Here Today

Seattle waterfront craft brewery serving exciting beer, wine, cocktails and food

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Financials

We have financial statements ending December 31 2019. Our cash in hand is $0, as of September 2020. Over the three months prior, revenues averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $0/month.

At a Glance

Jun 21 - Dec 31
$0
Revenue
-$1,744
Net Loss
$5,060
Short Term Debt
$5,060
Raised in 2019
$0
Cash on Hand
Net Margin:
N/A
Gross Margin:
N/A
Return on Assets:
-53%
Earnings per Share:
-$0.34
Revenue per Employee:
N/A
Cash to Assets:
0%
Revenue to Receivables:
~
Debt Ratio:
153%
Here Today LLC - Reviewed Financial Statements and Disclosures.pdf

Management’s Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

Overview

Here Today is first and foremost a brewery--making beer largely for onsite consumption and a limited amount of canned and bottled beer sold out the door as well as kegs sold to a curated list of influencer bar and restaurant accounts. Second, we are a bar and restaurant--serving lunch and dinner to locals and tourists alike.

In five years we want to be a landmark operation on the waterfront, expanding our brewing production significantly. We want to be a household name in the local and regional beer scene as a destination brewery experience. Our goal, however, is always gentle controlled growth. We want to grow in a way that enables us to stay true to our core values of great liquid and even better hospitality. Our number one goal is for people to remember how good they felt when they visited us!

Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.

Milestones

Here Today Brewing, LLC was formed in the State of Washington in June 2019.

Since then, we have:

- Partnered with an experienced marketing and operations director and head brewer
- Secured a prime waterfront location with a 10-year lease that includes a 5-year option
- Designed a gorgeous interior with SHKS architects

Historical Results of Operations

Our company was organized in June 2019 and has limited operations upon which prospective investors may base an evaluation of its performance.

  • Revenues & Gross Margin. For the period ended December 31, 2019, the Company had revenues of $0
  • Assets. As of December 31, 2019, the Company had total assets of $3,316, including $0 in cash.
  • Net Loss. The Company has had a net loss of $1,744 for 2019.
  • Liabilities. The Company's liabilities totaled $5,060 for 2019.

Related Party Transaction

Refer to Question 26 of this Form C for disclosure of all related party transactions.

Liquidity & Capital Resources

To-date, the company has been financed with $5,060 in debt.

After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 8 months before we need to raise further capital.

We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don’t have any other sources of capital in the immediate future.

We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 6 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

Runway & Short/Mid Term Expenses

Here Today Brewing, LLC cash in hand is $0, as of September 2020. Over the last three months, revenues have averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses have averaged $0/month, for an average burn rate of $0 per month. Our intent is to be profitable in 12 months.

We have had no changes in our revenues as we have not opened for business yet, but we have utilized legal and architectural services necessary to get us to this point which will be accounted for in 2020 filings.

We will not have any revenues until we begin doing business, which we want to happen in June 2021, assuming we can start building in January/February of 2021. Our expenses are all opening related and can  be seen detailed in our business plan. 

We expect to need a total of $1M to open doors and generate revenues by June 2021. If we do not raise that full amount, we will continue to raise from investors in our network. Six months after the raise, we hope to have generate $136,381 in revenue and incur $81,588 in expenses.

We do not have additional sources of capital to rely on outside of this offering. If we need to find additional capital contributions we would do an additional raise or potentially secure a loan for our equipment.

Risks

1

In addition to the risk that have been identified in Here Today Brewing, LLC’s Subscription Agreement and related company documents, the following risk factors exist:

2

Limited operating history.

Our operating history is limited and there can be no assurance that we will be able to undertake our business plan for the long term, or that we would become consistently profitable, or that the results so far of our bar group are indicative of the results that we may be able to achieve in the future with this brewery.

3

Small management team.

We were founded by Chris Elford, our CEO. Our success is heavily dependent upon the continued involvement of Chris Elford as well as our operations team of Mario Cortes, our head brewer, and Dave Riddile, head of operations and marketing. Loss of the services of either of these individuals, or any other key personnel, could have a material adverse effect upon our business, financial condition or results of operations. Additionally, our success depends on our ability to recruit, hire, train and retain other highly qualified technical and managerial personnel. Competition for qualified employees in our industry is intense, and the loss of any of such persons - or an inability to attract, retain, and motivate any additional highly skilled employees required for our activities - could have a materially adverse effect on the company.


Other Disclosures

The Board of Directors

Director Occupation Joined
Christopher Elford Hospitality Group owner @ Canoe Ventures 2019
Mario Cortes Head Brewer @ Here Today Brewing LLC 2020
David Riddile Marketing & Operations Director @ Here Today Brewing LLC 2020

Officers

Officer Title Joined
Christopher Elford CEO   2019
Mario Cortes Manager 2020
David Riddile Manager 2020

Voting Power

Holder Securities Held Voting
Christopher Elford 5,143 Class A Membership Units 100.0%

Past Equity Fundraises

Date Security Amount
Priced Round $310,300
09/2019 Loan $5,060

Outstanding Debts

Issued Lender Outstanding
09/15/2019 Christopher Elford
$4,188

Related Party Transactions

Use of Funds

$734,000 68.5% towards leasehold improvements (construction), 24% to professional fees including legal and architecture, 7.5% towards wefunder fees

$1,070,000 40% towards leasehold improvements, 37% towards equipment, 13% towards professional fees, 7.5% towards wefunder fees, 2.5% towards working capital

Capital Structure

Class of Security Securities
(or Amount)
Authorized
Securities
(or Amount)
Outstanding
Class B Membership Units 50,000 0
Class A Membership Units 40,000 5,143

Form C Filing on EDGAR

The Securities and Exchange Commission hosts the official Form C on their EDGAR web site.

Details