{"data":{"type":"company_profile","id":106951,"entity_id":"wefunder:company:106951","attributes":{"canonical_url":"https://wefunder.com/hubhouze","generated_at":"2026-06-22T20:48:11Z","updated_at":"2026-06-22T05:03:29Z","entity_ids":{"company":"wefunder:company:106951","slug":"wefunder:company_slug:hubhouze"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-22T20:48:11Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:29Z","as_of":"2026-06-22T20:48:11Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:29Z","as_of":"2026-06-22T20:48:11Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-22T20:48:11Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-22T20:48:11Z","confidence":"medium"}}},"company":{"id":106951,"entity_id":"wefunder:company:106951","slug":"hubhouze","name":"Hubhouze dba Studium Dekor","tagline":"A marketplace with all inclusive and customizable bathroom packages.","elevator_pitch":"Studium Dekor is a marketplace + design tool with all-inclusive bathroom packages and curated products to help homeowners and contractors to collaborate and customize designer bathrooms into their real spaces.","story":"If you are not renovating your bathroom or thinking about it, you probably know someone that is renovating or fetching the strength to do it, and that's because the\u0026nbsp;bathroom is the top priority for most homeowners renovating but it's a daunting and challenging process that requires sourcing, selecting and buying over thirty different elements spread all across the internet, local outlet stores.Ordering, paying, and\u0026nbsp;receiving multiple orders, finding\u0026nbsp;a reliable contractor, and successfully managing a project and its unknowns, it's a puzzle homeowners struggle to put together!\u0026nbsp;THE SOLUTIONA collaboration design tool and marketplace featuring curated bathroom products and all-inclusive bathroom packages, helping homeowners and contractors to customize designer bathrooms into their real spaces. THE OPERATION and HOW IT WORKS\u0026nbsp;Through our e-commerce platform, customers will get inspired, shop exclusive individual products, or pick a whole new bathroom from our designed collection, filtering by style and budget. Using their phone, shoppers will then enter their bathroom dimensions and photographs into a dedicated dashboard and get paired with a local and independent contractor from our nationwide community (if they need one), to carry out the installation. Using our SaaS solution, the contractor will customize the customers’ selected bathroom to meet their real bathroom space, adjusting product sizes and quantities as necessary. Our software creates visuals of the customer’s real bathroom and provides a personalized shopping cart with all the products needed for a full bathroom remodel. As soon as payment is received, our software places automatic orders across multiple suppliers, who send the products to our distribution center. While we manage the multiple orders, feeding each dashboard with delivery information, the customer enjoys the visual mock-ups of their new, dream bathroom with a certainty of outcome, along with a Bathroom Renovation Guidelines - a complete educational source containing the best practices, a step-by-step of how the remodeling works, and what to expect during the process - all in one place. At our distribution center, all of the ordered products go through quality control and are put together on a single pallet to optimize deliveries and maximize customers’ experience. The appointed contractor then starts the work, while our customer care team remains on standby to provide support if anything goes awry.Customers can sit back while their new dream bathroom is installed! That’s a lot of headaches saved, and a lot of neglected bathrooms reimagined!Studium Dekor,\u0026nbsp;affordably designed bathrooms, made easy.\u0026nbsp;THE MARKET SIZE and OPPORTUNITYThe US home renovation market is worth $450 billion per year, and bathrooms alone around $59 billion. It’s a very large old fashion industry, full of neglected customers, with a digital and social shopping behavior, which isn’t so far being addressed by the current players.Home Depot and Lowes combined have a 30% market share, and the other 70% is highly fragmented; it’s all about shifting materials from point A to point B without much-added value to the consumer.ROUTE TO MARKETOur route to market is very social and 100% based on the new consumer behavior.We’ll target our audience with collections of dream bathrooms, crafted by designers that they wouldn’t be able to privately afford, using products that they wouldn’t be able to find everywhere.\u0026nbsp;\u0026nbsp;Our approach includes a strong presence on all social media platforms, partnerships with social influencers, customer referrals, brand ambassadors, affiliate programs, collaborations with fashion brands, and boutique hotels around the world.BUSINESS, REVENUE MODEL and PROJECTIONSWe are a B2C product-based company, and we make money by selling bathroom products at an average of 50% gross margin.The products range from furniture, sanitaryware, tiles, faucets, lighting, decorative items, etc.Our second revenue stream comes from onboarding thousands of contractors into the platform. These contractors will be selected from existing platforms such as Houzz and Angie's List, and an extra layer of vetting will be added to improve the standards of our contractors' community.We’ve forecasted an accumulated revenue of $259 million over a 5-year period, along with 7200 contractors using our solution to customize bathrooms all across the US. (not guaranteed)68% of that revenue will come from individual products29% from all-inclusive bathroom packagesAnd 3% from contractors' subscriptionForward-looking projections are not guaranteed.THE TEAMMy name is Danielle Queiroz, founder and CEO of HUBHOUZE. I’m a third time founder, with over ten years of experience in Interior Design, Home Renovation and Tech.\u0026nbsp;During the customer demand validation, I had an intensive interaction with the consumer\u0026nbsp;which gave me invaluable insights and credentials to build this company moving forward.\u0026nbsp;In addition to capital\u0026nbsp;I am also looking for my power team - so if you’re a rockstar\u0026nbsp; CTO or an e-commerce specialist looking for a new challenge, I would love to hear from you! LET'S BUILD THIS!\u0026nbsp;I am raising $200,000 to build the tech MPV, which will unlock access to further capital. The project will have a duration of six months from the day the funds are available and here is how I am going to use the funds:\u0026nbsp;6.5% of funds raised will go towards the Wefunder intermediary fee.THANK YOU FOR YOUR VISIT!\u0026nbsp;Click here to book a meeting.\u0026nbsp;","location":"Louisville, Kentucky","website":"https://studiumdekor.com/beta/","total_amount_raised":55650,"total_investors":9,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/hubhouze","https://studiumdekor.com/beta/"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/106951/xxl_cropped_Screenshot_2023-04-07_at_1.22.29_PM.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/106951/large_cropped_8_questions.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/106951/standard_cropped_Screenshot_2023-04-07_at_1.22.29_PM.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/106951/standard_cropped_Screenshot_2023-04-07_at_1.22.29_PM.jpg"},"links":{"company_url":"https://studiumdekor.com/beta/","instagram_url":"https://www.instagram.com/studium_dekor/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Bathroom Renovation - a broken industry worth $59.2 Billion, definitely worth fixing."},{"index":2,"claim_id":"claim-fact-2","value":"The construction has a slow tech adoption but it's ripe for disruption."},{"index":3,"claim_id":"claim-fact-3","value":"The e-commerce is mature, and customers are ready to start buying large ticket items online."},{"index":4,"claim_id":"claim-fact-4","value":"Construction is getting social, but no one is paying attention."},{"index":5,"claim_id":"claim-fact-5","value":"The consumer has a new social and digital shopping behavior currently unaddressed by the players."}],"team":[{"id":2396978,"entity_id":"wefunder:company_role:2396978","user_entity_id":"wefunder:user:2470041","role":"founder","name":"Danielle Fluntie Queiroz","title":"Founder and CEO","bio":"A solution-focused, driven, and resourceful three-time founder with a passion and deep experience in taking a construction tech startup all the way from original idea to successful execution.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2396978/square_cropped__MG_1380-cropped.jpg?1680888409","profile_url":"https://wefunder.com/daniellefluntiequeiroz2","linkedin_url":"https://www.linkedin.com/in/danielle-queiroz/","related_urls":["https://wefunder.com/daniellefluntiequeiroz2"]},{"id":3562838,"entity_id":"wefunder:company_role:3562838","user_entity_id":"wefunder:user:2732672","role":"employee","name":"Matthew Phillips","title":"Chief Advisor","bio":"I have performed in CEO \u0026amp; CMO roles across my career, consistently utilizing an innovative approach to Go-to-Market strategies, SEO/SEM, \u0026amp; cross-functional leadership. I am passionate about delivering process improvements, ROI optimization.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3562838/square_cropped_Matt_Phillips.jpg?1681502922","profile_url":"https://wefunder.com/matthewphillips15","linkedin_url":"https://www.linkedin.com/in/mattphillips21/","related_urls":["https://wefunder.com/matthewphillips15"]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":4,"featured_investors":0,"faq_entries":3},"active_fundraises":[{"id":56977,"entity_id":"wefunder:fundraise:56977","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2022-08-18T01:12:08Z","funding_closed_at":"2023-05-01T05:07:52Z","auto_close_at":"2023-05-01T03:59:59Z"},{"id":56978,"entity_id":"wefunder:fundraise:56978","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":200000.0,"funding_started_at":"2022-02-08T21:50:31Z"}],"latest_fundraise":{"id":56977,"entity_id":"wefunder:fundraise:56977","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2022-08-18T01:12:08Z","funding_closed_at":"2023-05-01T05:07:52Z","terms":{"eb":null,"nb":"$2.5M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":219790,"entity_id":"wefunder:comment:219790","question":"So after the client purchases the bathroom, do you all pull the permits and also do the installation?","author_name":"Chase Smith","votes":1,"created_at":"2022-09-22T23:19:58Z","canonical_url":"https://wefunder.com/hubhouze#question-219790","answers":[{"id":219802,"entity_id":"wefunder:comment:219802","answer":"Hi Chase, Thank you for reaching out. We're set to become a retail company focused on providing all-inclusive bathroom bundles customised to the customer's real bathroom space, saving them time, money and providing them with all materials in one place, convenience, and certainty of product quality and design outcome - all in one place. The customer will remain responsible for seeking planning permission (when applicable) and appointing the contractor to do the fitting. In the mid-term, we have some solutions, too, such as partnering with Angie List (as an example) to add more value to our customers, etc. In a simple analogy - we'll be like \"Hello Fresh\" for bathrooms. We'll provide the consumers with all the ingredients and the recipe, but they still have to \"cook it\". Another comparable business model is IKEA - you can buy the room sets, but you remain responsible for the assembling and its outcome. They can refer you to Task Rabbit as a third-party provider, but they will not become responsible for it, as it hinders growth and scalability. We understand the bathroom industry and the renovation process well, and we are aware of its many problems throughout the process. However, we don't think we need (or should) fix it all to create a billion-dollar business. Quite the opposite; it's essential to focus on what's most dear and challenging to the customers, which is putting all the elements together and getting a bathroom that they are proud of, and that's precisely what our business proposition is. I hope I have addressed your question, and if you have any further questions, please do not hesitate to ask. Kind regards, Danielle Queiroz Founder and CEO","author_name":"Danielle Fluntie Queiroz","votes":0,"created_at":"2022-09-23T01:46:09Z"}]},{"id":212027,"entity_id":"wefunder:comment:212027","question":"I really like that idea and am glad you are pursuing an MVP. How many different bathroom designs did you allow users to choose from for the first test? Would you consider allowing users to customize the bathroom design (like picking a different tile color) down the road?","author_name":"Isaac Johnson","votes":1,"created_at":"2022-07-18T22:31:06Z","canonical_url":"https://wefunder.com/hubhouze#question-212027","answers":[{"id":215922,"entity_id":"wefunder:comment:215922","answer":"Hello Isaac, Thank you for reaching out, and my apologies for the delayed response. I check Wefunder every day but for some reason, just now your question appeared on my dashboard. I am glad to hear that you like the proposition. It is simple and yet innovative. I have broken down our major milestones into three phases. (STAGE 1) - We'll launch the MVP with a collection of 20 bathrooms in various designs and budgets. Customers won't yet be able to mix and match in this phase. My main goal at this stage is to gain some traction and customer interest to go back to investors and raise more capital. (STAGE 2) - We'll break down the packages and allow the customers to buy individual products or the entire package as they prefer. This will be a cool feature; rather than seeing million of the same product, they will only see the products we've used to design each bathroom. (STAGE 3). In addition to options 1 and 2, there will be a web-based drag and drop design tool where the customers can mix and match products from different packages, precisely like you suggested. If you have any further questions, feel free to contact me at danielle.queiroz@hubhouze.com I wish you a great weekend and kind regards, Danielle","author_name":"Danielle Fluntie Queiroz","votes":0,"created_at":"2022-08-19T15:23:13Z"}]},{"id":243111,"entity_id":"wefunder:comment:243111","question":"Hello Danie can you provide balance sheet of your company","author_name":"Praveen Guptha","votes":0,"created_at":"2023-04-15T06:33:41Z","canonical_url":"https://wefunder.com/hubhouze#question-243111","answers":[]},{"id":230766,"entity_id":"wefunder:comment:230766","question":"HI Danielle, I am interested in having a in depth conversation about your business model. (Your calendy is not functional) From 1999-2009 I founded a ecommerce site specializing in bath fixtures and accessories. I found more success (increased ROAS, AOV, and gross maregin) as I bundled packages to suit customer needs so your model ressonates with my experience. The business was sold in 2009 to e-commerce business aggregator. See 321RidgelandVentures.com/about for more information about me. Would you like to talk?","author_name":"Jonathan Berman","votes":0,"created_at":"2023-01-09T16:52:28Z","canonical_url":"https://wefunder.com/hubhouze#question-230766","answers":[{"id":230768,"entity_id":"wefunder:comment:230768","answer":"Hi Jonathan, Thanks for reaching out and apologies about the broken Calendly link. Surely it will be great to discuss the model with you; I'm pretty flexible this upcoming Thursday, would that work for you? If so, let me know what time and I'll send you a Calendar invite. You can reply directly to my email: danielle.queiroz@hubhouze.com Kind regards, Danielle","author_name":"Danielle Fluntie Queiroz","votes":0,"created_at":"2023-01-09T17:21:34Z"}]}],"faq":[{"question":"I really like that idea and am glad you are pursuing an MVP. How many different bathroom designs did you allow users to choose from for the first test? Would you consider allowing users to customize the bathroom design (like picking a different tile color) down the road?","answer":"Hello Isaac, Thank you for reaching out, and my apologies for the delayed response. I check Wefunder every day but for some reason, just now your question appeared on my dashboard. I am glad to hear that you like the proposition. It is simple and yet innovative. I have broken down our major milestones into three phases. (STAGE 1) - We'll launch the MVP with a collection of 20 bathrooms in various designs and budgets. Customers won't yet be able to mix and match in this phase. My main goal at ..."},{"question":"So after the client purchases the bathroom, do you all pull the permits and also do the installation?","answer":"Hi Chase, Thank you for reaching out. We're set to become a retail company focused on providing all-inclusive bathroom bundles customised to the customer's real bathroom space, saving them time, money and providing them with all materials in one place, convenience, and certainty of product quality and design outcome - all in one place. The customer will remain responsible for seeking planning permission (when applicable) and appointing the contractor to do the fitting. In the mid-term, we hav..."},{"question":"HI Danielle, I am interested in having a in depth conversation about your business model. (Your calendy is not functional) From 1999-2009 I founded a ecommerce site specializing in bath fixtures and accessories. I found more success (increased ROAS, AOV, and gross maregin) as ...","answer":"Hi Jonathan, Thanks for reaching out and apologies about the broken Calendly link. Surely it will be great to discuss the model with you; I'm pretty flexible this upcoming Thursday, would that work for you? If so, let me know what time and I'll send you a Calendar invite. You can reply directly to my email: danielle.queiroz@hubhouze.com Kind regards, Danielle"}]}}}