# Homeshake

The first agent-free marketplace to buy or sell a home.

## Elevator pitch
Homeshake is a real estate marketplace that directly connects buyers and sellers.

- Canonical URL: https://wefunder.com/homeshake
- Entity ID: wefunder:company:118178
- Last updated: 2026-06-15T05:00:53Z
- Generated at: 2026-06-15T06:32:54Z

## Quick facts
- 🎉 Customers have saved over $1M in commissions to date
- 🚀 2x Revenue growth for 3 consecutive quarters
- 📈 2x Sales volume growth for 3 consecutive quarters
- ❤️ $200k+ already invested from happy customers
- 💪 Over $22M in sales volume in first 2 years
- 🙌 Sellers save an average of $25K per transaction
- ⭐️⭐️⭐️⭐️⭐️ 100% Five-Star reviews on Google
- 🔥 $36B market potential for homes sales in the US

## Active fundraises
- wefunder:fundraise:65544: 4(a)(6) successful (USD)
- wefunder:fundraise:67539: 4(a)(6) successful (USD)

## Story
Have you ever sold a home and looked at the agent commissions only to wonder, “What exactly did I just pay for?” You’re not alone.The average seller pays over $25,000 in agent commissions at the closing table. That’s real money.  And for what?Consumers today are doing much of the work, but still paying those exorbitant commissions once the deal is done. It’s an outdated system that takes power out of consumers’ hands and creates unnecessary complexity.  But here's the real kicker: It costs Americans over 100 billion dollars every year.Homeshake is totally different.It’s a commission-free real estate marketplace where buyers and sellers work directly without agents in the middle. Buying or selling a home is not as hard as real estate agents want us to believe. Homeshake replaces the traditional middleman and gives people the tools and support they need to buy or sell a home with confidence. With Homeshake, anyone can do it.If you’re thinking, “Wait, isn’t this just For-Sale-By-Owner?” the answer is a resounding no. With FSBO, you’re completely on your own to figure everything out the hard way and you'll still wind up paying a 3% commission to the buyer’s agent. Likewise, don't mistake Homeshake for just another discount broker. Discount brokers have been around a long time. It's the same old agent-based system repackaged for a cheaper price - lipstick on a pig. And, like FSBO, you're still on the hook for a 3% commission to the buyer's agent.Homeshake is a new, smarter way to buy or sell a home - blending the right amount of technology with the right amount of real human expertise so people can do it themselves without having to do it all on their own. Isn’t that the way it should be?A lot of people assume that hiring an agent is the easy route. But the truth is, agents introduce all sorts of friction, competing interests, and unnecessary complexity.With Homeshake you talk directly to the buyer or seller to schedule a tour when it's convenient for YOU.With Homeshake you can make an offer in minutes by spelling out the 5 key deal points that cover the basics and get the ball rolling. With Homeshake buyers and sellers are free to focus on a win-win deal without questioning ulterior motives of third-parties. Homeshake Is a MarketplaceHomeshake is an online marketplace where sellers can list and buyers can search for their next home. Homes can be found on the Homeshake marketplace as well as Zillow for maximum reach.Sellers can list their home on Homeshake in a matter of minutes, plus get additional exposure through done-for-you:Digital adsSearch adsSocial media postsMailersYard signsand more!The best part?  No listing contracts. No up-front costs.Homeshake is More than a MarketplaceHomeshake makes communication super easy. Everything from direct messaging between buyers and sellers to scheduling in-person or virtual tours to making an offer all happen inside the app.Beyond the convenience, we’ve found that wonderful things can happen when you remove the middleman and people start talking. Buyers and sellers become more human. They get to meet, and better understand one another’s priorities. All of the sudden, aligning around the key terms of the deal gets a lot easier. Often things fall into place with less friction. Plus, who can sell your house better than you? You know everything about it - the stories, the charm, and the hidden gems.Homeshake Simplifies the Process From Start to FinishBuying or selling a house isn’t as hard as you might think. But it’s still a big deal. There are certain steps you can’t skip and important moments that can’t be overlooked. The Homeshake app keeps everything organized and in one place. From initial contact to final closing, each step is laid out for you in a clear, intuitive timeline. Forms are digital so no last minute scrambling to find a fax machine. Whatever you need is all right there. Get it done, and get on with your day.Is it still work on your shoulders?  Yes.  But Homeshake customers find that it's not much more work than they were already going to have to take on by hiring an agent.  And the savings you get in return are well worth it.Get Guidance From Real ExpertsYou’re in control. But sometimes you have questions. Wouldn’t it be great to get advice from an expert?  You got it.With Homeshake you can tap into licensed professionals, including real estate attorneys, for advice whenever you need it.These experts aren’t commission-based, so you can trust they have your best interest in mind and that you’ll show up to the closing with all the I's dotted and T’s crossed.A Better Deal For EveryoneTypically, agents are going to split a 6% commission once the deal is done. That can add up to tens of thousands of dollars. Think about what else you could do with that money. College tuition. A new car. A hot tub time machine!With Homeshake you only pay a 1% Success fee.  That’s a huge difference:You read that right. If you sold your home for $500k you’d only pay $5k in fees on Homeshake compared to $30,000 in agent commissions.Homeshake Is Already A HitThe growth over the past two years has been exciting. Not only has Homeshake saved customers over 1 million dollars in agent commissions, but the response has been overwhelmingly positive.“This is the way it should be. We saved more than $25k selling through Homeshake.” -Leonard P.“We discovered that buying a home doesn't have to be so complicated! We recommend Homeshake to all of our family and friends.” -Matt L."Our experience with Homeshake was stellar from start to finish. If we ever buy again, we hope it will be through Homeshake!” -Ivy B.And the most telling review of all? Homeshake customers have invested over $200k of their own money into the business. When customers become investors you're doing something right.Homeshake Has Major Growth PotentialServiceable Obtainable Market: Currently Homeshake is live in Cincinnati, OH where there’s an average of 25k homes sold every year. At an average fee of $6k per transaction that makes the SOM approximately $150M. Serviceable Available Market: Given that Homeshake is a licensed broker in the state of OH, the natural next step is to expand state-wide. There are approximately 150k homes bought/sold every year in Ohio bringing the SAM to roughly $900M.Total Addressable Market: There are approximately 6M homes sold in the US every year. The nation-wide opportunity for Homeshake grows exponentially to an estimated TAM of $36B!Homeshake has big plans.  But when you're playing in the single largest industry in the US economy, even capturing modest market share is a home run.Let's say Homeshake reaches 3% market share - meaning 3 out of every 100 people decide to buy/sell their home on our marketplace.  In that scenario, Homeshake would be generating just over $1B in annual revenue.Wefunder Raise At-A-Glance:Target Raise: Homeshake has already successfully raised funds from friends, family, customers, and partners. Now we’re excited to open the opportunity through Wefunder as we raise $1.5M based on a $12M valuation. Runway: Once fully funded, this round will pour fuel on an already growing top line. Sales volume and revenue have doubled for the past 3 quarters. This Wefunder raise will provide a runway of 18 months to continue that growth.Key Priorities: There are 3 main areas of focus. First, we will hire top talent in areas like marketing, technology, and operations. Second, we will expand geographically to strategic markets in Ohio and Kentucky. Third, we will accelerate product development for next level mobile application and user experience.Our FoundersThrough their decades of real estate experience, Homeshake’s founding team knew there was a better, simpler, and friendlier way to buy and sell homes. Nearly every other industry has benefitted from new technologies and peer-to-peer business models while the residential real estate industry has remained largely unchanged. Homeshake was launched in 2020 to give homebuyers and sellers the experience they expect in a rapidly evolving world.CUSTOMER REVIEWSHomeshake customers aren't afraid to share the love.  We currently have 100% ⭐️⭐️⭐️⭐️⭐️ Reviews on Google.  Don't believe us?  Click here to see for yourself.  We double-dog dare you.GOT QUESTIONS?

## FAQ
1. **When will the current investing round end?**
   - Hi Casey, thanks for your interest in our campaign. We do not have a definitive date yet so keep an eye on campaign progress as that will determine the end of the round.
2. **I have two questions, first who are your competitors, if no one right now can someone with deep pockets deliver this platform faster? Second, housing market is slowing dramatically, this is perfect timing as sellers will be trying to save more, can you provide a detailed updat...**
   - Hi Varun, thanks for your questions. Nobody is doing what we're doing. There are barriers to entry - for example, must be a licensed real estate broker. Can't just be two guys in a garage. Few if any existing brokers want to change the status quo because of its monopoly pricing. We agree re: housing market - perfect timing. Follow this Wefunder page for updates throughout the campaign as we hire talent, expand to new markets, and more.
3. **I am just echoing Varuns question about competitors, there are many people who are licensed real estate brokers individuals and/or firms who could set up this app also and compete once they see the profit you are generating. The same way amazon prime streaming and other compet...**
   - Thanks again for your question, Aslam. Answered in response to your follow up question.
4. **I would also like to ask what will happen if you don't raise all the funds you need from here?**
   - Good news, Aslam - we've already hit our first goal thanks to investors like you! Thank you!
5. **Should the company need more money in the future will our equity be diluted? I also would suggest the valuation cap remain 1m in relation to the financial information I have read here and in form c.**
   - There is always the possibility of future dilution with early stage investing. Sections 22 and 23 of our Form C discuss this possibility in detail. Also, here is a great FAQ on dilution from our friends at Wefunder: https://help.wefunder.com/#/investor/risks.

## Team
- Nick Rabin (Founder and CEO)
- Jonathan Bennie (Co-founder and General Counsel)

## Recent posts
- Q1 results and industry news (2024-04-29T23:29:47Z)
- Happy New Year! (2023-12-31T16:20:55Z)
- Market expansion (2023-09-29T18:51:14Z)
- Homeshake is growing (2023-06-30T17:48:28Z)
- Homeshake hires CTO (2023-04-13T18:54:19Z)
- Happy New Year! (2022-12-30T17:18:48Z)
- Homeshake hires CMO (2022-12-21T21:55:13Z)
- Happy customers (2022-11-15T21:59:35Z)
- Sales update (2022-10-27T14:31:56Z)
- Homeshake crosses $1M (2022-10-23T16:18:58Z)
- Homeshake launches on Wefunder (2022-10-21T14:41:00Z)

## Q&A
- Q: Could HomeShake somehow partner with Bee Mortgage App? https://www.beemortgageapp.com/ https://wefunder.com/beemortgageappVIP I backed Bee Mortgage App on Wefunder and I believe they are currently operational in Florida. Homeshake and Bee seem complimentary and those on the home sell side would likely benefit from using both.
  - A: Morning, Roger! Thanks for your strategic question. When we first started exploring Wefunder, Bee Mortgage was a company and campaign we came to quickly admire. Yes, as both of our companies expand and enter into the same markets, a strategic partnership would make sense.
- Q: Do you consider “SimpleShowing” based out of Atlanta as your competitor ?? They have survived so far in the market and are having a great team….
  - A: Great question, Sagar. We're familiar with SimpleShowing and do not consider them a competitor. They are a discount broker and rely heavily on agents. Sellers on SimpleShowing still pay 3% to a buyer's agent - not on Homeshake!
- Q: if you are already licensed in KY, why can't i sell my house on your website now? why the wait? if i buy shares now, how much am I going to be diluted when you keep raising more money in the future? do i get a bigger share or a cheaper price now vs those who buy shares in the future? what other fees do i have to pay besides the 1% when i sell my house?
- Q: How is your system any different or better than HomeLight?
  - A: Morning, Jignesh - thank you for your question and your investment! Homeshake is built for consumers. We give buyers and sellers the technological tools and support they need to deal directly and control their own experience. This allows Homeshake to save sellers a full 5%! Homelight matches buyers and sellers with expensive agents and their technology is built for those agents. Nearly every other industry has benefitted from disintermediation and peer-to-peer business models. Homeshake is that change for residential real estate.
- Q: RE transactions can be tedious and many huddles and hiccups along the ways. How do you plan to tackle it in the areas where many unknowns happen along the ways so you can properly consult your clients? For example, some townships require U&O or CO in order to transfer to the buyers. Some don't even need one. Also, I saw you mentioned about you can do the comp for the sellers. In the areas that COMPs can be tricky and you are not familiar to the area, how do you solve the COMP that the sellers can entrust you when you give them price suggestions that you may not know about the areas? For example, Zillow has Zestimate and often time, it is not acurate. What kind of price prediction model that you are planning to use?
  - A: Hi Quang, thank you for your investment! You are correct, most real estate transactions require a professional human touch along the way. Our software automates much of the process and empowers people to take control of the journey, but we also provide expertise when needed. Very important. Homeshake’s model reduces time spent per customer by more than 10x. Comps are an important tool to help sellers price their home. As you point out, there is no shortage of data publicly available. We consolidate multiple data points into one convenient report and transparently make it available to both buyers and sellers. Additionally, we’re currently evaluating national data providers to deploy a pricing tool that will help our customers wherever they are located. This feature would provide a suggested value, value range, and confidence score, all based on local comparable sales.
- Q: Hello, do you have a CTO? I'm worried to invest in a company that doesn't have a CTO :(
  - A: We've been fortunate to have great developers along the way and we're thrilled to be adding a CTO role with this raise!
- Q: Hi Nick and Jonathan, good presentation, and Q&A videos. Congrats on your early success. Three questions: 1. Your video mentions raising "$1.5 million" in this seed round on Wefunder. But your Wefunder page says "$1 million" is your goal. Why did you reduce the amount you are seekign to raise? 2. You state that "After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 18 months before we need to raise further capital." Is this 18 month projection based on a $1M raise, or a $1.5M raise? 3. Your list of Past Fundraises has two $800,000 investments in a "Priced Round" prior to 2022. What was the post-money valuation on those two $800K rounds? Thank you
  - A: Clay, thank you for your investment! 1. Our goal remains $1.5m. The Form C filing requires a minimum raise, which we set at $1m. Wefunder displays the minimum until it is reached. 2. The 18 month projected runway is based on a $1.5m raise. 3. $1.6m and $5.3m.
- Q: Very good idea! Why not protect the software/process. Easy for larger guys (arrived homes) to implement into there platform. Why not close the door and funnel them through your platform and truly make it the last and biggest frontier's for peer to peer transformation?
  - A: Hi, Denyveaus - thanks for investing! Yes, we're thinking big too!
- Q: I am just echoing Varuns question about competitors, there are many people who are licensed real estate brokers individuals and/or firms who could set up this app also and compete once they see the profit you are generating. The same way amazon prime streaming and other competitors came into being after Netflix started streaming successfully.
  - A: Thanks again for your question, Aslam. Answered in response to your follow up question.
- Q: I have two questions, first who are your competitors, if no one right now can someone with deep pockets deliver this platform faster? Second, housing market is slowing dramatically, this is perfect timing as sellers will be trying to save more, can you provide a detailed update on execution roadmap?
  - A: Hi Varun, thanks for your questions. Nobody is doing what we're doing. There are barriers to entry - for example, must be a licensed real estate broker. Can't just be two guys in a garage. Few if any existing brokers want to change the status quo because of its monopoly pricing. We agree re: housing market - perfect timing. Follow this Wefunder page for updates throughout the campaign as we hire talent, expand to new markets, and more.
- Q: How will HomeShake leverage the recent National Association of REALTORS® settlement agreement? I realize that commissions have always been "negotiable", but seems that there are some opportunities (risks?) for HomeShake.
  - A: Hi Christopher, thanks for the question. The NAR settlement is great news for Homeshake and consumers. We agree it creates both new opportunities and potential challenges. On one hand, we most certainly: · gain more listings and a deeper buyer pool, further accelerating our growth · have a major competitive advantage because "Homeshake is free for buyers" · phase out and eliminate agent referral fees, thereby lowering costs On the other, we must be agile in anticipation of: · pricing pressure · innovation or new competition Exciting times! Everyone is talking about it. We are full speed ahead. Here's a link to our recent cover story on this very topic: https://www.bizjournals.com/cincinnati/inno/stories/profiles/2024/03/21/nar-settlement-realtor-homeshake-startup-ready.html
- Q: My second message asking for some updates for investors? No reply?
- Q: Hi guys I have invested but I haven't had any updates about the company? Will you be following up with investors please?
- Q: I think this is a great idea and serendipitous to my current needs. I would like to invest as well as use the services you offer, but as I read this, you are limited currently to Ohio?? I live in Las Vegas..would like to sell here and move back to Northern California. I should wait until September 2023 before selling (to avoid Capital Gains Taxes) but given your fees, my gain would more than cover any taxes. So how long do you think before you are nationwide? Thank you.
  - A: Daniel, thanks so much for your interest! We'd love to count you among our investors and we'd love to help with the sale of your Las Vegas home, but nationwide expansion is a few years off. Your increased gain by using Homeshake covering a potential tax liability is a great example. By lowering the cost to transact, sellers like you keep more of your hard-earned equity, making relocations back to Northern California that much easier. Thank you again, Daniel!
- Q: Hopefully this year you actually make something. You have probably percentage wise the best profit margin I have seen and still losing money like crazy especially compared to your revenue which is next to nothing. How are you going to address your huge losses and little revenue,you are sitting on something special. That way you don't keep having huge losses your revenue was very little even with a huge percentage increase. Did a huge part of your money go towards tech related stuff?app better etc? Thanks
  - A: Thanks John! Yes we’re tracking to grow revenue by 300% this year. Looking back at years 1 and 2, we had startup costs to build out the tech and launch the marketing. Moving forward we’ll continue to focus on growing our top line while being capital efficient.