{"data":{"type":"company_profile","id":72272,"entity_id":"wefunder:company:72272","attributes":{"canonical_url":"https://wefunder.com/heroic","generated_at":"2026-06-09T19:24:56Z","updated_at":"2026-06-09T05:00:23Z","entity_ids":{"company":"wefunder:company:72272","slug":"wefunder:company_slug:heroic"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-09T19:24:56Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-09T05:00:23Z","as_of":"2026-06-09T19:24:56Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-09T05:00:23Z","as_of":"2026-06-09T19:24:56Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-04-29T23:34:07Z","as_of":"2026-06-09T19:24:56Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-04-29T23:34:07Z","as_of":"2026-06-09T19:24:56Z","confidence":"medium"}}},"company":{"id":72272,"entity_id":"wefunder:company:72272","slug":"heroic","name":"Heroic Enterprises, Public Benefit Corporation","tagline":"Forge excellence. 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I'm wondering when we might see a return on the money--or at least get an update on how things are going? Thank you. Renee","author_name":"Renee Steele","votes":14,"created_at":"2024-04-17T22:28:13Z","canonical_url":"https://wefunder.com/heroic#question-281673","answers":[{"id":282213,"entity_id":"wefunder:comment:282213","answer":"Hi Renee! Brian is planning to share an Annual Letter in the coming weeks which will recap business updates, current state, and future vision. (Edited: Check out the full letter here -\u0026gt; \"A Brief History of Heroic and a Quick Look at How We Intend to Forge an Antifragile Business and Fulfill Our Mission\": https://wefunder.com/updates/173612-a-brief-history-of-heroic-and-a-quick-look-at-how-we-intend-to-forge-an-antifragile-business-and-fulfill-our-mission -- And check out more updates at https://wefunder.com/heroic/updates!) 🙌!! Patrick | Director of Operations @ Heroic","author_name":"Patrick Buggy","votes":1,"created_at":"2024-04-25T05:53:09Z"}]},{"id":216792,"entity_id":"wefunder:comment:216792","question":"Hi Brian, I hope you and the Heroic team are doing well! I'm excited to see the progress of Heroic! My husband Daniel uses the app every day. Best of luck! Kait","author_name":"Kait Brown","votes":8,"created_at":"2022-08-30T15:04:54Z","canonical_url":"https://wefunder.com/heroic#question-216792","answers":[{"id":217932,"entity_id":"wefunder:comment:217932","answer":"Kait!!! Great to see you here! I appreciate you considering an additional investment and I appreciate your thoughtful questions. I think of you and Daniel whenever I see a Savorista coffee bag in our pantry—which is often! Thanks again for those and hope you and your biz are doing great!! Now let’s hit those questions! I’m afraid we’re limited in what we can share to what was disclosed in our Form C filing and aren’t able to share full mid-year financials at this point nor can we speak directly to our runway. As mentioned in the Overview on Wefunder (and noted in our Form C), we’re seeking to raise $5M via this Reg CF and up to another $10M via a separate Reg D offering at the same economic terms. (We have already raised over $4.3M of the $10M Reg D.) In our first crowdfunding, we said that the acquisition price for Optimize would be approximately $11.3M and, as I stated on the main Wefunder overview page (in the section on The Use of Funds), we wound up at that amount: $11.3M. We are thrilled we were able to finalize the transaction as we had hoped. Regarding the SEC’s open investigation, I am limited with what I can say. Although we do not know and cannot predict the possible outcomes, we can say that we feel extraordinarily blessed to have the support of Quinn Emanuel, one of the most respected law firms in the world. Learn more about QE here: https://www.quinnemanuel.com/practice-areas/securities-enforcement-defense-practice/ In conclusion, I’ll say that I have never been more committed to and confident in our ability to do what we’re here to do—creating an exemplary crowdfunded business at scale that can help change the world, one person at a time, together, starting with you and me and us today. We’re navigating the storm, and we intend to emerge stronger and fulfill our mission. Day 1. Always. Let’s goooo!! 101 x 1M —\u0026gt; 51 | 2051 -B","author_name":"Brian Johnson","votes":3,"created_at":"2022-09-07T01:43:38Z"},{"id":229032,"entity_id":"wefunder:comment:229032","answer":"Hi Kait! Wanted to make sure that you saw the latest Update that Brian shared here on Wefunder, in which he mentioned that the SEC inquiry has officially closed. That link here if you missed it! wefunder.com/updates/160047","author_name":"Patrick Buggy","votes":2,"created_at":"2022-12-19T22:38:14Z"}]},{"id":129698,"entity_id":"wefunder:comment:129698","question":"Hi i think you're startup in the very challenging space , and I see you have the qualities of a leader and a capable leader who is able to convert soil into value, but I have some questions. I think Optimize was created in 2012, excuse me if there is mistake 1-Can you share Optimize financial statements for recent years, profits, losses, profit margin, growth in the number of active users, and the number of coaches 2- What is the market size 3- Who are the main competitors, how much their market value, and whether they were able to exit, either by acquisition or IPO","author_name":"Faisal Fahad J Alotaibi","votes":5,"created_at":"2021-02-10T03:11:10Z","canonical_url":"https://wefunder.com/heroic#question-129698","answers":[{"id":130775,"entity_id":"wefunder:comment:130775","answer":"Hi Faisal: Thanks for your questions! I talk about a lot of this in the Heroic Founding Zoom Chats that you can check out here: https://heroes.us/investor-connection-cf/ Quick thoughts: As discussed in those Zoom chats, as excited as I am about the potential of the Optimize business, this is NOT the primary business on which I believe we will create the greatest enterprise value. I believe the greatest potential return on any prospective investment will come from our ability to execute our vision for the Heroic Training Platform. Having said that, I think Optimize is a nice complement to the biz and I’m also excited to have a sort of antifragile backstop/safety net. Although still modest, I love the fact that we will have that beloved, high potential, revenue-producing asset. Optimize did $2.23M in 2019 and roughly $2.38M in 2020. We’re still finalizing our accounting for 2020 and will be adjusting both 2019 and 2020 to GAAP standards so we have a more accurate view of P\u0026amp;L. In terms of Heroic’s market size, that’s a tough question to answer and, frankly, not one I have spent a lot of time thinking about in the traditional way. When we look at the social side of things, Facebook, Instagram, et al are proxies although we’ll obviously be focused on a niche of people who would like a positive alternative to Facebook (aka an answer to The Social Dilemma). From the optimizing wellbeing “Training” perspective, you can look at a Headspace or a Calm or a MasterClass but, again, we need to differentiate ourselves from them to make Heroic truly great. Then, when you look at one of the ways I currently think we can grow the business by partnering with Guides (as discussed in depth in the Zoom chats—especially #4 and #5), we’re going to create something similar to (yet highly differentiated from) a company like Patreon. In short: I want to combine those three things (Social + Training + Guides then sprinkle Scientific validation on top) and I think THAT’s the secret sauce as I don’t see *anyone* doing a GREAT job at TRULY helping people change their lives—which is what I intend to make our #1 differentiator and how I think we’ll be able to fulfill our Mission to change the world, one person at a time, together, starting with you and me, TODAY. Thanks again for your thoughtful questions! High fives and hope you’re doing great, -bri P.S. Here are some interesting TechCrunch articles on the wellness space: Meditation app Calm hits unicorn status\u0026nbsp;with fresh $88 million funding.\u0026nbsp; https://techcrunch.com/2019/02/06/meditation-app-calm-hits-unicorn-status-with-fresh-88-million-funding/ Headspace raises $93 million in equity and debt as it pursues clinical validation for mindfulness https://techcrunch.com/2020/02/12/headspace-raises-53-million-and-40-million-in-debt-as-it-pursues-clinical-validation-for-mindfulness/ Mental health startups are raising spirits and venture capital https://techcrunch.com/2020/11/23/mental-health-startups-are-raising-spirits-and-venture-capital/ Mental wellness platform Lyra Health is raising up to $175M at a $2.25B valuation https://techcrunch.com/2020/12/17/mental-wellness-platform-lyra-health-is-raising-up-to-175m-at-a-2-25b-valuation/","author_name":"Brian Johnson","votes":0,"created_at":"2021-02-15T13:38:11Z"}]},{"id":126303,"entity_id":"wefunder:comment:126303","question":"I made my first commitment. On second thoughts, I want to make more. Can I just make one more commitment separately?","author_name":"Shyamsundar Sundaresha","votes":5,"created_at":"2021-01-24T09:56:13Z","canonical_url":"https://wefunder.com/heroic#question-126303","answers":[{"id":126444,"entity_id":"wefunder:comment:126444","answer":"Hi, Shyamsundar! This is Brian. First, THANK YOU. I appreciate you and your support. Our Wefunder genius (thanks, Suzanna!) tells me you can edit your investment on your \"Portfolio\" page here: https://wefunder.com/portfolio Please let me know if you have any other questions and thanks again for your Heroic support! -bri","author_name":"Brian Johnson","votes":2,"created_at":"2021-01-25T15:03:15Z"}]},{"id":312248,"entity_id":"wefunder:comment:312248","question":"Would someone answer my question please?","author_name":"Ray Reuter","votes":4,"created_at":"2025-07-31T21:35:31Z","canonical_url":"https://wefunder.com/heroic#question-312248","answers":[]},{"id":311438,"entity_id":"wefunder:comment:311438","question":"I was an original investor several years ago. How do I access the value of my investment? What is it worth today? I am in the process of updating my financial planning and would like to know what is the status of my investment today.","author_name":"Ray Reuter","votes":4,"created_at":"2025-07-17T13:10:39Z","canonical_url":"https://wefunder.com/heroic#question-311438","answers":[{"id":323946,"entity_id":"wefunder:comment:323946","answer":"Hi Ray! Thank you for your patience with the slow reply. We were not getting notified of your questions. That should have been fixed now! To view your investments, you can go to your Wefunder Portfolio at wefunder.com/portfolio. Heroic is a private company without a public market. Wefunder shows a value based on the latest company-reported price per share. The Updates tab here on Wefunder gives the best status and company update overview. Thank you so much for your early support of Heroic, and we're excited to continue building a great company to fulfil 51 I 2051","author_name":"Fred Grenness","votes":0,"created_at":"2026-01-28T22:41:20Z"}]},{"id":128461,"entity_id":"wefunder:comment:128461","question":"Hi Brian, First I love the Heroic vision and what you aim to build. I've attended some investor calls and am in the Optimize Coach program. I have a couple more questions before investing. A. Acquisition of Optimize - 1. I've never seen a fundraise where the investment use of funds included an exit for the founder and other investors from another business. Can you help me understand how you've thought through the potential conflict of interest here. 2. Additionally, you've shared you expect to pay $2M in cash to acquire Optimize. How confident are you in that number and what would be a high scenario of cash required? 3. You mentioned the $11.3M valuation for Optimize is 20% higher than your last valuation. What is driving that 20% valuation increase? 4. Are you cashing out any of your ownership of Optimize through the acquisition? B. Projections Can you share the Heroic financial projections? WeFunder says you project to break even within 12 months. What assumptions are driving this? My understanding is that most core pieces of the Heroic platform are still in the very early days of being designed. C. Team You have an impressive track record. Who else is on the team (beyond Meta Labs) to help build and execute on this vision? Thanks Brian!","author_name":"Kait Brown","votes":4,"created_at":"2021-02-03T20:46:39Z","canonical_url":"https://wefunder.com/heroic#question-128461","answers":[{"id":128592,"entity_id":"wefunder:comment:128592","answer":"Hi Kait! It’s been great to see you and Daniel on the investor calls and I appreciate your questions! Quick thoughts: A. Acquisition of Optimize - Q1. I've never seen a fundraise where the investment use of funds included an exit for the founder and other investors from another business. Can you help me understand how you've thought through the potential conflict of interest here. A1: Laughing as there are a lot of unique attributes to our biz! (Including but not limited to, as discussed, the fact that I have 10x voting rights and that I will be the only board member post the fundraise.) First, to be clear: I am not personally exiting. All my Optimize shares will be rolled over into Heroic. In terms of how I have tried to deal with the potential conflict of interest: As I discussed in some other questions here and in the Q\u0026amp;A on the Zoom calls, I went to my financier advisors (who are also existing Optimize investors who also already invested in Heroic) to ask THEM how we should handle the prospective acquisition/merger and how we should handle the sequence of how to approach this fundraise. There were a LOT of ways we could have approached the acquisition/merger (and the fundraising in general) and this wound up being the agreed-upon optimal approach—albeit certainly atypical! Q2: Additionally, you've shared you expect to pay $2M in cash to acquire Optimize. How confident are you in that number and what would be a high scenario of cash required? A2: Pretty confident although I’ll have more precision soon. The upper threshold shouldn’t exceed $2.5M. Q3. You mentioned the $11.3M valuation for Optimize is 20% higher than your last valuation. What is driving that 20% valuation increase? A3: As per #1: The recommendation of my advisors. It’s a subjective number but what they recommended as appropriate given the circumstances. Q4. Are you cashing out any of your ownership of Optimize through the acquisition? A4: Nope. As per my above, I’m rolling my ~65%+ Optimize ownership stake straight into Heroic! B. Projections Q: Can you share the Heroic financial projections? WeFunder says you project to break even within 12 months. What assumptions are driving this? My understanding is that most core pieces of the Heroic platform are still in the very early days of being designed. A: Yikes! Thanks for that catch. That was incorrect. We will need to do a material amendment to the Form C to address that as you are correct that the core pieces are still being designed and I don’t imagine the net revenue from Optimize to be significant enough at the point to cover the gap and I certainly wouldn’t say the Heroic Platform will be there on its own as we plan to invest in it aggressively. C. Team Q: You have an impressive track record. Who else is on the team (beyond Meta Labs) to help build and execute on this vision? A: Thank you. In the immediate term, I am going to keep things simple and focus the business on what I believe is the key driver to our success: the Heroic Training Platform. I’m excited to have MetaLab on board (in the final steps of signing contract!) as they give us an instant, world-class team that has been there and done that on many projects. Getting them onboard is, from my vantage point, a VERY (!) big deal. It only gets us to the starting point but I believe their ability to create truly revolutionary, world-class products will be a *key* differentiator as we strive to create a truly “Wow!” differentiated platform. Also, to be clear: I will personally be leading the vision side of the creation of the Heroic Training Platform. I’m REALLY (!) excited to do the best, most creative, impactful work of my life as I integrate 20 years of experience into what I hope is a truly world-changing platform. This is the part of the whole thing that makes me say, “THIS is what I’ve been training for.” And... As discussed in the Zoom calls,\u0026nbsp;I’m currently engaged in an executive search for a Head of Product. We have a number of extraordinary candidates and I had my first chat with an awesome candidate last week. I’m going to take this deliberately and I’m excited to find the right person. (Note: Our search lead told me that he’s never seen such an enthusiastic response as the opportunity to create a potentially world-changing platform is proving to be compelling not just for prospective investors but also prospective Team members.) And, of course, we have our Soul Force-infused Team from Optimize that will keep on rocking that biz and it will be fun to build out our executive-level team for Heroic as we grow—which will, of course, be a big, important challenge for the success of our biz. I’ve always been pretty good at recruiting people to the cause (if I may say so myself—hah) and I’m VERY excited to help build out the Team in the months and years ahead. Thanks again for considering an investment in Heroic and for asking great questions that help us all get more clarity. 🙏 To state the obvious and I should have said this in all the other responses here: when/if in doubt, invest way LESS, if anything! 🤓 Again: Appreciate you considering and have also appreciated your guys’ enthusiastic energetic support on the calls! -bri","author_name":"Brian Johnson","votes":2,"created_at":"2021-02-04T13:34:25Z"}]},{"id":325049,"entity_id":"wefunder:comment:325049","question":"Brian Johnson’s recent community email attempts to frame \"Zero Growth\" as a temporary plateau, but the SEC Form C-AR filings and Wefunder disclosures tell a far more dire story of a collapsing ecosystem. 1. The Myth of \"Zero Growth\" Johnson tells his followers they \"did not grow last year (at all!).\" This is a strategic understatement. The Reality: In the preceding fiscal year, net revenue didn't just stall—it cratered by 21.07%, dropping from $2.57 million to $2.03 million. 2. The Failure of the \"Coach\" Program Johnson admits he has done a \"very poor job\" of communicating. The numbers suggest the market simply doesn't want what he's selling. The Reality: Enrollment in the high-ticket \"Heroic Coach\" program—once the crown jewel of his \"force multiplier\" strategy—saw a staggering revenue decrease of $858,634 in a single year. 3. \"Activating the Movement\" as a Desperate Retreat Johnson’s \"ruthless focus\" on a $99 Philosopher’s Notes subscription is being pitched as a new \"Phase I\" of a global revolution. The Reality: This is a necessary retreat. With an accumulated deficit exceeding $60 million and a net margin of -179%, the company can no longer afford to sustain its expensive app development or events. As Johnson himself noted: “When we answer the call to adventure, there’s ALWAYS the chance of a fiasco.” The SEC data suggests the fiasco is already here.","author_name":"Banda Dark","votes":3,"created_at":"2026-02-11T22:25:41Z","canonical_url":"https://wefunder.com/heroic#question-325049","answers":[{"id":331542,"entity_id":"wefunder:comment:331542","answer":"Greg Williams here, CFOO at Heroic. Sincere thanks for your note, but there are a few clarifications worth making, since the comment mixes accurate concern with inaccurate specifics.The figures cited above are not consistent with our actual financials. Heroic is a private company and our most recent SEC filing (Form C-TR, May 2025) terminated our public reporting requirement, so I won't be relitigating numbers in a comment thread. What I can tell you directly: we are operating leaner than at any point in the company's history, we are not engaged in material app development or event production, and the work over the past year has been focused on simplifying how people enter the Heroic ecosystem through Philosopher's Notes.Brian's framing of the year was honest, not strategic. We did not grow. We're working to change that, and we've made the structural decisions (cost discipline, product focus, channel diversification) required to do so. That work is in motion and the next several months will tell the story.For anyone genuinely interested in where the company is and where it's headed, our community investor updates go out periodically and cover the substance directly. Thank you to those of you who continue to support the mission. We're heads down on the work.","author_name":"Greg Williams","votes":0,"created_at":"2026-04-20T19:32:49Z"}]},{"id":249759,"entity_id":"wefunder:comment:249759","question":"For the $3M+ TTM cash revenue, how much of that is from lifetime memberships?","author_name":"Hemdeep Dulthummon","votes":3,"created_at":"2023-06-08T18:35:43Z","canonical_url":"https://wefunder.com/heroic#question-249759","answers":[{"id":255072,"entity_id":"wefunder:comment:255072","answer":"Hi Hemdeep! Unfortunately we can't share additional details regarding specific revenue breakdowns at this time outside of what's been shared on our Wefunder \"Overview\" page and the financials linked in the \"Details\" section. In the meantime, please let us know if there's anything else we can support with! Patrick Director of Operations @ Heroic","author_name":"Patrick Buggy","votes":0,"created_at":"2023-07-20T21:22:42Z"}]},{"id":228956,"entity_id":"wefunder:comment:228956","question":"Will there be an update on the state of the business and platform development? How much do you need to raise to continue development? What is the current focus?","author_name":"Tj Goan","votes":3,"created_at":"2022-12-19T17:31:19Z","canonical_url":"https://wefunder.com/heroic#question-228956","answers":[{"id":230779,"entity_id":"wefunder:comment:230779","answer":"Hi TJ! Thanks for your question and apologies for the slow reply! To start, please check out Brian’s most recent two updates here on Wefunder: 1 - Great news + more goodness! (Plus: Phil Stutz says...) --\u0026gt; https://wefunder.com/updates/160047-great-news-more-goodness-plus-phil-stutz-says 2 - 2023 (and Beyond!) Vision + QE Talk + Time to Make 2023 Truly Heroic! --\u0026gt; https://wefunder.com/updates/160299-2023-and-beyond-vision-qe-talk-time-to-make-2023-truly-heroic After that, the information on our Wefunder page (including the “Overview” and “Details” and “Updates” tabs!) is the best source of information we’re able to share regarding the state of the business. And…we’re excited to share additional updates soon! Thank you and stay tuned for additional updates! Patrick Director of Operations @ Heroic","author_name":"Patrick Buggy","votes":0,"created_at":"2023-01-09T18:45:06Z"}]},{"id":215738,"entity_id":"wefunder:comment:215738","question":"Hey Brian and team! This looks very exciting! I only one simple question if I may, what are the success measurements of this funding round? Is it return to investors or will it be something different? Apologies if I've missed this somewhere :)","author_name":"Ze Chuan Tan","votes":3,"created_at":"2022-08-17T22:42:05Z","canonical_url":"https://wefunder.com/heroic#question-215738","answers":[{"id":216156,"entity_id":"wefunder:comment:216156","answer":"Hi Ze Chuan! Thanks for your note!! We’re excited to invest the prospective capital from this crowdfunding into the development of our business so we can continue to create value for all of our stakeholders. I talk about how we intend to do that in more detail in our recent Zoom call and highlight some more details on prospective outcomes from an investor perspective at the end in the Q\u0026amp;A. (We'll share the recording of that call soon right here on Wefunder.) I also talk about the specific mechanics of how this round will work in the section of our Wefunder page called “Heroic Crowdfunding.” (wefunder.com/heroic) Does that help address your question? If not, please let us know so we can provide more clarity. Appreciate you and your support! -bri","author_name":"Brian Johnson","votes":0,"created_at":"2022-08-22T15:16:44Z"}]},{"id":199981,"entity_id":"wefunder:comment:199981","question":"Hi, I was wondering if it's too late to join the party?","author_name":"L S","votes":3,"created_at":"2022-04-06T08:29:34Z","canonical_url":"https://wefunder.com/heroic#question-199981","answers":[{"id":216154,"entity_id":"wefunder:comment:216154","answer":"Hi there, LS! Sorry about the delayed response here and thanks for your interest in joining the Heroic party! 🙂 Good news! We just opened our second Reg CF offering here on Wefunder last week! You can learn more about that over here: https://wefunder.com/heroic Appreciate your support and hope you’re doing great, 🙌 -bri","author_name":"Brian Johnson","votes":1,"created_at":"2022-08-22T15:11:53Z"}]},{"id":158252,"entity_id":"wefunder:comment:158252","question":"Hi Brian, I invested in Heroic on 03.20.2021 \u0026amp; now on 07.14.2021 I am getting message of cancellation of investment because campaign was oversubscribed. If this was the case then why my investment was in escrow for so long if the campaign was oversubscribed on 03.20.2021 ? Can you please provide the list of all investors with their ranking in investment, as I am skeptical here that something is cooking which is not right. Why investors funds are used by Corporation or Wefunder with additional investment fees \u0026amp; later on canceled which makes this investment as dead investment for long time, who will pay for opportunity cost for investors ?","author_name":"nIrMaL PaTeL","votes":3,"created_at":"2021-07-15T14:27:24Z","canonical_url":"https://wefunder.com/heroic#question-158252","answers":[{"id":216150,"entity_id":"wefunder:comment:216150","answer":"Hi there! Apologies for the delayed response and thank you for your interest in supporting Heroic!! It looks like we had already surpassed $5M in commitments in our first Crowdfunding at the time you submitted your investment on Wefunder last year. As a result, when we closed the offering, we were unfortunately unable to accept your investment. I can't comment directly on Wefunder’s Escrow process. If you have additional questions about that, please reach out to the Wefunder team over at hello@wefunder.com. Also: as you may have seen, earlier this week, we launched our second Reg CF offering here on Wefunder! You can learn more about that on our Wefunder page here: wefunder.com/heroic Patrick (Director of Operations at Heroic)","author_name":"Patrick Buggy","votes":0,"created_at":"2022-08-22T14:53:53Z"}]},{"id":130135,"entity_id":"wefunder:comment:130135","question":"Hey Brian, I first saw you in action in The Heroes Journey. Great movie. Love the idea of bringing this to life to help people achieve their state of hero. My question is how cash will be left over after acquiring Optimize to fund building out the product using MetaLab? My apologies if its mentioned somewhere, just didn't see it.","author_name":"Bryan McDaniel","votes":3,"created_at":"2021-02-11T21:46:35Z","canonical_url":"https://wefunder.com/heroic#question-130135","answers":[{"id":130145,"entity_id":"wefunder:comment:130145","answer":"Hey Bryan!! What a small world! Love that we connected via the documentary and are reconnecting here. We plan to come out of pocket around $2M for Optimize (precise amount to be determined as we actually close that deal post this funding). So... With the full $11M (from the $1M note + $5M Reg CF + $5M Reg D) minus Wefunder's fees (6.5% of $5M = $325k) minus some investments we've already made (~$250k) we'll have roughly $8.5M total to play with. VERY excited to use that capital to create something amazing. -bri","author_name":"Brian Johnson","votes":2,"created_at":"2021-02-11T22:33:52Z"}]},{"id":285919,"entity_id":"wefunder:comment:285919","question":"I invested US$999 into 632 shares of Heroic in January 2021, i.e. some 3.5 years ago. What is the current value of those shares, based on the current investment round?","author_name":"Daniel Malis","votes":2,"created_at":"2024-06-26T17:23:54Z","canonical_url":"https://wefunder.com/heroic#question-285919","answers":[{"id":286582,"entity_id":"wefunder:comment:286582","answer":"Hi Daniel! Thanks for your support as a Heroic investor! Our current Crowdfunding offering is a convertible note, not a priced round. As such, it doesn't allow us to articulate a precise value of your shares. Although I can’t answer your question with the precise value, I hope that helps clarify where we’re at with this round! Thanks again for your support and please let me know if you have any other questions/if we can help in any other way! 🙌!! B","author_name":"Brian Johnson","votes":0,"created_at":"2024-07-04T15:13:39Z"}]},{"id":262603,"entity_id":"wefunder:comment:262603","question":"Is this still a Senior Convertible Note (debt that converts to equity)? - when does it convert to equity?","author_name":"Carey Folk","votes":2,"created_at":"2023-09-17T21:33:01Z","canonical_url":"https://wefunder.com/heroic#question-262603","answers":[{"id":265118,"entity_id":"wefunder:comment:265118","answer":"Hi Carey! Yes, the current offering is a Senior Convertible Note. You can find a bit more information about that under the “Invest” button on our Wefunder page: https://wefunder.com/heroic. You can also find more information about the securities being offered in our Form C filing (which is the set of documents we file with the SEC to open this Regulation Crowdfunding offering): https://www.sec.gov/Archives/edgar/data/1833314/000168316823006036/0001683168-23-006036-index.html Specifically in the Note Purchase Agreement, linked here, beginning at the bottom of Page 3 (which is the 5th page in the PDF): https://www.sec.gov/Archives/edgar/data/1833314/000168316823006036/exhibit5.pdf There are multiple pathways through which these Notes could convert. 1 - Equity Financing Conversion: At the time of a next round of equity financing. (e.g. Raising a Series A round of capital.) 2 - Corporate Transaction Conversion: At the time of a corporate transaction. (e.g. Being acquired by another business.) 3 - Maturity Conversion: At the time of the maturity date. (December 31st, 2025.) All the details of those pathways are detailed in the Note Purchase Agreement, linked above. (And I’ll also check with the Wefunder team to make sure we can get that information linked in an easier to locate spot.) Hope that helps and thank you for your support!! Patrick Director of Operations @ Heroic","author_name":"Patrick Buggy","votes":0,"created_at":"2023-10-10T23:42:58Z"}]},{"id":261089,"entity_id":"wefunder:comment:261089","question":"Hi Brian, from last years financials could you share what amount of revenue actually came from the New Heroic products compared to what revenue came from legacy optimise products. Thank you","author_name":"Nicholas Begley","votes":2,"created_at":"2023-09-03T20:53:11Z","canonical_url":"https://wefunder.com/heroic#question-261089","answers":[{"id":265352,"entity_id":"wefunder:comment:265352","answer":"Hi Nicholas! That’s a simple question with a somewhat complex answer. Since we integrated “legacy optimize products” into all our new Heroic memberships beginning in Q2 2022, at least some portion of all new membership revenue (including lifetime Heroic memberships), can be partially traced back to work that was done through Optimize. We also used Optimize products as a lead generation in 2021 to acquire new customers, many of whom became Heroic Founding Members. Furthermore, Heroic Coach, which produced 66% of revenues in 2022, might be considered a “legacy” Optimize product that we’ve continued to grow (both in terms of what the program is as well as how we’re marketing it) and integrate more deeply into the entire Heroic ecosystem. So, with the above caveats in place (again, Optimize products have been fully integrated into the “new Heroic” products), what we can say is that in 2022, approximately 8% of total revenue was strictly from legacy Optimize purchases — accrued revenue that had been generated prior to integrating Optimize with Heroic. We’re excited to continue integrating, developing, and expanding all of our assets—those we acquired with Optimize, those newer products we’ve created since launching Heroic, and everything that is a integration of both. Hope that helps and thank you for your support! Patrick Director of Operations @ Heroic","author_name":"Patrick Buggy","votes":0,"created_at":"2023-10-12T02:05:00Z"}]},{"id":232772,"entity_id":"wefunder:comment:232772","question":"Hello, Team Heroic! Many thanks for your exciting work in the world \u0026amp; an awesome, growing community. I've been doing some financial planning \u0026amp; have the following questions: 1) When will an initial investor see a return on investment? 2). Is it a dividend based ROI (for round one investors)? 3). At some point in time (e.g., upon retirement), do I need to apply to receive an ROI? I am a Heroic single woman, edging into this adventure of investing, so thank you for your patience with my questions. Lisa.","author_name":"Lisa Dymond","votes":2,"created_at":"2023-01-30T20:39:17Z","canonical_url":"https://wefunder.com/heroic#question-232772","answers":[{"id":233791,"entity_id":"wefunder:comment:233791","answer":"Hi Lisa! Thank you for the kind words, your support of Heroic, and your questions! We can’t make any specific statements regarding if/when you’d see a return, but the basic mechanics of this investment are that (a) you’re purchasing convertible notes now, which would (b) convert into shares at the event of our next priced round of funding, which you would (c) then need to sell in order to earn a return. We don’t currently have any dividend or profit distribution plans in place. There also isn’t currently a market to sell your shares. And while we hope to create that opportunity in the future we can’t predict when or whether that will happen! Wefunder has some good information on this in their FAQ section titled “Earning a Return”: help.wefunder.com/#/investor/returns I hope that helps clarify your questions! We’ve never been more committed to making you and our whole investor community proud as we strive to fulfill our mission. Day 1. All in. Let’s go! 🙌 Patrick Director of Operations @ Heroic","author_name":"Patrick Buggy","votes":0,"created_at":"2023-02-07T21:39:50Z"}]},{"id":232580,"entity_id":"wefunder:comment:232580","question":"Hi Guys. I have a basic question. I have made an investment in Heroic. Should i receive any proof of my investment? the amount etc? Regards, Siven.","author_name":"Siven Nathan Tommy","votes":2,"created_at":"2023-01-28T13:37:57Z","canonical_url":"https://wefunder.com/heroic#question-232580","answers":[{"id":233789,"entity_id":"wefunder:comment:233789","answer":"Hey Siven! Thanks for your support!! You'll want to head to your Wefunder portfolio here to locate your documents: https://wefunder.com/portfolio/ Hope that helps and Let us know if you have any further questions! Patrick Director of Operations @ Heroic","author_name":"Patrick Buggy","votes":1,"created_at":"2023-02-07T21:32:57Z"}]},{"id":230841,"entity_id":"wefunder:comment:230841","question":"Hi Brian, I am a shareholder of Heroic, thanks to your offer of first ever crowdfunding of $5M. I am wondering if Heroic issues/issued any share certificate as proof of my shareholding. The reason I am asking is, Heroic is a US registered organization and I am neither a US citizen / permanent resident nor reside in the US. Hence I need some proof of my shareholding, for my records.","author_name":"Shyamsundar Sundaresha","votes":2,"created_at":"2023-01-10T14:12:45Z","canonical_url":"https://wefunder.com/heroic#question-230841","answers":[{"id":231393,"entity_id":"wefunder:comment:231393","answer":"Hi, Shyamsundar! Thank you for your support as a Heroic investor! If you are logged into your Wefunder account and navigate to https://wefunder.com/portfolio, you’ll be able to download the subscription agreement for your first investment. Hope that helps and please let us know if you have any further questions! Patrick Director of Operations @ Heroic","author_name":"Patrick Buggy","votes":0,"created_at":"2023-01-16T18:08:52Z"}]},{"id":220576,"entity_id":"wefunder:comment:220576","question":"Happy today! My 15 year old son would like to make his first investment ever and he would like it to be with Heroic. He understands your philosophy and your goals and he loves it all. He believes in your team's strength and positive intentions. He understands that every investment is risky and that this one is no exception. What he wishes to know is: 1. How hard would it be to get back his principal back in the case of an unforeseen need? 2. How does this investment plans to give the investors returns, profits, dividends? Monthly? Quarterly? Annually? 3. When (how fast) will he be able to see any financial returns on his investment? He really likes to know that this will be his first real investment and not a charitable gift which he already gave. Again, thank you for everything that you do. Looking forward to your reply. Luke’s dad","author_name":"Spartak Delas","votes":2,"created_at":"2022-09-30T03:12:35Z","canonical_url":"https://wefunder.com/heroic#question-220576","answers":[{"id":221313,"entity_id":"wefunder:comment:221313","answer":"Hi Spartak and Luke!! Thanks for your note and for your patience with the slow reply! First off: Luke! Here’s a voice note for you that Brian recorded: https://heroic243.nyc3.digitaloceanspaces.com/assets/brian-voice-note-for-luke.mp3 Second: Honored and grateful for your support and interest in investing! 🙏 Third: To the questions... 1. An investment in startups like ours is illiquid, which means that the principal would not be able to be returned to you in the case of an unforeseen need. 2. We can’t make any specific statements regarding if/when you’d see a return, but the basic mechanics of this investment are that (a) you’re purchasing convertible notes now, which would (b) convert into shares at the event of our next priced round of funding, which you would (c) then need to sell in order to earn a return. We don’t currently have any dividend or profit distribution plans in place. There also isn’t currently a market to sell your shares. And while we hope to create that opportunity in the future we can’t predict when or whether that will happen! Wefunder has some good information on this in their FAQ section titled “Earning a Return”: https://help.wefunder.com/#/investor/returns 3. We can’t make any guarantees regarding the timeframe of a prospective return. And while we can’t offer investment advice, in the past we have shared that you shouldn’t invest more than you can afford to lose. You also shouldn’t invest unless you’re ready to play the long game—not expecting returns, if any, for 7+ years. I hope that helps answer your questions and please let me know if we can support in any way! Patrick Director of Operations @ Heroic","author_name":"Patrick Buggy","votes":0,"created_at":"2022-10-06T22:06:38Z"}]},{"id":219285,"entity_id":"wefunder:comment:219285","question":"Hi Guys. I watched the recent zoom call on the second round of investing in HEROIC. I am keen to proceed, but need to check some things. I have opened up a wefunder account. Do I now just go ahead and make the payment of the amount that I want to invest? Just wandering as the email I received , talks about ‘expressing’ interest. What happens once this is done? Do we get any form of documentation etc? Then, another very basic question. How would I eventually derive some sort of dividends from the investment? And could I in 10 years time for instance sell my share? Hope these questions make sense. Basically, as an investor how would one eventually see a return on ones investment?","author_name":"Siven Nathan Tommy","votes":2,"created_at":"2022-09-19T03:35:50Z","canonical_url":"https://wefunder.com/heroic#question-219285","answers":[{"id":219864,"entity_id":"wefunder:comment:219864","answer":"Hi, Siven! Thank you for your note, and for your support!! To your first question: Yes! If you’d like to invest, simply click the red “invest” button and then follow the steps within Wefunder to complete your payment. The Wefunder platform will walk you through the process step by step. 🙌 To the question of return, we can’t make any specific statements regarding if/when you’d see a return, but the basic mechanics are that (a) you’re purchasing convertible notes now, which would (b) convert into shares at the event of our next priced round of funding, which you would then need to sell to earn a return. There isn’t currently a market to sell your shares. And while we hope to create that opportunity in the future, we can’t predict when or whether that will happen! Wefunder has some good information on this in their FAQ section titled “Earning a Return”: https://help.wefunder.com/#/investor/returns Hope that helps clarify things and please let us know if there’s anything else we can do to support! Patrick Director of Operations at Heroic","author_name":"Patrick Buggy","votes":0,"created_at":"2022-09-23T18:48:55Z"}]},{"id":216963,"entity_id":"wefunder:comment:216963","question":"I'm currently in \"Fund 1\". What's the value of my investment per $1,000 invested? thanks","author_name":"Phil Randazzo","votes":2,"created_at":"2022-08-31T15:34:19Z","canonical_url":"https://wefunder.com/heroic#question-216963","answers":[{"id":218235,"entity_id":"wefunder:comment:218235","answer":"Hi Phil! You can find details about the number of shares you purchased in Heroic’s first Reg CF offering on Wefunder here: https://wefunder.com/portfolio/ (“Number of Shares Subscribed for” is noted on the signature page.) In terms of the value of each share today relative to the value when you invested, although we’re excited about the launch and the value we believe we have created, we have not had another priced round yet so there is no way to measure any difference yet! Appreciate you and your support and hope you’re doing great! 🙌!! B","author_name":"Brian Johnson","votes":0,"created_at":"2022-09-09T18:54:14Z"}]},{"id":216372,"entity_id":"wefunder:comment:216372","question":"Hi Brian and team! I've long been wanting to invest in Heroic, ever since I joined the Coach program in January and learned about it, so I was excited to finally get this WeFunder link! However, when I went to invest, it says \"We're sorry, but we can't support investors from your location. Wrong address? Update it and try again!\" I'm in Canada, so is there another way I should be trying to invest, or is this open to U.S. Heroes only? ;-) I'll walk a bag of cash across the border if I have to, in order to be a part of this movement--ha! Thanks, Jared","author_name":"Jared Morrison","votes":2,"created_at":"2022-08-24T16:43:37Z","canonical_url":"https://wefunder.com/heroic#question-216372","answers":[{"id":216432,"entity_id":"wefunder:comment:216432","answer":"Jared!! Deeply appreciate your support! Wefunder addresses this question in their Help Center. There’s an article titled “Can I invest if I don't live in the United States?”: https://help.wefunder.com/legal/304306-can-i-invest-if-i-don-t-live-in-the-united-states?from_search=96139514 As mentioned in that article: (a) \"With a few exceptions, we accept investments from international investors, as long as you represent that you are complying with the law in your country.\" (b) “The only exceptions are the Provinces of Quebec, Ontario and Alberta which have requested that we bar their residents from investing on our platform.” Unfortunately, that means Wefunder is unable to process investments from anyone whose address is in Quebec, Ontario, or Alberta. Hope that answers your question and let us know if we can support with anything else! Patrick Director of Operations @ Heroic","author_name":"Patrick Buggy","votes":0,"created_at":"2022-08-25T14:49:54Z"}]},{"id":216192,"entity_id":"wefunder:comment:216192","question":"Ahoy Brian! I am eager to invest in our Heroic mission. However, I reside in Ontario, Canada, and Wefunder is not permitted to allow this region to invest. Is there another avenue that I may use to financially contribute to the success of Heroic? Godspeed, j","author_name":"Jason LaPorta","votes":2,"created_at":"2022-08-22T20:51:57Z","canonical_url":"https://wefunder.com/heroic#question-216192","answers":[{"id":216431,"entity_id":"wefunder:comment:216431","answer":"Hi, Jason! Thanks for your question and for your desire to support! Wefunder addresses this question in their Help Canter article titled “Can I invest if I don't live in the United States?”: https://help.wefunder.com/legal/304306-can-i-invest-if-i-don-t-live-in-the-united-states?from_search=96139514 As mentioned in that article: (a) \"With a few exceptions, we accept investments from international investors, as long as you represent that you are complying with the law in your country.\" (b) “The only exceptions are the Provinces of Quebec, Ontario and Alberta which have requested that we bar their residents from investing on our platform.” Unfortunately, that means Wefunder is unable to process investments from anyone whose address is in Quebec, Ontario, or Alberta. Hope that answers your question and let us know if we can support with anything else! Patrick Director of Operations @ Heroic","author_name":"Patrick Buggy","votes":0,"created_at":"2022-08-25T14:49:18Z"}]}],"faq":[{"question":"Can I make a financial commitment now \u0026amp; if I wanted to add funds to that commitment prior to the March date, how can I do so? Invest twice?","answer":"Hi Lisa!!! This is Brian. I just answered this question for another investor so I'll copy/paste here: First, THANK YOU. I appreciate you and your support. Our Wefunder genius (thanks, Suzanna!) tells me you can edit your investment on your \"Portfolio\" page here: https://wefunder.com/portfolio Please let me know if you have any other questions and thanks again for your Heroic support! -bri"},{"question":"I made my first commitment. On second thoughts, I want to make more. Can I just make one more commitment separately?","answer":"Hi, Shyamsundar! This is Brian. First, THANK YOU. I appreciate you and your support. Our Wefunder genius (thanks, Suzanna!) tells me you can edit your investment on your \"Portfolio\" page here: https://wefunder.com/portfolio Please let me know if you have any other questions and thanks again for your Heroic support! -bri"},{"question":"I am an international outside the US and am finding it difficult to know what is needed to invest - many things are unclear for non-US residents. WeFunder asks for SSN number whereas in Switzerland we have a different number/system + whether the same legal limits apply. How ca...","answer":"Hi Alma Jade! This is Brian. I really appreciate your interest in investing in Heroic and I'm sorry you're running into some obstacles. (OMMS! :) I just reached out to our Wefunder genius and she told me that the best next step would be for you to reach out to their support team so they can help you out! Here's their email: support@wefunder.com Thanks again and please let me know if we can help with anything else! -bri"},{"question":"Why does crowdfunding open for only one day? When does a second or third opportunity come around? How is the price per share determined at that time?","answer":"Hi Lisa! This is Brian. I'm not sure I followed your first question in this post and want to make sure I address it properly! The crowdfunding is \"open\" until March 15th when we intend to make history with the first $5M Reg CF round ever. The potential second or third opportunity to invest would come around again when/if we do another round and choose to use Wefunder for another Reg CF round. I don't know when or if that will happen! The price per share will be determined via conversations wi..."},{"question":"Is one potential trajectory of a venture on Wefunder to begin as a start-up \u0026amp; ultimately find itself as a publicly traded company on the stock market?","answer":"Hi Lisa! Thanks for another great question. YES! I just answered this question for a couple other prospective investors so I'll copy/paste my reply here: -- As we discuss a few times in the Heroic Investor Zoom chats (link below), the first and hardest thing for us will be creating the value in the business such that we're in a position to get you and our other investors a great return. If we can achieve a strong, differentiated, durable and scaleable product/market fit (important “if”!), we ..."}]}}}