# Happi

Meet Happi, now selling cannabis beverages in 38 states and scaling rapidly.

## Elevator pitch
Happi brings happiness into people's lives by selling cannabis-infused seltzers in the legal adult-use market and legal hemp-derived THC products direct-to-consumer.

- Canonical URL: https://wefunder.com/happi
- Entity ID: wefunder:company:116891
- Last updated: 2026-06-24T05:00:57Z
- Generated at: 2026-06-24T13:06:42Z

## Quick facts
- Expanded with direct-to-consumer sales in 38 states in February 2023
- Expected to generate $7.5M+ in revenue in 2023 (not guaranteed)
- Experienced leadership team with previous multi-million dollar exits across cannabis & entertainment
- Patent application filed for product formulations of first-to-market functional skus
- Featured in Bloomberg, Forbes, BevNET, and Trend Hunter
- First infused drink in Michigan's adult use market and first national brand to distribute in Texas
- Backed by high-profile cannabis industry veteran investors
- Best-in-class formulations developed with industry-leading scientists

## Active fundraises
- wefunder:fundraise:78882: 4(a)(6) successful (USD)
- wefunder:fundraise:78883: 4(a)(6) successful (USD)

## FAQ
1. **Will you sell in dispensaries or only D2C? Can you share any 2023 monthly revenue numbers?**
   - Hi Karthik, We have three channels. We are selling direct-to-consumer, Happi is launching in Michigan's regulated adult-use market this June, and we're also selling through traditional beer distribution into liquor stores and grocery stores in Minnesota and Texas (beginning in July). We are not sharing our 2023 revenue. Thanks! Joe
2. **Hi Joe and Lisa, Super interesting space and love the direction you guys are heading. I just have a few questions around the numbers and sales plans. Why such high spend in 2021 and 2022 with little to no revenue 2022? Can you give some more clarity into those expenses ($3m) a...**
   - Hi Christian, Great questions. 1. 2021 and 2022 were spent building the foundation of the business, including extensive formulation work with our food science group, creating manufacturing SOPs, marketing toolkit, etc. 2. YTD split is 2/3 DTC and 1/3 distribution, but as our new distribution partners kick off over the coming months the lions share of growth this year and ongoing will be coming from distribution. 3. The forecasted rapid growth is less about our marketing spend and more about o...

## Team
- Joe Reynolds (CEO & Co-Founder)
- Lisa Hurwitz (President & Co-Founder)

## Q&A
- Q: Hi Joe and Lisa - I am interested in your product and business. I do think this can be the next big thing. I was looking at your ingredients on your website, and your label claims "All Natural" but you add potassium sorbate (preservative). Is there any other ingredient you can use to align more with the "natural" label? Also are you working on lowering your costs in order to lower the sales price to match more with a craft beer sales point?
- Q: Hi Joe and Lisa, Super interesting space and love the direction you guys are heading. I just have a few questions around the numbers and sales plans. Why such high spend in 2021 and 2022 with little to no revenue 2022? Can you give some more clarity into those expenses ($3m) and what were the lions share? YTD is distribution split about 50/50 D2C and traditional distributors? What is the main revenue channel you are counting on for this ramp up in 2023? Marketing wise what is driving the rapid scale up of revenue from $60k in 2022 to $7m this year and why do you think you can hit such an aggressive YOY revenue number? Are you on track YTD? Thanks!
  - A: Hi Christian, Great questions. 1. 2021 and 2022 were spent building the foundation of the business, including extensive formulation work with our food science group, creating manufacturing SOPs, marketing toolkit, etc. 2. YTD split is 2/3 DTC and 1/3 distribution, but as our new distribution partners kick off over the coming months the lions share of growth this year and ongoing will be coming from distribution. 3. The forecasted rapid growth is less about our marketing spend and more about our ramp up with traditional distribution in several new markets. Yes, we're on track. Cheers, Joe
- Q: Will you sell in dispensaries or only D2C? Can you share any 2023 monthly revenue numbers?
  - A: Hi Karthik, We have three channels. We are selling direct-to-consumer, Happi is launching in Michigan's regulated adult-use market this June, and we're also selling through traditional beer distribution into liquor stores and grocery stores in Minnesota and Texas (beginning in July). We are not sharing our 2023 revenue. Thanks! Joe