# Groomit

Groomit is one of the most trusted on-demand apps connecting pet owners with professional groomers

- Canonical URL: https://wefunder.com/groomit
- Entity ID: wefunder:company:64670
- Last updated: 2026-06-20T05:00:25Z
- Generated at: 2026-06-20T13:58:01Z

## Quick facts
- $24,000,000+ In Cumulative Revenue With 140,000+ Pets Groomed And Growing ~50% YoY.
- 35,000+ Verified Reviews With 4.8/5.0 Customer Satisfaction Rating And A 70% Repeat Customers Rate.
- 10,000+ Zip Codes Across 17 States Serviced By 120+ Groomers And 85+ Vans.
- 5,000+ Groomer Applicants Due To Attractive Profit Sharing Compensation Demonstrating Scalability.
- 100,000+ Website Visits And 10,000+ App Downloads Per Month Generate an 8.4x Annual ROAS.
- $6.5M Previously Raised, Including ~$225k From A Wefunder Campaign in 2020!
- Team Led by Sohel Kapadia; Scaled A Telecom Company From 0 to 10M customers, generating $250M LTR.
- 1 of 1 Company In ~$15.8B Pet Care Market With A ~7% CAGR.

## Active fundraises
- wefunder:fundraise:136189: 4(a)(6) successful (USD)
- wefunder:fundraise:136188: 4(a)(6) successful (USD)
- wefunder:fundraise:36698: 4(a)(6) successful (USD)

## Story
Dear Investors,Groomit was founded in 2016 to make pet grooming more convenient, personalized, and stress-free—starting with in-home appointments where pets feel most comfortable. In 2021, we expanded our offering by launching a fleet of in-house built mobile grooming vans, giving us the ability to serve more cities and meet the growing demand for quality pet care at home.What began as a local service has evolved into a nationwide, tech-powered platform, connecting pet parents with vetted, insured groomers through our easy-to-use mobile app.From $700K in 2020 to over $10M+ ARR in 2025, Groomit has already 10X’d. With efficient operations, high fulfillment rates, and scalable tech, we’re now positioned to 10X again—reaching $100M+ by 2029.Our advisory board includes former executives from Warburg Pincus, successful entrepreneurs running $100M+ businesses, and financial experts who provide strategic guidance.We’ve built the platform, proven the model, and earned the trust of customers and groomers nationwide. Now, we’re scaling up—and offering our earliest supporters the chance to own a piece of Groomit.Join us in transforming the pet grooming industry and creating a future where quality pet care is just a tap away, convenient for pet owners and rewarding for grooming professionals.Every review is verified and from real customers who booked a service. Your pet deserves trusted care.

## FAQ
1. **Interested in this opportunity based on the idea and execution to date. A few questions before I take the plunge: 1. How quickly do you expect to reach profitability? The cash burn rate you reported is a little concerning. On a related note, why has it required the substantial...**
   - Kenneth thank you for your interest. See my comment below to your questions 1. We expecte to be profitable in NYC before the end of the year. To answer your question about why it took us a few years to get there, remember - we introduced a whole new way to groom dogs (in-home) - in the initial stages we really had to educate customers through multiple marketing touchpoints, and offer discounts to try it out as an early adopter. We also had to build a native application for both consumer and g...
2. **If i invest the money what do i get in return?**
   - Anthony thank you for your interest..you are promised to convert your investment in equity at 6 mill cap on future raise. So even though company raise money at 50 mill valuation you are going to be issued share at 6 mill valuation
3. **You stated that you currently have 600k worth of debt. I’m not sure I understand how the debt could be so high, considering you’re basically an application matching groomers to consumers. I understand you need to discount clients the first few times to capture them, but is the...**
   - Emily thank you for your question. it took us a few years and 2.5M to get there (600k debt in investment included), remember - we introduced a whole new way to groom dogs (in-home). In the initial stages we really had to educate customers through multiple marketing touchpoints, and offer discounts to try it out as an early adopter. We also had to build a native application for both consumer and groomers, which took time to perfect. At this point, we have the infrastructure set up, and strong ...
4. **Hi Groomit Team, Congrats on the success so far, I am excited to commit to an investment. In case my concerns are useful to other investors as well, however, I wanted to give you the opportunity to address my questions publicly in case other investors were wondering the same t...**
   - Muhan, 1, Thank you for your question and commitment in groomit please see my answers below. We are looking to expand Groomit into 30 major cities in the USA and some international metro cities. Our target is to reach 100 grooming per day in each city with a total of 3000 groomings per day. That will put us at 1 mill grooming per year in the USA with an average grooming price over $100 putting us to 100 million a year in revenue run rate. We have planned to open markets each quarter consecuti...
5. **Hi, Do you have any plans to scale your service nationwide? What's your CAC and LTV? Do you do background checks on groomers?**
   - Helen, Thank you for your question. All our groomers goes through complete trial of a grooming and background verification. We are planning to open up 30 metro cities in USA in the next 3 years and some major cities world wide.

## Team
- Sohel Kapadia (CEO)
- Lars Rissmann (Chief Operating Officer)
- Anna Zege (President & Co-founder)
- Faez Kapadia (Vice President)
- Jun Hyuk Seo (Chief Technology Officer)

## Recent posts
- Expansion into more markets (2023-07-17T23:56:48Z)
- Launching Mobile Grooming in NYC & NJ (2021-01-26T16:44:28Z)
- Groomit 2019-2020 Update (2021-01-14T22:57:52Z)
- In-Home Grooming (2020-11-17T17:18:57Z)
- October 2019 vs October 2020 (2020-11-04T18:42:09Z)
- We are expanding! (2020-11-03T20:42:58Z)
- Groomit Featured In Forbes (2020-10-22T01:22:59Z)
- 😻 Meet the Groomit Founders 🐶 (2020-10-20T16:30:16Z)
- Fireside Chat: CEO Sohel Kapadia & Head Groomer Chris Perkins (2020-10-17T17:04:02Z)
- Lastest Feature Update (2020-09-18T00:13:23Z)

## Q&A
- Q: Hi Sohel! I run a newsletter that is hyper-focused on the crowdfunding industry and goes out to 5,000 retail investors each week. I'm interested by your raise (i've actually used Groomit before!) and would love to chat for a potential story on my blog (no cost, this is purely editorial content). Reach out to hellocrowdscale@gmail.com so that we can connect. Blog for reference: https://thecrowdscale.com/
  - A: Hey Kevin, sure will reach out!
- Q: Please provide an update on Groomit’s growth and financial progress. Thanks
- Q: Please provide an update on Groomit’s growth and financial progress. Thanks
- Q: Interested in this opportunity based on the idea and execution to date. A few questions before I take the plunge: 1. How quickly do you expect to reach profitability? The cash burn rate you reported is a little concerning. On a related note, why has it required the substantial capital investments so far to get where you are now? 2. What's your plan to reduce the debt-to-assets ratio? I get 16.9 based on your recent Form C filing. That seems quite large. 3. One of the top results for the Google search "on-demand in-home pet grooming" is a page on rover.com's website. (Admittedly, your brand appears there as well.) Although they may not have a corresponding app, it seems as if the service they provide is very similar to yours (albeit currently in different locations). Do you consider them a competitor? Either way, what's unique about your approach? 4. Why is the cost of goods sold so high relative to revenue? What goes into that figure for your business? (Not necessarily a critique; just want to make sure I understand.) Thanks for reading; hope to hear back from you soon.
  - A: Kenneth thank you for your interest. See my comment below to your questions 1. We expecte to be profitable in NYC before the end of the year. To answer your question about why it took us a few years to get there, remember - we introduced a whole new way to groom dogs (in-home) - in the initial stages we really had to educate customers through multiple marketing touchpoints, and offer discounts to try it out as an early adopter. We also had to build a native application for both consumer and groomers, which time to perfect. At this point, we have the infrastructure set up, and organic growth continues to be strong as word of mouth, and awareness of in-home grooming is now commonplace in NYC. This will allow us to get to cash flow positive by the end of the year and continue to increase our margin after that. 2. We will eliminate our debt first with this raise, which is about $600K. The rest of the debt is simply a convertible note that will transfer into equity of the company as we progress. 3. Rover has a small team experimenting with in-home grooming and very limited product/$ to support the effort. This is our core business and sole focus. We onboard every groomer in person and have them complete a trial run vetted by our senior groomers. Groomers make more money and take home a higher % of revenue than Rover. Also, we've spent 2 years specifically on building a grooming platform, which is much different than walking/boarding. 4. The groomer recieves 65% of the appointment cost (plus 100% of tips) - so this cost and credit card processing fees is what you see in COGS.
- Q: happy to see you are still raising, looks like your raise is about the same as when I asked my last question. few questions. as I look at what you have for your cash on hand and prior 3 months etc, not good I see you cash on hand is 150k how are you surviving? especially looking at what you say your operating expenses are I see your cogs is 92 percent of your revenue,then obviously you include operating expenses you are losing a lot of money. the 24 million revenue etc you have looks good until somebody looks at your financials. they go from heck yeah to oh noo! what steps are you doing to address that? your financials are scary. how close are you from not only being profitable but good where it is good for investors. good service with bad financials
- Q: Hello, the business has potential, but I still have a few questions. What are your revenue streams and assets, aside from the system and app? - I understand that your main source of income comes from bookings and is received as a percentage of sales, right? What percentage is it? - Groomers: How do groomers get the higher revenue compared with other companies? You said that Groomit builds a system that’s designed to empower them, so do you mean you can reduce these costs for groomers? And are groomers included in your assets? Do you have a training system in place, and if so, are there any costs for groomers to pay? - Vans: Do you provide your groomers with free vans, sell them, or rent them out?
- Q: Where are my perks?
- Q: I still haven't gotten my discount coupons that came as a perk with my $2k investment. What's the deal? And I posted a message a week ago that seems to have been deleted.
- Q: I have also not gotten my discount code for my $2k investment. When will I receive?
- Q: I am interested in learning more.
- Q: Hello, My name is Kevin Cunningham and I invested $4,000 in Groomit back in July. My Wefunder portal does not show this investment. THey tell me it is because of a glitch on their side and are working on it. In the mean time, how to get access to my perks? I have a Groomit technichian coming to my house tomorrow and would like to use a coupon. Thanks, Kevin Cunningham
  - A: Hello Kevin, we had reached out a while back via email. We hope its all resolved.
- Q: Hi Sohel et al! I'm the founder and CEO of KetoNatural Pet Foods, makers of the lowest-carbohydrate and highest-protein kibble in the history of the US pet food industry. I'm reaching out because KNPF is in the midst of our own Reg CF campaign and, given the overlap/crossover in our audiences, I wanted to see if Groomit would be interested in doing some kind of collaborative cross-promotion. Our company has tens of thousands of loyal customers ($3M in annual revenue), we've raised over $55k in the first month of our six-month CF campaign, and we maintain a very engaged email list of more than 10k dog-owners. I've seen webinars with CEOs from two related campaigns do REALLY well for both campaigns, and I'd love to do something like that here. But I'm also open to other forms of collaboration and cross-promotion. You clearly have a great service and I'm supremely confident that some collaboration would lift both of our boats AND be good for our customers as well. If that sounds like something you'd be interested in you can reach me anytime at daniel@ketonaturalpetfoods.com. I hope to hear from you soon, Dan Schulof KetoNatural Pet Foods
- Q: Good stuff. I invested in a pet food company, therefore, getting my feet wet in the pet market. Do you plan on adding anything else? I listened to your investor panel, good stuff. Is there just one way you make money? I saw where you said groomers can make 3 times as much dealing with you. Can you elaborate on that? Thank you for your time.
  - A: Hey John, Really appreciate you listening in and reaching out and that’s awesome to hear you’ve already invested in a pet food company! Sounds like you’re getting a great feel for the space. Our main source of revenue and profit comes from grooming appointments booked through our platform, and that remains our top priority. We see opportunities to add other revenue streams in the future, but right now our focus is on scaling what already works. That means expanding our fleet and continuing to improve our software to support growth and customer satisfaction. As for how groomers earn more with us, we’ve built a system that’s designed to empower them. We’ve achieved vertical integration in van development, which allows us to build and deploy grooming vans faster and at a lower cost. That enables us to provide vans to groomers with no financial burden on their end. They also get access to our all-in-one software, which helps them manage their schedule, build recurring clients, and run their day-to-day business more efficiently. Combined with keeping more of each job and avoiding salon overhead, groomers can earn up to three times more with us. Happy to hop on a call if you're interested on learning more!
- Q: How do I get my discount for investing?
  - A: Please email lars@groomit.me for the code
- Q: Thanks but I haven’t received it yet
  - A: email sent to you