{"data":{"type":"company_profile","id":113837,"entity_id":"wefunder:company:113837","attributes":{"canonical_url":"https://wefunder.com/goal.five","generated_at":"2026-06-23T06:59:23Z","updated_at":"2026-06-23T05:01:54Z","entity_ids":{"company":"wefunder:company:113837","slug":"wefunder:company_slug:goal.five"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-23T06:59:23Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-23T05:01:54Z","as_of":"2026-06-23T06:59:23Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-23T05:01:54Z","as_of":"2026-06-23T06:59:23Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-23T06:59:23Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-23T06:59:23Z","confidence":"medium"}}},"company":{"id":113837,"entity_id":"wefunder:company:113837","slug":"goal.five","name":"Goal Five","tagline":"World-class sports apparel for women, by women. 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Former executive with Nike Global and Wilson Sporting Goods.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3190431/square_cropped_Screen_Shot_2022-10-14_at_9.03.10_AM.jpg?1666301540","linkedin_url":"http://linkedin.com/in/brie-dunbar-9a99b65","related_urls":[]}],"featured_investors":[{"id":4935,"entity_id":"wefunder:company_investor_profile:4935","investor_profile_id":2266562,"investor_profile_entity_id":"wefunder:investor_profile:2266562","subject_entity_id":"wefunder:user:2798740","name":"Hugo Chardon","bio":"Co-founder of Amrock Ventures \u0026amp; Angel investor (Stanford Angels UK \u0026amp; Angel Academe)","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/2798740/medium_cropped_IMG_8265__002_.jpg","profile_url":"https://wefunder.com/hugochardon","investment_total":18000,"investment_info":"Invested $18,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/hugochardon"]}],"investor_memos":[],"tab_counts":{"posts":11,"ask_questions":4,"featured_investors":1,"faq_entries":3},"active_fundraises":[{"id":61914,"entity_id":"wefunder:fundraise:61914","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"custom","security_type":"custom","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2022-12-16T23:25:57Z","funding_closed_at":"2023-04-01T04:05:11Z","auto_close_at":"2023-04-01T03:59:59Z"},{"id":66311,"entity_id":"wefunder:fundraise:66311","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"custom","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2022-09-16T00:15:28Z"}],"latest_fundraise":{"id":61914,"entity_id":"wefunder:fundraise:61914","state":"successful","offering_type":"4(a)(6)","structure":"custom","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2022-12-16T23:25:57Z","funding_closed_at":"2023-04-01T04:05:11Z","terms":{"eb":null,"nb":null,"txt":null}},"recent_posts":[{"id":162483,"entity_id":"wefunder:feed_item:162483","type":"FeedItem::Update","visibility":"public","title":"Our Wefunder is Closing","preview":"It has been so fun opening up this unique opportunity to our community for the last few months! We are grateful for the amazing feedback and support.As we move into what's next for Goal Five, we are feeling optimistic and excited to bring you all along for the ride. From designing and producing unbeatable performance apparel to cultivating a inclusive mission that empowers all people, Goal Five is here to make a mark on fashion, sports, and equity.Thank you for being in our corner. We will co...","published_at":"2023-03-28T20:12:46Z","author_name":"Lindsey Jones","url":"/feed/162483","canonical_url":"https://wefunder.com/feed/162483"},{"id":161316,"entity_id":"wefunder:feed_item:161316","type":"FeedItem::Update","visibility":"public","title":"Goal Five now on Amazon","preview":"We are excited to announce that our premium athletic apparel is now available on Amazon! This has been quite the undertaking, so we are so happy to be able to share this with our community. We all know that Amazon provides such an easy shopping experience, and now you can snag all your favorite Goal Five pieces while ordering more cat food and that dress you forgot you needed for that wedding this weekend.*add to cart*","published_at":"2023-02-15T17:51:37Z","author_name":"Lindsey Jones","url":"/feed/161316","canonical_url":"https://wefunder.com/feed/161316"},{"id":160665,"entity_id":"wefunder:feed_item:160665","type":"FeedItem::Update","visibility":"public","title":"Featured in Forbes!","preview":"We are thrilled to share that Goal Five is featured in the recent Forbes article:Valentine’s Day Gift Guide: The Coolest Fitness Gear For TravelersFor anyone looking for quality fitness gear that doubles as crazy comfy travel gear, look no further than Goal Five. Forbes calls out our popular Foudy Top along with our Fast and Free shorts.Putting females and female bodies first, Goal Five makes performance wear that not only creates space for women, but also, encourages equal play time on the f...","published_at":"2023-01-19T16:56:00Z","author_name":"Lindsey Jones","url":"/feed/160665","canonical_url":"https://wefunder.com/feed/160665"},{"id":160608,"entity_id":"wefunder:feed_item:160608","type":"FeedItem::Update","visibility":"public","title":"Goal Five features","preview":"Did you know Goal Five has been featured on major publications, which have been put in front of hundreds of thousands of eyes?From must-have lists to celeb shoutouts, Goal Five is the brand people need to know about! We are making massive waves and are inviting you to jump in with us!Check out a few of our favorite write-ups...ForbesThe SkimmPeopleESPNWRetail DiveHuffpost","published_at":"2023-01-17T19:07:54Z","author_name":"Lindsey Jones","url":"/feed/160608","canonical_url":"https://wefunder.com/feed/160608"},{"id":160489,"entity_id":"wefunder:feed_item:160489","type":"FeedItem::Update","visibility":"public","title":"Here to Empower Women","preview":"Investing in Goal Five means joining the fight against sexism in sports.Women trailblazers throughout history have transformed sports and society at large in favor of opportunities for women. Despite the monumental progress that women in sports have seen, there’s still a lot more work to be done.Think about how we can stay on the path towards total gender equality in sports. Let’s discuss some surprising statistics that help remind us how far we still have to go.\u0026nbsp;WHAT IS SEXISM IN SPORTS...","published_at":"2023-01-11T18:59:28Z","author_name":"Lindsey Jones","url":"/feed/160489","canonical_url":"https://wefunder.com/feed/160489"},{"id":160214,"entity_id":"wefunder:feed_item:160214","type":"FeedItem::Update","visibility":"public","title":"Happy Holidays!","preview":"We at Goal Five wish all of you a very happy holiday! Thank you for inspiring us each and every day. Here’s to more success and fun in the new year!","published_at":"2022-12-28T19:08:05Z","author_name":"Lindsey Jones","url":"/feed/160214","canonical_url":"https://wefunder.com/feed/160214"},{"id":160158,"entity_id":"wefunder:feed_item:160158","type":"FeedItem::Update","visibility":"public","title":"First goal reached!","preview":"Thanks to our amazing community, we have exceeded our first goal of $50,000!It is humbling to see the how our friends and family have responded to our product, our mission, and this campaign. We are feeling very encouraged going into the new year!Here is what some of our newest investors had to say:\"According to the World Economic Forum, “Diversity and inclusion in sport increases it societal value”. Goal Five is the sports brand that puts females first. The premium quality of the products, t...","published_at":"2022-12-23T17:03:08Z","author_name":"Lindsey Jones","url":"/feed/160158","canonical_url":"https://wefunder.com/feed/160158"},{"id":159893,"entity_id":"wefunder:feed_item:159893","type":"FeedItem::Update","visibility":"public","title":"Going Public!","preview":"After seeing amazing support throughout our “soft launch,” we are thrilled to announce that our Wefunder campaign is going public! We've brought in our incredible community and now we get to open up to everyone.Goal Five is so much more than just an apparel company. We stand for equality and empowerment. By investing in our company, you are investing in stronger communities, empowered girls and women everywhere, and quality all athletes deserve.Thank you to everyone who has already joined us....","published_at":"2022-12-12T15:47:42Z","author_name":"Lindsey Jones","url":"/feed/159893","canonical_url":"https://wefunder.com/feed/159893"},{"id":159441,"entity_id":"wefunder:feed_item:159441","type":"FeedItem::Update","visibility":"public","title":"Sticker Pack Design Revealed","preview":"As an investor perk, we are giving out exclusive sticker packs that are not available anywhere else. The much anticipated design has been revealed. We hope to promote style, fun, and equality through these - whether on your laptop, water bottle, or car, Goal Five is a community and we’re proud to have you be a part of it.","published_at":"2022-11-28T19:27:38Z","author_name":"Lindsey Jones","url":"/feed/159441","canonical_url":"https://wefunder.com/feed/159441"},{"id":159412,"entity_id":"wefunder:feed_item:159412","type":"FeedItem::Update","visibility":"public","title":"Women-Built Gift Guide","preview":"As the days grow shorter and the glow of the holidays shines brighter, we find ourselves focused on the things that matter most - people. The people in our lives that gift us with love and generosity and joy all year long. The holidays present a time to show those people how much we value them through treats and gifts.This year while you do your holiday shopping, we want to encourage you to shop women-built. We have teamed up with a wide variety of brands to give you the ultimate holiday gift...","published_at":"2022-11-17T22:06:58Z","author_name":"Lindsey Jones","url":"/feed/159412","canonical_url":"https://wefunder.com/feed/159412"},{"id":159410,"entity_id":"wefunder:feed_item:159410","type":"FeedItem::Update","visibility":"public","title":"Powerstripe Collection Dropped!","preview":"Everything we design is made with her in mind. From the cut to the feel to the colors to the stitching, Goal Five gear is made to empower each and every woman. With the newest collection, we have created something brand new for our G5 community.We are excited to step into the outdoor gear space, while offering something very fashionable. The Powerstripe Collection is the ultimate addition to any wardrobe this fall season. With a fashion-forward tracksuit and an eco-friendly vest, these new pi...","published_at":"2022-11-16T22:04:12Z","author_name":"Lindsey Jones","url":"/feed/159410","canonical_url":"https://wefunder.com/feed/159410"}],"q_and_a":[{"id":232419,"entity_id":"wefunder:comment:232419","question":"Could you describe your sourcing strategy and how it has affected margins? What happened from 2020 to 2021 (gross margin dropped significantly)? Thank you","author_name":"Mario Mazzone","votes":1,"created_at":"2023-01-26T22:12:23Z","canonical_url":"https://wefunder.com/goal.five#question-232419","answers":[{"id":232739,"entity_id":"wefunder:comment:232739","answer":"Hi Mario. Our margin dropped from 2020 to 2021 as a result of expanding our sales distribution channels. By design, wholesale will impact our average margin, but provides a key opportunity for brand awareness and customer acquisition. Increasing our volume to fulfill these channels, will also contribute positively to margin as we've negotiated better pricing at the source with our manufacturing partner.","author_name":"Lindsey Jones","votes":0,"created_at":"2023-01-30T17:06:20Z"}]},{"id":229393,"entity_id":"wefunder:comment:229393","question":"Hi Team, the product looks great and the strategy appears clear. Is it possible to share more up-to-date financial info such as Q3 2022 revenues and where margins were? Also, please elaborate on the target market strategy - is it 'here are some great products, use them for whichever sport you do' of are you targeting specific niches, such as football/soccer, hockey, running etc etc? The latter may have merit due to each sport probably requiring customised products (i.e running shorts are probably not suited to football/soccer or tennis). THANKS.","author_name":"Dion N","votes":1,"created_at":"2022-12-23T10:19:25Z","canonical_url":"https://wefunder.com/goal.five#question-229393","answers":[{"id":229444,"entity_id":"wefunder:comment:229444","answer":"Thanks, Dion. We are a soccer-inspired brand and our strategy is to ensure she has the core items she needs to train at her best. We have some sport-specific styles like our Combo Shinguard Tight, but the core collection can be used for any sport. We've seen our customers train and compete in pickleball, running, volleyball and more. We will continue to use athletes to inform future designs and product expansion. We started with soccer and definitely see the move into other sports as an opportunity. We are closing our books and KPIs for 2022 as we speak. Margin was down a bit this year given our expansion to wholesale, but we expect it to increase significantly next year given our pricing strategy and economies of scale at production.","author_name":"Lindsey Jones","votes":0,"created_at":"2022-12-23T22:18:50Z"}]},{"id":335446,"entity_id":"wefunder:comment:335446","question":"Would love to support-but looks like you don’t have plus size.","author_name":"Sonia Kriz","votes":0,"created_at":"2026-06-11T21:00:12Z","canonical_url":"https://wefunder.com/goal.five#question-335446","answers":[]},{"id":229380,"entity_id":"wefunder:comment:229380","question":"Good company but the returns is not good as investors get 20% discount or $0.79/share… Instead SAFE with Valuation cap and discount is much better deal for all the risks associated with investing at this stage in a uncertain financial market…..","author_name":"Sagar Patel","votes":0,"created_at":"2022-12-23T03:48:32Z","canonical_url":"https://wefunder.com/goal.five#question-229380","answers":[{"id":229445,"entity_id":"wefunder:comment:229445","answer":"Hi Sagar. Our legal team recommended that we post the price per share because our valuation wasn't exact. However, for the sake of this raise you can assume approximately a $12.5M valuation and investments via WeFunder will be given a 20% discount. The price per share you see listed was that of our last financing round. I hope this helps!","author_name":"Lindsey Jones","votes":1,"created_at":"2022-12-23T22:20:46Z"}]}],"faq":[{"question":"Good company but the returns is not good as investors get 20% discount or $0.79/share… Instead SAFE with Valuation cap and discount is much better deal for all the risks associated with investing at this stage in a uncertain financial market…..","answer":"Hi Sagar. Our legal team recommended that we post the price per share because our valuation wasn't exact. However, for the sake of this raise you can assume approximately a $12.5M valuation and investments via WeFunder will be given a 20% discount. The price per share you see listed was that of our last financing round. I hope this helps!"},{"question":"Hi Team, the product looks great and the strategy appears clear. Is it possible to share more up-to-date financial info such as Q3 2022 revenues and where margins were? Also, please elaborate on the target market strategy - is it 'here are some great products, use them for whi...","answer":"Thanks, Dion. We are a soccer-inspired brand and our strategy is to ensure she has the core items she needs to train at her best. We have some sport-specific styles like our Combo Shinguard Tight, but the core collection can be used for any sport. We've seen our customers train and compete in pickleball, running, volleyball and more. We will continue to use athletes to inform future designs and product expansion. We started with soccer and definitely see the move into other sports as an oppor..."},{"question":"Could you describe your sourcing strategy and how it has affected margins? What happened from 2020 to 2021 (gross margin dropped significantly)? Thank you","answer":"Hi Mario. Our margin dropped from 2020 to 2021 as a result of expanding our sales distribution channels. By design, wholesale will impact our average margin, but provides a key opportunity for brand awareness and customer acquisition. Increasing our volume to fulfill these channels, will also contribute positively to margin as we've negotiated better pricing at the source with our manufacturing partner."}]}}}