{"data":{"type":"company_profile","id":64670,"entity_id":"wefunder:company:64670","attributes":{"canonical_url":"https://wefunder.com/groomit","generated_at":"2026-06-20T13:58:01Z","updated_at":"2026-06-20T05:00:25Z","entity_ids":{"company":"wefunder:company:64670","slug":"wefunder:company_slug:groomit"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-20T13:58:01Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-20T05:00:25Z","as_of":"2026-06-20T13:58:01Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-20T05:00:25Z","as_of":"2026-06-20T13:58:01Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-07-09T20:11:51Z","as_of":"2026-06-20T13:58:01Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-07-09T20:11:51Z","as_of":"2026-06-20T13:58:01Z","confidence":"medium"}}},"company":{"id":64670,"entity_id":"wefunder:company:64670","slug":"groomit","name":"Groomit","tagline":"Groomit is one of the most trusted on-demand apps connecting pet owners with professional groomers","story":"Dear Investors,Groomit was founded in 2016 to make pet grooming more convenient, personalized, and stress-free—starting with in-home appointments where pets feel most comfortable. In 2021, we expanded our offering by launching a fleet of in-house built mobile grooming vans, giving us the ability to serve more cities and meet the growing demand for quality pet care at home.What began as a local service has evolved into a nationwide, tech-powered platform, connecting pet parents with vetted, insured groomers through our easy-to-use mobile app.From $700K in 2020 to over $10M+ ARR in 2025, Groomit has already 10X’d. With efficient operations, high fulfillment rates, and scalable tech, we’re now positioned to 10X again—reaching $100M+ by 2029.Our advisory board includes former executives from Warburg Pincus, successful entrepreneurs running $100M+ businesses, and financial experts who provide strategic guidance.We’ve built the platform, proven the model, and earned the trust of customers and groomers nationwide. Now, we’re scaling up—and offering our earliest supporters the chance to own a piece of Groomit.Join us in transforming the pet grooming industry and creating a future where quality pet care is just a tap away, convenient for pet owners and rewarding for grooming professionals.Every review is verified and from real customers who booked a service. Your pet deserves trusted care.","location":"Yonkers, NY","website":"https://www.groomit.me","total_amount_raised":359794,"total_investors":168,"is_funded":true,"is_active":true,"quality_score":4,"related_urls":["https://wefunder.com/groomit","https://www.groomit.me"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/64670/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/64670/large_blob.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/64670/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/64670/standard_blob.jpg","profile_video_url":"https://wefunder.wistia.com/medias/m5o864bj8l"},"links":{"company_url":"https://www.groomit.me","linkedin_url":"https://linkedin.com/company/groomit-llc/","twitter_url":"https://x.com/groomitapp","facebook_url":"https://facebook.com/groomitapp","instagram_url":"https://instagram.com/groomitapp/#","youtube_url":"https://youtube.com/@groomitapp","tiktok_url":"https://tiktok.com/@official_groomit","blog_url":"https://www.groomit.me/blog"},"highlights":[{"id":75539,"name":"fast_growth","url":"fastgrowth","presentable_name":"Fast Growth","description":"Revenue growing 2X/yr for at least prior 6 months","image_url":"https://uploads.wefunder.com/2021/profile-highlights-bar-graph.svg"},{"id":75586,"name":"5m_plus_revenue","url":"5mplusrevenue","presentable_name":"$5M+ Revenue","description":"Earned over the last 12 months","image_url":"https://uploads.wefunder.com/2021/profile-highlights-up-arrow.svg"},{"id":75537,"name":"repeat_founder","url":"repeatfounder","presentable_name":"Repeat Founder","description":"Started a prior company with $2M+ in funding or revenue","image_url":"https://uploads.wefunder.com/2021/profile-highlights-replay.svg"}],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"$24,000,000+ In Cumulative Revenue With 140,000+ Pets Groomed And Growing ~50% YoY."},{"index":2,"claim_id":"claim-fact-2","value":"35,000+ Verified Reviews With 4.8/5.0 Customer Satisfaction Rating And A 70% Repeat Customers Rate."},{"index":3,"claim_id":"claim-fact-3","value":"10,000+ Zip Codes Across 17 States Serviced By 120+ Groomers And 85+ Vans."},{"index":4,"claim_id":"claim-fact-4","value":"5,000+ Groomer Applicants Due To Attractive Profit Sharing Compensation Demonstrating Scalability."},{"index":5,"claim_id":"claim-fact-5","value":"100,000+ Website Visits And 10,000+ App Downloads Per Month Generate an 8.4x Annual ROAS."},{"index":6,"claim_id":"claim-fact-6","value":"$6.5M Previously Raised, Including ~$225k From A Wefunder Campaign in 2020!"},{"index":7,"claim_id":"claim-fact-7","value":"Team Led by Sohel Kapadia; Scaled A Telecom Company From 0 to 10M customers, generating $250M LTR."},{"index":8,"claim_id":"claim-fact-8","value":"1 of 1 Company In ~$15.8B Pet Care Market With A ~7% CAGR."}],"team":[{"id":5631738,"entity_id":"wefunder:company_role:5631738","user_entity_id":"wefunder:user:4691538","role":"founder","name":"Sohel Kapadia","title":"CEO","bio":"Entrepreneur with over 20 years of experience in building tech enabled businesses. Built telecom business. successfully exited with 10,000,000+ customers.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5631738/square_blob.jpg?1775690541","profile_url":"https://wefunder.com/sohel.kapadia.1","related_urls":["https://wefunder.com/sohel.kapadia.1"]},{"id":1033930,"entity_id":"wefunder:company_role:1033930","role":"founder","name":"Lars Rissmann","title":"Chief Operating Officer","bio":"Sales \u0026amp; Operational experience of over 20 years. Experienced scaling relations to 5 million plus customers internationally.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1033930/square_blob.jpg?1775690449","linkedin_url":"https://www.linkedin.com/in/larsrissmann/","related_urls":[]},{"id":1033932,"entity_id":"wefunder:company_role:1033932","role":"founder","name":"Anna Zege","title":"President \u0026 Co-founder","bio":"Business strategist with intimate knowledge into pet industry.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1033932/square_blob.jpg?1775690449","related_urls":[]},{"id":5742235,"entity_id":"wefunder:company_role:5742235","role":"employee","name":"Faez Kapadia","title":"Vice President","bio":"Joined Groomit while in college in 2020 when revenue was under $1M. He helped scale it to $10M+ by leading product, recurring programs ($100K+/mo), and growth strategy. He now oversees expansion and investor relations.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5742235/square_blob.jpg?1775690449","linkedin_url":"https://linkedin.com/in/mohamed-kapadia-76857a206/","related_urls":[]},{"id":1051398,"entity_id":"wefunder:company_role:1051398","role":"employee","name":"Jun Hyuk Seo","title":"Chief Technology Officer","bio":"Senior Software Engineer experienced in building Enterprise Systems. Expertise in building robust backend business management systems.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1051398/square_blob.jpg?1775690449","linkedin_url":"https://www.linkedin.com/in/jun-seo-21082b58/","related_urls":[]}],"featured_investors":[{"id":11611,"entity_id":"wefunder:company_investor_profile:11611","investor_profile_id":617460,"investor_profile_entity_id":"wefunder:investor_profile:617460","subject_entity_id":"wefunder:user:1075835","name":"Saleem Elmasri","role_title":"","bio":"Advisor, Mentor, and Angel Investor. I am a licensed CPA and have helped a number of companies execute transformational transactions.","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/1075835/medium_cropped_Headshot.jpg","profile_url":"https://wefunder.com/saleemelmasri","endorsement_quote":"I'm proud to be leading Groomit's community round on Wefunder because this is exactly the kind of company that deserves to be owned by its users, customers, and the broader pet-loving community. Groomit isn't just a great idea — it’s a real business with strong fundamentals: over $10 million in revenue, positive unit economics, and a loyal, growing customer base built through consistent, high-quality service. What gives me confidence is the operational discipline of the team — they’ve scaled smartly, prioritized profitability, and maintained an unwavering focus on the customer experience, which drives repeat usage and long-term value. This isn’t a startup burning cash to buy growth — it’s a company earning it through execution. Equally important, Groomit has been thoughtful about how it raises capital. They’ve avoided toxic financing structures, maintained a clean cap table, and are treating all investors — big and small — with the same respect and terms. That kind of transparency and discipline is rare. This round is an opportunity for everyday investors to back a brand they believe in, one that’s proven it can deliver both impact and returns. I’m investing because Groomit is built to last — and now, it’s built to scale.","endorsement_name":"","investment_total":272350,"investment_info":"Invested $10,000 this round \u0026 $262,350 previously","is_lead_investor":true,"related_urls":["https://wefunder.com/saleemelmasri"]}],"investor_memos":[],"tab_counts":{"posts":10,"ask_questions":31,"featured_investors":1,"faq_entries":5},"active_fundraises":[{"id":136189,"entity_id":"wefunder:fundraise:136189","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":500,"max_purchase":9,"funding_target":600000.0,"minimum_target":"50000.0","maximum_target":"600000.0"},{"id":136188,"entity_id":"wefunder:fundraise:136188","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":500,"max_purchase":9,"funding_target":600000.0,"minimum_target":"50000.0","maximum_target":"600000.0","funding_started_at":"2025-06-11T01:41:38Z","funding_closed_at":"2026-05-01T03:59:59Z","auto_close_at":"2026-05-01T03:59:59Z"},{"id":36698,"entity_id":"wefunder:fundraise:36698","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":350,"max_purchase":9,"funding_target":200000.0,"funding_started_at":"2020-08-19T16:19:57Z","funding_closed_at":"2021-02-20T05:03:46Z","auto_close_at":"2021-02-20T04:59:59Z"}],"latest_fundraise":{"id":136189,"entity_id":"wefunder:fundraise:136189","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$50M","nb":"$65M","txt":"valuation cap"}},"recent_posts":[{"id":151809,"entity_id":"wefunder:feed_item:151809","type":"FeedItem::Update","visibility":"public","title":"Expansion into more markets","preview":"Crossing the halfway mark of 2023, Groomit has focused on its expansion into various different markets with our mobile grooming model. Our model has seen great success in being picked up by the demand people have for pet grooming services wherever we go.","published_at":"2023-07-17T23:56:48Z","author_name":"Sohel Kapadia","url":"/feed/151809","canonical_url":"https://wefunder.com/feed/151809"},{"id":141413,"entity_id":"wefunder:feed_item:141413","type":"FeedItem::Update","visibility":"public","title":"Launching Mobile Grooming in NYC \u0026amp; NJ","preview":"Our first Mobile Grooming truck is now accepting appointments, the response is overwhelming so far 🐶🐯","published_at":"2021-01-26T16:44:28Z","author_name":"Sohel Kapadia","url":"/feed/141413","canonical_url":"https://wefunder.com/feed/141413"},{"id":139075,"entity_id":"wefunder:feed_item:139075","type":"FeedItem::Update","visibility":"public","title":"Groomit 2019-2020 Update","preview":"We are excited to show the yearly growth of Groomit in the midst of the 3-month shutdown with the COVID pandemic.","published_at":"2021-01-14T22:57:52Z","author_name":"Sohel Kapadia","url":"/feed/139075","canonical_url":"https://wefunder.com/feed/139075"},{"id":139074,"entity_id":"wefunder:feed_item:139074","type":"FeedItem::Update","visibility":"public","title":"In-Home Grooming","preview":"We know what it takes to make pets pretty \u0026 pet owners happy at the comfort of their homes.","published_at":"2020-11-17T17:18:57Z","author_name":"Sohel Kapadia","url":"/feed/139074","canonical_url":"https://wefunder.com/feed/139074"},{"id":138701,"entity_id":"wefunder:feed_item:138701","type":"FeedItem::Update","visibility":"public","title":"October 2019 vs October 2020","preview":"October 2019 vs October 2020","published_at":"2020-11-04T18:42:09Z","author_name":"Sohel Kapadia","url":"/feed/138701","canonical_url":"https://wefunder.com/feed/138701"},{"id":138395,"entity_id":"wefunder:feed_item:138395","type":"FeedItem::Update","visibility":"public","title":"We are expanding!","preview":"We are expanding!","published_at":"2020-11-03T20:42:58Z","author_name":"Sohel Kapadia","url":"/feed/138395","canonical_url":"https://wefunder.com/feed/138395"},{"id":138394,"entity_id":"wefunder:feed_item:138394","type":"FeedItem::Update","visibility":"public","title":"Groomit Featured In Forbes","preview":"forbes","published_at":"2020-10-22T01:22:59Z","author_name":"Sohel Kapadia","url":"/feed/138394","canonical_url":"https://wefunder.com/feed/138394"},{"id":138270,"entity_id":"wefunder:feed_item:138270","type":"FeedItem::Update","visibility":"public","title":"😻 Meet the Groomit Founders 🐶","preview":"😻 Meet the Groomit Founders 🐶","published_at":"2020-10-20T16:30:16Z","author_name":"Sohel Kapadia","url":"/feed/138270","canonical_url":"https://wefunder.com/feed/138270"},{"id":138250,"entity_id":"wefunder:feed_item:138250","type":"FeedItem::Update","visibility":"public","title":"Fireside Chat: CEO Sohel Kapadia \u0026amp; Head Groomer Chris Perkins","preview":"Fireside Chat: CEO Sohel Kapadia \u0026amp; Head Groomer Chris Perkins","published_at":"2020-10-17T17:04:02Z","author_name":"Sohel Kapadia","url":"/feed/138250","canonical_url":"https://wefunder.com/feed/138250"},{"id":136243,"entity_id":"wefunder:feed_item:136243","type":"FeedItem::Update","visibility":"public","title":"Lastest Feature Update","preview":"Lastest Feature Update","published_at":"2020-09-18T00:13:23Z","author_name":"Sohel Kapadia","url":"/feed/136243","canonical_url":"https://wefunder.com/feed/136243"}],"q_and_a":[{"id":311210,"entity_id":"wefunder:comment:311210","question":"Hi Sohel! I run a newsletter that is hyper-focused on the crowdfunding industry and goes out to 5,000 retail investors each week. I'm interested by your raise (i've actually used Groomit before!) and would love to chat for a potential story on my blog (no cost, this is purely editorial content). Reach out to hellocrowdscale@gmail.com so that we can connect. Blog for reference: https://thecrowdscale.com/","author_name":"Kevin Fulmer","votes":1,"created_at":"2025-07-12T19:43:36Z","canonical_url":"https://wefunder.com/groomit#question-311210","answers":[{"id":311695,"entity_id":"wefunder:comment:311695","answer":"Hey Kevin, sure will reach out!","author_name":"Sohel Kapadia","votes":0,"created_at":"2025-07-22T17:15:17Z"}]},{"id":297975,"entity_id":"wefunder:comment:297975","question":"Please provide an update on Groomit’s growth and financial progress. Thanks","author_name":"Nilesh Amin","votes":1,"created_at":"2024-12-13T04:17:43Z","canonical_url":"https://wefunder.com/groomit#question-297975","answers":[]},{"id":292657,"entity_id":"wefunder:comment:292657","question":"Please provide an update on Groomit’s growth and financial progress. Thanks","author_name":"Nilesh Amin","votes":1,"created_at":"2024-09-20T00:22:42Z","canonical_url":"https://wefunder.com/groomit#question-292657","answers":[]},{"id":102851,"entity_id":"wefunder:comment:102851","question":"Interested in this opportunity based on the idea and execution to date. A few questions before I take the plunge: 1. How quickly do you expect to reach profitability? The cash burn rate you reported is a little concerning. On a related note, why has it required the substantial capital investments so far to get where you are now? 2. What's your plan to reduce the debt-to-assets ratio? I get 16.9 based on your recent Form C filing. That seems quite large. 3. One of the top results for the Google search \"on-demand in-home pet grooming\" is a page on rover.com's website. (Admittedly, your brand appears there as well.) Although they may not have a corresponding app, it seems as if the service they provide is very similar to yours (albeit currently in different locations). Do you consider them a competitor? Either way, what's unique about your approach? 4. Why is the cost of goods sold so high relative to revenue? What goes into that figure for your business? (Not necessarily a critique; just want to make sure I understand.) Thanks for reading; hope to hear back from you soon.","author_name":"Kenneth Alan Jackson, Jr.","votes":1,"created_at":"2020-08-19T21:09:44Z","canonical_url":"https://wefunder.com/groomit#question-102851","answers":[{"id":103712,"entity_id":"wefunder:comment:103712","answer":"Kenneth thank you for your interest. See my comment below to your questions 1. We expecte to be profitable in NYC before the end of the year. To answer your question about why it took us a few years to get there, remember - we introduced a whole new way to groom dogs (in-home) - in the initial stages we really had to educate customers through multiple marketing touchpoints, and offer discounts to try it out as an early adopter. We also had to build a native application for both consumer and groomers, which time to perfect. At this point, we have the infrastructure set up, and organic growth continues to be strong as word of mouth, and awareness of in-home grooming is now commonplace in NYC. This will allow us to get to cash flow positive by the end of the year and continue to increase our margin after that. 2. We will eliminate our debt first with this raise, which is about $600K. The rest of the debt is simply a convertible note that will transfer into equity of the company as we progress. 3. Rover has a small team experimenting with in-home grooming and very limited product/$ to support the effort. This is our core business and sole focus. We onboard every groomer in person and have them complete a trial run vetted by our senior groomers. Groomers make more money and take home a higher % of revenue than Rover. Also, we've spent 2 years specifically on building a grooming platform, which is much different than walking/boarding. 4. The groomer recieves 65% of the appointment cost (plus 100% of tips) - so this cost and credit card processing fees is what you see in COGS.","author_name":"Sohel Kapadia","votes":1,"created_at":"2020-08-25T17:06:57Z"}]},{"id":332279,"entity_id":"wefunder:comment:332279","question":"happy to see you are still raising, looks like your raise is about the same as when I asked my last question. few questions. as I look at what you have for your cash on hand and prior 3 months etc, not good I see you cash on hand is 150k how are you surviving? especially looking at what you say your operating expenses are I see your cogs is 92 percent of your revenue,then obviously you include operating expenses you are losing a lot of money. the 24 million revenue etc you have looks good until somebody looks at your financials. they go from heck yeah to oh noo! what steps are you doing to address that? your financials are scary. how close are you from not only being profitable but good where it is good for investors. good service with bad financials","author_name":"John Webster","votes":0,"created_at":"2026-04-28T17:50:49Z","canonical_url":"https://wefunder.com/groomit#question-332279","answers":[]},{"id":319263,"entity_id":"wefunder:comment:319263","question":"Hello, the business has potential, but I still have a few questions. What are your revenue streams and assets, aside from the system and app? - I understand that your main source of income comes from bookings and is received as a percentage of sales, right? What percentage is it? - Groomers: How do groomers get the higher revenue compared with other companies? You said that Groomit builds a system that’s designed to empower them, so do you mean you can reduce these costs for groomers? And are groomers included in your assets? Do you have a training system in place, and if so, are there any costs for groomers to pay? - Vans: Do you provide your groomers with free vans, sell them, or rent them out?","author_name":"Onpreeya Ngamwuttichai","votes":0,"created_at":"2025-11-10T07:08:26Z","canonical_url":"https://wefunder.com/groomit#question-319263","answers":[]},{"id":315953,"entity_id":"wefunder:comment:315953","question":"Where are my perks?","author_name":"Talbot Logan","votes":0,"created_at":"2025-09-29T22:25:59Z","canonical_url":"https://wefunder.com/groomit#question-315953","answers":[]},{"id":315864,"entity_id":"wefunder:comment:315864","question":"I still haven't gotten my discount coupons that came as a perk with my $2k investment. What's the deal? And I posted a message a week ago that seems to have been deleted.","author_name":"Talbot Logan","votes":0,"created_at":"2025-09-27T20:33:28Z","canonical_url":"https://wefunder.com/groomit#question-315864","answers":[]},{"id":315688,"entity_id":"wefunder:comment:315688","question":"I have also not gotten my discount code for my $2k investment. When will I receive?","author_name":"Talbot Logan","votes":0,"created_at":"2025-09-25T00:32:39Z","canonical_url":"https://wefunder.com/groomit#question-315688","answers":[]},{"id":314911,"entity_id":"wefunder:comment:314911","question":"I am interested in learning more.","author_name":"John Webster","votes":0,"created_at":"2025-09-13T20:01:01Z","canonical_url":"https://wefunder.com/groomit#question-314911","answers":[]},{"id":313753,"entity_id":"wefunder:comment:313753","question":"Hello, My name is Kevin Cunningham and I invested $4,000 in Groomit back in July. My Wefunder portal does not show this investment. THey tell me it is because of a glitch on their side and are working on it. In the mean time, how to get access to my perks? I have a Groomit technichian coming to my house tomorrow and would like to use a coupon. Thanks, Kevin Cunningham","author_name":"Kevin Cunningham","votes":0,"created_at":"2025-08-26T15:19:45Z","canonical_url":"https://wefunder.com/groomit#question-313753","answers":[{"id":314649,"entity_id":"wefunder:comment:314649","answer":"Hello Kevin, we had reached out a while back via email. We hope its all resolved.","author_name":"Sohel Kapadia","votes":0,"created_at":"2025-09-09T19:32:41Z"}]},{"id":312013,"entity_id":"wefunder:comment:312013","question":"Hi Sohel et al! I'm the founder and CEO of KetoNatural Pet Foods, makers of the lowest-carbohydrate and highest-protein kibble in the history of the US pet food industry. I'm reaching out because KNPF is in the midst of our own Reg CF campaign and, given the overlap/crossover in our audiences, I wanted to see if Groomit would be interested in doing some kind of collaborative cross-promotion. Our company has tens of thousands of loyal customers ($3M in annual revenue), we've raised over $55k in the first month of our six-month CF campaign, and we maintain a very engaged email list of more than 10k dog-owners. I've seen webinars with CEOs from two related campaigns do REALLY well for both campaigns, and I'd love to do something like that here. But I'm also open to other forms of collaboration and cross-promotion. You clearly have a great service and I'm supremely confident that some collaboration would lift both of our boats AND be good for our customers as well. If that sounds like something you'd be interested in you can reach me anytime at daniel@ketonaturalpetfoods.com. I hope to hear from you soon, Dan Schulof KetoNatural Pet Foods","author_name":"Daniel Schulof","votes":0,"created_at":"2025-07-28T16:17:18Z","canonical_url":"https://wefunder.com/groomit#question-312013","answers":[]},{"id":311318,"entity_id":"wefunder:comment:311318","question":"Good stuff. I invested in a pet food company, therefore, getting my feet wet in the pet market. Do you plan on adding anything else? I listened to your investor panel, good stuff. Is there just one way you make money? I saw where you said groomers can make 3 times as much dealing with you. Can you elaborate on that? Thank you for your time.","author_name":"John Webster","votes":0,"created_at":"2025-07-15T11:55:00Z","canonical_url":"https://wefunder.com/groomit#question-311318","answers":[{"id":311693,"entity_id":"wefunder:comment:311693","answer":"Hey John, Really appreciate you listening in and reaching out and that’s awesome to hear you’ve already invested in a pet food company! Sounds like you’re getting a great feel for the space. Our main source of revenue and profit comes from grooming appointments booked through our platform, and that remains our top priority. We see opportunities to add other revenue streams in the future, but right now our focus is on scaling what already works. That means expanding our fleet and continuing to improve our software to support growth and customer satisfaction. As for how groomers earn more with us, we’ve built a system that’s designed to empower them. We’ve achieved vertical integration in van development, which allows us to build and deploy grooming vans faster and at a lower cost. That enables us to provide vans to groomers with no financial burden on their end. They also get access to our all-in-one software, which helps them manage their schedule, build recurring clients, and run their day-to-day business more efficiently. Combined with keeping more of each job and avoiding salon overhead, groomers can earn up to three times more with us. Happy to hop on a call if you're interested on learning more!","author_name":"Sohel Kapadia","votes":0,"created_at":"2025-07-22T17:13:42Z"}]},{"id":162606,"entity_id":"wefunder:comment:162606","question":"How do I get my discount for investing?","author_name":"Andrew Parker","votes":0,"created_at":"2021-08-09T20:42:02Z","canonical_url":"https://wefunder.com/groomit#question-162606","answers":[{"id":188547,"entity_id":"wefunder:comment:188547","answer":"Please email lars@groomit.me for the code","author_name":"Sohel Kapadia","votes":0,"created_at":"2022-01-16T17:27:42Z"}]},{"id":152234,"entity_id":"wefunder:comment:152234","question":"Thanks but I haven’t received it yet","author_name":"Abdullah Alkulaib","votes":0,"created_at":"2021-06-02T17:27:59Z","canonical_url":"https://wefunder.com/groomit#question-152234","answers":[{"id":188548,"entity_id":"wefunder:comment:188548","answer":"email sent to you","author_name":"Sohel Kapadia","votes":0,"created_at":"2022-01-16T17:27:49Z"}]},{"id":149864,"entity_id":"wefunder:comment:149864","question":"I am not sure why I still have not received my discount code. Part of why I invested was for the discount code and am still waiting for it","author_name":"Abdullah Alkulaib","votes":0,"created_at":"2021-05-20T22:12:45Z","canonical_url":"https://wefunder.com/groomit#question-149864","answers":[{"id":151463,"entity_id":"wefunder:comment:151463","answer":"Hello, will email it to you now.","author_name":"Sohel Kapadia","votes":0,"created_at":"2021-05-28T15:03:15Z"}]},{"id":149450,"entity_id":"wefunder:comment:149450","question":"I have invested over two months ago but to date did not receive the promised discount. May you please send? Thanks","author_name":"Abdullah Alkulaib","votes":0,"created_at":"2021-05-18T14:51:47Z","canonical_url":"https://wefunder.com/groomit#question-149450","answers":[{"id":188549,"entity_id":"wefunder:comment:188549","answer":"sent","author_name":"Sohel Kapadia","votes":0,"created_at":"2022-01-16T17:27:58Z"}]},{"id":147123,"entity_id":"wefunder:comment:147123","question":"How do we get the discount on services for investing?","author_name":"Anders Alexander","votes":0,"created_at":"2021-05-04T14:15:40Z","canonical_url":"https://wefunder.com/groomit#question-147123","answers":[{"id":151464,"entity_id":"wefunder:comment:151464","answer":"Hello, we will email it to you today.","author_name":"Sohel Kapadia","votes":0,"created_at":"2021-05-28T15:03:53Z"}]},{"id":141292,"entity_id":"wefunder:comment:141292","question":"Hi yes I’m also an investor and would like to get the code for the discount. Could you let me know","author_name":"Abdullah Alkulaib","votes":0,"created_at":"2021-04-12T17:55:36Z","canonical_url":"https://wefunder.com/groomit#question-141292","answers":[{"id":188550,"entity_id":"wefunder:comment:188550","answer":"sent","author_name":"Sohel Kapadia","votes":0,"created_at":"2022-01-16T17:28:11Z"}]},{"id":136544,"entity_id":"wefunder:comment:136544","question":"Hello! Congratulations on your success, I’m a happy customer and proud investor :) just curious when I can expect to receive my discount code? My dog is almost ready for his next appointment!","author_name":"Jordan Sellers","votes":0,"created_at":"2021-03-20T13:10:12Z","canonical_url":"https://wefunder.com/groomit#question-136544","answers":[{"id":139511,"entity_id":"wefunder:comment:139511","answer":"Thank you so much for your investment and for being a loyal customer. We will text you the code now.","author_name":"Sohel Kapadia","votes":0,"created_at":"2021-04-02T14:43:56Z"}]},{"id":134747,"entity_id":"wefunder:comment:134747","question":"Hi, when is the next round of investment?","author_name":"Farzana Kabir","votes":0,"created_at":"2021-03-13T13:43:16Z","canonical_url":"https://wefunder.com/groomit#question-134747","answers":[{"id":139510,"entity_id":"wefunder:comment:139510","answer":"We don't know yet, but we will update it here.","author_name":"Sohel Kapadia","votes":0,"created_at":"2021-04-02T14:43:14Z"}]},{"id":128525,"entity_id":"wefunder:comment:128525","question":"Sounds like a very great business but besides a customer discount what other benefits do we get?","author_name":"Valerie Hernandez","votes":0,"created_at":"2021-02-04T03:14:07Z","canonical_url":"https://wefunder.com/groomit#question-128525","answers":[{"id":128642,"entity_id":"wefunder:comment:128642","answer":"your investment is promised to convert in to equity. so you will also own part of the company .company currently value at 7mill.thank you !","author_name":"Sohel Kapadia","votes":0,"created_at":"2021-02-04T17:51:44Z"}]},{"id":123396,"entity_id":"wefunder:comment:123396","question":"Hi Sohel, what was the reason for increasing the minimum required amount to invest from $100 to $350?","author_name":"Brandon Dossantos","votes":0,"created_at":"2021-01-07T15:49:30Z","canonical_url":"https://wefunder.com/groomit#question-123396","answers":[{"id":125790,"entity_id":"wefunder:comment:125790","answer":"$100 was a perk for early investors.","author_name":"Sohel Kapadia","votes":0,"created_at":"2021-01-21T19:15:56Z"}]},{"id":111366,"entity_id":"wefunder:comment:111366","question":"I love your company and am a big believer in getting in ground floor. I hate to ask a silly question but how do you get the 50% off groomings it’s in a text alert but I do not see it here.","author_name":"Martha Duke","votes":0,"created_at":"2020-10-20T18:28:58Z","canonical_url":"https://wefunder.com/groomit#question-111366","answers":[{"id":111444,"entity_id":"wefunder:comment:111444","answer":"Martha we already have you in our customer data base and you have been a great customer. All you need to do is invest on the funder campaign and we will send you a promotion code via text message that will be valid for one year to get a discount on your future appointments.","author_name":"Sohel Kapadia","votes":0,"created_at":"2020-10-21T00:43:21Z"}]},{"id":109352,"entity_id":"wefunder:comment:109352","question":"Hi Sohel, This is a very interesting business and serves the purpose for the gig economy. I am only concerned with the demand growth especially in this situation with the COVID-19, users are still not ready to accept strangers to their houses. Can you tell me more about this and how are you tackling this concern?","author_name":"Roy Hage","votes":0,"created_at":"2020-10-07T13:01:20Z","canonical_url":"https://wefunder.com/groomit#question-109352","answers":[{"id":109353,"entity_id":"wefunder:comment:109353","answer":"Roy thank you for your question. Actually the pandemic is working in our favor. Our groomer arrive with mask and maintain social distance which is a very safe interaction. The alternative is a salon where your pet is exposed to being caged with multiple pets and also handled by multiple people. Your pet is exposed to potentially carry the virus on fur, While the pet parent's are exposed to interact with many people while picking and dropping off their pets at salon. We see a higher demand in new pet parents looking for in home grooming because of the safety it provides especially during the pandemic. Thank you!","author_name":"Sohel Kapadia","votes":0,"created_at":"2020-10-07T13:15:25Z"}]}],"faq":[{"question":"Interested in this opportunity based on the idea and execution to date. A few questions before I take the plunge: 1. How quickly do you expect to reach profitability? The cash burn rate you reported is a little concerning. On a related note, why has it required the substantial...","answer":"Kenneth thank you for your interest. See my comment below to your questions 1. We expecte to be profitable in NYC before the end of the year. To answer your question about why it took us a few years to get there, remember - we introduced a whole new way to groom dogs (in-home) - in the initial stages we really had to educate customers through multiple marketing touchpoints, and offer discounts to try it out as an early adopter. We also had to build a native application for both consumer and g..."},{"question":"If i invest the money what do i get in return?","answer":"Anthony thank you for your interest..you are promised to convert your investment in equity at 6 mill cap on future raise. So even though company raise money at 50 mill valuation you are going to be issued share at 6 mill valuation"},{"question":"You stated that you currently have 600k worth of debt. I’m not sure I understand how the debt could be so high, considering you’re basically an application matching groomers to consumers. I understand you need to discount clients the first few times to capture them, but is the...","answer":"Emily thank you for your question. it took us a few years and 2.5M to get there (600k debt in investment included), remember - we introduced a whole new way to groom dogs (in-home). In the initial stages we really had to educate customers through multiple marketing touchpoints, and offer discounts to try it out as an early adopter. We also had to build a native application for both consumer and groomers, which took time to perfect. At this point, we have the infrastructure set up, and strong ..."},{"question":"Hi Groomit Team, Congrats on the success so far, I am excited to commit to an investment. In case my concerns are useful to other investors as well, however, I wanted to give you the opportunity to address my questions publicly in case other investors were wondering the same t...","answer":"Muhan, 1, Thank you for your question and commitment in groomit please see my answers below. We are looking to expand Groomit into 30 major cities in the USA and some international metro cities. Our target is to reach 100 grooming per day in each city with a total of 3000 groomings per day. That will put us at 1 mill grooming per year in the USA with an average grooming price over $100 putting us to 100 million a year in revenue run rate. We have planned to open markets each quarter consecuti..."},{"question":"Hi, Do you have any plans to scale your service nationwide? What's your CAC and LTV? Do you do background checks on groomers?","answer":"Helen, Thank you for your question. All our groomers goes through complete trial of a grooming and background verification. We are planning to open up 30 metro cities in USA in the next 3 years and some major cities world wide."}]}}}