# GutPersonal

Gut Health Supplements, At-Home Testing & Coaching

- Canonical URL: https://wefunder.com/gutpersonal
- Entity ID: wefunder:company:177190
- Last updated: 2026-11-10T23:56:15Z
- Generated at: 2026-11-11T04:31:18Z

## Quick facts
- $6M+ in lifetime sales, with $800K raised from investors to date, and profitable in 2024
- Subscriptions grew from 47% to 77% of supplement sales since 2024
- 10,700+ customers have placed 51,000+ orders
- 4.8★ across ~1,000 reviews; featured in Forbes, Newsweek, Parade and Well+Good
- 800+ women joined dietitian-led testing & coaching programs; testing clients rate it 4.9★
- Affiliates drove 17% of 2025 revenue at ~10x return on cost. This fundraise will scale what works
- Founder Bridgitte Mallinson, MS, RDN, built a 7-figure nutrition practice in 16 months
- Advised by Bala co-founder Natalie Holloway (backed by Mark Cuban & Maria Sharapova on Shark Tank)

## Active fundraises
- wefunder:fundraise:137108: 4(a)(6) open (USD)

## Story
Why I built GutPersonalI spent nearly a decade going from specialist to specialist. Gut issues and IBS, thyroid problems, migraines. By college I was on five medications, and even as a dietitian I couldn't figure out what was going on in my own body. Every appointment ended the same way: another prescription, no real answers.Functional medicine changed that. Interning at Dr. Mark Hyman's functional medicine clinic opened my eyes, and gut testing finally showed me the root cause. Within six months of healing my gut, I was off all five medications.I became the practitioner I had needed. As my first business, I built a 7-figure nutrition practice in 16 months, helping women get rid of their gut issues for good. But a practice can only reach hundreds of women. I started GutPersonal in 2021 to reach millions.The problemMillions of women live with bloating, constipation, fatigue and hormone symptoms. They're told their labs are "normal" and left to figure it out alone. The options they have fall short:Supplement brands sell one-size-fits-all products with no plan behind them.Functional medicine providers are expensive, hard to access and not built for everyday women.At-home testing companies hand over data, but no guidance on what to do with it.What we doGutPersonal is a gut health concierge for women. We bring three things together under one brand:At-home testing. Gut and hormone tests that get women real answers about the root cause.Dietitian-led care. Our in-house registered dietitians turn those results into a personalized plan and support women through it.Dietitian-formulated supplements. Clean, science-backed formulas, most of them now bought on subscription.Some women start with a supplement. Others start with testing and coaching. Both lead into the same ecosystem, one that grows with her from gut healing to hormones, preconception, pregnancy and postpartum.TractionWe've grown capital-efficiently, mostly through word of mouth, community and affiliates.$6M+ in lifetime sales, with $800K raised from investors to date, and profitable in 2024. That's $5.6M in Shopify gross sales plus about $460K on Amazon (2024–2026).10,700+ customers have placed 51,000+ orders on our site. That's Shopify only; Amazon customers aren't counted.Subscriptions grew from 47% to 77% of supplement sales since 2024.800+ women have joined our dietitian-led testing and coaching programs, and testing clients rate it 4.9★.4.8★ across about 1,000 reviews, and featured in Forbes, Newsweek, Parade and Well+Good.A community of about 46,000 across email (20K) and Instagram (18K brand, 8K founder).Why nowIn 2025, affiliates returned about 10x their cost and drove 17% of revenue. That tells us something important: we know which channels work, and we've been running them on a shoestring. This round lets us scale what's already working.Use of fundsA fractional head of growth to lead customer acquisitionPaid social to reach more women who are searching for answersInfluencer and affiliate campaigns to grow our highest-return channelHire registered dietitian to scale testing & coaching offersWho's in our cornerWe're advised by Natalie Holloway, co-founder of Bala, the fitness brand Mark Cuban and Maria Sharapova backed on Shark Tank.The opportunityThe global digestive health supplement market is about $15B and projected to reach about $30B by 2033. Most of it is still one-size-fits-all. We believe the brand that pairs real answers with real support will win women's trust for life, and we're building that brand.Why a community roundGutPersonal was built by our community. Our customers tell their friends, leave reviews and come back month after month. This round is a chance for the people who believe in what we're doing to invest in its future.If you've ever left a doctor's office with more questions than answers, you know why this matters. I'd love to have you with us.— Bridgitte Mallinson, MS, RDNFounder & CEO, GutPersonal

## Team
- Bridgitte Mallinson (Founder & CEO)