# HOLOFIT by Holodia Patented XR fitness technology backed by Techstars and Comcast ## Elevator pitch Can you run in Cyberpunk, ski in Antarctica, or bicycle around the Saturn rings? HOLOFIT allows you to do all that, and more. Boxing, rowing, HIIT, Fat Burn, Online races, Real-time competitions in original virtual worlds that make users have fun and forget they are doing fitness. You can visit Paris, see dolphins and whales, be chased by a dragon, and get fitter doing so. HOLOFIT is available as a subscription-based app on a number of VR headsets, including Meta Quest and Pico Neo 3. - Canonical URL: https://wefunder.com/holodia - Entity ID: wefunder:company:112392 - Last updated: 2026-06-15T05:00:49Z - Generated at: 2026-06-15T23:28:55Z ## Quick facts - Achieved 35% averaged year over year growth in the last 3 years, - More than $1M in Annual Recurring Revenues, - Backed by Comcast, Angel investors from Apple and Google - Fundraising to scale and launch a AI Virtual environment creator - Founders VR & Fitness industry pioneers | led $255M+ Wealth Creation - Featured In Forbes, Rolling Stone, The Washington Post, C/NET, VR Fitness Insider, Men's Journal - Went through Techstars in 2021 (top 0.1% of startups worldwide!) and raised $2.5M to date! ## Active fundraises - wefunder:fundraise:122128: 4(a)(6) successful (USD) - wefunder:fundraise:122127: 4(a)(6) successful (USD) - wefunder:fundraise:60986: 4(a)(6) successful (USD) - wefunder:fundraise:64320: 4(a)(6) successful (USD) ## Story Traditional fitness is boring $10B is spent annually on home fitness products 19 days is the average time to quit on a fitness resolution #1 reason for giving up is boredomEnter HOLOFIT, an immersive fitness experience that never gets boringIt’s fun and it’s gamified, distracting users from the pain of working out and making them addicted to it. Why? Because you’re completely immersed in amazing content instead of counting the reps you have left. You forget the time, forget the pain, you are a part of a game.The experience is virtual but the results are real.HOLOFIT gives users the ability to travel through original worlds as they work out on connected fitness machines. This patented technology is registered under our Fluid Movement® technology trademark.And it works: we have a 92% core users 90-day retention rate!That's higher than Peloton during their 1st year!We make our users exercise more! The average user works out 5 times per week, with an average session duration of 29 minutes.Average workout duration increase in minutes 2,000,000+ workouts completed!Imagine a Jurassic park HOLOworld where you have to train hard to run away from a T. Rex!That's your ultimate fitness motivation! HOLOFIT's uniqueness is that it uses real-time graphics content, giving users the ability to travel through original worlds as they work out.This gives us the opportunity to integrate third-party created content and use major entertainment studios' IP in HOLOFIT.Patented HOLOFIT Fluid Movement® TechnologyOur Patent, issued by the United States Patent and Trademark Office, was invented to help achieve our vision of making fitness fun.HOLOFIT uses a proprietary mixed-reality fluid-movement technology that enables unique workouts for fitness machines including any known rowing machine, ellipticals, and indoor bicycles.In particular, the use of prediction and interpolation algorithms allows fluid movements to be displayed within the virtual environment. This technology and proprietary content enable HOLOFIT to digitalize and gamify any fitness machine.This patent also helps strengthen our competitive edge in an essential part of the market, VR Fitness on fitness machines, and brings interest of major fitness machine producers, like Technogym, Peloton, Life Fitness, and others. Effective workoutsIt's all great fun, but where are the results?We applied fitness science and over 20 years of fitness industry experience to develop original workout programs. Journey: explore the environments while trying to collect all the trophies. Guaranteed to make you work out longer than ever! Zen mode: complete immersion without any distractions. Relax your mind, engage your body!CardioGoals: guided training program, including Interval, Fat Burn, and HIIT – all customizable to an appropriate level of difficulty. Best for high-calorie burn!Performance: progressive training challenging you to beat your own best score. Motivation through achievements!Race mode: competitions against AI players tailored to your abilities. You will push yourself like never before!Multiplayer: real-time competitions with friends and other HOLOFIT members. It’s always fun when we are together!No-equipment, full-body workoutsNo fitness machine? No problem, HOLOFIT can also be used in the Freestyle mode to row, cycle, run, or ski, or do a series of challenging and fun exercises like boxing, squats, karate, fruit slicing, and more. With HOLOFIT Freestyle, we give our members all the fitness they’ll ever need, plus we expand our market to anyone with a VR headset.Tracking progress to ensure long-term motivationHOLOFIT also comes with a free Companion App where users can track their progress over time, compare their results with others in the community, and see where they rank on the global leaderboard. It connects to fitness trackers, Apple Health, Google Fit, Strava, and more.HOLOFIT is a subscription-based app selling directly to consumers through the Meta Store30% of our members sign up for yearly subscriptions from the very beginning, and another 15% upgrade to yearly subscriptions after avg. 2 months of use.We get additional revenues from our commercial customers who pay $169/month for a business subscription. Our commercial customers include major fitness chains (YMCA, Midtown Athletic Club), and educational and medical institutions (University of Maryland, Miami University).We aim to open new revenue streams (in the second half of 2025) through advertising opportunities. Already, we have ongoing talks with global fitness apparel leaders, who would be able to “dress” our users' avatars in HOLOFIT!Additional revenue possibilities will be available through new Premium subscription tiers, once those become available on the Meta platform.VR Fitness: Leading Market growth driverThere is a massive upside opportunity in the fast-growing Immersive Fitness and Health market, projected to reach 200M users in 2030. The Metaverse (Virtual, Augmented, and Spatial computing technologies included) Health and Fitness market is projected to reach a value of US$11.6bn in 2025.The VR Fitness market is expected to exhibit an annual growth rate (CAGR 2024-2030) of 36.98%, resulting in a projected market volume of US$56.1bn by 2030.Andreessen Horowitz, the leading global VC, is investing heavily in the industry and comparing the Meta Quest VR headset sales trajectory with that of the iPhone, stating: "We believe ARVR is among the most underrated markets today. Most people fixate on past (and current) missteps, leading to assumptions that are simply wrong. With ~30m Meta Quest headsets sold and a favorable industry outlook, we think the time is now."Jack Soslow, Partner @Andreessen Horowitz, April '24Source: Jack SoslowAnd we are ready to conquer the market!Our long-term success is built by delivering continuous value to our customers and our investors. We focused our work so far on finding the Product-Market fit and achieving sustainable growth. We grew revenues at a low price, making sure that we build solid metrics foundations, including maximizing our marketing budget value by keeping our Customer Acquisition Cost low.  Now, we are ready to scaleIt's time for us to scale big! We plan to reach 50,000 active subscribers and $5M in ARR at the end of 2026.The same number of active subscribers Supernatural VR had when they were acquired by Meta for $400 million. Forward-looking projections are not guaranteed.Our path to 50k active subscribers looks like this:Scale up our marketing efforts at a controlled cost, launch the newly developed marketing tools (Promo codes, Win-back campaigns, and Referrals),Place HOLOFIT in large-scale hotels and gyms so more people can discover the value of immersive fitness (we are already preparing this with the Ritz-Carlton and the YMCA),Partner with one of the leading sports apparel companies (Adidas and Nike) to dress HOLOFIT user avatars and create marketing opportunities in the fitness Metaverse. Launch AI Virtual content generator to enable dynamic content in HOLOFIT and scale our content offer to "Netflix level".20+ years in fitness and VRThis is our 3rd and probably last fitness startup. After selling the previous company to the market leader, we gathered to solve one of the biggest problems impacting most of humanity: lack of physical activity.No one should hate getting fit and healthy, the time for fun fitness for all has come.Join us on our mission to make fitness fun!The right time for VR fitness is now.3 years ago was too early. The VR hardware was not ready for mass adoption.3 years from now it will be too late. The market will be taken by a number of players that will lead it to maturity.Be quick, join the VR fitness revolution now! ## FAQ 1. **Hi there. I’m new to all of this. If I invest $1000 I get a lifetime membership? How is that information delivered to me for immediate download? Also do I receive some kind of device for my elliptical machine? And finally, I’m assuming that I receive distributions from your co...** - Hey Emily, thanks for your questions and kind words. You are correct: if you invest more than $1,000 you will get a lifetime membership as an investment perk from us. Of course, your investment is giving you shares in Holodia once the campaign has been finalized. For the device for your elliptical machine (you need a cadence sensor for it) you can write to sales@holodia.com or buy it directly from Amazon. Have a great week and stay HOLOFIT! 2. **How do I invest? What is the minimum investment amount?** - Hi Steven, the minimum investment amount is $100. You invest by putting the investment amount in the dedicated field (on the right side of the pitch), click on INVEST and following the instructions to process the investment through your credit card or bank transfer. Thank you for your interest and stay HOLOFIT! 3. **I'm very interested in Holodia, at least from what I see so far. However, the "reservation form" says submissions can't be accepted from my location (which is Canada). Is there any alternative or way around this?** - Hey Alison, thanks for your interest! If the investors reside in the Canadian provinces of Alberta, Quebec, or Ontario, they will not be able to invest on Wefunder due to their government’s decision. Should the investor from those provinces want to invest more than $25k, they can contact me directly to discuss possibilities bojana@holodia.com. 4. **Can we see current income and balance statements?** - Hi Michael, thanks for your interest! Yes, the income and balance statements should be available and added to the pitch page in the next couple of days. I'll update you when that happens. 5. **I am in the UK does that have any baring on a potential investment?** - Hey Paul, thank you for your interest! You can invest from the UK, please check this guideline on how to invest from outside the US https://help.wefunder.com/154992-linked/international-investor-guide If you need any assistance with it please write to me directly on bojana@holodia.com Have a great summer! ## Team - Shahin Lauritzen (Chief Executive Officer) - Bojana Knezevic (Chief Operating Officer) - Olivier Zitvogel (Chief Technical Officer) - Pavle Lazarević (Marketing Manager) ## Recent posts - Can HOLOFIT VR Fitness Help Patients with Parkinson’s Disease? (2024-11-30T11:57:38Z) - VR is a hot industry to invest in, correct? (2024-11-25T13:26:24Z) - New Quest 3s is here! (2024-09-28T15:24:08Z) - More personalized content for improved retention and growth! (2024-09-13T11:51:52Z) - HOLOFIT VR Fitness for people with disabilities (2024-08-23T13:27:59Z) - Improving lives of Older adults: HOLOFIT Motive study results (2024-08-01T08:59:25Z) - 2 Million Workouts!!! (2024-07-24T09:01:35Z) - Holodia: Building a healthy business (2024-06-24T11:53:49Z) ## Q&A - Q: Can we see current income and balance statements? - A: Hi Michael, thanks for your interest! Yes, the income and balance statements should be available and added to the pitch page in the next couple of days. I'll update you when that happens. - Q: I am a subscriber to the Holodia platform. I use a Wahoo Kickr Snap with a cadence sensor that are attached to my bike. I love riding my bike through the holoworlds especially in Zen mode. I wish there were more Holoworlds to choose from and I wish there was a learning option that could be turned on for each Holoworld as well connecting to our own YouTube Favorites for music. With that in mind, is Holodia going to allow 3rd party developers to use the Holodia platform to develop Holoworlds? Is there a plan for a Holofit store where 3rd Party developers can sell Holodia approved Holoworlds? If so, when will each be available? - A: Hi RJ, thank you for your message and for being a part of HOLOFIT! It's great to hear your feedback, and we are working on adding more Holoworlds in the future: this is also what part of or funds are going into, we've already added new animators and modelers to our Art team. We do have a plan of opening HOLOFIT for 3rd party developers' content contribution. Our wish was to set the standards high with the existing Holoworlds, and only accept content that with be at par with it. This would only happen towards the end of this, or early start of the next year. - Q: Hello, I have invested at the "HOLOFIT lifetime membership" perk level. When will this become active for those of us at this level? My current subscription expires in 7 months. Thank you. - A: Hi Adam, thank you for your support! The way that we will proceed with issuing perks connected with investments (including the lifetime membership perk) is the following: once the campaign is over, and all the investments have been confirmed and the investment funds have been transferred, we will close the round and contact everyone who has invested to have their perks assigned. In order to be in line with the FTC (Federal Trade Commission) regulations, we have to wait for this final confirmation of transfer of funds and are not allowed to assign lifetime memberships ahead of it. Whereas the last date for the closure of our campaign set by Wefunder is April 2023, we plan to start closing the funds already invested in a much shorter period. We’ve already started preparing for it, and are inviting all of those that have made reservations to confirm them. Please check on your Wefunder portfolio page that your reservation is indeed confirmed, that will help us speed up the process. I hope you will enjoy HOLOFIT for many years to come, wishing you a wonderful day and all the best. - Q: Hi, I just reserved a bit and may do more. I do think that VR fitness could be a huge growth category and I think you're well positioned. I also like the enthusiasm of your Lead. I am hoping you will post the Income and Balance Statements as noted below - the 80K RR does not match the approximately 2-2.5M in predicted 2022 revenue on the chart. I also am curious about something from my own assessment of some of the VR fitness apps - I passed over yours initially because we do not own any of that equipment you reference, and although I guess I could pantomime some of the actions - such as that of a rower - it didn't seem as though the app would be as functional or enjoyable without the equipment. Did I get that wrong, and also, do you plan to roll out more workouts that do not involve that equipment. Finally, while I like companies that are not too focused on exit and rather focused on growth in the medium term at least, what do you hope the future brings that would provide a payoff for investors? Thanks! - A: Hi Alan, thanks for your support! The financial statements should be ready in a couple of days, our CPA is finalizing the review. Whereas we did focus on developing HOLOFIT for use on fitness machines to begin with, we have also worked on expanding our market reach by developing more of the no-fitness machine focused workouts. You can see more about the latest developments on HOLOFIT no-machine workouts (aka Freestyle) under campaign Updates, the lates post gives more details on it. We do very much focus on healthy growth of our company, but also have clear plans on bringing value to our investors through future exit opportunities. Acquisition by one of the major fitness machine producers, VR hardware companies, or leading fitness chain are what we would be focusing on. Have a great weekend! - Q: Why have there been no updates for almost a year? - A: Hi Lisa, we have been sending regular updates to all investors by direct email, please check your inbox and write to us at contact@holodia.com in case you haven't received them. Thank you. - Q: Hi there, I just wanted to check again on how to activate my lifetime subscription? I think you said there’s a code somewhere on the VR app? - A: Hi Emily, I believe this was already handled by our support team, if not please send an email to support@holodia.com - Q: I can see your campaign and was impressed by your mission. I specialize in helping campaigns like yours maximize their reach and attract more investors. After reviewing your marketing approach, I see several opportunities to enhance your strategy, such as improving social media engagement or running targeted ads, which could help you reach your funding goal faster. I would welcome the opportunity to discuss how I can support your efforts. Please let me know if you would be open to a brief call. - Q: Hi [Bojana Knezevic], I came across your campaign on Wefunder, and I’m really impressed by your mission to [solve Patented XR fitness technology backed by Techstars and Comcast problem]. As a digital marketer, I specialize in helping campaigns like yours maximize their reach and attract more investors. I noticed some opportunities to enhance your marketing strategy, such as [e.g., improving social media engagement or running targeted ads]. I’d love to chat about how I can help you hit your funding goal. Let me know if you’re open to a quick call! Best, [Philip] - Q: I am an investor — can I invest more to get another free-holofit-for-life account and give it to my partner? Thanks! - A: Hi Andrew, thank you for your support! Yes, you can get an additional lifetime subscription through your investment and give it as a gift. And what a great gift that would be! - Q: premium - A: Hi Jason, happy holidays! Can you elaborate on your question please? - Q: Hi! Not sure if this channel is monitored anymore but I figured I'd try! I made a $1K investment during this crowdfunding round in May. If I understand correctly, what I actually bought was a "SAFE" aggreement that gives me the right to convert that investment to stock ownership and sell it, if and when Holodia starts selling stock. Is that right? And if so, how would I be notified if and when Holodia reaches that point? And are there any other key details I'm missing about what events or thresholds would trigger the conversion of my WeFunder investment into actual stock? - A: Hi Ben, thank you for your question. You are correct, the SAFE would convert to stock when the company goes through a "triggering event" such as a priced round of financing, IPO or sale of the company. You would be notified by email both by Wefunder as the intermediary and directly by Holodia. There are no other details you are missing at this point. Hope you are having a great winter! - Q: Do you have a metric for what % of your customers are paying annual vs. monthly, and the average frequency paying customers are using the service? Is the average duration of a customer staying with the app 9 months? Does it appear that customers leave after 9 months because they don't have enough content to keep them engaged? Finally, the Investor Q&A for Wefunder shows that all funds are held in Silicon Valley Bridge Bank, the successor to SVB. Are these funds insured? - A: Hi Brett, thank you for your interest. Monthly vs annual is currently at 60/40 split, and the average subscriber uses HOLOFIT to exercise 5.2x/week. The average lifetime is currently at 9 months, we believe that is primarily because of churn in the customer segment that only uses HOLOFIT for non-fitness machine connected workouts. These are done in HOLOFIT Freestyle, where we offer body weight exercises like squats, boxing and more. We are upgrading HOLOFIT Freestyle by adding new workouts and improving locomotion of existing ones, and we believe that it would extend current overall customer lifetime value. Finally, the funds in the Silicon Valley Bridge Bank are fully protected by the Federal Deposit Insurance Corporation (FDIC). Have a great weekend! - Q: What is the revenue for 2022 (unaudited is ok) and projection for 2023? - A: Hi Varun, thank you for your question and interest in Holodia! Our revenues for the year ending 31 December 2022 are $1,1M and we project to be well above the double of it at the end of 2023. - Q: Hi. Congrats on the patent. Had a few questions. What was 2022 revenue? Can you update your current MRR and forecast for 2023? What is your current runway? How would Apple launching a VR headset affect the business? And when will the raise be closing? Thanks - A: Thanks Joe. Our current MRR is just north of $100k, the target for end of 2023 is to double it. Our current runway is around 6 months, and we’ll be raising a VC round during that period. Apple headset will, judging from the available information, include VR and mixed reality features, for which we are ready. It will affect us in opening yet another customer acquisition channel and will accelerate our growth, as well as make VR/MR a mass-market product. We can also see it as potential exit opportunity. We’ll be closing this campaign in the next few weeks. - Q: We also want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to accept alternative financing. With that we can cover over 50% of your target raise. Kindly reach out to me at thomas@700capital.se so we discuss further. - A: Thanks Thomas, I’ll do that.