# hobbyDB Built and Owned by Collectors like you ## Elevator pitch Built by collectors for collectors (and now owned by collectors), hobbyDB is the ultimate home for collectors and fans worldwide. With a powerful and detailed database of collectibles super-powered with a price guide, you can explore any fandom, track your collection, and use our secure marketplace to safely buy and sell. - Canonical URL: https://wefunder.com/hobbydb - Entity ID: wefunder:company:46234 - Last updated: 2026-06-19T05:00:14Z - Generated at: 2026-06-19T11:13:41Z ## Quick facts - We believe we are poised to conquer an underserved, $500B market comprised of 75 million collectors - hobbyDB is home to 660,000 collectors who have collections worth $5.7 Billion - Our App continues to grow with more than 383,000 Downloads and a 4.8 rating on iOS. - Backed by industry veterans including folks from Disney, Hot Wheels, and Collectors Universe. - CEO ran the largest set of collector forums & founded the biggest European eBay business w/ $40M GMV ## Active fundraises - wefunder:fundraise:72286: 506(b) successful (USD) - wefunder:fundraise:103953: 4(a)(6) successful (USD) - wefunder:fundraise:45488: 506(b) successful (USD) - wefunder:fundraise:103952: 4(a)(6) successful (USD) - wefunder:fundraise:72285: 4(a)(6) successful (USD) - wefunder:fundraise:45487: 4(a)(6) successful (USD) - wefunder:fundraise:37676: 4(a)(6) successful (USD) - wefunder:fundraise:28394: 4(a)(6) successful (USD) ## Story We founded hobbyDB because we saw a once in a lifetime opportunity to create a company OWNED by collectors and fans. Why? In a world dominated by eBay, Amazon, and Facebook, a united group of fans can be powerful when it comes to building the ultimate fan & collectible experience.By uniting fans of all kinds, we’re attempting to create a company that can influence and power the $500 billion collectible/fan merch space. Our long term goal is to unite 100,000 collectors as Shareholders of the company. Our mission is to create a massive grassroots audience that can make hobbyDB the most influential company in the collectible and fan merch market (and share the financial upside with its core members). If we can achieve that, we can really shape the destiny of the collectible galaxy.THE PROBLEMThe Collector’s Experience can be a fragmented mess. Adding new items to your collection meant crawling tons of different sites and trying to stay alert to new dropsKeeping track of your collectables required hard-to-use spreadsheets that never reflected what items were actually worthAnd using all the different marketplaces meant you might get scammed and buy something that wasn’t what it was promised.SOLUTIONWe’ve built a home for all of your fandom needs.hobbyDB is revolutionizing the fandom experience by creating a one stop shop for everything that every collector and fan needs. With hobbyDB’s powerful platform, you can easily Find out more about the awesome must haves you are interested inManage your collection down to the very last important detailTrack the value of your collection over timeBuy and Sell on our secure marketplaceLean on a friendly community of 660,000 collectors looking to expand their collectionsOUR VISIONBlending our current solution with the power of AI, we will ultimately give you the ability to - Use the hobbyDB App anywhere to scan or photograph an item and find out all about it using photo matching.Automatically manage your collection (for example insure it to the value you feel right, automatically offer duplicates for sale or best offer etc)Utilize artificial intelligence to find answers to all of your burning questions such as which items went up in value the most over the last year, product specific information, and much more.Show you relevant new products from anywhere around the world of interest to you (using items in your collection, wish list and ratings)Be the place where you can find any information you need about your hobby or ask questions to the CommunityWork with Artists and Brands and our members to create new, limited edition exclusive products for our membersFanMerch Represents a $500B IndustryAt an impressive $500 Billion market size, the collectibles space continues to gain traction in multiple segments. Sneakers and trading cards are among a handful of genres that have carved or re-carved their own respective niches recently within the collectibles industry. But these “only” account for what we believe is only around $20 billion of the collectibles market. That means all the attention right now is focused on less than 4% of the whole addressable market in collectibles.THE POWER OF THE HOBBYDB COMMUNITYIndividually we are all collectors, but together we have the power to shape the industry.hobbyDB is powered by a blend of seasoned entrepreneurs, industry innovators, and a strong community of 1,432 shareholders.  See our other testimonials hereUniting the power of Community with Industry Experts Industry experts across the globe believe in hobbyDB and our community. Here are just a few who have already invested in hobbyDB - TRACTIONThanks to such a powerful community, we are growing every day!We're the authoritative resource for tons of fandoms including - And each Crowdfunding Round has increased in value to reflect our progress!So far we’ve raised $656,872 from 1,432 investors thanks to Equity Crowdfunding. With that money we’ve been able to grow to a huge 800,000 database items, 5.8M price points in the guide and more than 375,000 App downloads. All powered by a community of 660,000 members.And we’re just getting started. How We Make MoneyLike other great companies when they were early-stage (like LinkedIn and Zillow), hobbyDB is built to focus on long term revenue to maximize the benefit for our Shareholders. Here are our many different revenue streams - Advertising We earn income on programmatic and direct advertising that is displayed on the site.Affiliate PartnershipsWe earn commission by linking to items for sale on partner websitesData/API SalesWe earn fees on selling access to information in our database including the price guideMarketplace FeesWe earn a 3-5% commission on any marketplace saleProduct ExclusivesWe earn revenue on exclusive product sales from partner brandsWHAT IS NEXT FOR HOBBYDBSocializing the Collectible Experience With a community of 660,000 members strong, we’re making it easier for you to talk to each other, collaborate, and share everything. Here’s how - Ratings - Our new rating system allows collectors to rate their faves…and not so faves.Activity Stream - Coming the first quarter of 2024 - get real-time notifications from brands and designers you follow, plus alerts for significant value changes on your items and when new items arrive from your favorite sellers and more on the App!Forum - Coming in the first quarter of 2024, utilize our forum to discuss everything collectible, collaborate on the database and price guide, and see real time drops of anything that’s new.Become the one-stop shop collectibles hubIt’s our mission in 2024 to focus on making hobbyDB also the premier buying and selling destination in the collectibles universe. We accomplish this with improved marketplace tools for buyers and sellers including - Direct links on hobbyDB item pages such as Entertainment Earth or FYE that allow buyers to safely purchase direct from retailers.Exclusive cross-promotions between hobbyDB and brands such as FiGPiN, Youtooz and Handmade by Robots, and more!The ability to make offers on items in other people's collections.Streamlining the listing experience so you can easily bulk upload items for sale and benefit from the lowest fees in the industry.Become the Ultimate Collectibles DatabaseFind out anything and everything that you've ever wanted.Add Prices for graded items - We know that there can be a big difference between the value of a graded item vs. a non graded item. It’s time for us to take the price guide to the next level and give you the ability to see the estimated values of your graded items as well.Add more and more new data - In just the last few months, we’ve added Emma Bridgewater porcelain, Porsche Posters and Roman coins. Have a love for all things Starbucks? Check out our Starbucks Mugs collection here.More detailed information on items like our recent Fake Photo section and the ability to scan many more different reference numbers such as ISBNs or GameStop barcodes. WHY JOIN THE REVOLUTIONIt's been our dream since Day One to allow our members and the community to own a part of (and hopefully benefit from) the resource that they helped to build. So when crowdfunding became available, we knew that it was the right choice for our community.Once again, we’re opening our doors to fanatics worldwide and giving you the opportunity to own a piece of hobbyDB and its family of brands (including Pop Price Guide and The Toy Peddler). Equity crowdfunding basically allows anyone to easily invest in early-stage pre-IPO companies that they believe will do great things! By uniting fans of all kinds, we’ll be able to shape the future of collecting and create a resource that we all love to use. As hobbyDB grows, so does our power!The time is now if you haven’t already joined the hobbyDB community!Take advantage of this opportunity to join more than 1,432 shareholders and our 2,301 volunteers on our quest to dominate the world of collectibles. ## FAQ 1. **Will you be giving any special giveaways for early investors? I just invested and would love a rare FUNKO as an early investor. That would be great.** - Hi Robert, Thanks for becoming a shareholder. We will use all the proceeds from selling shares for making the site better. That being said we have talked to Funko and other companies about exclusive products and did a few so far. As a Shareholder we would make sure you get to see them first and at discounted rates. 2. **Are there plans for a decent working app? Also how will this work with ppg?** - Hi Andreas, Thanks for your interest. We have worked for quite some time to replace all the underlying technology on PPG. We started with the marketplace (easiest as there was none), have now replaced the pricing allocation system (which you cannot see unless you are a price squad volunteer), the display of the price grid and now need to work on a list builder (something much more flexible allowing you to build any type of list versus just your Top 10) and some smaller improvements to the cur... 3. **Hi, I have great respect for the work you guys are doing, you are the go-to for my pops buying and selling. I would like to know what the "share holder" mean, if at some point a big company wakes up (Funko wake up) and offer to buy you. Thanks and best of luck.** - Hi Mattan,Thanks for the kind words. Shareholder means you own part of the company (how much depends on how much you invest). If we sell the company you get your pro-rata of the sales price. That being said we would prefer to become the epi-centre of the collectible world and stay independent paying dividends to our shareholders, again pro-rata to your ownership percentage of the company. We hope that our most loyal users become shareholders. 4. **How many shares does the minimum investment grant a share holder?** - Thanks for your interest.  It is $1.10 per share so the minimum of $220 would make you the proud owner of 200 shares. 5. **Hiiii I think this is a great idea! I for sure love it! But if this is something I want to invest and put my time in, how will I make a return ?** - Hi John,Besides emotional returns and, hopefully, using the sites a lot there are two ways for a financial return  -1. If we sell the company you get your pro-rata of the sales price. 2. That being said we would prefer to become the epi-centre of the collectible world, stay independent and pay dividends to our shareholders, again pro-rata to your ownership percentage of the company. ## Team - Christian Braun (Collector of Collectors & CEO) - Alexandra Lindsay (Connector of Collectors & Marketing) - Christopher Caruk (Crafter for Collectors & Development) ## Recent posts - 1,000+ Listings and Counting: hobbyDB’s Local Directory Keeps Growing (2025-07-18T15:53:19Z) - It’s Official!! hobbyDB Hits 1 Million Database Items Milestone (2025-03-03T22:03:37Z) - Royal Bobbles Brings Regal Official Archives with Annual Bobblehead Offer (2024-10-26T17:09:58Z) - Back to the Roots – Trading Now on hobbyDB (2024-09-24T22:18:19Z) - Shareholder First Access: 2 New hobbyDB Exclusives (2024-08-30T16:07:05Z) - Welcome to hobbyDB’s new Owners (2024-06-23T00:52:53Z) - hobbyDB Reaches Six Million Price Points and Major Database Milestones (2024-06-19T18:08:53Z) - Our Plan to Reach 100 Billion Collectibles (2024-06-07T21:33:48Z) - Pinfinity Pins Exclusive Giveaway and New Official Archive (2024-05-02T19:57:12Z) - Ben Gore’s Blue Monday Press Becomes 78th hobbyDB Official Archive (2024-05-02T19:51:40Z) - Love Amiibo? Check out the new Amiibo Price Guide! (2024-04-18T16:22:14Z) - Every Cereal Toy Ever Coming to hobbyDB (2024-04-03T19:03:24Z) - hobbyDB App: 400,000 Downloads and Growing! See What’s to Come! (2024-03-15T16:48:03Z) - Introducing Fanattik with an Exclusive Star Trek Giveaway (2024-03-11T19:44:41Z) - More Than 10,000 New Designer Toys Joining hobbyDB! (2024-02-21T20:36:18Z) ## Q&A - Q: Am excited to be a part of this - A: Thanks for that and glad to have you! - Q: I want to invest Friday. Will it still be open then? Thanks! - A: Thanks, Robert, we will wait for you! - Q: I know this is unsolicited, but I thought I would share what I think is an amazing website model for collections. In this case, it is for legos. The website is: https://www.brickeconomy.com. I'm sure you're aware of the website, but just in case, I wanted to pass it along. I would love a website like this for Funko and other collectibles. It has a ton of useful information, easy to navigate, connects to various selling platforms (although I noticed a general lack of reach for many shopping search engines that fail to capture less mainstream sellers such as entertainment earth, bigbadtoystore, rawstarwars, etc.). Those less mainstream sources generally have better deals and a wider variety of stock than some of the big box stores. You also generally get less damaged goods in the mail (so less legwork returning/replacing, etc.). Amazon, Ebay, GameStop, Hot Topic get all the search traffic and directed marketing it seems, but there are numerous smaller selling organizations that I wish were more accessible to search for in one place. For example, rawstarwars has great stock and prices, but will never pop up in a generic price comparison app. Even McFarlane Toy Store, the toy store for the company that makes the action figures doesn't rise high in searches so you will possibly end up paying more from Amazon or another source than you could have paid directly from the company that makes the item. It is such a headache to do the diligence to find out if the price you're buying at is good, too high or if there is a lower price available somewhere. Too many times I've ordered at a price (even below PPG) to only shortly after find it much cheaper. PPG is a good metric in theory, but it doesn't feel as freshly up-to-date based on all available information as it could be, although I'm sure the information gathering and freshness will only improve over time. I understand the informational value provided from sale history, but I think equal value can be obtained from active and available for sale items. A PPG of $20 is great to know except if you buy at PG and then see the item is on clearance for $5 at GameStop. In my view, the discounted sale price reduces the value of the PPG to some extent (not sure it is 1:1 reduction if the sale is temporary but it presumably should have some downward pressure on the value of the item). Even the Lego site I mentioned is a bit limited because it seems to only really cover EBay, StockX, and Amazon. StockX is a very interesting site in its adoption of bid/ask metrics (and active bids and asks are viewable in addition to sales history). I think that's excellent information to have in assessing the market for an item and its value. If a website like the Lego one I linked above could be reproduced for all types of collectibles, while incorporating some of the other innovations in market data we are seeing on other sites, and had a broader store/seller reach for active price comparison (noting I'm sure it would be more difficult to track executed sales information), then in my view that would be the gold standard collector resource. While Hobbydb is great and its goal exciting, it does remain a bit clunky and unintuitive at times. A website with its finger on the pulse of the active and ever-changing market that is streamlined and user-friendly, would really make a lasting and valuable splash. We are seeing a lot of development and innovation in collecting and sharing market data in this field, and I think it is imperative to stay at the forefront of such development and innovation. Thanks for your time. - A: Unsolicited is fine and yes, we also like Brickeconomy. There are a few things that they do that we plan as well (it is a little harder for us as we do any collectible and not just one Brand and as Lego is possibly the easiest brand to manage). You can find our Roadmap here - https://help.hobbydb.com/support/solutions/articles/36000035420-new-features-to-come-our-roadmap. And re finding items for sale, we are working hard to migrate many other websites and marketplaces into hobbyDB. Lastly, please join our Squad and make our pricing information ever the better! Here more on that - https://help.hobbydb.com/support/solutions/articles/36000111341-meet-the-squad. We also discuss new features and changes in the Squad Facebook group and would love to get your input here. - Q: I probably should dig a bit more, but it seems easier to ask. Are your governing documents available anywhere (charter, bylaws, stockholders agreement(s), investor agreement(s), etc.)? I saw a few things on the Form C but not all the core documents (I looked quickly). I’m mostly interested in understanding the terms and rights of any and all classes and series of common stock and preferred stock (including, among other things, voting rights, consent rights, protections, etc.). For example, any dilution protections, redemption/conversion/liquidation/fundamental transaction rights, any put/call rights held by the company or any member of the board/management or the major stockholder(s), etc. Perhaps crowdsourcing equity raises are more of a blind fundraiser where the “investment” is somewhat ancillary to the shares that are received in exchange for the investment. Nevertheless, in valuing a potential investment of this nature it is rarely so simple to find price-per-share by dividing the prospective valuation by total outstanding shares because of the various rights and terms of the different classes and series of stock. As I’ve indicated, I am not sure of the particulars around an equity raise through crowdsourcing means. Is there a full prospectus available anywhere? I understand if a big VC wanted to invest they likely would get their own separate series of preferred with various rights and protections. The crowdsource equity raise model is new to me, so I’m trying to best understand what an investor is receiving in terms of “stock” (noting I understand the general fiduciary duties the board and executive officers have for the stockholders - it is also my understanding that the fiduciary duties owed to preferred and common stockholders can differ to some degree in various scenarios - which is highly dependent on the terms of the preferred). You mentioned in another comment that there was a goal of issuing dividends. It’s hard to assess the potential benefits of that when there is multiple classes and/or series of stock outstanding and without knowing the governing terms of the company’s equity stock. Also, it would be helpful to understand what kind of comp and equity awards, if any, are held by the founders and management (including their terms). Thanks in advance for pointing me in the right direction to learn more (and if the answer is for me to just be more diligent with what has already been provided, I’m happy to take that as an answer as well). - A: Hi D D, These are excellent questions. WeFunder calls the overview of types of shares Capital Structure here https://wefunder.com/hobbydb/details and in our case, we have a very easy setup. Common Shares and Preferred (you would get the latter) with the only difference being that the Preferred Shares have a liquidity and liquidation preference. In addition, the Preferred Shares have the right to appoint a Director with some approval rights (currently that is Peter Reschke). There are no other differences. I should add that WeFunder does a limited legal due diligence and it is my understanding that they do that to spot unfair treatment of their customers (investors that invest on the WeFunder platform). In terms of equity awards, there are option awards for a total of 373,168 issued to 6 individuals. The two legal founders do not hold options. - Q: Will there be Round 5? I am really interested and cant belive I missed it by a week. - A: Hi Stephan, you are already the forth. I think in October. Please add your email address here so we can be in touch - https://www.hobbydbcorp.com. - A: Hi Stephan, we are now live with Round 5! - Q: I have invested in a past fundraising campaign, and am thinking of investing again. Is there any chance you could extend the closing deadline for another week? Thanks. - A: Hi Jean, we love to but would have to file new reviewed financials and that is expensive and cannot be done in the time. I suggest you commit and they probably give you a week after closing and if you cannot do it Wefunder will just cancel your subscription. - A: Hi Jane, we are now live with Round 5! - Q: Are there any tax documentation we would receive on a yearly basis that would need to be related to the IRS? Where can I easily see revenue and gross profits for the business? - A: Hi Neil, you would only receive tax documentation if there is a sale of the business, otherwise, there is generally no requirement to list your hobbyDB investment in your taxes (but please note that this is my understanding and depending on your personal tax circumstances and country of residence). Re Financials, we report annually and you can find our filings on www.hobbydbcorp.com, in the top right corner. We generally also email our Shareholders and send other updates per email. - Q: May I suggest that Hobbydb.com buy or merge or do a joint venture with sportscardinvestor.com ..!@@ - A: I like the idea. Do you know the owners of the site? Here are the current Databases that are joining the hobbyDB project - help.hobbydb.com/sup…ses-joining-hobbydb. George, keep up the good ideas! - Q: What is the price of each share of HobbyDb???? - A: $100 buy you 103 shares. Find all other details in the Profile here on WeFunder. - Q: Am a collector of sports trading cards, autographed jerseys and so much more. I have autos of Bill Russell, Michael Jordan , Dr. J and Pelé to name a few. - A: Awesome, we have started to add 1,000s of autographed items and would love to have you add yours. Just contact us at support@hobbydb.com to join the Squad - https://help.hobbydb.com/support/solutions/articles/36000111341-meet-the-squad. - Q: Once the investment is made, what's the return on the investment? Is there certain number of stock that is obtained with the minimum $100 investment? - A: $100 would buy you 114 shares. When you invest in us, you are buying actual shares of the company that you believe in. As we move forward, the overall goal is to become the epi-center of the collectible world and when possible, pay dividends to our shareholders, pro-rata to your ownership percentage of the company. Also, there is always the possibility of floating on a stock exchange or being acquired, where you would receive pro-rata payment of the sales price. All that being said I cannot tell you what the return would be (it could vary from a total loss to paying your investment back 100s of times). - Q: The estimated valuations for collectibles seems to be purely based on sales history on the platform. What are the plans to make this more accurate/robust? For example, here is an item has an est. value of $840, but can be found on other sites for $36. https://www.hobbydb.com/marketplaces/hobbydb/catalog_items/tupac-shakur-49af6f50-be2e-4cd1-9780-e8caeea26702 - A: That particular Funko is one of the most often faked products out there. They often say "China version", or copy of, often they do not but those are all fake (and if not you should buy one ;-) - Q: HI, Any reason why there is no revenue growth 2020 vs 2019? Also what is the YTD number and full year outlook for 2021 Revenue? - A: Hi Zohrab, Thanks for your interest. 2021 was a year of a lot of changes for us. With Sales Tax legislation for marketplaces now in place for more than 40 States, we decided to change our business model to a combination of classified and subscription (similar in the way Facebook did not follow through as initially announced in becoming a middle-man in FB Marketplace transactions). Doing that impacted our short-term revenues but put us in a good position to be the site where collectors sell directly to other collectors. It also allows us to offer trading, the quintessential collecting activity which is offered by no other website. Happy to hop on a call with you to discuss if you would be interested, just let me know. - Q: What category of Operating Expense are Hobbydb's hosting costs under? I understand the switch to Azure likely made it cheap but I'd like to understand the costs - A: Hi Ryan, we consider hosting costs to be variable costs, same as finance fees (for us currently PayPal). A further point to note here is that while we moved to Azure we are now deploying under Kubernetes allowing us to change or split hosting on the fly (which is very different from the move we just did switching from AWS to Azure, which was a mammoth project for us). - Q: This made for an amazing laugh & good bathroom read. This price guide is now shitty at best, with a backlog in the tens of thousands, I find it funny you didn’t disclose that information which people should know. Browsing through higher end pops, you clearly can’t even spot real pieces from counterfeit pieces. This was an amazing site a few years ago, it’s complete trash now. People just use eBay sold listings.