# GroGuru

Helping farmers increase crop yield, save water and maximize profits.

## Elevator pitch
GroGuru helps farmers make more money by increasing crop yield while saving water and other scarce resources in a sustainable way.

- Canonical URL: https://wefunder.com/groguru
- Entity ID: wefunder:company:61641
- Last updated: 2026-06-22T05:03:08Z
- Generated at: 2026-06-22T16:34:16Z

## Quick facts
- 🤖 Cutting edge Artificial Intelligence & Software as a Service platform - 1st season payback period
- 🌏 Global Impact - Significant Water Savings and Increased Food Security from crop yield increases
- 💰 GroGuru stands out in the global agriculture industry, which generates $2.4 trillion annually
- 🚜 Patented technology - 30x improvement in scalability - 30% water efficiency improvement
- 🇺🇸 4,000+ sensors deployed across 200+ customers in the US
- 😮 Existing customers represent 1 million deployable acres and a dealer footprint of 5 million acres
- 👔 Team brings extensive technical and domain expertise in wireless, AI, SaaS and crop science
- 🚀 Founder ran 4 startups with multiple exits, including an IPO that led to a $1 billion valuation

## Active fundraises
- wefunder:fundraise:57547: 4(a)(6) successful (USD)
- wefunder:fundraise:57548: 4(a)(6) successful (USD)
- wefunder:fundraise:36073: 506(c) successful (USD)
- wefunder:fundraise:34950: 4(a)(6) successful (USD)

## Story
GroGuru provides a software as a service for strategic water management - assisting farmers in sustainable crop monitoring that saves them water, resources, and of course, extra work. Deploying over 4,000 soil sensors across over 20 crop types in the United States, GroGuru acquired $620K in revenue in 2020 alone - a huge success in a very difficult economic environment. Meet GroGuru® : The Future of Sustainable FarmingAs complicated as humans are, we have two very basic essential needs: food and water. And as we know, those vital resources are being threatened due to climate change and a growing population. We think the best way to make things better is to start from the ground up - and that’s why we help farmers.Using AI technology, our water management through soil monitoring assists farmers in growing more food, and saving more water. We think the planet deserves a smart farm.Introducing: Real-Time Data TrackingGroGuru is continuing to stand out in the agriculture industry by signing an API access agreement with Valley Irrigation, A Valmont Company, which provides farmers with the opportunity to understand data in real-time. These devices are able to track center pivot irrigation systems, soil monitoring sites as well as weather stations which would ultimately improve crops like corn, cotton, wheat and other cereal crops. The future of this partnership is expected to bring a benefit to farmers by increasing efficiency of irrigation systems as well as being mindful of sustainability.Too Many People, Not Enough Food and WaterLet’s look at the big picture: We have a global problem of catastrophic proportions where we simply cannot meet the basic needs of many people. And with more people every day comes more challenges. Not to mention, farming is hard. Farmers typically run into problems with…We believe soil monitoring for optimal water management is necessary to yield enough crops to feed our planet, but farmers tend to struggle with making practical irrigation choices. And although soil monitoring methods are out there, they tend to have some problems of their own. Plus, water management is primarily about the management of the root zone of the crop. The tools needed to do this prior to GroGuru were only a partial answer to this massive problem.Yielding Farmers More Crops and More MoneyOur mission is to help farmers make more money by increasing crop yields and more efficiently using water and other scarce resources like labor, energy and fertilizer in a more sustainable way. We do this by providing superior decision support tools to farmers and agronomic consultants for strategic water management. Crops get fed water and nutrients through the root zone of the crop, inspiring us to monitor from the root zone up. With these methods, we provide an enhanced data set combined with other data like rainfall, applied irrigation, weather forecast and crop models to give farmers additional insights about how to optimally manage water usage out in their fields irrigation. In short, we enable farmers to better irrigate their crops - making more money while they’re at it, and acting more sustainably while they're at it, too.A Trillion Dollar MarketIf you fly over Kansas or Nebraska, this is what you will see: millions of acres of irrigated farmland. If that seems like a lot, it’s because it is. After all, the global agriculture market is $2.4 trillion annually. And the market for soil moisture monitoring is best looked at from an acreage standpoint. According to the USDA, there are 52 million irrigated acres in the US, of which 44 million acres is annual field crops like corn, soybean, cotton, wheat, sorghum, and alfalfa. There are 313 million total farming acres in the US and 4.2 billion acres globally. So assuming… Reasonable priced reductions over time Reasonable deployment assumptions of solid sensors based on GroGuru’s modelingThe market, at full penetration, is $2 billion annually in the US and $20 billion globally. Covering a Lot of GroundSince our beginning, we’ve...Deployed over 4,000 sensors across over 20 crop types in various geographies in the United States. Established a dealer footprint that represents 6 million deployable acres. Achieved $620K in revenue in 2020 in a very difficult economic environment where a number of our competitors went bankrupt or were sold. We are now on our third generation of software as service (SaaS) and our third generation of internet of things (IoT) for farming products. We have formed key strategic partnerships with market leaders in the precision agriculture space, and have many more in the queue eager to work with us.Farmers, We Target Your Specific NeedsYou might be wondering: How exactly does GroGuru provide these insights to farmers and agronomic consultants? We do this through AI-based soil monitoring, which we call Wireless Underground System for Permanent Installation of Soil Sensors, aka GroGuru® WUGS.Once we collect data from the root zone of the crop, we add other critical data and apply machine learning and AI in the Cloud to determine things like…Root growthRoot depthAvailable moisture in the soil Whether the soil is more sandy or clay based If soil has compaction layers. We then present this information in a simple, intuitive, farmer-friendly user interface that the farmer can access on their mobile device, tablet or computer. The GroGuru® InSites platform works with GroGuru’s own telemetry solutions and soil moisture sensors, but also works with an impressive group of third-party sensors.As a result of the GroGuru InSites approach, we are able to deliver nuanced and comprehensive real-time data, which is instantly actionable.This includes:GPS-based Farm Scale view An “Irrigate by pictures” interface to visualize the root zone and soil profile Crop-specific irrigation templates guide users both before, and during the growing season to manage soil moisture conditions in the field.Alternative field telemetry solutions for perennial crops root vegetablesGroGuru WUGS is a 100% wireless underground system that can be buried below the till depth and communicates through several feet of soil wirelessly. This eliminates the need for the sensors to be annually installed and removed for seeding and harvesting, respectively, for these annual crops - making less work for the farmer that's more sustainable.Investor TestimonialsChris Graebe - CEO at StartupCamp, Investor at RagingBullDenise Longley - Managing Director at Longley CapitalMatt Shekoyan - VP of Strategy at SunkistIan Buddery - Advisory Board Member at GroGuru, Chairman at MaestranoNearly all soil moisture sensors in the market today use cables from the sensors in the ground. This requires labor-intensive annual installation and removal of the sensors, and many farmers do not want any cable-based systems around their crops during harvest. GroGuru solves this problem by eliminating these cables and enabling a permanent installation model for soil sensors.Our breakthrough Wireless Underground System (WUGS) technology dramatically reduces the total cost of ownership, improves scalability, and gives farmers year-round data through the GroGuru app. We additionally provide a cable-based permanent installation solution for perennial crops that offers an industry-leading price-performance and uses GroGuru soil sensor technology to measure soil moisture, salinity, and temperature. According to the FDA, only about 10 percent of farmers in the U.S. (which is a potential $2 billion annual market alone) are using soil sensors today. Farmers that are using this technology are seeing increased crop yield and more efficient use of water and other resources, but the cost of annual replacement has been prohibitive for many. We solve that problem, giving us a unique opportunity in a massive $20 billion potential global market. We have already deployed over 4,000 sensors across over 100 customers, and 1,000+ locations in the United States. This includes deployments on several hundred sites across over 20 crop types including alfalfa, cotton, lemons, walnuts, grapes, asparagus, green beans, blueberries, pistachios, soybeans, corn, hemp, olives, roses, raisins, cannabis, oranges, tomatoes, sorghum, and almonds.Initial customer deployments started in 2017, and we have now deployed in several key geographies across the US. Historically, we sold hardware and had a companion SaaS service. However, we’ve recently moved hardware customers to an operating lease subscription model, offering a standalone SaaS platform that works with third party hardware providers.GroGuru is already actively providing results for farmers around the US. And their feedback says it all: We see ourselves as the hardware and irrigation system’s ‘agonistic player’ in the strategic water management space within the next five years.We feel that we are at the very early stages of what is expected to be a multi-decades long growth market opportunity - expecting to surpass one million deployed acres within the planning cycle of the company.Seasoned LeadersOur team has the right business acumen, domain expertise, and technical knowledge to win in this market. We also have a strategy of developing strategic and dealer partnerships that will allow us to leverage the best in class portions of the total solution from ecosystem partners. GroGuru’s Farmer Advisory Board Members:Kevin Wright, AFM Chief Operating Officer at Hancock Natural Resource Group Grant NorwoodOwner, Norwood Farms Henry County, Tennessee Matt ShekoyanFormer CFO, Wonderful Citrus Mike JarrardFormer President of Mann Packing Former Chairman of the Western Growers Association Harold GrallOwner, Hasta Farms Board Member and former President, North Plains Groundwater Conservation District A Major Growth OpportunityWe have a unique solution to a significant problem in what is expected to be a massive and rapidly growing market. We believe we are paving the way to strategic water irrigation management to help farmers heal our planet one acre at a time.We differentiate ourselves over time by…Continuing to protect our intellectual propertyBuilding strategic partnerships with key ecosystem partnersDriving significant profitability as we growWill you join us on our journey? Watch your investment “grow” with us while helping to combat a global crisis.

## FAQ
1. **What are the perks**
   - Hi Robert. Perks for investors? The early bird discount is the perk we have in place. Did you have something else in mind? Thanks!
2. **What is the early bird discount? It isn't visible in "red" as it usually is on Wefunder. Is the early bird valuation cap 8.5 million? If so, when does the early bird discount end, and what will the cap go up to?**
   - The early bird discount is a $7.5M valuation cap. It is for the first $600,000 of investment and is closing fast! The note then goes up to a $8.5M valuation cap. Still a good deal in my opinion!
3. **Would solar rechargeable batteries be in future designs so they last longer than 5 years, or are there other degradations to the sensors driving the replacement needs?**
   - unfortunately, the 5 year battery life limitation is with the underground unit, so solar and rechargeable batteries are not an option. But we may have future versions of the pro if that will extend the battery life of the underground unit to 7-10 years through other means, which is really the limitation of the battery technology. 
4. **Hi Patrick, please add more detail on the questions below: 1) What have you, Dave, and Vince achieved commercially in the last 12 months? Specifically... count of new distributors? Count of new clients? Amount of new revenues? How do those figures compare to the previous 12 mo...**
   - Hi Greg. Our revenue has been ramping rapidly over the last year, and we are now in early scale deployment of our WUGS-based system for annual field crops, sometimes called broad acre row crops, like corn, soybeans, cotton, wheat, sorghum, and alfalfa. The deployments are primarily in the Midwest, the Mid-South and the Northwest of the US. We also continue to deploy our first generation STEM solution in perennial or permanent crops like fruit & nut trees and vineyards, primarily...
5. **Won't your technology be rendered obsolete by drone and satellite soil/crop sensing technologies?**
   - Hi William. This is a really good question. There is really a three part answer:First, we are in development on a two-way version of the Wireless Underground System (WUGS) that allows the above ground telemetry to go mobile and be mounted on or drone or directly into the center-pivot irrigation system.Second, we see overhead imagery like NDVI, whether it is collected from a drone or satellite, to be complementary to the GroGuru solution. Overhead imagery provides a broad spectrum view, and th...

## Team
- Patrick Henry (President & CEO)
- Farooq Anjum, PhD (Advisor & Co-founder)
- Jeff Campbell, PhD (Chief Technology Officer & Co-founder)
- David Sloane, PhD  (Chief Agronomist)
- Vince Ferrante (VP Sales)

## Q&A
- Q: Hi! I noticed the valuation for GroGuru has jumped to an incredible multiple of x11.09 on the WeFunder portfolio page as of Jan.21.2025. The last company update on WF dated December 2024 does not mention this. Can we get a little bit of information on the impressive growth and how the valuation came to be? Much appreciated and again, congratulations on the stunning results to date! Jan.21.2025. **Seems the update was a typographical error and has since been corrected to 1.1x, not 11x**
- Q: Personally I think the investors deserve a zoom webinar webinar where we can ask our questions and air our concerns. To me this is the decent thing and given the fact the investors have been in the dark. Another thing that is perplexing me is why would a company that isn’t publicly traded do a reverse split. We never received notice this was happening or why. Another example of the retail investors being left in the dark. I think Wefunder has to reform the communication polices between companies and investors. Is anyone else extremely disappointed and confused as to how this process was handled
- Q: Hello, I recently saw the news that GroGuru was acquired. Could you share more details and what this means for an investor such as myself. PR : https://www.einpresswire.com/article/841513723/goanna-ag-expands-portfolio-and-with-acquisition-of-us-based-irrigation-management-solution-groguru
- Q: In your pitch deck, you mentioned that only about 10% of farmers use soil sensors. 1. Why the penetration rate is so low? 2. Of your current customer base what percentage was converted from previously using an annual install soil sensors vs. never using soil sensors? 3. It seems like those farmers that never used soil sensor would be a challenge to secure as customers as they are ‘not used to it’ or ‘we’ve always done it this way.’ How do you intend to overcome this challenge? 3. Of those customers that never used soil sensors, what were some of the common reasons they chose install GroGuru? 4. Are you on track to meet your $3.3M revenue target for 2020?
  - A: Hi Kyle. Here are my answers to your questions:1) We believe that penetration is low for a number of reasons. First, early in the deployment of sensor technologies, there were reliability issues associated with the hardware and the telemetry. The systems were also expensive. These issues have been addressed. There are also scalability issues with the current competitive alternatives. The GroGuru WUGS enables solution fixes this issue. We believe that the combination of learning and scale economies, increases scalability and improvements in the ease of use of software and ease of install will allow us to ‘cross the chasm’ into large scale deployment. Have the right dealer network and partnerships to enable large scale deployment is also key. GroGuru is putting those pieces into place.2) About 90-95 percent of our current business is conversion of farmers from existing competitive alternatives to the GroGuru solution. Our growth projections through 2023 can be supported by market share conversions.  But we see market expansion occurring in 2022 and beyond for the reasons outlined above.3) Farmer are choosing GroGuru because of price-performance, perm install, scalability and ease of use. 4) The $3.3M projection was pre-Covid and would have taken significantly more cash and resources. This was explained to Raging Bull, our lead investor, prior to the launch of the WeFunder campaign and this has not changed. We are tracking to $1.5-2M in revenue this year, based supply, cash, and demand constraints post Covid. I don’t think this impacts our longer term projections and the size of the overall market opportunity.Hope this helps.
- Q: I haven't seen any updates in a couple years. Are you still in business?
- Q: How about an update for 2025 please
- Q: Thank you Patrick. I understand the challenges as I followed your communications closely over the past 2 years. Can you please share what were the actual rev & op income numbers for 2020 and 2021 and what are you shooting for this current year. Just very high level is fine but do need to see the numbers please.
  - A: Our 2019 and 2020 financial results are published in our Form C filing for this offering. We have not closed the books for 2021 at this time and will not be providing financial guidance for 2021. We currently have 1,000 paying subscribers to our SaaS (software as a service), and we have over 10,000 new subscribers in our sales funnel for 2022/23. We expect to more than double subscribers again in 2021 (we doubled from 500 in 2020 to over 1`,000 in 2021).
- Q: hi, Early stage companies already have lot of risk in it. 10% of profits going to lead investor seems to be a bad risk/reward ratio for me. can I know why is this rule being adopted ?
  - A: Hi Arun. GroGuru doesn’t set the percentage, but we do attribute high value to the lead investor. Similar to a syndicate lead on Angel’s List, our lead investor conducted due diligence, made a significant investment themselves, and brought significant additional money to the table from their syndicate members. Also, it would not be possible for a company like GroGuru to use equity crowdfunding without the lead investor model. They maintain the clothing rights for the shares and allow the money raised in the equity crowdfunding to be represented by a single line item on our cap table. We have over 1,600 investors in this funding campaign. If all of those investors were on our cap table it would be extremely difficult, if not impossible to raise additional capital from venture capital funds in the future. Hope this helps. 
- Q: Do you intend to pay a dividend (post-conversion)?
  - A: Hi Craig. Like almost all early stage growth companies and most late stage growth companies, we don’t intend to pay a dividend.  
- Q: Won't your technology be rendered obsolete by drone and satellite soil/crop sensing technologies?
  - A: Hi William. This is a really good question. There is really a three part answer:First, we are in development on a two-way version of the Wireless Underground System (WUGS) that allows the above ground telemetry to go mobile and be mounted on or drone or directly into the center-pivot irrigation system.Second, we see overhead imagery like NDVI, whether it is collected from a drone or satellite, to be complementary to the GroGuru solution. Overhead imagery provides a broad spectrum view, and the GroGuru solution gives specific information about what is happening at the root zone of the crop (root growth, root depth, soil type, soil moisture at various depths, etc.) This 'ground-truthing' is very important for farmers to make the right decision to optimize crop yield, crop quality, and water efficiency. Here is a link to a video and blog post exactly on this topic that I did with our Chief Agronomist, David Sloane, PhD: https://www.groguru.com/satellite-imagery-aerial-photography/Third, technologies like ground penetrating radar have not prove to work at the right soil depths across different soil types and soil saturation levels to prove to be reliable in practical application.So, we don't see a threat on the horizon that will displace the need for soil sensors and ground-truthing. Our customers have provided significant validation around this belief. Hope this helps!
- Q: Sold to another company and Crowdfunder investors left out of any returns.
- Q: I contacted WeFunder support and they had shared that GroGuru will be communicating to investors (coming days) about the recent acquisition.
- Q: Who are some of Groguru's competitors and why are their products different/
  - A: Our primary competitors are AquaSpy, CropX, Hortau and Irrometer. The primary advantages of GroGuru include permanent installation of soil sensors even in annual field crops (based on GroGuru's patented Wireless Underground System, WUGS), unlike competitive alternatives that need to be annually installed and removed, and the GroGuru machine learning (AI) and software that provides additional insights not available from the competition.
- Q: How often will we receive updates on the company? As an investor I like to keep up-to-date on where the company stands and next steps being taken to get to market.
  - A: During the raise, we have been posting updates on average once a week, We also post any news updates on the GroGuru website quite frequently. Once you invest and we close this financing round on WeFunder, you will be added to our email list and we typically provide quarterly updates in addition to the updates we do through our website: www.groguru.com.
- Q: Do you see groundworx as a competitor? How do you feel your company is different? wefunder.com/groundworx
  - A: I had never heard of Groundworx. I looked at their WF profile and it looks like they are focused on the turf market and golf courses. Not sure of their technical approach, but we don't see them in commercial agriculture.