Company Profile (AI Text)
Name: Hele Fitness
Canonical URL: https://wefunder.com/hele.fitness
Updated at: 2026-06-02T05:00:33Z

Tagline: A Transformative Health and Fitness Brand- helping people live better! 
Elevator pitch: We help people live better lives through health and fitness.

Key claims:
- Total raised on Wefunder: 50000 | citation: https://wefunder.com/hele.fitness#claim-total-raised
- Total investors: 129 | citation: https://wefunder.com/hele.fitness#claim-total-investors

Verified facts:
- Total raised on Wefunder: 50000 | observed_at: 2026-06-02T05:00:33Z | expires_at: 2026-06-03T05:00:33Z
- Total investors: 129 | observed_at: 2026-06-02T05:00:33Z | expires_at: 2026-06-03T05:00:33Z

Computed metrics:
- total_amount_raised: 50000
- total_investors: 129
- team_size: 4
- featured_investor_count: 1
- faq_count: 4
- recent_post_count: 7

Quick facts:
- Over 900% Revenue Growth from 2018 - 2020 with $3.3M in Sales for 2020. | citation: https://wefunder.com/hele.fitness#claim-fact-1
- 'At Home Fitness' is a global shift in consumer sentiment. | citation: https://wefunder.com/hele.fitness#claim-fact-2
- A fast growing market expected to hit $25B by 2025. | citation: https://wefunder.com/hele.fitness#claim-fact-3
- Unique business model built on a value system with cultural identity. | citation: https://wefunder.com/hele.fitness#claim-fact-4
- Founding Team comprised of former college/pro athletes, coaches, and fitness professionals. | citation: https://wefunder.com/hele.fitness#claim-fact-5

FAQ:
- Q: Mahalo. What was the main reason for the tremendous revenue growth in 2020? Can a lot of it be attributed to COVID? Can you give a breakdown of your home gym Vs commercial gym sales in 2020?
  A: Aloha Kevin, thank you for your question. Yes, COVID really accelerated our growth path. In 2019 our revenue was approximately 25% Commercial and 75% Home Gyms and for 2020 that ratio moved significantly to less than 10% Commercial (>$300k) and 90% Home Gyms. What was interesting was that we still had Commercial Gym sales in 2020 in response to COVID. Example, University of Hawaii athletic department needed to create an outdoor weight room for their collegiate athletes to train, so we desi...
- Q: Are you all planning on remaining an LLC for tax purposes? I really like the pass-through model, as well as the fact that you all are profitable and not subject to income taxes at the corporate level.
  A: Aloha Lucas, for the foreseeable future we will maintain the LLC structure until otherwise advised by our CPA or there is a strong strategic purpose for the shift.
- Q: We are interested in investing, but what will our return on investment going to be? Annual Dividends? Only profit on selling shares? Thank you.
  A: Aloha Shari, thank you for your questions. Yes, we intend to reinvest profits into the company as we are in the midst of our growth phase. The 5 year goal is to achieve +/- $20M in annual revenue which makes us a very attractive acquisition target. This would translate to approximately 6x return to investors. Obviously, this is not guaranteed but if we worked back from that target number we would need less than 50% annual growth to get there in 5 years, which we view as attainable.
- Q: Hi Brook, I am founder of the Barcelona-based health and fitness startup myself (https://4legsfitness.com). So, I am very passionate about this area. I love your approach and I am very interested in investing in Hele. A couple of questions: (1) I understand that you built your...
  A: Aloha Manfred, Thank you for sharing your background and considering an investment in our business. We love seeing people doing positive things in the health and fitness industry. To answer your questions: 1. Yes, so for our mobile app V.1 we developed an app specifically for the Army's new Combat Fitness Test (ACFT). This was in large part in direct response to the requests from our customers. We had analyzed a number of different 'turn-key' solutions as you mentioned but when it comes to da...

Recent posts:
- New Distribution License with Assault Fitness (2021-04-28T18:09:27Z) https://wefunder.com/feed/144355
- Why Invest in Hele Fitness? (2021-04-26T18:14:22Z) https://wefunder.com/feed/144296
- Revision on the Investment Goal (2021-04-23T23:39:33Z) https://wefunder.com/feed/144200
- "Talk Story" Episode 2 - KU Project (2021-04-04T17:09:24Z) https://wefunder.com/feed/143521
- We recently had an interview with Living 808 - the Lifestyle segment of KHON News.  People wanted to hear about the Fitness Challenge and how we raised donation funds for DreamHouse Ewa Beach (a local Charter School).  We also took this opportunity to give a big mahalo to all our investors and the outpour of support from our community as we launched our WeFunder campaign.  For those who are considering joining our Ohana, please reach out with questions!  For thos... (2021-03-31T06:15:35Z) https://wefunder.com/feed/143344
- "Talk Story" Episode 1 (2021-03-25T19:25:55Z) https://wefunder.com/feed/143125
- Going Public on March 15th! (2021-03-15T01:09:40Z) https://wefunder.com/feed/142735