# Heleum

Automated cryptocurrency trading and automated consumer finance apps.

## Elevator pitch
Heleum automatically trades cryptocurrencies on Uphold.com. Users don't have to know anything about investing, trading, programming, or cryptocurrencies. Our web app is completely hands-free. In addition to integrating machine learning algorithms to improve our app performance, we'll be adding more consumer finance apps and expanding to other trading markets, like stocks, futures, and forex.

- Canonical URL: https://wefunder.com/heleum
- Entity ID: wefunder:company:25739
- Last updated: 2026-06-05T05:00:08Z
- Generated at: 2026-06-05T22:42:34Z

## Quick facts
- 5,000 new users in 96 countries.
- Hands-free cryptocurrency trading.
- Expanding to all asset classes.
- Launching multiple apps and going mobile.
- Featured in CEO Money: http://www.wfn1.com/wfn1-tv/video-interviews/pace-ellsworth

## Active fundraises
- wefunder:fundraise:18706: 4(a)(6) successful (USD)

## FAQ
1. **How will tax reporting work. 1099? K-1? Thanks**
   - William! Taxes through Heleum are based on documents provided by Uphold, mainly the 1099-K and the Capital Gain/Loss Statement used to prep the Form 8949 for the 1040-D. We've gone through that process once and now we have a new partner, TaxBit, that is offering affordable plans to help track realtime tax liability, keep a realtime escrow account, and help prep your taxes for you. I'd recommend you look at: https://support.uphold.com/hc/en-us/articles/360000130263-Taxes-FAQ And check out the ...
2. **How does the perks work? Is my investment here is routed for trading and profit shared back with me?**
   - Unfortunately, no. The perks just affect how your Heleum account will work if you use one. Your investment is only an exchange for an agreement for equity in our company. It just goes to us as cash to use for our development needs, so it is separate from any balances you put into your Heleum account through Uphold. You'll need to fund your Heleum account separately.
3. **Please explain ‘Share of Gains’. How does it differ / better for someone who is not an equity investor but still use Heleum?**
   - Share of Gains is the profit made on investments made through the Heleum app. Regular Heleum users start with a 60% Share of Gains (A 40% Heleum fee on gains). Equity investors at those perk levels start out with a 70-90% Share of Gains (10-30% Heleum fee on gains). Any Heleum user can also reach a 100% Share of Gains (No heleum fees), by referring people to Heleum and by keeping a higher account balance. See heleum.com/pricing for more details.
4. **Do you intend to pay a dividend?**
   - Yes we do plan to pay dividends! They would likely be quarterly, starting in late 2019 or 2020, depending on our growth and profitability. I'm planning to upgrade our pitch deck over the next week so that is made clear. We want our investors to realize a return no matter what our exit strategy and future funding horizon looks like.
5. **Who are your competitors today and how are you different from these other apps?**
   - Our main automated cryptocurrency competitors are apps like Flpbit and ProfitTrailer, that mainly cater to more professional traders, whereas we are built for the masses with no cryptocurrency experience. Our other competitors are robo-advisors like Acorns, Wealthfront, and Betterment. They have the edge on us as full RIAs for now, but we have the edge on them in the cryptocurrency space, which is the future domain of finance.

## Team
- Dan Pratt (employee)
- Pace Ellsworth (CEO)
- Taylor Ellsworth (CTO)

## Q&A
- Q: Can you please provide an update?
  - A: Certainly! We are waiting on partners to automate their bot. We are testing it with them. They've had it working in the past, but are now connecting it to a new exchange.In the meantime I am working with Taylor to define what will go into our new app. Our app will be built as much as possible on the Bitcoin blockchain.A lot could change once my partners finish automating their bot. Could be a few weeks or a few months. The plan is then to present it to investors that are waiting for it, and then finish developing our mobile app at that time.This whole process might take a while. We are not going to rush it. We will let you know once anything big happens.- Pace Ellsworth, CEO
- Q: The mean return per balloon doesn't seem to be a good measure of central tendency, considering the extreme outliers in the simulator. What is the median return across all balloons since inception? Since v2.1? Second question: how often is the bot allowed to trade? Can it day trade to take advantage of midday price dips? Can it respond to a hypothetical market catastrophe? Third: $10M cap is massive for a company in your cash position. What is your justification for the valuation? What comparables exist to suggest that Heleum will be worth $100M in 18 months?
  - A: Since inception, the median return is approximately -60%, due to the market crash. Since v2.1, approximately -10%, mostly again due to the crash that's been persisting since May. We've been able to get into positions and then out again at a minor loss, with fees compounding the losses. We frankly haven't seen a bull run at all since v2.1 (except for one jump in BTC), so it can't be fairly judged yet. We look forward to the market returning to its normal, but we expect that it will still have doldrums for a while. We're currently assessing how often the bot will be moving, pending a discussion with Uphold about fees. It cannot day-trade with Uphold's default fees (1.05%-1.4% in and then out again). It responds very well to a market catastrophe by moving out of cryptos and staying out until a buy trend reappears. Our Early Bird is still active, putting our valuation for all current investors at $8M. That current valuation is based on a multiple of our 12-month revenue and a markup for the improvements we've made to date and the improvements we can start making immediately after raising the funds. We hope for 5-10x growth in 18 months. We're the first mass-market cryptocurrency robo-advisor, but we can take comparable growth from other robo-advisors like Acorns and Stash, and other cryptocurrency custodians like Uphold and Coinbase to measure our 2nd-year and 3rd-year valuations. Each of those companies is worth over $100M now, most after just 3 years in business. Our service is compelling and will gather massive attention in the next 12 months after we flesh out our services.
- Q: How are your growth numbers? - even in this crypto downturn and where do you see the future growth coming from? Marketing, etc. thanks
  - A: Currently we're getting a constant flow of about 5-10 new people signing up each day, and about the same number of people dropping. We'll be boosting the growth through better performance and better marketing. We think most of it will be from personal referrals of users that have good results. We'll actively promote our referral program with various incentives. Then a smaller portion of our growth will come from paid ads and promotion through our partner, Uphold.
- Q: I justed wanted to find out when uphold will beable to do business in NY with crypto so I can deploy your algorithm to try it out? And why cant I use software as an investor with you and through uphold for fiat currency trading? Do you guys see the company doing trading on any other platforms that I can use now instead of waiting on uphold. Will you have software to trade stocks and options in the future?
  - A: NY is especially strict about their licensing. Only a handful of exchanges have licenses for NY, including Poloniex and Coinbase. We do hope they get one soon, and we plan to operate on exchanges that do allow NY accounts. At present, there's no leverage on Uphold assets, and the trading fees are higher than you would find at a dedicated FOREX broker, so we can only make money on cryptocurrency trades.
- Q: Interesting idea, but you guys are fooling yourselves with your backtesting. You call your previous versions "inexperienced strategies". But, v2.1 is little better. Successful trading is far more than trend lines, oscillators, and stop losses. Backtesting against a known loser, from its peak (BTC 12/17) is fooling yourselves and your audience. Depending on the trend in crypto and the periodicity of your model, in most cases your investors will lose money. Please fix your strategy before asking others to back you. Q: What was the mid-April trade that led to a 50% rise in the portfolio?
  - A: Ken, this analysis is fantastic. No worries, we're not resting on our laurels, especially since we don't have any laurels yet. We're also running tests with variations of the strategy, running it including more of the positive months from 2017, and considering additional variables to improve performance further. Unfortunately, we can't afford to put off the opportunity to raise funds, especially with the tremendous rise in cryptocurrencies recently. The April trade that really made the difference in the back-test was the large consistent rise from 4/1 to around 5/10. The backtest covered balloons that mostly entered the five cryptos around 4/10 and exited around 5/10, each with over 50% in gains. If you are an experienced and profitable trader, we would LOVE to have more dialogue with you and get your take on our best path forward with our algorithms. Thank you!
  - A: Here are the specific moves of our back-test: https://heleum.com/v2-1-sim
- Q: Seekapa is a next-generation trading platform that bridges the world of automated cryptocurrency trading and intelligent consumer finance tools. Built for users who want speed, simplicity, and control, Seekapa combines powerful AI automation https://seekapa.com/ with a sleek, user-friendly interface. From instant account access to seamless trade execution, everything is designed to work for you—automatically. Whether you're tracking digital assets or managing daily expenses, Seekapa helps you stay ahead in today’s fast-moving financial world. Smarter investing starts here.
- Q: What is the story here? Where are the financials and a status in our investment
- Q: Hello, anybody home? Is our money gone? Heleum domain name is for sale, not a good sign.
  - A: We're back! We weren't checking these messages, but the domain is being sold now, so we're moving to heleum.app. That site will be live next week and we'll be sending out a new announcement to everyone now.
- Q: Hi are you guys using a transfer agent? Like Koreconx or Carta? Thx.
  - A: No.
- Q: Please, Can you provide an update?
  - A: Yes! We're back! We weren't checking these messages, but the domain is being sold now, so we're moving to heleum.app. That site will be live next week and we'll be sending out a new announcement to everyone now.
- Q: Any updates??
  - A: We're back! We weren't checking these messages, but the domain is being sold now, so we're moving to heleum.app. That site will be live next week and we'll be sending out a new announcement to everyone now.
- Q: Hello when will we have access to investor benefits?
  - A: Our app is currently offline and we are in the process of building and publishing plans for our relaunch with new business partners. We are excited about where this is going, and you can look forward to more details in the coming weeks. For now, please review our most recent blog post: https://heleum.com/heleum-paused.
- Q: Hello when will we have access to investor benefits?
  - A: We're still in the process of accounting for the perks and working on our strategy for developing version 3.0. The only active benefit given to $250 investors is a better share of gains in the app, but that is not applicable at the moment since we paused our app service to develop the next version. We'll be factoring in investor perks when version 3.0 is launched, hopefully later this year.
- Q: I feel the need to warn others as your platform is pathetic. VX.x of your algorithm does not improve anything. All of my balloons have ended in losses greater than 70 percent. In fact, the greatest loss, so far, is -81%. Further, most of my balloons have not had movement since July 2018. 20-friggin'-18! It is 2019 and you're organization is still throwing sh!t at a wall and hoping to call it algorithm vX.x. Please be honest with yourselves and users, anyone using your platform is likely to lose 90% of their initial investment.
  - A: Michael, thank you for your honesty. I hope everyone knows this about our current version. The returns have been horrible with the market falling constantly. We're close to announcing that we'll be pausing our app services until we can add support for another exchange which will allow lower fees, and potentially shorting and leverage options, all the things that professional day-traders require. We have already paused trades. We can't allow anyone to lose any more on our current version.
- Q: Will I be receiving a stock certificate showing the proof of my shares I own from my investment?
  - A: This investment is a SAFE (Simple Agreement for Future Equity), meaning that you don't have a stock certificate at this time, but you can receive equity at our next funding round, which we anticipate will happen in early 2020.