Company Profile (AI Text)
Name: GreenChoice, pbc
Canonical URL: https://wefunder.com/greenchoice
Updated at: 2026-06-13T05:00:47Z

Tagline: Climate-positive grocery marketplace for conscious consumers with dietary needs
Elevator pitch: We help shoppers research, discover, and buy healthy and sustainable products that match their dietary needs.

Key claims:
- Total raised on Wefunder: 101233 | citation: https://wefunder.com/greenchoice#claim-total-raised
- Total investors: 47 | citation: https://wefunder.com/greenchoice#claim-total-investors

Verified facts:
- Total raised on Wefunder: 101233 | observed_at: 2026-06-13T05:00:47Z | expires_at: 2026-06-14T05:00:47Z
- Total investors: 47 | observed_at: 2026-06-13T05:00:47Z | expires_at: 2026-06-14T05:00:47Z

Computed metrics:
- total_amount_raised: 101233
- total_investors: 47
- team_size: 9
- featured_investor_count: 1
- faq_count: 4
- recent_post_count: 0

Quick facts:
- Database of 360K+ products–evaluated on hundreds of dietary, health & sustainability data points 📊 | citation: https://wefunder.com/greenchoice#claim-fact-1
- Over 60,000 organic monthly users w/ 18% MoM growth. 10K+ registered accounts 🚀 | citation: https://wefunder.com/greenchoice#claim-fact-2
- Named by Google as 1 of the 3 “Best Apps for Good” in US 🏆 | citation: https://wefunder.com/greenchoice#claim-fact-3
- $600k raised from Katapult Accelerator, BonBillo Ventures, co-founder of Custom Ink, former-EVP of Stop & Shop, & more💸 | citation: https://wefunder.com/greenchoice#claim-fact-4
- Partnered with one of the largest organic & natural food distributors in US (Certified B-Corp) 🤝 | citation: https://wefunder.com/greenchoice#claim-fact-5
- 100+ sellers on waitlist; new seller applications every week 💥 | citation: https://wefunder.com/greenchoice#claim-fact-6
- Building the trusted conscious shopping platform in largest consumer sector (grocery) – $100B US market with 13% CAGR 🌱 | citation: https://wefunder.com/greenchoice#claim-fact-7
- Diverse team w/ dietary needs + expertise in machine learning, nutrition science, & sustainability 💪 | citation: https://wefunder.com/greenchoice#claim-fact-8

FAQ:
- Q: Hi, you have an interesting product! Could you share with us an estimate of your revenue for 2021? Thank you
  A: Hey Lea, thank you! :) And great question. We are projecting $1M in revenue this year, with $200K in monthly revenue by end of December '22 with this investment.
- Q: Hello in your OVERVIEW HIGHLIGHTS it says: "Over 60,000 organic monthly users w/ 18% MoM growth. 10K+ registered accounts" and in your DETAILS it says: "Over the three months prior, revenues averaged $0/month, cost of goods sold has averaged $0/month, and operational expenses ...
  A: Hey Vilem, great question! Historically our community has come to us for info–to check products GreenScores® and find the best options for their dietary needs & values that they can buy at their local grocery store or online. We only just started enabling commerce on our site mid-Jan of this year, so the three months prior to launching our Wefunder nobody could buy products from us. We’ve rolled out the marketplace slowly, with limited product selection, to test and ensure a good experien...
- Q: Great idea. What percentage of the monthly users are currently spending money on the website?
  A: Thanks Omar! Right now, 0.2% of our users are ordering from us. We aim to bring this up to 1% by the end of the year with this funding by (1) increasing our product selection to include more single items (they convert 2x higher than bulk), (2) publishing more shoppable content (right now only a small portion of our product pages & articles are commerce-enabled), (3) implementing best practices for ecommerce across our site and app, and (4) building out personalized email series that suppo...
- Q: Hi, there! What is the strategy for ROI? Distributions? Private Sale/Merger or IPO? Excited to learn and proceed with investment. Really love what you're doing.
  A: Claire, great question! We will definitely give you, our investors, and our team a liquidity event in the future, when the time is right. When it comes to an exit, we’re excited to keep all options open. Right now, we’re focused on continuing to build the best possible experience for our growing community. Our value exists because our community needs us and because they care deeply about our mission. Anything we do will be in line with our purpose to empower a disruptive conscious consumer mo...