Company Profile (AI Text)
Name: Lumi
Canonical URL: https://wefunder.com/grablumi
Updated at: 2026-06-24T05:01:36Z

Tagline: Lumi Smart Projectors

Key claims:
- Total raised on Wefunder: 157889 | citation: https://wefunder.com/grablumi#claim-total-raised
- Total investors: 114 | citation: https://wefunder.com/grablumi#claim-total-investors

Verified facts:
- Total raised on Wefunder: 157889 | observed_at: 2026-06-24T05:01:36Z | expires_at: 2026-06-25T05:01:36Z
- Total investors: 114 | observed_at: 2026-06-24T05:01:36Z | expires_at: 2026-06-25T05:01:36Z

Computed metrics:
- total_amount_raised: 157889
- total_investors: 114
- team_size: 10
- featured_investor_count: 7
- faq_count: 5
- recent_post_count: 0

Quick facts:
- $1.4m Gross Revenue in less than 2 years | citation: https://wefunder.com/grablumi#claim-fact-1
- CEO scaled GoPro from $64M to $2B+ as CMO; Red Bull founding team | citation: https://wefunder.com/grablumi#claim-fact-2
- US based projector brand with native Google TV integration | citation: https://wefunder.com/grablumi#claim-fact-3
- $465K in Fortune 500 contracts: SEC, Phillies, Valero PGA Tour | citation: https://wefunder.com/grablumi#claim-fact-4
- 639+ Barnes and Noble College Bookstores | citation: https://wefunder.com/grablumi#claim-fact-5
- 11M RV households; $32B addressable market | citation: https://wefunder.com/grablumi#claim-fact-6
- Team built $30B+ value at GoPro, Google, Microsoft, Red Bull, Skype | citation: https://wefunder.com/grablumi#claim-fact-7

FAQ:
- Q: Amazing team. Vey useful smart projector. Question: How do you plan to continue to differentiate yourself from other projectors on the market? As CMO of GoPro you scaled it from $60M to $2B. Year after year GoPro's HERO cameras were hands down the best, easiest to use and hott...
  A: Thank you JT! Great question. Differentiation comes in several forms. First we focus on great customer support based here in the US, while most other brands handle from overseas it seems, with longer delays. And given that tech can sometimes pose questions in the moment of pre game or movie night, it's important to us that consumers get immediate response on any questions they may have and get on with their entertainment or project. Second, we will also differentiate with strategic partnershi...
- Q: I’m really impressed by Lumi! Out of curiosity, what are some of the most innovative or surprising use cases you’ve seen?
  A: Thank you Julianna! Fun question because it's one of those things that thrills us every day when people send us their use cases. Here are a few that we love. College student are using it for movie night in dorm rooms and common areas to break the monotony of school work. Muralists like Skye Walker use it to outline his amazing murals and paint. We are seeing motocross riders use it in their van or on the side of their rigs after a day out at the track. We see Moms and Dads who have kids on tr...
- Q: Hi Paul, this product looks amazing! After selling the device, how do you plan on generating recurring revenue? Subscription services? Thank you, Glenn
  A: Hi Glenn, Thank you! Recurring revenue plan will take shape over time in several forms: 1. Hardware: We are already in over 60 RV dealers and have an amazing opportunity with Barnes and Noble College Bookstores with over 700 stores. We are also signing on new "rep groups" to handle specialty retail across the country. The trick to retail, as you may know, are getting "turns/sell through". We have created a very solid new POS (point of sale) with video enabled screen telling the story of usage...
- Q: Good afternoon, just a quick search on Amazon shows there are several very similar products selling in the same price range. Two of the ones I looked at have sold 10,000 and 12,000 units and have very high ratings. How would Lumi compete in a highly saturated market for this t...
  A: Hi Imad - thanks for reaching out and great question! The online B2C sales market is in fact quite saturated with similar hardware product - however our partnership with Google TV is a key point of differentiation vs our more commoditized competitors with unlicensed application software built into their units. See the price points of similar licensed operating system projector makers such as Anker Nebula and Samsung - software UIUX is extremely important to US consumers especially! And as new...
- Q: This is amazing. In my portfolio I have a company that makes smart houses, a company that is a competitor to ring, a company that has smart shades etc and a company with smart appliances. So obviously this is intriguing. I wish you had an investor panel, pitch deck. There are ...
  A: Hi John! So glad you like the product! We have an extended pitch deck (some screenshots are included in our raise overview page) I'd be happy to share with you and discuss over a call if helpful. One of our slides screenshots' in the Wefunder overview shows roughly how the market is broken out by price point today. There are many low-end commoditized options with no true brand attached, and many of these on Amazon and elsewhere online incorrectly state they have licensed Google TV. This is a ...