{"data":{"type":"company_profile_ai","id":48387,"entity_id":"wefunder:company:48387","attributes":{"canonical_url":"https://wefunder.com/grazr","retrieval_urls":{"canonical":"https://wefunder.com/grazr","json":"https://wefunder.com/grazr.json","markdown":"https://wefunder.com/grazr.md","ai_json":"https://wefunder.com/grazr.ai.json","ai_text":"https://wefunder.com/grazr.ai.txt","changelog_json":"https://wefunder.com/grazr.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-12T05:00:15Z","generated_at":"2026-06-12T21:39:16Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":48387,"entity_id":"wefunder:company:48387","slug":"grazr","name":"Grazr","tagline":"Grazr makes buying locally raised meat easy and affordable","elevator_pitch":"Grazr makes purchasing locally grown meat simple and affordable by connecting farmers to consumers through local meat processors.","location":"Columbia, TN","website":"https://grazr.press","total_amount_raised":82375,"total_investors":100,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 82375","citation":"https://wefunder.com/grazr#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-12T05:00:15Z","as_of":"2026-06-12T21:39:16Z","confidence":"high"},"observed_at":"2026-06-12T05:00:15Z","expires_at":"2026-06-13T05:00:15Z"},{"claim_id":"claim-total-investors","text":"Total investors: 100","citation":"https://wefunder.com/grazr#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-12T05:00:15Z","as_of":"2026-06-12T21:39:16Z","confidence":"high"},"observed_at":"2026-06-12T05:00:15Z","expires_at":"2026-06-13T05:00:15Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 82375","citation":"https://wefunder.com/grazr#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-12T05:00:15Z","as_of":"2026-06-12T21:39:16Z","confidence":"high"},"observed_at":"2026-06-12T05:00:15Z","expires_at":"2026-06-13T05:00:15Z"},{"claim_id":"claim-total-investors","text":"Total investors: 100","citation":"https://wefunder.com/grazr#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-12T05:00:15Z","as_of":"2026-06-12T21:39:16Z","confidence":"high"},"observed_at":"2026-06-12T05:00:15Z","expires_at":"2026-06-13T05:00:15Z"}],"company_claims":{"tagline":"Grazr makes buying locally raised meat easy and affordable","elevator_pitch":"Grazr makes purchasing locally grown meat simple and affordable by connecting farmers to consumers through local meat processors.","story":"The ProblemDid you know that over 40% of the United States is grazing land?\u0026nbsp; There are cows munching on grass from Texas to Tennessee, from Florida to New York and from California to Montana. Theres probably not a state in the nation without beef cattle grazing somewhere, yes even Hawaii. Maybe you even drive by cattle in your daily driving. Would it surprise you if we told you that the cows you drive by in California might go as far as Colorado to be processed? Or that the cattle grazing the hills of Tennessee might be destined for Kansas City? The centralized and globalized system of procuring beef and other meats for American families is a cumbersome network of supply chains and transportations systems reaching as far away as Australia. Largely for the benefit of the conglomerates and not a system designed to serve the end customer, the farmer or the rancher who produced the product. This also comes\u0026nbsp;at a great cost to the environment when you consider the impact of transporting livestock\u0026nbsp;through commercial transportation\u0026nbsp;across the country only to then transport the processed beef\u0026nbsp;back across the country to grocery stores. Thousands of cattle are even brought to the United States\u0026nbsp;on ships from across oceans! And yet here we are, driving by cows that will travel possibly over a thousand miles before ending up on your plate... There must be a better way.The SolutionWe founded Grazr because we knew there had to be a better way to connect the local food chain.\u0026nbsp;\u0026nbsp;After extensively researching the factors in play between farmers, consumers, and processors, Grazr\u0026nbsp;was built\u0026nbsp;to serve all three parties seamlessly.\u0026nbsp; We exist to\u0026nbsp;establish meat acquisitions as a simple and\u0026nbsp;local online experience. With Grazr,\u0026nbsp;a farmer sells his or her livestock in shares, which are handled by a local processor and picked up or delivered straight to the customer. Simple, sustainable, direct from farm to you.The current Environmental impactCurrent status of how meat is being transported.The United States imported 4.35 billion pounds of beef in\u0026nbsp;2020, up 11.5% from 2019. The United States had the largest amount of imported beef in 2020\u0026nbsp;from\u0026nbsp;Canada, followed by Mexico and Australia.\u0026nbsp;From January-August 2020 imports of live cattle totaled 1.4 million head, that's 3.8% larger than the same period a year ago.According to the USDA's Economic Research Service, the US beef retail market was valued at $111.2 billion dollars in 2019 and trending upward. While beef will be the backbone of the Grazr model, our platform also supports pork, lamb and goat. Beef is a stand alone market within itself, with\u0026nbsp;the value of pork, lamb and goat not to be\u0026nbsp;overlooked either. For example, the US processed over 100 million hogs with a domestic consumption rate of over\u0026nbsp;95%.What We do!Grazr solves this problem by creating a hyperlocal supply chain\u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp; \u0026nbsp;FarmerCustomerProcessorHow We make MoneyOur StoryGrazr was founded by Tom Cunningham and Anthony Laney, two friends who are deeply passionate\u0026nbsp;about building stronger and better communities through decentralized systems that empower the stakeholders. There's little that brings together and binds a community like the food we eat and share. Farmers and ranchers are the backbone of our food systems but have long been undervalued and disconnected\u0026nbsp;as centralized supply chains have removed the farmer from their local community as a producer of nourishment and local\u0026nbsp;culture. Tom and Anthony set out to remedy this divide by\u0026nbsp;building a platform that seamlessly ties together the farmer, consumer and processor to provide an incredible\u0026nbsp;value with an\u0026nbsp;incomparable selection. More than this, Grazr creates an unprecedented accountability between farm and family where we can now\u0026nbsp;know exactly what farm, exactly what animal and exactly how that animal was cared for and raised before choosing it. With Grazr, you\u0026nbsp;now have a say in where your beef comes from, how it is processed and you no longer have to accept it\u0026nbsp;from an\u0026nbsp;unknown origin. You will have full control over the selection and quality of beef purchased.\u0026nbsp;\u0026nbsp;Gone is the massive environmental impact of transporting livestock from across the globe. There is now\u0026nbsp;a better and more accessible option right in your backyard.\u0026nbsp;We are Grazr.\u0026nbsp;How we plan to grow Grazr after WefunderThe main goal of this round\u0026nbsp;is to launch the platform and start generating revenue. To start, we will\u0026nbsp;onboard custom meat processors and farmers, which will\u0026nbsp;initially be a face to face sale.\u0026nbsp; On site at the processing facilities,\u0026nbsp;we will\u0026nbsp;conduct product demos featuring options\u0026nbsp;tailored to their operations. As we continue to grow, farmers will become engrained in the process and will have the ability to join the Grazr platform\u0026nbsp;directly through creating a profile.\u0026nbsp;Our\u0026nbsp;goal is to have\u0026nbsp;onboarded 100 processors and 1000 farmers\u0026nbsp;by Q1 2022. Grazr profits a 7.5% transaction fee for each livestock sale and a\u0026nbsp;flat fee of $7\u0026nbsp;per head per buyer of livestock processed. We will also have an annual subscription fee\u0026nbsp;of $300/farm, with that fee waived for the first six months.While generating revenue is priority number one we also have identified a number of feature enhancements for the platform that will greatly improve the user experience for all three stakeholders (farmers, consumers and processors). There are a number of integral ways we will be capturing and incorporating analytics that will allow us to revolutionize the way America buys meat. This is a\u0026nbsp;high priority from a developmental standpoint. There are also some development\u0026nbsp;features that are currently confidential but have immeasurable potential for boosting Grazr's sales and licensing to third parties.","quick_facts":["Marketplace platform built for live-on-the-hoof, direct-to-customer meat sales.","835 small processors nationwide","Covid-19 has driven consumers outside of the traditional supply chain towards secure local sourcing","We are lowering the environmental impact of the meat we consume through hyperlocal food sourcing.","As much as 50% of farmers costs tied up in cost to bring an animal from farm to market","US Beef market worth 91 billion annually."]},"computed_metrics":{"total_amount_raised":82375,"total_investors":100,"team_size":3,"featured_investor_count":1,"faq_count":5,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"Marketplace platform built for live-on-the-hoof, direct-to-customer meat sales.","citation":"https://wefunder.com/grazr#claim-fact-1","observed_at":"2026-06-12T05:00:15Z","expires_at":"2026-06-19T05:00:15Z"},{"claim_id":"claim-fact-2","value":"835 small processors nationwide","citation":"https://wefunder.com/grazr#claim-fact-2","observed_at":"2026-06-12T05:00:15Z","expires_at":"2026-06-19T05:00:15Z"},{"claim_id":"claim-fact-3","value":"Covid-19 has driven consumers outside of the traditional supply chain towards secure local sourcing","citation":"https://wefunder.com/grazr#claim-fact-3","observed_at":"2026-06-12T05:00:15Z","expires_at":"2026-06-19T05:00:15Z"},{"claim_id":"claim-fact-4","value":"We are lowering the environmental impact of the meat we consume through hyperlocal food sourcing.","citation":"https://wefunder.com/grazr#claim-fact-4","observed_at":"2026-06-12T05:00:15Z","expires_at":"2026-06-19T05:00:15Z"},{"claim_id":"claim-fact-5","value":"As much as 50% of farmers costs tied up in cost to bring an animal from farm to market","citation":"https://wefunder.com/grazr#claim-fact-5","observed_at":"2026-06-12T05:00:15Z","expires_at":"2026-06-19T05:00:15Z"},{"claim_id":"claim-fact-6","value":"US Beef market worth 91 billion annually.","citation":"https://wefunder.com/grazr#claim-fact-6","observed_at":"2026-06-12T05:00:15Z","expires_at":"2026-06-19T05:00:15Z"}],"latest_fundraise":{"id":36830,"entity_id":"wefunder:fundraise:36830","state":"successful","offering_type":"4(a)(6)","structure":"equity","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2021-02-05T01:14:40Z","funding_closed_at":"2022-05-03T05:01:49Z"},"investor_memos":[],"team":[{"id":739076,"entity_id":"wefunder:company_role:739076","name":"Thomas Cunningham","title":"Chief Executive Officer","role":"founder","profile_url":"https://wefunder.com/thomas.cunningham"},{"id":739082,"entity_id":"wefunder:company_role:739082","name":"Anthony Laney","title":"Chief Technology Officer","role":"founder"},{"id":1418779,"entity_id":"wefunder:company_role:1418779","name":"Anthony Laney","title":"CTO","role":"founder","profile_url":"https://wefunder.com/anthonylaney"}],"featured_investors":[{"id":5187,"entity_id":"wefunder:company_investor_profile:5187","name":"Gill Holland","bio":"Impact developer, music, Sundance-winning film producer (with over 150 credits) and sustainability guy, building the rural-urban bridge, community building, start-up investor","profile_url":"https://wefunder.com/gillholland"}],"relationships":[{"source_entity_id":"wefunder:company:48387","relation":"has_team_member","target_entity_id":"wefunder:user:290822","target_url":"https://wefunder.com/thomas.cunningham"},{"source_entity_id":"wefunder:company:48387","relation":"has_team_member","target_entity_id":"wefunder:company_role:739082"},{"source_entity_id":"wefunder:company:48387","relation":"has_team_member","target_entity_id":"wefunder:user:1351688","target_url":"https://wefunder.com/anthonylaney"},{"source_entity_id":"wefunder:company:48387","relation":"has_featured_investor","target_entity_id":"wefunder:user:748674","target_url":"https://wefunder.com/gillholland"},{"source_entity_id":"wefunder:company:48387","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:36830"}],"faq":[{"question":"Hello. Once you start generating income what are your revenue goals for the first 5 years? Why no delivery from processor to customer? Most customers probably won't have a processor nearby. Last thing, on average how much can we save by buying directly from the farmer?","answer":"Hello Leonardo, great questions. So our revenue is directly correlated to the number of processors we are working with and of course how much business each of those processors is facilitating. That being said we have both the establishment of markets (onboarding processors) and the development of those markets (sales volume for each market) to pursue. Our goal is to bring 600 processors on doing 30 million dollars in revenue by year 5. Delivery is one of the feature rollouts we are most excit..."},{"question":"Good evening, how do you plan to market Grazr other than your website? Are Wefunder investors issued stock as compensation for the investment? Do you have a plan for paying dividends on those shares in the future?","answer":"Good evening Dean, and thank you for your questions and your interest in Grazr. As far as marketing strategy is concerned our model revolves around the custom near processors that we onboard. At least initially we will be going directly to those processors when possible and demoing the software products embedded in the Grazr platform that are designed to serve them specifically. Once a processor is onboarded that will create a \"market\" where we can then reach out to the producers in the surro..."},{"question":"Hi, how specifically is your business different from Crowd Cow, and what is your advantage over their model? Thanks","answer":"Great question Nilesh. We differentiate ourselves from Crowd Cow and others in the space in two primary ways. First and foremost we don't ship meat so we don't have that exorbitant cost to bear and it also makes for a much more environmentally sustainable model as well. Secondly we are a facilitator of the marketplace for independent producers to sell to customers via independent processors. We don't own the animal or the meat or take possession of either at any point in the process. Examples..."},{"question":"How do you ensure meat safety/quality? What if any relation/restrictions do you have with FDA?","answer":"Hello Elena, and great question. So there are both regulatory means to ensure safety involved and the mechanisms of the Grazr model itself that add to the food safety integrity of the Grazr platform. First lets discuss the regulatory requirements. Grazr works with both USDA processors and custom processors both of which are required to comply with each states food safety requirements for processors and of course USDA processors have to have a USDA inspector present for the process and comply ..."},{"question":"I am a retired grazer. But there are websites that offer grass-fed beef, pork and chicken to the consumer. I wish you luck but do not want to invest. Dwaine Umberger","answer":"Well thanks for taking a look at us Dwaine and thanks for the years you spent growing food for us all as well. One thing we would point out is that our competitors are all shipping meat and none serve the farmer/rancher in the manner in which we do. By aggregating all the local farms together under one umbrella it has the affect that say airbnb has on a short term rental owner. The benefits of being under one go to marketplace roof far outweigh all being individual marketers. And the analytic..."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-12T21:39:16Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-12T05:00:15Z","as_of":"2026-06-12T21:39:16Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-12T05:00:15Z","as_of":"2026-06-12T21:39:16Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-02-17T00:59:24Z","as_of":"2026-06-12T21:39:16Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-02-17T00:59:24Z","as_of":"2026-06-12T21:39:16Z","confidence":"medium"}}}}}}