{"data":{"type":"company_profile_ai","id":32588,"entity_id":"wefunder:company:32588","attributes":{"canonical_url":"https://wefunder.com/humphry.slocombe","retrieval_urls":{"canonical":"https://wefunder.com/humphry.slocombe","json":"https://wefunder.com/humphry.slocombe.json","markdown":"https://wefunder.com/humphry.slocombe.md","ai_json":"https://wefunder.com/humphry.slocombe.ai.json","ai_text":"https://wefunder.com/humphry.slocombe.ai.txt","changelog_json":"https://wefunder.com/humphry.slocombe.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-28T05:01:44Z","generated_at":"2026-06-28T10:20:17Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":32588,"entity_id":"wefunder:company:32588","slug":"humphry.slocombe","name":"Humphry Slocombe","tagline":"Making ice cream less vanilla","elevator_pitch":"We're a 10-year-old artisan ice cream company based in San Francisco. What started with one scoop shop has now become\u0026nbsp;five,\u0026nbsp;plus 568+\u0026nbsp;wholesale accounts and eCommerce. While most brands cater to children, we make ice cream for adults, by adults: our signature flavor is\u0026nbsp;bourbon ice cream with cornflakes!\u0026nbsp;We source the best ingredients possible and make all of our ice cream locally in California. Now, we're raising money to expand our wholesale business across the country.","location":"San Francisco","website":"https://www.humphryslocombe.com","total_amount_raised":280876,"total_investors":549,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 280876","citation":"https://wefunder.com/humphry.slocombe#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-28T05:01:44Z","as_of":"2026-06-28T10:20:17Z","confidence":"high"},"observed_at":"2026-06-28T05:01:44Z","expires_at":"2026-06-29T05:01:44Z"},{"claim_id":"claim-total-investors","text":"Total investors: 549","citation":"https://wefunder.com/humphry.slocombe#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-28T05:01:44Z","as_of":"2026-06-28T10:20:17Z","confidence":"high"},"observed_at":"2026-06-28T05:01:44Z","expires_at":"2026-06-29T05:01:44Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 280876","citation":"https://wefunder.com/humphry.slocombe#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-28T05:01:44Z","as_of":"2026-06-28T10:20:17Z","confidence":"high"},"observed_at":"2026-06-28T05:01:44Z","expires_at":"2026-06-29T05:01:44Z"},{"claim_id":"claim-total-investors","text":"Total investors: 549","citation":"https://wefunder.com/humphry.slocombe#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-28T05:01:44Z","as_of":"2026-06-28T10:20:17Z","confidence":"high"},"observed_at":"2026-06-28T05:01:44Z","expires_at":"2026-06-29T05:01:44Z"}],"company_claims":{"tagline":"Making ice cream less vanilla","elevator_pitch":"We're a 10-year-old artisan ice cream company based in San Francisco. What started with one scoop shop has now become\u0026nbsp;five,\u0026nbsp;plus 568+\u0026nbsp;wholesale accounts and eCommerce. While most brands cater to children, we make ice cream for adults, by adults: our signature flavor is\u0026nbsp;bourbon ice cream with cornflakes!\u0026nbsp;We source the best ingredients possible and make all of our ice cream locally in California. Now, we're raising money to expand our wholesale business across the country.","story":"In 2008, our founders Jake and Sean opened Humphry Slocombe, an\u0026nbsp;old-school ice cream scoop shop in the\u0026nbsp;Mission District in San Francisco. But rather than the classic chocolate and vanilla, they made the kind of ice cream they wanted to eat.\u0026nbsp;Some of our unique flavors. Photo courtesy of Foodbeast.Over the years, we've invented hundreds of flavors.\u0026nbsp;In our shops today, you can find flavors\u0026nbsp;like Secret Breakfast (bourbon ice cream with cornflakes), Summer Corn with BBQ Bourbon Caramel, Matchadoodle (green tea ice cream and snickerdoodle cookies), and Harvey Milk \u0026amp;\u0026nbsp;Honey Graham (raw blackberry honey ice cream with housemade graham crackers).\u0026nbsp;Now, we have 4 scoop shops and more than 568 wholesale accounts in 12 states.In San Francisco, we\u0026nbsp;have our original scoop shop in the Mission and one in the Ferry Building, a renowned local\u0026nbsp;marketplace for artisan foods. Our other scoop shops are in Berkeley, Oakland, and Los Angeles. We also do food truck pop-ups and events in the Bay.\u0026nbsp;In 2016, we started selling pints and single serving cups\u0026nbsp;in grocery stores. In three years, we've reached 568 grocery store accounts in 12 different states. Each of these stores has seen a 20-30% increase in sales velocities since launch, and we're adding an average of 41 stores every quarter.\u0026nbsp;*Projections for 2019 are based on H1 '19 sale (21K\u0026nbsp;cases).Collaborations make for\u0026nbsp;unique flavors (and good business).Collaborating with other brands gives rise to tasty and delicious new flavors -- plus it's good marketing for both of us! Recently, we've collaborated with\u0026nbsp;Queer Eye\u0026nbsp;ahead of their new season,\u0026nbsp;\u0026nbsp;Imperfect Produce, Chef Melissa King,\u0026nbsp;The Glenlivet\u0026nbsp;whiskey, and more.\u0026nbsp;What's next:\u0026nbsp;Expanding wholesale accounts across the country plus 2 new retail stores.We want to share our ice cream with as many people as possible! Our primary focus is expanding our wholesale accounts across the country. We're already doing this:\u0026nbsp;in\u0026nbsp;August 2019, we'll launch at 25 grocery stores in the NY Metro area.\u0026nbsp;The funds raised here will go towards inventory, distribution costs, and\u0026nbsp;marketing to expand our brand awareness outside of the Bay. Some of our funds will go towards opening retail:\u0026nbsp;we're targeting two in 2020 on the Peninsula\u0026nbsp;to aid in brand\u0026nbsp;awareness.\u0026nbsp;Cheers from our bizarre, delicious, frozen universe!A warm summer night outside our original Mission scoop shop.","quick_facts":["Pint shipments at 105% growth (CAGR) from 2016 to 2018.","Four scoop shops in CA.","Sold in 568+ grocery stores across 12 states, adding 41 every quarter.","Named \"Top 5 Ice Cream in America\" by the Food Network.","Collaborations with Queer Eye, Maker's Mark, Imperfect Produce, Blue Bottle, the Glenlivet, Cowgirl Creamery, and more.","Award winning ice cream (2018 Sofi for Black Sesame and 2016 Sofi for Blue Bottle Vietnamese Coffee).","Whole Foods Market 2018 NorCal Supplier of the Year","Launching in 25 NY Metro grocery stores in August 2019."]},"computed_metrics":{"total_amount_raised":280876,"total_investors":549,"team_size":9,"featured_investor_count":0,"faq_count":5,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"Pint shipments at 105% growth (CAGR) from 2016 to 2018.","citation":"https://wefunder.com/humphry.slocombe#claim-fact-1","observed_at":"2026-06-28T05:01:44Z","expires_at":"2026-07-05T05:01:44Z"},{"claim_id":"claim-fact-2","value":"Four scoop shops in CA.","citation":"https://wefunder.com/humphry.slocombe#claim-fact-2","observed_at":"2026-06-28T05:01:44Z","expires_at":"2026-07-05T05:01:44Z"},{"claim_id":"claim-fact-3","value":"Sold in 568+ grocery stores across 12 states, adding 41 every quarter.","citation":"https://wefunder.com/humphry.slocombe#claim-fact-3","observed_at":"2026-06-28T05:01:44Z","expires_at":"2026-07-05T05:01:44Z"},{"claim_id":"claim-fact-4","value":"Named \"Top 5 Ice Cream in America\" by the Food 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see your 2018 losses increased by 13.6% over that of 2017 even when your revenue showed an increased. Can you tell me why?","answer":"Hi Denis, the main driver of increased losses were investment in Wholesale to set us up for future growth (slotting to get into new accounts, lowered wholesale price to retailers to get to $7.99 - $8.49 SRP, inventory build, hiring brokers to sell into new accounts).\u0026nbsp; We also hired additional staff to optimize our current process and set us up for growth."},{"question":"Good day to you Jina: For my own planning purposes, when will this round end? Thank you","answer":"Hi Clinton, the round will end on Nov 28.\u0026nbsp; Thanks for your interest!"},{"question":"I really love this company but could you please explain why the price per share is already $91.94 and how this is justified? As a comparison for another consumer goods company - the price per share of Starbucks, a company that is worth $114 billion and has over 30k stores worl...","answer":"Hi Christopher,Thank you for you interest. \u0026nbsp;The way we determined price is based the following.\u0026nbsp; Our valuation is $14.4M based on $4M of sales and Starbucks is $114B based on $24B of sales. The ratio of value to sales for us is about 3.6x while the ratio of Starbucks is 4.8x so we are valued more 'cheaply' vs. Starbucks.Even though the share price on paper is similar, Starbucks has more than a billion shares out there while we have less than 200,000."},{"question":"What are your gross margins like on the wholesale business? On the retail business? And what is your plan to get the company to profitability?","answer":"Hi Kyle,Our GM on Wholesale is currently 32%.\u0026nbsp; Retail is avg 68%.\u0026nbsp; We are forecasted to become profitable starting in Spring 2020 with increased volume/sales from new wholesale accounts and at least 1 new scoop shop.\u0026nbsp; Currently we have some fixed costs that are too high for our current size of business (HQ salary, fixed ops costs, broker fees, etc.) but as our revenue grows they will become a smaller % cost.\u0026nbsp; We also continue to optimize and lower our COGs for Wholesale as..."},{"question":"Hello, do you have vegan options and do you have any future plans in this category?","answer":"Hi Ravi, Yes!\u0026nbsp; We've been featuring at least one vegan ice cream flavor each month in all of our stores.\u0026nbsp; This month is Cherry Elderflower with Dark Chocolate (with a coconut base).\u0026nbsp; In 2020, we are launching 2 vegan pint flavors and Safeway just approved these items this week!\u0026nbsp; We will be debuting them at Fancy Food Show SF in January."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-28T10:20:17Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-28T05:01:44Z","as_of":"2026-06-28T10:20:17Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-28T05:01:44Z","as_of":"2026-06-28T10:20:17Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-03-04T01:12:08Z","as_of":"2026-06-28T10:20:17Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-03-04T01:12:08Z","as_of":"2026-06-28T10:20:17Z","confidence":"medium"}}}}}}