a document approving the conversion from LLC to C Corp. Is this legitimate?","author_name":"Edgar Sarmiento","votes":0,"created_at":"2020-12-29T15:47:54Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-121971","answers":[{"id":122028,"entity_id":"wefunder:comment:122028","answer":"Hi Edgar, yes!\u0026nbsp; It is legitimate.\u0026nbsp; As we outlined in our fundraising documents, we were planning to convert to a corporation in 2020 but then COVID happened.\u0026nbsp; So we are converting now to target 1/1/21.\u0026nbsp; Thank you!","author_name":"Jina Osumi","votes":1,"created_at":"2020-12-29T20:35:05Z"}]},{"id":121962,"entity_id":"wefunder:comment:121962","question":"Hello, I received an email about the company changing business structures and a request for me to sign documents. This is the first I've heard about this (forgive me if I missed something), but I wanted to verify that this was legitimate? Thank you","author_name":"Jeremy Soister","votes":0,"created_at":"2020-12-29T15:26:47Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-121962","answers":[{"id":122030,"entity_id":"wefunder:comment:122030","answer":"Hi Jeremy, apologies for the confusion.\u0026nbsp; We had outlined in our fundraising that we planned to convert to a corporation from an LLC\u0026nbsp;in 2020 but then COVID hit.\u0026nbsp; So we are now targeting to convert by 1/1/2021.\u0026nbsp; Thank you!","author_name":"Jina Osumi","votes":1,"created_at":"2020-12-29T20:36:43Z"}]},{"id":95707,"entity_id":"wefunder:comment:95707","question":"I invested and never received the gift card perks. How does it being distributed?","author_name":"Hendra Tambunan","votes":0,"created_at":"2020-06-29T16:30:41Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-95707","answers":[{"id":95776,"entity_id":"wefunder:comment:95776","answer":"Hi Hendra, thank you for your investment!\u0026nbsp; Apologies for the delay.\u0026nbsp; I will send you an e-gift card today.\u0026nbsp; All of our shops are currently open!","author_name":"Jina Osumi","votes":1,"created_at":"2020-06-29T22:49:27Z"}]},{"id":88318,"entity_id":"wefunder:comment:88318","question":"Hello Jina, I´m a Spanish investor. Would it be able to invest here? Thank you, Borja","author_name":"Borja Estaun","votes":0,"created_at":"2020-04-30T10:54:33Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-88318","answers":[{"id":88381,"entity_id":"wefunder:comment:88381","answer":"Hi Borja, our fundraise has closed so unfortunately you will not be able to invest at this time.\u0026nbsp; Thanks for your interest.","author_name":"Jina Osumi","votes":0,"created_at":"2020-04-30T18:32:33Z"}]},{"id":87242,"entity_id":"wefunder:comment:87242","question":"I invested. How do i find my certificates of ownership for Humphry Slocombe?","author_name":"Timothy Slomer","votes":0,"created_at":"2020-04-23T23:02:39Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-87242","answers":[{"id":88382,"entity_id":"wefunder:comment:88382","answer":"Hi Timothy, every investor received a signed subscription agreement; each individual investor can download their contract at https://wefunder.com/portfolio.","author_name":"Jina Osumi","votes":0,"created_at":"2020-04-30T18:33:49Z"}]},{"id":87212,"entity_id":"wefunder:comment:87212","question":"please reach out to me if you do another funding round","author_name":"Linda Stack","votes":0,"created_at":"2020-04-23T19:00:03Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-87212","answers":[{"id":88383,"entity_id":"wefunder:comment:88383","answer":"Hi Linda, thanks for your interest. We are not raising more money at this time but will reach out if we do.","author_name":"Jina Osumi","votes":0,"created_at":"2020-04-30T18:34:18Z"}]},{"id":83972,"entity_id":"wefunder:comment:83972","question":"Under my investments it say \"still waiting for $1\". Not sure why? What is it waiting for?","author_name":"Patrick Whitney","votes":0,"created_at":"2020-03-27T00:48:56Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-83972","answers":[{"id":84052,"entity_id":"wefunder:comment:84052","answer":"Hi Patrick, I\u0026nbsp;have reached out to Wefunder and they said they just resolved the issue.\u0026nbsp; Pls let me know if you continue to see this.\u0026nbsp; Thank you!","author_name":"Jina Osumi","votes":0,"created_at":"2020-03-27T18:52:15Z"}]},{"id":82276,"entity_id":"wefunder:comment:82276","question":"Is there any current updates with the company? We haven't seen any correspondence lately.","author_name":"Mario M Teel Jr.","votes":0,"created_at":"2020-03-12T11:09:10Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-82276","answers":[{"id":82428,"entity_id":"wefunder:comment:82428","answer":"Hi Mario, I recently sent an email out to all Wefunder investors.\u0026nbsp; Please let me know if you did not receive it.\u0026nbsp; We are still finalizing 2019 financials and as soon as I receive them, I will send out a recap of last year and 2020 look ahead.\u0026nbsp; Thank you!​​","author_name":"Jina Osumi","votes":1,"created_at":"2020-03-13T20:41:07Z"}]},{"id":78543,"entity_id":"wefunder:comment:78543","question":"Is it too late to invest in Humphry Slocombe?","author_name":"Michael Fazio","votes":0,"created_at":"2020-02-14T23:24:47Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-78543","answers":[{"id":88384,"entity_id":"wefunder:comment:88384","answer":"Hi Michael, yes the fundraise has closed but thank you for your interest. We will reach out if we do another raise.","author_name":"Jina Osumi","votes":0,"created_at":"2020-04-30T18:34:38Z"}]},{"id":76434,"entity_id":"wefunder:comment:76434","question":"Will you be making share certificates available digitally or will paper share certificates be posted to shareholders?","author_name":"Diederik Johannes Kruger","votes":0,"created_at":"2020-02-01T11:28:57Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-76434","answers":[{"id":88386,"entity_id":"wefunder:comment:88386","answer":"Hi Diederik, Every investor received a signed subscription agreement; each individual investor can download their contract at https://wefunder.com/portfolio.","author_name":"Jina Osumi","votes":0,"created_at":"2020-04-30T18:35:16Z"}]},{"id":74369,"entity_id":"wefunder:comment:74369","question":"I was going to invest, I thought it closed today. Will you do another round of funding?","author_name":"William Lindsey","votes":0,"created_at":"2020-01-16T20:48:54Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-74369","answers":[{"id":74384,"entity_id":"wefunder:comment:74384","answer":"Hi William, I\u0026nbsp;just followed up with wefunder re your question and unfortunately, they cannot take investments after close.\u0026nbsp; I\u0026nbsp;will reach out if we do another round of funding.\u0026nbsp; Thank you!","author_name":"Jina Osumi","votes":1,"created_at":"2020-01-16T22:31:19Z"}]},{"id":73917,"entity_id":"wefunder:comment:73917","question":"Is there an expectation for an IPO at some point?\u0026nbsp; I realize you're restricted in how you can answer that question, but I'll take whatever information you can share.\u0026nbsp; You've been in business for 10+ years, why not go public now?\u0026nbsp; My objective of the question is to try to determine the current and future liquidity of the shares.\u0026nbsp; Thanks!","author_name":"Eric Nadler","votes":0,"created_at":"2020-01-10T20:51:40Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-73917","answers":[{"id":73934,"entity_id":"wefunder:comment:73934","answer":"Hi Eric, we can't comment on future events like IPOs but we are in this to make a great and profitable company.","author_name":"Jina Osumi","votes":0,"created_at":"2020-01-10T23:48:38Z"}]},{"id":73671,"entity_id":"wefunder:comment:73671","question":"Good day Jina, I really like what you are doing with your amazing ice cream. Do you plan on extending your campaign here so we can help you raise the $1M max?! I would like to invest in you \u0026amp; your company so I’d like to budget accordingly. Please advise when you can, thank you. Also, connect with me on LinkedIn and email as well","author_name":"Sean Stobart","votes":0,"created_at":"2020-01-08T06:07:33Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-73671","answers":[{"id":73712,"entity_id":"wefunder:comment:73712","answer":"Hi Sean, thanks for reaching out. We are not planning to extend our campaign past 1/15. Thanks for considering investing in us. I will definitely connect with you on Linkedin!","author_name":"Jina Osumi","votes":0,"created_at":"2020-01-08T16:46:40Z"}]},{"id":73373,"entity_id":"wefunder:comment:73373","question":"Why are you focusing on wholesale distribution rather than expanding your retail operations? Presumably the ROI is higher scooping individual cups of ice cream to consumers than going through the process of packaging and distribution. With the death of retail in so many places due to e-commerce I would think commercial real estate would be in high supply at lower costs. It also offers a built in market place for your pints. As for your wholesale operations, are you focusing on specialty grocery markets over higher volume grocery stores that come with slotting fees? How do you plan to compete with higher name brand competitors that likely offer lower costs to consumers? Are you seeing much traction with Amazon? In the past I've worked with Amazon in the tea business and I disagreed with the idea of multi packaging without offering the consumer the ability just buy 1 to try it thus pushing the price point higher.","author_name":"Justin Edge","votes":0,"created_at":"2020-01-03T18:54:36Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-73373","answers":[{"id":73524,"entity_id":"wefunder:comment:73524","answer":"Hi Justin, thanks for your questions! I will address them 1 by 1. 1. Wholesales vs. Retail - we are focusing on both wholesale and retail. Although Retail returns higher margin, wholesale allows us to reach more points of distribution more quickly without as much upfront cost. Retail requires a high initial capital cost for build out that can take 6 months +. In 2020, we plan to open 2 more retail. 2. Wholesale - we are focusing mostly on specialty grocers where the cost to be on shelf is a free fill. We are also in some grocers like Safeway where we pay slotting for new items. We plan to compete with a strong point of differentiation (unique flavors, adult/chef-driven positioning) and strong digital/social marketing. 3. Amazon and ecommerce in general is a small part of our business that serves as marketing and awareness. Unfortunately the cost of shipping frozen (dry ice, special packaging, 2 day min delivery) is too high to ship 1 unit at a time but I agree that smaller unit options make sense for shelf stable products like tea.","author_name":"Jina Osumi","votes":1,"created_at":"2020-01-06T17:45:48Z"}]},{"id":72837,"entity_id":"wefunder:comment:72837","question":"What has caused you to lose money the last two years and when will you be profitable? What is your current burn rate?","author_name":"Jerel Novick","votes":0,"created_at":"2019-12-26T19:32:31Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-72837","answers":[{"id":73525,"entity_id":"wefunder:comment:73525","answer":"Hi Jerel, our net loss is due to investment in leadership and growth of wholesale. As our revenue in both wholesale and retail grow, it will cover fixed costs in those areas. Our projection is to be profitable by Summer 2020.","author_name":"Jina Osumi","votes":1,"created_at":"2020-01-06T17:49:20Z"}]},{"id":71333,"entity_id":"wefunder:comment:71333","question":"hello, do you have updated financials up to Q3 2019? Also, do you have a plan to return capital to investors over time?","author_name":"Mehmet Gunay","votes":0,"created_at":"2019-12-11T18:05:13Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-71333","answers":[]},{"id":69532,"entity_id":"wefunder:comment:69532","question":"It sounds like it'll be worth the wait. I just hope it's not too long. Because after you described some of the flavors of your ice cream, this is torture.","author_name":"Anthony Dubose","votes":0,"created_at":"2019-11-22T06:09:15Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-69532","answers":[{"id":69593,"entity_id":"wefunder:comment:69593","answer":"Hi Anthony, you can order our ice cream on-line. It will be delivered in 2 days and we're currently on sale!: https://www.goldbelly.com/humphry-slocombe","author_name":"Jina Osumi","votes":1,"created_at":"2019-11-22T19:15:38Z"}]},{"id":69439,"entity_id":"wefunder:comment:69439","question":"is this a dairy product ?","author_name":"Helena Scott","votes":0,"created_at":"2019-11-21T17:18:37Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-69439","answers":[{"id":69530,"entity_id":"wefunder:comment:69530","answer":"Hi Helena, most of our ice cream is dairy (14% butterfat) but we have been making a vegan flavor for our stores each month and just launched our first vegan flavor in pint, exclusively for Whole Foods Market. Next year, we will launch 2 new vegan flavors in pint to add to about 12 dairy flavors that we already offer.","author_name":"Jina Osumi","votes":0,"created_at":"2019-11-22T05:43:11Z"}]},{"id":69354,"entity_id":"wefunder:comment:69354","question":"Stop it Jina! My mouth is watering! I can't take it! I plan on investing soon.","author_name":"Anthony Dubose","votes":0,"created_at":"2019-11-21T14:28:17Z","canonical_url":"https://wefunder.com/humphry.slocombe#question-69354","answers":[{"id":69427,"entity_id":"wefunder:comment:69427","answer":"Wait until you actually try the ice cream ... at a store near you!","author_name":"Jina Osumi","votes":0,"created_at":"2019-11-21T16:47:46Z"}]}],"faq":[{"question":"I see your 2018 losses increased by 13.6% over that of 2017 even when your revenue showed an increased. Can you tell me why?","answer":"Hi Denis, the main driver of increased losses were investment in Wholesale to set us up for future growth (slotting to get into new accounts, lowered wholesale price to retailers to get to $7.99 - $8.49 SRP, inventory build, hiring brokers to sell into new accounts).\u0026nbsp; We also hired additional staff to optimize our current process and set us up for growth."},{"question":"Good day to you Jina: For my own planning purposes, when will this round end? Thank you","answer":"Hi Clinton, the round will end on Nov 28.\u0026nbsp; Thanks for your interest!"},{"question":"I really love this company but could you please explain why the price per share is already $91.94 and how this is justified? As a comparison for another consumer goods company - the price per share of Starbucks, a company that is worth $114 billion and has over 30k stores worl...","answer":"Hi Christopher,Thank you for you interest. \u0026nbsp;The way we determined price is based the following.\u0026nbsp; Our valuation is $14.4M based on $4M of sales and Starbucks is $114B based on $24B of sales. The ratio of value to sales for us is about 3.6x while the ratio of Starbucks is 4.8x so we are valued more 'cheaply' vs. Starbucks.Even though the share price on paper is similar, Starbucks has more than a billion shares out there while we have less than 200,000."},{"question":"What are your gross margins like on the wholesale business? On the retail business? And what is your plan to get the company to profitability?","answer":"Hi Kyle,Our GM on Wholesale is currently 32%.\u0026nbsp; Retail is avg 68%.\u0026nbsp; We are forecasted to become profitable starting in Spring 2020 with increased volume/sales from new wholesale accounts and at least 1 new scoop shop.\u0026nbsp; Currently we have some fixed costs that are too high for our current size of business (HQ salary, fixed ops costs, broker fees, etc.) but as our revenue grows they will become a smaller % cost.\u0026nbsp; We also continue to optimize and lower our COGs for Wholesale as..."},{"question":"Hello, do you have vegan options and do you have any future plans in this category?","answer":"Hi Ravi, Yes!\u0026nbsp; We've been featuring at least one vegan ice cream flavor each month in all of our stores.\u0026nbsp; This month is Cherry Elderflower with Dark Chocolate (with a coconut base).\u0026nbsp; In 2020, we are launching 2 vegan pint flavors and Safeway just approved these items this week!\u0026nbsp; We will be debuting them at Fancy Food Show SF in January."}]}}}