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Harlan County Beer Company

Brewery & restaurant in Harlan County, Kentucky the historic heart of Appalachia

Pitch Video
Investor Panel

Investor Panel

Claudius interviewed Harlan County Beer Company on March 19, 2021. Play Video
Claudius Mbemba
CTO @ Alum: Techstars, Microsoft, OSU. Speaker & Tech Entrepreneur advising early-stage founders.
says, "Harlan County Beer Company (HCBC) is revitalizing the rural community of Harlan, KT. COVID has accelerated the abandonment of crowded urban areas in favor of rural & spacious living. As we emerge from the pandemic, rural communities like Harlan, with its influx of new residents will crave spaces to socialize locally and build community. Geoff & Gill grew up in or have family in rural communities and are familiar with the types of activities, events, etc that will thrive. HCBC's Taproom, already under purchase, with its plethora of events (arts, music, kids) will help the local area with economic & community development."
says, "Given that it's the 1st legal brewery in the local area, word of mouth marketing will play a lot into Harlan County Beer Company's success. They would do well to invest back into the community to build brand & customer loyalty. Leveraging the robust local tourism industry in Harlan, they could garner international awareness for the Taproom by providing an experience travelers can take home and spread the word with. "

What Investors Say

Invested $2,500 this round
A great idea is both inspirational and achievable.  That is what I love about the Harlan County Beer Company. It works on so many different levels. Make a delicious hand-crafted beer?  Check.  Repurpose an iconic building that needs a lot of love and attention but has an abundance of soul and great bones in the heart of town?  Done.  Create a warm and inviting gathering place in a  beautiful part of Kentucky while adding brand new jobs? OK.  I am pumped to be part of an elegant idea that will have profound effects in an area that richly deserves thoughtful investment.  

In the news

Brewery planned for Harlan County hopes to show that Eastern KY is a solid investment
May 2, 2021
Geoff Marietta received an email in 2019 from Louisville developer Gill Holland with the subject "Harlan County Beer Company" and a logo attached. Marietta already owned Moonbow Tipple Coffee and Sweets in downtown Harlan and stores in Corbin and Williamsburg. "I thought 'you're crazy,'" Marietta said. "A brewery in Harlan?
'Come for the beer, stay for the mountains' | Investors hope to make Eastern Kentucky a go-to tourist destination
April 9, 2021
Louisville developers are heading east where they're opening a first of it's kind brewery in Harlan, Kentucky. If you're asking 'Why Harlan?' They'll tell you. HARLAN, Ky. - Eastern Kentucky may not be at the top of your travel destinations this summer, but a group of entrepreneurs, developers and investors are hoping to flip the script on making one Kentucky town a must-see stop.
Louisville developer known for revitalizing neighborhoods turns his eyes to coal country
February 24, 2021
Louisville developer Gill Holland, known for revitalization projects in city neighborhoods, is turning his sights on an unlikely new spot: Kentucky's coal country. Holland is working to open the Harlan County Beer Co., which later this year will become the first brewery-restaurant in Harlan's historic downtown since Prohibition - and one of the few in the region.
New brewery coming to Harlan County
February 24, 2021
HARLAN, Ky. (WYMT) - Owner and Founder Geoff Marietta said he never dreamed of opening a brewery until he received an email from his business partner and investor Gill Harland.
Harlan County Beer Company to open late 2021
February 24, 2021
HARLAN, Ky. - Harlan County will have its own brewery in late 2021. Gill Holland and Geoff Marietta announced the launch of the Harlan County Beer Company, a brewery, and restaurant to be located in downtown historic Harlan in the Bissel Building.
Can a new brewery spark tourism growth in Kentucky's coal country? | Building Kentucky
February 8, 2021
Harlan County of eastern Kentucky remains a "dry" county, banning all liquor sales. But in November 2019, the city of Harlan voted to go "wet," making Louisville developer Gill Holland's newest project a reality. Holland plans to open Harlan County Beer Co., the first brewery-restaurant in Harlan's historic downtown since the Prohibition-era, and one of few in the region.
What People Say