{"data":{"type":"company_profile_ai","id":116743,"entity_id":"wefunder:company:116743","attributes":{"canonical_url":"https://wefunder.com/groundfloor","retrieval_urls":{"canonical":"https://wefunder.com/groundfloor","json":"https://wefunder.com/groundfloor.json","markdown":"https://wefunder.com/groundfloor.md","ai_json":"https://wefunder.com/groundfloor.ai.json","ai_text":"https://wefunder.com/groundfloor.ai.txt","changelog_json":"https://wefunder.com/groundfloor.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-13T05:00:56Z","generated_at":"2026-06-14T01:48:59Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":116743,"entity_id":"wefunder:company:116743","slug":"groundfloor","name":"Groundfloor","tagline":"Short-term, high-yield real estate debt investments for everyone.","elevator_pitch":"Groundfloor offers short-term, high-yield real estate debt investments to the general public. We believe that everyone should have the freedom to invest on their own terms.","location":"Atlanta, GA","website":"https://www.groundfloor.com","total_amount_raised":2099363,"total_investors":1660,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 2099363","citation":"https://wefunder.com/groundfloor#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-13T05:00:56Z","as_of":"2026-06-14T01:48:59Z","confidence":"high"},"observed_at":"2026-06-13T05:00:56Z","expires_at":"2026-06-14T05:00:56Z"},{"claim_id":"claim-total-investors","text":"Total investors: 1660","citation":"https://wefunder.com/groundfloor#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-13T05:00:56Z","as_of":"2026-06-14T01:48:59Z","confidence":"high"},"observed_at":"2026-06-13T05:00:56Z","expires_at":"2026-06-14T05:00:56Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 2099363","citation":"https://wefunder.com/groundfloor#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-13T05:00:56Z","as_of":"2026-06-14T01:48:59Z","confidence":"high"},"observed_at":"2026-06-13T05:00:56Z","expires_at":"2026-06-14T05:00:56Z"},{"claim_id":"claim-total-investors","text":"Total investors: 1660","citation":"https://wefunder.com/groundfloor#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-13T05:00:56Z","as_of":"2026-06-14T01:48:59Z","confidence":"high"},"observed_at":"2026-06-13T05:00:56Z","expires_at":"2026-06-14T05:00:56Z"}],"company_claims":{"tagline":"Short-term, high-yield real estate debt investments for everyone.","elevator_pitch":"Groundfloor offers short-term, high-yield real estate debt investments to the general public. We believe that everyone should have the freedom to invest on their own terms.","story":"We are mission driven to provide financial access for all walks of life and help communities in the process.Investing shouldn’t come with annual management fees, hidden spreads, or lock-ups that put control in the hands of a fund manager. Our platform enables everyone to build diversified portfolios that deliver continuous cash flow with high yields secured by real assets.Groundfloor is the only platform where you can safely earn up to 10% returns with investments that are secured and backed by real assets. Now you don’t have to sacrifice returns when minimizing risk.Sign UpSetting up your account is quick and easy. Choose the amount you’d like to invest and get started with as little as $10.Fund Your AccountLink to your bank account through our secure encryption partner to transfer funds to begin investing. With Groundfloor, your financial future is already looking up!Choose InvestmentsBuild your own portfolio of short term, high yield, real estate debt investments based on your own personal risk/reward profile. Or let our investment wizard guide you.Manage \u0026amp; EarnDebt products inherently carry less risk, which is why we’ve been able to generate consistent 10%+ returns for our investors over the past eight years.Groundfloor investments are secured by real assets in a first lien position. You can choose individual renovation projects to invest in, or use our automatic investing tools to continuously invest in projects that meet your criteria. Investments repay every 9-12 months on average, so if you make investments each month, after 9 months, you’ll always have investments repaying each month. That’s pretty good liquidity for a secured investment backed by real assets! Groundfloor is a safe way to earn great results.Sign UpDownload Stairs from the App Store or Google Play and sign up in just minutes.Connect Your BankLink to your bank account through our secure encryption partner to transfer funds to begin earning interest.Start EarningTurn on recurring deposits and watch your balance start growing immediately!Safe and StableOur investments are backed by real estate debt, which carries lower risk than common or preferred equity investments.Consistent ReturnsOver the last eight years, Groundfloor investments have consistently generated an average of 10% returns for our investors.Short-term LiquidityWith recurring investments and our short-term loans, your portfolio can generate cash flow in as little as nine months.As a provider of debt, we can preserve investor capital through market turbulence, while profiting from capital scarcity and new opportunities to supply equity capital to fill the gap created by lower available leverage while allowing our investors to “buy low.”As an intermediary, Groundfloor creates value by matching demand for capital with supply through market cycles. Our unique value proposition for investors is a competitive advantage, especially when traditional capital markets are challenged by economic conditions.Utilizing our Series B-3 financing, growth is accelerating again after 2021. Our model projects earnings of $6.1m on $80.5m revenue and $1.6b invested in 2025.Thank you for your interest in Groundfloor. If you would like a .pdf copy of our pitch deck, please click below.","quick_facts":["First and only company qualified by the SEC to issue payment-dependent real estate notes","Our platform makes investing safe, easy, and predictable – with no fees, ever","Short-term, high-yield investments that average a 10% annual return","Nearly 200,000 users and growing quickly","Over $800 million invested on the platform to date","Winner of over two dozen industry and innovation awards","Annual revenue CAGR of 62% since 2018, on track to grow from $14.1m in 2021 to $23.1m in 2022","Raised more than $38 million from notable angels, VCs, and over 6,375 individual retail investors"]},"computed_metrics":{"total_amount_raised":2099363,"total_investors":1660,"team_size":9,"featured_investor_count":1,"faq_count":5,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"First and only company qualified by the SEC to issue payment-dependent real estate notes","citation":"https://wefunder.com/groundfloor#claim-fact-1","observed_at":"2026-06-13T05:00:56Z","expires_at":"2026-06-20T05:00:56Z"},{"claim_id":"claim-fact-2","value":"Our platform makes investing safe, easy, and predictable – with no fees, ever","citation":"https://wefunder.com/groundfloor#claim-fact-2","observed_at":"2026-06-13T05:00:56Z","expires_at":"2026-06-20T05:00:56Z"},{"claim_id":"claim-fact-3","value":"Short-term, high-yield investments that average a 10% annual return","citation":"https://wefunder.com/groundfloor#claim-fact-3","observed_at":"2026-06-13T05:00:56Z","expires_at":"2026-06-20T05:00:56Z"},{"claim_id":"claim-fact-4","value":"Nearly 200,000 users and growing quickly","citation":"https://wefunder.com/groundfloor#claim-fact-4","observed_at":"2026-06-13T05:00:56Z","expires_at":"2026-06-20T05:00:56Z"},{"claim_id":"claim-fact-5","value":"Over $800 million invested on the platform to date","citation":"https://wefunder.com/groundfloor#claim-fact-5","observed_at":"2026-06-13T05:00:56Z","expires_at":"2026-06-20T05:00:56Z"},{"claim_id":"claim-fact-6","value":"Winner of over two dozen industry and innovation awards","citation":"https://wefunder.com/groundfloor#claim-fact-6","observed_at":"2026-06-13T05:00:56Z","expires_at":"2026-06-20T05:00:56Z"},{"claim_id":"claim-fact-7","value":"Annual revenue CAGR of 62% since 2018, on track to grow from $14.1m in 2021 to $23.1m in 2022","citation":"https://wefunder.com/groundfloor#claim-fact-7","observed_at":"2026-06-13T05:00:56Z","expires_at":"2026-06-20T05:00:56Z"},{"claim_id":"claim-fact-8","value":"Raised more than $38 million from notable angels, VCs, and over 6,375 individual retail investors","citation":"https://wefunder.com/groundfloor#claim-fact-8","observed_at":"2026-06-13T05:00:56Z","expires_at":"2026-06-20T05:00:56Z"}],"latest_fundraise":{"id":68134,"entity_id":"wefunder:fundraise:68134","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":"2022-09-22T19:48:12Z","funding_closed_at":null},"investor_memos":[],"team":[{"id":2926717,"entity_id":"wefunder:company_role:2926717","name":"Brian Dally","title":"Co-Founder \u0026 CEO","role":"founder","profile_url":"https://wefunder.com/briandally"},{"id":2796730,"entity_id":"wefunder:company_role:2796730","name":"Nick Bhargava","title":"Co-Founder \u0026 EVP Regulatory Affairs","role":"founder","profile_url":"https://wefunder.com/nick.bhargava"},{"id":2850821,"entity_id":"wefunder:company_role:2850821","name":"Rhonda Hills","title":"COO","role":"founder","profile_url":"https://wefunder.com/rhonda.hills"},{"id":2926692,"entity_id":"wefunder:company_role:2926692","name":"Chris Schmitt","title":"CTO","role":"employee"},{"id":2855143,"entity_id":"wefunder:company_role:2855143","name":"Benjamin Sutton","title":"SVP, Finance \u0026 Strategy","role":"employee","profile_url":"https://wefunder.com/benjamin.sutton"},{"id":3021953,"entity_id":"wefunder:company_role:3021953","name":"Justin Kroop","title":"SVP, Marketing","role":"employee","profile_url":"https://wefunder.com/justin.kroop"},{"id":2932678,"entity_id":"wefunder:company_role:2932678","name":"Patrick Donoghue","title":"VP, Risk Management","role":"employee","profile_url":"https://wefunder.com/patrick.donoghue.3"},{"id":2926704,"entity_id":"wefunder:company_role:2926704","name":"Chris Garrett","title":"VP, Product","role":"employee"},{"id":2926705,"entity_id":"wefunder:company_role:2926705","name":"Megan Heaney","title":"Head of People, Culture and Projects","role":"employee","profile_url":"https://wefunder.com/megan.heaney"}],"featured_investors":[{"id":4725,"entity_id":"wefunder:company_investor_profile:4725","name":"David Sissman","bio":"Rice / HBS / Bain Consulting / H.I.G. Capital. I am currently a public market value investor, but I come from a private equity background and invest my own money selectively in venture-stage companies.","profile_url":"https://wefunder.com/davidsissman"}],"relationships":[{"source_entity_id":"wefunder:company:116743","relation":"has_team_member","target_entity_id":"wefunder:user:720879","target_url":"https://wefunder.com/briandally"},{"source_entity_id":"wefunder:company:116743","relation":"has_team_member","target_entity_id":"wefunder:user:2695308","target_url":"https://wefunder.com/nick.bhargava"},{"source_entity_id":"wefunder:company:116743","relation":"has_team_member","target_entity_id":"wefunder:user:2720583","target_url":"https://wefunder.com/rhonda.hills"},{"source_entity_id":"wefunder:company:116743","relation":"has_team_member","target_entity_id":"wefunder:company_role:2926692"},{"source_entity_id":"wefunder:company:116743","relation":"has_team_member","target_entity_id":"wefunder:user:2695879","target_url":"https://wefunder.com/benjamin.sutton"},{"source_entity_id":"wefunder:company:116743","relation":"has_team_member","target_entity_id":"wefunder:user:2732785","target_url":"https://wefunder.com/justin.kroop"},{"source_entity_id":"wefunder:company:116743","relation":"has_team_member","target_entity_id":"wefunder:user:2726391","target_url":"https://wefunder.com/patrick.donoghue.3"},{"source_entity_id":"wefunder:company:116743","relation":"has_team_member","target_entity_id":"wefunder:company_role:2926704"},{"source_entity_id":"wefunder:company:116743","relation":"has_team_member","target_entity_id":"wefunder:user:2724621","target_url":"https://wefunder.com/megan.heaney"},{"source_entity_id":"wefunder:company:116743","relation":"has_featured_investor","target_entity_id":"wefunder:user:2725265","target_url":"https://wefunder.com/davidsissman"},{"source_entity_id":"wefunder:company:116743","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:68134"}],"faq":[{"question":"How many shares of ground floor do I get for investing $100 dollars","answer":"Hi Francisco. Thanks for your interest. This round is priced at $43.90 per share, so roughly 2.27 shares."},{"question":"We're equity investors in Groundfloor since 2018 and also have used their platform since the moment it went live in our state and we couldn't be more impressed with the company Brian and Nick are building. Groundfloor has consistently kept equity investors updated and their cu...","answer":"Thanks so much. We appreciate the support and your vote of confidence!"},{"question":"Brian we've been investors in WeFunder for a few years, we first heard about GroundFloor a few years back and attempted to invest when you were raising thru SeedInvest but they never could get the paperwork finialized to get our investment in. We haven't had issues with StartE...","answer":"Thanks Chris. No worries and many thanks for the questions and for recommending us as an alternative investment product. To clarify, our share price in 2020 during our raise on Seedinvest was $18.23 per share. We most recently raised capital from a strategic investor ($5.8 million in January 2022) at a share price of $30.82. We have not expanded our valuation multiple (EV/R) in this round and have in fact pulled it back from 15x to 12x on a last 12-month basis to reflect market conditions. Co..."},{"question":"I'm a current investor in the platform, I have participated in multiple raises. I have been VERY satisified with the communication, the updates. This company does a great job innovating and coming out with new offerings. I make investments to the platform itself on a weekly ba...","answer":"Thanks, Chris. We really appreciate the compliments and support!"},{"question":"What were the pre-money valuations of previous raises?","answer":"Our most recent raise from a strategic investor ($5.8 million in January 2022) was at a $149.8 million pre-money valuation. Prior to that, we raised the following annual crowdfunded equity rounds: $7.2 million in 2020 at $73.9 million $3.0 million in 2019 at $51.8 million, \u0026amp; $4.2 million in 2018 at $27.3 million Our Series A, led by Fintech Ventures in 2015, was $5.0 million at $13.5 million pre. Our Series Seed in 2014 was $1.5 million at $6.2 million."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-14T01:48:59Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-13T05:00:56Z","as_of":"2026-06-14T01:48:59Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-13T05:00:56Z","as_of":"2026-06-14T01:48:59Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-14T01:48:59Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-14T01:48:59Z","confidence":"medium"}}}}}}