{"data":{"type":"company_profile","id":159830,"entity_id":"wefunder:company:159830","attributes":{"canonical_url":"https://wefunder.com/hard.af.seltzer","generated_at":"2026-06-12T03:22:24Z","updated_at":"2026-06-11T05:01:18Z","entity_ids":{"company":"wefunder:company:159830","slug":"wefunder:company_slug:hard.af.seltzer"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-12T03:22:24Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-11T05:01:18Z","as_of":"2026-06-12T03:22:24Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-11T05:01:18Z","as_of":"2026-06-12T03:22:24Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-06-17T20:31:31Z","as_of":"2026-06-12T03:22:24Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-06-17T20:31:31Z","as_of":"2026-06-12T03:22:24Z","confidence":"medium"}}},"company":{"id":159830,"entity_id":"wefunder:company:159830","slug":"hard.af.seltzer","name":"Hard AF Seltzer","tagline":"A Veteran Owned 8% ABV Hard Seltzer that doesn't suck. 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Veteran-owned and crafted with the same dedication that made Black Rifle Coffee a household name, Hard AF Seltzer promises quality and innovation. Their track record speaks for itself, having built a cult-like following with the Drinkin' Bros Podcast. This new venture is sure to impress, bringing bold flavors and an uncompromising commitment to excellence. Cheers to new beginnings and exceptional sips!!","investment_total":5000,"investment_info":"Invested $5,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/ari.ginsberg."]}],"investor_memos":[],"tab_counts":{"posts":11,"ask_questions":82,"featured_investors":1,"faq_entries":5},"active_fundraises":[{"id":119320,"entity_id":"wefunder:fundraise:119320","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":5000000.0,"minimum_target":"50000.0","maximum_target":"5000000.0"},{"id":119319,"entity_id":"wefunder:fundraise:119319","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"minimum_target":"50000.0","maximum_target":"5000000.0","funding_started_at":"2024-06-21T00:38:02Z","funding_closed_at":"2025-05-01T04:03:39Z","auto_close_at":"2025-05-01T03:59:59Z"}],"latest_fundraise":{"id":119320,"entity_id":"wefunder:fundraise:119320","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$13.5M","nb":"$15M","txt":"valuation cap"}},"recent_posts":[{"id":182003,"entity_id":"wefunder:feed_item:182003","type":"FeedItem::Update","visibility":"public","title":"Hard AF Seltzer Now In Albertsons in Idaho and Montana!","preview":"We are live in almost every Albertsons in Montana and Idaho. Watkins is kicking ass as our distributor for those states up there!","published_at":"2025-04-29T22:13:21Z","author_name":"Ross Patterson","url":"/feed/182003","canonical_url":"https://wefunder.com/feed/182003"},{"id":179444,"entity_id":"wefunder:feed_item:179444","type":"FeedItem::Update","visibility":"public","title":"Hard AF Tea Tallboys This Summer!","preview":"Hey Guys, we have tallboys coming out this summer in select markets! We're starting off with 19.2oz Arnold Palmer style Hard AF Tea!Hard AF Tea","published_at":"2025-02-11T16:44:15Z","author_name":"Ross Patterson","url":"/feed/179444","canonical_url":"https://wefunder.com/feed/179444"},{"id":177956,"entity_id":"wefunder:feed_item:177956","type":"FeedItem::Update","visibility":"public","title":"650 Cases for the $500 Perk Shipped.","preview":"Hey Investors, quick update on the $500 perk for the \"free case of Hard AF Seltzer.\" 650 cases (aka 1,300 12 packs) have shipped out so far since we started the raise. Another 300-400 will ship over the next 2 months. A lot have been returned via Fedex because no one was there to sign for them. A required signature of someone 21+ years or older must be home to sign for the case since it is alcohol. It's a Federal law. Sorry, I realize people work during the day, we will try again to send out ...","published_at":"2024-12-05T06:20:10Z","author_name":"Ross Patterson","url":"/feed/177956","canonical_url":"https://wefunder.com/feed/177956"},{"id":177434,"entity_id":"wefunder:feed_item:177434","type":"FeedItem::Update","visibility":"public","title":"Hard AF now open in Idaho!","preview":"Watkins Distribution is our distributor in Idaho. We usually start with 30-40 stores and expand throughout the state. Here are the first ones!","published_at":"2024-11-13T04:07:07Z","author_name":"Ross Patterson","url":"/feed/177434","canonical_url":"https://wefunder.com/feed/177434"},{"id":177265,"entity_id":"wefunder:feed_item:177265","type":"FeedItem::Update","visibility":"public","title":"Hard AF Signs 3 Year Deal with Penn State!","preview":"We are super excited to announce that we have partnered with Penn State and their NIL program Happy Valley United on a 3 year deal to be the official hard seltzer. 10% of proceeds will go to their NIL program! Cans will launch statewide in March 2025 right before the Spring Game. #WEAREPenn State Cans","published_at":"2024-11-05T06:02:11Z","author_name":"Ross Patterson","url":"/feed/177265","canonical_url":"https://wefunder.com/feed/177265"},{"id":176236,"entity_id":"wefunder:feed_item:176236","type":"FeedItem::Update","visibility":"public","title":"HUGE new hire for Hard AF Seltzer!","preview":"We have hired former Beatbox VP of Sales Tony Zangara as our COO. We have also hired 10 new sales reps thanks to your investments! cheers!Ross Patterson co-founder","published_at":"2024-09-24T23:18:33Z","author_name":"Ross Patterson","url":"/feed/176236","canonical_url":"https://wefunder.com/feed/176236"},{"id":175291,"entity_id":"wefunder:feed_item:175291","type":"FeedItem::Update","visibility":"public","title":"Perks Have Started Shipping!","preview":"Just wanted to let you know if you get an email for \"order confirmation\" from Hard AF Seltzer shipping it is the free cases coming to you! There is no charge.RossCo-Founder Hard AF Seltzer","published_at":"2024-08-16T17:17:08Z","author_name":"Ross Patterson","url":"/feed/175291","canonical_url":"https://wefunder.com/feed/175291"},{"id":174862,"entity_id":"wefunder:feed_item:174862","type":"FeedItem::Update","visibility":"public","title":"University Of Illinois Cans 1st Look! 16oz cans served in all Stadiums 8/29/24!","preview":"Dan and I will be at the University of Illinois home opener Thursday night 8/29/24 handing out personalized Illini Hard AF hats and giving out free 16oz cans in the stadium at 7pm CST. Join us if you're in Champaign! No other states will have this flavor this year!","published_at":"2024-07-29T03:05:30Z","author_name":"Ross Patterson","url":"/feed/174862","canonical_url":"https://wefunder.com/feed/174862"},{"id":174479,"entity_id":"wefunder:feed_item:174479","type":"FeedItem::Update","visibility":"public","title":"University Of Michigan Cans First Look!","preview":"Hey Investors, just wanted to share with you the final design that goes to print tomorrow morning for the University of Michigan. We have partnered up with the world famous \"Brown Jug Restaurant\" on campus and we start selling there on August 15th before the season starts. If you're in Ann Arbor, Michigan stop by!Cheers! Ross Co-Founder of Hard AF Seltzer","published_at":"2024-07-09T17:18:41Z","author_name":"Ross Patterson","url":"/feed/174479","canonical_url":"https://wefunder.com/feed/174479"},{"id":174345,"entity_id":"wefunder:feed_item:174345","type":"FeedItem::Update","visibility":"public","title":"40+ Albertsons Grocery Stores Open In West Texas 8/1/24.","preview":"We just confirmed our first set of Albertsons grocery stores opening in west Texas in August! Yee-haw!Cheers!Co-Founder Ross Patterson","published_at":"2024-07-01T23:20:25Z","author_name":"Ross Patterson","url":"/feed/174345","canonical_url":"https://wefunder.com/feed/174345"},{"id":174074,"entity_id":"wefunder:feed_item:174074","type":"FeedItem::Update","visibility":"public","title":"1st Round Of Funding Complete!","preview":"1st Round Of Funding Complete!I’m told we broke the record for fastest fundraiser in Wefunder history! What’s next? You’ll be getting an email to pay for your reservations. The early bird investors will be getting that extra bonus. As soon as everyone has paid for their investment, we will be mailing out perks. Congrats, you’re now an owner in the company, which makes you more powerful than your loser friends from high school. RossCo-founder Hard AF Seltzer","published_at":"2024-06-22T02:49:49Z","author_name":"Ross Patterson","url":"/feed/174074","canonical_url":"https://wefunder.com/feed/174074"}],"q_and_a":[{"id":294047,"entity_id":"wefunder:comment:294047","question":"When are the investor perk cases shipping? Invested $5k, received an email a while ago that they’d be shipping. Invested $5,000 on June 21st. So, the cases are literally only for people who invested $500? Strange to not offer that same perk to those who invested somewhere between perks, but over $500.","author_name":"Cody McClanahan","votes":11,"created_at":"2024-10-12T00:48:19Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-294047","answers":[{"id":296852,"entity_id":"wefunder:comment:296852","answer":"It was only for the $500 perk, I think wefunder accidently sent you the wrong email. Let me ask them. Ross","author_name":"Ross Patterson","votes":4,"created_at":"2024-11-24T19:53:17Z"}]},{"id":313497,"entity_id":"wefunder:comment:313497","question":"Hey guys, I invested $500 back before it closed, still haven’t received my perks case, or any paperwork. Please advise. Thank you","author_name":"Ian Yount","votes":8,"created_at":"2025-08-21T22:07:39Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-313497","answers":[{"id":324871,"entity_id":"wefunder:comment:324871","answer":"Were you charged? I don't think it would let you invest without charging you. Ross","author_name":"Ross Patterson","votes":1,"created_at":"2026-02-10T06:13:32Z"}]},{"id":293644,"entity_id":"wefunder:comment:293644","question":"I received a message from Ross on 9/28 stating all the cases shipped. Is there anyone else besides me still waiting?","author_name":"John Packard","votes":8,"created_at":"2024-10-07T19:34:43Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-293644","answers":[{"id":296124,"entity_id":"wefunder:comment:296124","answer":"Did you invest at the $500 perk?","author_name":"Ross Patterson","votes":3,"created_at":"2024-11-13T03:50:07Z"}]},{"id":285063,"entity_id":"wefunder:comment:285063","question":"If this goes to the moon is there potential unlimited upsides and no cap?","author_name":"Zachary Roberts","votes":8,"created_at":"2024-06-11T17:18:58Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-285063","answers":[{"id":285332,"entity_id":"wefunder:comment:285332","answer":"Yes, I'm fine with giving up to 30% of the company to you guys, so I'll keep going after this first round closes.","author_name":"Ross Patterson","votes":10,"created_at":"2024-06-17T22:59:39Z"}]},{"id":310619,"entity_id":"wefunder:comment:310619","question":"Curious, I haven’t received any correspondence since it closed in April nor have I received a case of the Hard AF","author_name":"Donald Isham","votes":7,"created_at":"2025-06-30T22:32:57Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-310619","answers":[]},{"id":284782,"entity_id":"wefunder:comment:284782","question":"Will we get any midgets?","author_name":"Sean Bruns","votes":7,"created_at":"2024-06-06T01:15:06Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-284782","answers":[{"id":284871,"entity_id":"wefunder:comment:284871","answer":"I really hope so","author_name":"Ross Patterson","votes":6,"created_at":"2024-06-07T18:44:42Z"}]},{"id":309548,"entity_id":"wefunder:comment:309548","question":"Hey Ross, when is the next round of cases going out? OHIO","author_name":"Wesley Gyde","votes":6,"created_at":"2025-06-11T16:59:10Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-309548","answers":[{"id":324872,"entity_id":"wefunder:comment:324872","answer":"What state do you live in? Ross","author_name":"Ross Patterson","votes":1,"created_at":"2026-02-10T06:13:53Z"}]},{"id":295722,"entity_id":"wefunder:comment:295722","question":"Any update on the investor perk cases for those of us that still haven't received our case? 5k invested","author_name":"Chris Lampien","votes":6,"created_at":"2024-11-04T20:53:21Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-295722","answers":[{"id":296127,"entity_id":"wefunder:comment:296127","answer":"Yes, what dollar amount did you invest?","author_name":"Ross Patterson","votes":2,"created_at":"2024-11-13T03:50:53Z"}]},{"id":312466,"entity_id":"wefunder:comment:312466","question":"I didn't jump in until April at $1k, were the cases supposed to ship automatically? I never got one or an email about it. I'm in Ohio and have ordered to my house before.","author_name":"Aj Ervin","votes":5,"created_at":"2025-08-05T00:36:50Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-312466","answers":[]},{"id":309338,"entity_id":"wefunder:comment:309338","question":"I invested $500, can't recall ever receiving an email regarding that I had invest. I, however didn't receive a case of Hard AF, though I have purchased a case from a nearby store and thoroughly enjoyed it. I do have first time dummy questions for first time Wefunders. My portfolio shows that I invested $500 but the realized/unrealized gains show $0 when will I see an amount increase from $0?","author_name":"Tyler Faircloth","votes":5,"created_at":"2025-06-07T15:24:28Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-309338","answers":[{"id":323451,"entity_id":"wefunder:comment:323451","answer":"When we sell the company.","author_name":"Ross Patterson","votes":2,"created_at":"2026-01-22T02:46:31Z"}]},{"id":309263,"entity_id":"wefunder:comment:309263","question":"Of course I invested on the last day and the bare minimum, but like Bruce Springsteen, I'm just a workin' man. I was wondering if the $500 perk case was still a thing? Keep up the amazing work fellas!","author_name":"Bradley Mieszala","votes":5,"created_at":"2025-06-05T21:57:43Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-309263","answers":[]},{"id":306627,"entity_id":"wefunder:comment:306627","question":"Any update on the investor perk cases for those of us that still haven't received our case? 3k invested","author_name":"Justin Brunning","votes":5,"created_at":"2025-04-22T21:59:13Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-306627","answers":[]},{"id":321463,"entity_id":"wefunder:comment:321463","question":"Hey guys, I invested $500. Still haven’t gotten my investor perks! Second time I’m reaching out here, never got a response the first time. Can anybody advise what’s going on with that?","author_name":"Ian Yount","votes":4,"created_at":"2025-12-18T22:49:29Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-321463","answers":[{"id":323449,"entity_id":"wefunder:comment:323449","answer":"We sent an email out 8 months ago. What state do you live in?","author_name":"Ross Patterson","votes":1,"created_at":"2026-01-22T02:45:17Z"}]},{"id":295314,"entity_id":"wefunder:comment:295314","question":"Apologies in advance if this has already been asked, I invested 1k and I'm curious if it's a case per 500 or just 1 case for anything over 500. Thanks guys!","author_name":"William Wiita","votes":4,"created_at":"2024-10-28T23:53:51Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-295314","answers":[{"id":296126,"entity_id":"wefunder:comment:296126","answer":"It was just the $500 level. Sorry if that was confusing on here.","author_name":"Ross Patterson","votes":0,"created_at":"2024-11-13T03:50:34Z"}]},{"id":307368,"entity_id":"wefunder:comment:307368","question":"Good morning, is there a way that we can bring Hard AF to North Dakota? Thank you guys for what you do!","author_name":"Carlos Medina","votes":3,"created_at":"2025-05-02T13:01:34Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-307368","answers":[]},{"id":304834,"entity_id":"wefunder:comment:304834","question":"I am new to this kind of investment. I listen to the podcast and I think anything Holloway is involved in will have a great chance of success. What kind of return in the future do the investors get with a crowd funded business?","author_name":"Mr NoName","votes":3,"created_at":"2025-03-28T02:44:20Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-304834","answers":[{"id":305104,"entity_id":"wefunder:comment:305104","answer":"Hopefully we'll be able to 2X or 3X your money in an exit sale. However, exit sales are in 5-7 years. Just want to give you full disclosure.","author_name":"Ross Patterson","votes":1,"created_at":"2025-04-01T05:54:20Z"}]},{"id":304453,"entity_id":"wefunder:comment:304453","question":"Is there a minimum amount you have to invest in order to get in?","author_name":"Keith Wolfington","votes":3,"created_at":"2025-03-21T13:39:01Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-304453","answers":[{"id":304458,"entity_id":"wefunder:comment:304458","answer":"Yes. $100 is the minimum.","author_name":"Ross Patterson","votes":0,"created_at":"2025-03-21T16:48:25Z"}]},{"id":304442,"entity_id":"wefunder:comment:304442","question":"How much stake in the company does 5000 or over get, and what is the IOR","author_name":"Chris Tullis","votes":3,"created_at":"2025-03-21T02:38:12Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-304442","answers":[{"id":305105,"entity_id":"wefunder:comment:305105","answer":"Hopefully we'll be able to 2X or 3X your money in an exit sale. However, exit sales are in 5-7 years. Just want to give you full disclosure. ~Ross","author_name":"Ross Patterson","votes":0,"created_at":"2025-04-01T05:54:50Z"}]},{"id":304331,"entity_id":"wefunder:comment:304331","question":"What is your current burn rate? Do you have your 2024 financial statements and were they independently audited?","author_name":"Edward Hutchins Bailey","votes":3,"created_at":"2025-03-19T04:38:00Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-304331","answers":[{"id":305106,"entity_id":"wefunder:comment:305106","answer":"Yes, the SEC audited us in July and approved us to continue raising funds. Full transparency, he are ripping through cans. This money isn't for marketing, we don't need it due to the media company we own. We're just making more product, hiring sales reps, and expanding. ~Ross","author_name":"Ross Patterson","votes":0,"created_at":"2025-04-01T05:57:44Z"}]},{"id":300984,"entity_id":"wefunder:comment:300984","question":"Am I to believe if we invested over $500, like $3500, we don't get the case? I received the email that they were shipping, but never received it. Sorry for the repeat question","author_name":"Michael Cioci","votes":3,"created_at":"2025-01-28T00:15:08Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-300984","answers":[{"id":300985,"entity_id":"wefunder:comment:300985","answer":"It was just for the $500 investment only. Sorry if there was any confusion. ~Ross","author_name":"Ross Patterson","votes":0,"created_at":"2025-01-28T00:30:26Z"}]},{"id":291647,"entity_id":"wefunder:comment:291647","question":"I invested $1,000. Looking forward to trying the the product for the first time. It is damn near impossible to find it in the Cincinnati area. Will I be receiving my case from the investor perk anytime soon? Thanks for the opportunity to invest!","author_name":"Jordan Goodall","votes":3,"created_at":"2024-09-04T11:34:57Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-291647","answers":[{"id":296128,"entity_id":"wefunder:comment:296128","answer":"It was for the $500 perk.","author_name":"Ross Patterson","votes":0,"created_at":"2024-11-13T03:51:27Z"}]},{"id":291637,"entity_id":"wefunder:comment:291637","question":"Ross, I am a $1000.00 investor. Not a poor, C’mon Brother!!! What do you need to verify? Nick","author_name":"Nicholas P. Horton","votes":3,"created_at":"2024-09-04T03:48:50Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-291637","answers":[{"id":300112,"entity_id":"wefunder:comment:300112","answer":"hahahaha no idea how they do that","author_name":"Ross Patterson","votes":0,"created_at":"2025-01-16T16:14:06Z"}]},{"id":291564,"entity_id":"wefunder:comment:291564","question":"For those of us who met the threshold for a case of Hard AF, when should we see that going out, specifically in FL? Tried to reply to your question Ross, no I am a $1,000 investor.","author_name":"Nicholas P. Horton","votes":3,"created_at":"2024-09-03T01:10:26Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-291564","answers":[{"id":291634,"entity_id":"wefunder:comment:291634","answer":"It was for the $500 tier, is that what you invested?","author_name":"Ross Patterson","votes":2,"created_at":"2024-09-04T03:36:10Z"}]},{"id":288131,"entity_id":"wefunder:comment:288131","question":"Would it be possible for investors to get the NIL seltzers?","author_name":"Dom Rossi","votes":3,"created_at":"2024-07-18T10:10:58Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-288131","answers":[{"id":290349,"entity_id":"wefunder:comment:290349","answer":"No unfortunately unless you live in that state","author_name":"Ross Patterson","votes":0,"created_at":"2024-08-13T15:11:58Z"}]},{"id":285298,"entity_id":"wefunder:comment:285298","question":"can Australians invest? or is it American only?","author_name":"Wendy Slack-smith","votes":3,"created_at":"2024-06-17T01:42:05Z","canonical_url":"https://wefunder.com/hard.af.seltzer#question-285298","answers":[{"id":285336,"entity_id":"wefunder:comment:285336","answer":"Australians CAN invest.","author_name":"Ross Patterson","votes":1,"created_at":"2024-06-17T23:02:03Z"}]}],"faq":[{"question":"Will we get any midgets?","answer":"I really hope so"},{"question":"What’s the ROI?","answer":"If all goes well, between 3X and 6X your investment."},{"question":"If this goes to the moon is there potential unlimited upsides and no cap?","answer":"Yes, I'm fine with giving up to 30% of the company to you guys, so I'll keep going after this first round closes."},{"question":"Ross, can you share the main business growth initiatives that this capital raise will fund?","answer":"Absolutely. Hiring experienced sales reps in our biggest states and we're now able to open up 5 new states by September."},{"question":"Is HardAF registered as an S Corp, C Corp, or partnership?","answer":"Partnership. We're also looking for an exit sale within 3-5 years. We do not want to go public on the NYSE or anything."}]}}}