# Homefree

Allergy-friendly "treats you can trust"

## Elevator pitch
At Homefree, we make "one cookie for all" - cookies that essentially everyone can enjoy, including people with food allergies and other special diets. This includes peanut free, tree nut free, egg free, dairy free, and gluten free, all at the highest standard. We even test ingredients in-house to ensure the safety of our foods. But don't let allergy-friendly fool you into thinking our cookies aren't delicious, because they are. They've won numerous awards for taste and health.

- Canonical URL: https://wefunder.com/homefree
- Entity ID: wefunder:company:28883
- Last updated: 2026-06-06T05:00:46Z
- Generated at: 2026-06-06T06:39:47Z

## Quick facts
- The Good Housekeeping Research Institute recommended Homefree cookies as the "Best Gluten Free Cookies!"
- We're a Certified B Corp for our strong commitment to social responsibility and environmental stewardship.
- We won a Food & Beverage Product Innovations Award, presented by the National Restaurant Association (Restaurant, Hotel-Motel Show), judged by foodservice industry leaders.
- Homefree has achieved Safe Quality Food (SQF) level 3 certification - the highest level - for outstanding standards in food quality and safety, opening the door to national accounts.
- Homefree Chocolate Chip Mini Cookies were chosen to be the nut-free cookie option at the reception desk at DoubleTree by Hilton Hotels.
- Sales growth the last 3 years is 70%, 15%, and 18%, averaging about 34% growth.
- In a taste test of Homefree Chocolate Chip Mini Cookies vs. Nabisco Chips Ahoy Chocolate Chip Mini Cookies, 73% preferred Homefree!

## Active fundraises
- wefunder:fundraise:20018: 4(a)(6) successful (USD)

## FAQ
1. **Hello, as someone who flys a few times a year. I can see your product being great for the airlines. Do you have plans to enter that market?**
   - Thanks for your idea and question. I agree that Homefree cookies are a great fit for airlines, and we have in fact had quite a bit of interest from airlines. So far, in most cases, we have chosen not to proceed. That is because the rate of pay was about the same as, or even lower than, the cost of making and shipping the cookies! Most companies consider airline business as a marketing expense. When we have a significantly larger marketing budget, we may choose to do this as well. For now we d...
2. **Hey just want to say.... I was telling someone about this and they knew the brand & loved the cookies. Having solid brand recognition at a $5m valuation, you are really providing great value to Wefunder investors.**
   - I appreciate the great feedback, and hope you will both join us!
3. **Are you able to share any of the investors who have committed to this round outside of Wefunder toward your $600k goal and your current progress overall? Thanks Edit - your response answered my question. I assumed it included concurrent other fundraising effort. Thanks again.**
   - The $600k maximum is a Wefunder only goal. There is no "outside of Wefunder" raise taking place. Not sure if that answers your question. If not, feel free to clarify.
4. **http://www.bakingassoccanada.com/**
   - Thanks for pointing out this trade show. Trade shows definitely help sales growth, especially when distribution is in place. Now that we have national foodservice distribution covered by being in Dot Foods, we are doing several foodservice trade shows this spring. This includes the National Restaurant Association’s show coming up in mid-May, and Dot Foods’ own show at end of May. Looking forward to the positive impact!
5. **I know someone who is very good marketer. Would you be interested in talking to him?**
   - Sure! I have had discussions with a number of agencies and individuals whom I think could do a great job when our budget allows. And Sarah, recently hired to our team part time, will be able to accomplish so much more when we have the funds to increase her hours. But I’m always happy to hear about strong options, especially if costs are on the lower end. I appreciate your thinking about how you can bring resources to assist in our growth!

## Team
- Sarah Cowart (Digital Marketing Manager)
- Phil Robbins, PhD (Husband of Founder)
- Barbara Britton (VP of Quality Assurance)
- Katelyn Burnham (Inside sales, store demos)
- Jill Robbins (Founder/President)

## Q&A
- Q: Do you see any new financing happening?
  - A: Hi Alan and everyone. I hope you are healthy and doing well. Good news from pre-Covid: We just learned that Homefree was “named the #9 Fastest Growing Company on this year’s Top Family-Owned Businesses in NH in the August issue of Business NH Magazine.” Since Covid: The past 5 months have been challenging here, with food service sales cut so deeply. But we have used great care in our facility, our team has stayed healthy, and we have continued to produce for at least part of every week. We benefited from government loans (and hope for another PPP this month), and as a backup, our bank did extend another line of credit to get us through this. So we don’t need new financing yet. We are working, though, on product development both for ourselves and for private label, to continue toward future growth. And we are happy to be able to say that we have seen an increase in food service sales the past couple of weeks. Stay well!
- Q: can you share any updates on 2nd half of the year results?
  - A: We are happy to provide periodic updates. With regard to financials, we are still on track to be over 2 million in sales this year, and we are still operations positive! When the year closes and all accountant adjustments are made, we will provide more precise numbers. With regard to Wefunder, we have sent out the coupon perks and other prizes. And our grand-winner had his Homefree tour today. We hope those of you who received our coupon brochures enjoy using them yourselves, as well as sharing them with others! Thanks to you all, we hired our kitchen manager, and she is making a great start. We have also increased our retail marketing with some recommended chain-specific coupon promotions, as well as with allergy-friendly gluten free public expos to help get the word out, including last weekend in Secaucus NJ and next month in San Mateo. The people at the shows LOVE Homefree cookies, and are eager to purchase more at their local stores.
- Q: I see a lot of value in your business, both in the sentimental and nutritional sense. However, I've questions about value in the financial sense, so... 1. Valuation cap determination 2. Plans for subsequent raises 3. Exit strategies and timeline. Hope to invest soon. Wish you massive success.
  - A: Thank you for your confidence, questions, and good wishes. 1. Companies like ours (consumer packaged branded foods) are typically valued at 2 – 3 times sales, so the valuation even based on 2018 sales is right in line. Further, I fully expected that our sales would be growing even during the raise, as has been the case. Based on the first 6 months of 2019, we are already on pace for about $2,060,000 annual sales, and our growth is now accelerating. For example, just last week a major hotel chain decided to gradually stock Homefree cookies in the pantries of more than 1,000 hotels! By their sales projections, once the cookies are stocked in all the locations, this one account will increase our annual sales by about $1,000,000. And the chain has more brands into which we may grow as well. Further, this is just one of a number of national accounts with which we currently are in talks. Quite frankly, one of the reasons we placed the limit we did on this raise was to maintain maximum ownership until the valuation is much higher.2. Yes, we do intend to do a larger raise, likely in the next 24 months.3. We have learned that the best way to grow a thriving company is to focus our energies on growth, rather than on exits. We certainly expect that at some point larger companies will pursue acquisition. However, our attention currently is fully on expanding our cookie sales, as well as developing additional product lines.
- Q: Hey, just wanted to say that you are building an amazing brand with top-quality products. I'm a huge fan and really enjoy your cookies and I'm considering investing. I'd say you have one of best ingredient lists and cookies out of the countless allergy-friendly products I've tried. Question, I've noticed that you have a substantial amount of debt, while I know that is common for startups, I'm curious about how you plan to manage and reduce this debt.
  - A: Hi Amelia, I hope you had a great holiday weekend! Glad to hear that you are a huge fan. I appreciate your enthusiasm for Homefree, as well as your understanding about debt. It is actually extremely common for food companies to have much larger debt than ours. Yet your question is a good one. So I am happy to say that our equipment debt is decreasing steadily. In fact, we actually today made the final payment on one of our wrapping machines! As of today (from June 1 payments), only about $89,000 of equipment debt remains. Wefunder will be updating those numbers accordingly. With regard to the bank debt, there are two types. The larger one is a line of credit that converted to a fixed 30-year loan. We have been paying down $1,358/month of the principal on that, and will continue to do so. At just 4.25% fixed interest, we are not in a hurry to pay it off more quickly, as the funds are better used to grow the company. Then there is our line of credit, with a slightly higher, and variable, interest rate. Our goal is to pay that down. As we head into profitability, we will regularly be making choices about when to do so, and when to utilize the incoming funds to fuel our growth. I am glad to be able to say that we were net positive again in April. Although our sales and expenses will continue to fluctuate, we are growing. It looks like May will be our highest ever sales month to date!
- Q: where should the guy email you? maybe in order to perserve cash compensate him with stock or stock options?
  - A: Our public Homefree address is info@homefreetreats.com. Yes, it is good to be creative about ways to limit spending! To date we have not given stock, and likely will continue to hold off on that. Giving stock is a bit complicated legally, and even with regard to stock options, as we grow I expect they will become more valuable than we would choose to give someone in that role at this time. But at some point we may consider offering small amounts of stock, such as for incentive pay for an internal sales manager.
- Q: I know someone who is very good marketer. Would you be interested in talking to him?
  - A: Sure! I have had discussions with a number of agencies and individuals whom I think could do a great job when our budget allows. And Sarah, recently hired to our team part time, will be able to accomplish so much more when we have the funds to increase her hours. But I’m always happy to hear about strong options, especially if costs are on the lower end. I appreciate your thinking about how you can bring resources to assist in our growth!
- Q: http://www.bakingassoccanada.com/
  - A: Thanks for pointing out this trade show. Trade shows definitely help sales growth, especially when distribution is in place. Now that we have national foodservice distribution covered by being in Dot Foods, we are doing several foodservice trade shows this spring. This includes the National Restaurant Association’s show coming up in mid-May, and Dot Foods’ own show at end of May. Looking forward to the positive impact!
- Q: Are you able to share any of the investors who have committed to this round outside of Wefunder toward your $600k goal and your current progress overall? Thanks Edit - your response answered my question. I assumed it included concurrent other fundraising effort. Thanks again.
  - A: The $600k maximum is a Wefunder only goal. There is no "outside of Wefunder" raise taking place. Not sure if that answers your question. If not, feel free to clarify.
- Q: Hey just want to say.... I was telling someone about this and they knew the brand & loved the cookies. Having solid brand recognition at a $5m valuation, you are really providing great value to Wefunder investors.
  - A: I appreciate the great feedback, and hope you will both join us!
- Q: Hello, as someone who flys a few times a year. I can see your product being great for the airlines. Do you have plans to enter that market?
  - A: Thanks for your idea and question. I agree that Homefree cookies are a great fit for airlines, and we have in fact had quite a bit of interest from airlines. So far, in most cases, we have chosen not to proceed. That is because the rate of pay was about the same as, or even lower than, the cost of making and shipping the cookies! Most companies consider airline business as a marketing expense. When we have a significantly larger marketing budget, we may choose to do this as well. For now we do our marketing spend in a more targeted manner. There have, though, been a few smaller opportunities such as charter jet business in which Homefree cookies were purchased at regular rates and served in planes, including when requested by a professional sports team! We also recently received the news that a small commercial airline will be using Homefree cookies (at regular price) out of two terminals starting this summer.