{"data":{"type":"company_profile","id":108148,"entity_id":"wefunder:company:108148","attributes":{"canonical_url":"https://wefunder.com/ghost.town","generated_at":"2026-06-04T21:09:53Z","updated_at":"2026-06-04T05:02:41Z","entity_ids":{"company":"wefunder:company:108148","slug":"wefunder:company_slug:ghost.town"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-04T21:09:53Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-04T05:02:41Z","as_of":"2026-06-04T21:09:53Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-04T05:02:41Z","as_of":"2026-06-04T21:09:53Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-06-11T22:57:42Z","as_of":"2026-06-04T21:09:53Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-06-11T22:57:42Z","as_of":"2026-06-04T21:09:53Z","confidence":"medium"}}},"company":{"id":108148,"entity_id":"wefunder:company:108148","slug":"ghost.town","name":"Ghost Town Oats","tagline":"Made by actual baristas, Ghost Town Oats is bringing delicious oat milk to anybody on every block!","elevator_pitch":"Ghost Town Oats is a versatile, barista-quality oat milk made by baristas for everyone.","story":"🗣️We 🗣️are Ghost Town Oats! — the first Black-owned, queer-owned, barista-owned oat milk company in the world, and we’re on a mission to bring oat milk to EVERY BLOCK! 👻Founded by three veteran baristas known for transforming specialty coffee culture, Ghost Town Oats aims to go beyond coffee to create a more inclusive and vibrant culture around plant-based milk.📸: instagram.com/elizabethawardMany products sell a specific lifestyle, and plant-based milk alternatives are no different. Generally, oat milk is associated with a class of society that has the means to focus on health and wellness, and it’s widely marketed as such. Meanwhile, most working-class folks (including baristas) are just trying to do their best with what they have.As longtime unpaid ambassadors on the bar in some of the first coffee shops to carry it, we began to notice a glaring problem with oat milk’s rise to “fame”: its marketability skewed towards the upper economic class, while baristas, who helped popularize it, had little to show for their efforts. This disparity sparked an idea that eventually evolved into an opportunity to flip the script:“What if we made a premium oat milk product of our own, and created a brand that appealed to a broader audience?”And that’s exactly what we did.The Founders: Eric J. Grimm, Michelle R. Johnson, \u0026amp; Ezra Baker.Conceptualized in 2020, brought to life in 2021, Ghost Town Oats hit the market in June 2022 and sold out COMPLETELY within two months. In its first full year on the market, GTO surpassed $1 MILLION in revenue, with our bright pink cartons found in 500+ coffee shops and businesses throughout North America, Canada \u0026amp; Mexico included.For Anybody, On Every Blockcredit: instagram.com/noodcoffeeOat milk is still growing in popularity, and we’ve seen that the public wants to support a relatable brand with promise. We’re still in the early days of the oat milk boom, with oat milk quickly climbing closer to the top of plant-based milk sales:Oat Milk Share in the US 2022Total Plant-Based Milk Sales in the US: $2.299 billion#1 Almond Milk: $1.277 billion (-1%)#2 Oat Milk: $527.44 million (+50%)Ghost Town Oats started with a conversation about what was missing in oat milk, \u0026amp; perhaps the most evident issue was the perception of oat milk drinkers. The marketing, branding, and availability suggested it was a luxury product with clear sustainability and wellness benefits to boot...However, there was a clear disconnect in reaching those who could benefit most and deserve “luxury” just as much as anyone else: people of color.\u0026nbsp;In the US, up to 80% of Black Americans and Indigenous Americans may be lactose intolerant, while up to 95% of Asian Americans are likely to be lactose intolerant! Because our team is made up of our target demographic, this is who we hone our focus on, and with ease, can create exactly what we want to enjoy.Made By BaristasFrom coast to coast, wherever it is available, Ghost Town Oats is your favorite barista’s go-to oat milk. It’s #MadeByBaristas, but GTO is for anybody and everything! We agreed that versatility and taste are key to getting a product like oat milk from behind the coffee bar \u0026amp; into people’s fridges at home – so we worked with senior food scientists to create an oat milk that steams well, works and tastes uniquely great in coffee, \u0026amp; everything else too!It’s also Certified Gluten-free, Non-GMO, \u0026amp; Kosher, welcoming almost anyone to indulge in these oats without stress. From baking to cocktails, your morning bowl of cereal or sipping it straight, Ghost Town Oats is a HIT! People of all ages all over the US \u0026amp; beyond love our bright pink cartons, bold branding, and most importantly, that quality!Fundraising Through CommunityJust as we stated 2 years ago, we truly believe in lowering the barrier to accessing Ghost Town Oats in every way possible, including through direct investment. WeFunder allows us to create an opportunity for anyone— not only accredited investors— to invest in us and become a part of the Ghost Town World in exchange for actual equity. Our initial round of fundraising with WeFunder came in 2022, \u0026amp; our decision to come back for a second round was just as intentional as the first.The Ghost Town World has grown exponentially over the past 2 years, so when the time came to start strategizing for another round of fundraising, we wanted to ensure that any \u0026amp; everyone who has come along for the ride since would have another opportunity to get in on our success. We’re seeing a collective shift towards people wanting to invest their money through stocks, crypto, and most importantly, supporting the companies that align with their values in a meaningful way.To date, Ghost Town Oats has not received any VC (venture-capitalist) funding. This company has been fully funded by our incredible community (of many first-time investors), and a short list of angel investors. We fully understand how our success opens up a potential pathway to generational wealth, and that's the exact kind of impact we're aiming to make through oat milk.\u0026nbsp;“It’s bigger than just oat milk.”Times are tough for many, so we understand the inclination to feed those savings… but consider this: in today's economy, while savings accounts offer stability, their interest rates often struggle to keep up with inflation, leaving your money stagnant. By investing in Ghost Town Oats, you're not just preserving your wealth; you're actively participating in a venture with exponential growth potential, poised to disrupt the plant-based beverage industry.Our mission is to build an ethical, world-changing business, and part of that is opening investment opportunities to baristas and everyday people like us; those who will consume Ghost Town Oats the product, and grow with the Ghost Town World brand for years to come.This has been a wild ride from the start, \u0026amp; it has been incredibly rewarding to see the impact this product is already making in every aspect, from reclaiming the culture of oat milk, to simply making better-tasting lattes. We are in this for the long haul, and we can’t wait to grow even bigger together.Say Less \u0026amp; 🗣️INVEST in Ghost Town Oats today!","location":"Los Angeles, CA","website":"https://www.ghosttown.world","total_amount_raised":210881,"total_investors":477,"quality_score":3,"related_urls":["https://wefunder.com/ghost.town","https://www.ghosttown.world"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/108148/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/108148/large_blob","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/108148/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/108148/standard_blob.jpg","profile_video_url":"https://wefunder.wistia.com/medias/b4zr15b9kn"},"links":{"company_url":"https://www.ghosttown.world","linkedin_url":"https://linkedin.com/company/ghosttownoats","twitter_url":"https://twitter.com/ghosttownoats","facebook_url":"https://facebook.com/GhostTownOats","instagram_url":"https://instagram.com/ghosttownworld","youtube_url":"https://youtube.com/@GhostTownOats","blog_url":"https://www.ghosttown.world/blogs/say-more"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Reached $1M in total revenue hit in first 10 months"},{"index":2,"claim_id":"claim-fact-2","value":"Over 1,000,000 cartons of oat milk already produced"},{"index":3,"claim_id":"claim-fact-3","value":"CEO previously consulted on go-to-market strategy for Califia Farms Australia"},{"index":4,"claim_id":"claim-fact-4","value":"Carried in over 500 independent coffee shops and grocery stores across the US and Toronto, Canada"},{"index":5,"claim_id":"claim-fact-5","value":"Investor list includes star barista and Miami Heat player, Jimmy Butler"},{"index":6,"claim_id":"claim-fact-6","value":"BevNET Best of 2022 Award Winner: Best Packaging Design"},{"index":7,"claim_id":"claim-fact-7","value":"Featured in Inc. Magazine, Saveur, Dieline, Thrillist, Sprudge, Imbibe Magazine, and FoodBeast"},{"index":8,"claim_id":"claim-fact-8","value":"Partnership with Prosperity Market as seen on Good Morning America"}],"team":[{"id":2444208,"entity_id":"wefunder:company_role:2444208","user_entity_id":"wefunder:user:2468819","role":"founder","name":"Michelle R. Johnson","title":"Chief Executive Officer, Co-Founder","bio":"Only Black woman to compete at the United States Barista Championship. Black Ambition 2023 Semi-Finalist.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2444208/square_blob.jpg?1729120964","profile_url":"https://wefunder.com/michellerjohnson","linkedin_url":"https://www.linkedin.com/in/michelle-r-johnson-4578758b/","related_urls":["https://wefunder.com/michellerjohnson"]},{"id":2450058,"entity_id":"wefunder:company_role:2450058","role":"founder","name":"Eric J. Grimm","title":"Chief Experience Officer, Co-Founder","bio":"Imbibe 75. Previously Joe Coffee Company, Go Get Em Tiger.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2450058/square_blob.jpg?1729121006","linkedin_url":"https://www.linkedin.com/in/eric-grimm-5b79b73a/","twitter_url":"https://twitter.com/ericjgrimm","related_urls":[]},{"id":2450060,"entity_id":"wefunder:company_role:2450060","user_entity_id":"wefunder:user:2498064","role":"founder","name":"Ezra Baker","title":"Chief Product Officer, Co-Founder","bio":"Certified Q Arabica Grader. Previously Stumptown Coffee, Cafe Grumpy.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2450060/square_blob.jpg?1729121044","profile_url":"https://wefunder.com/ezra.baker","linkedin_url":"https://www.linkedin.com/in/ezrabaker/","twitter_url":"https://twitter.com/ezradbaker","related_urls":["https://wefunder.com/ezra.baker"]},{"id":5279389,"entity_id":"wefunder:company_role:5279389","role":"employee","name":"LaVonce Goodlow II","title":"Director of Communications","bio":"Previously My 2 Cents LA, Cuties LA, Bloom \u0026amp; Plume Coffee","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5279389/square_blob.jpg?1729121156","related_urls":[]},{"id":5279390,"entity_id":"wefunder:company_role:5279390","role":"employee","name":"Suni Jade Reid","title":"EA \u0026 Creative Project Manager","bio":"Founder, Aunties Coffee","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5279390/square_blob.jpg?1729121156","related_urls":[]}],"featured_investors":[{"id":10119,"entity_id":"wefunder:company_investor_profile:10119","investor_profile_id":4018265,"investor_profile_entity_id":"wefunder:investor_profile:4018265","subject_entity_id":"wefunder:notable_investor:13734","name":"Jimmy Butler","role_title":"","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png","profile_url":"https://wefunder.com/jimmy.butler.2","endorsement_name":"","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/jimmy.butler.2"]},{"id":10120,"entity_id":"wefunder:company_investor_profile:10120","investor_profile_id":4018266,"investor_profile_entity_id":"wefunder:investor_profile:4018266","subject_entity_id":"wefunder:notable_investor:13735","name":"Marcus Young","role_title":"","bio":"Lead Investor","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png","profile_url":"https://wefunder.com/marcus.young.5","endorsement_quote":"Ghost Town Oats has an exceptionally strong leadership team, creating a high quality product, and breaking into new markets with tremendous potential. The founders have deep knowledge of the coffee industry, an industry that has quickly embraced oat milk products. Their combined experience as coffee professionals and coffee tasters ensures Ghost Town is a superior product. They care deeply about community, and recognize that historically quality = exclusivity. Ghost Town is unique and knows that no matter your zip code or cred, delicious, trendy, premium oat milk is for you! This is an enterprise that win win for all involved from investors to consumers.","endorsement_name":"","investment_total":5000,"investment_info":"Invested $5,000 this round","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/marcus.young.5"]}],"investor_memos":[],"tab_counts":{"posts":1,"ask_questions":10,"featured_investors":2,"faq_entries":5},"active_fundraises":[{"id":127227,"entity_id":"wefunder:fundraise:127227","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":124000.0,"minimum_target":"50000.0","maximum_target":"124000.0"},{"id":57712,"entity_id":"wefunder:fundraise:57712","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":1070000.0,"minimum_target":"50000.0","maximum_target":"1070000.0","funding_started_at":"2022-05-13T23:10:08Z","funding_closed_at":"2022-09-14T04:02:13Z","auto_close_at":"2022-09-14T03:59:59Z"},{"id":57713,"entity_id":"wefunder:fundraise:57713","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":1070000.0,"minimum_target":"50000.0","maximum_target":"1070000.0","funding_started_at":"2022-02-22T18:54:03Z"}],"latest_fundraise":{"id":127227,"entity_id":"wefunder:fundraise:127227","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":null,"nb":null,"txt":null}},"recent_posts":[{"id":177196,"entity_id":"wefunder:feed_item:177196","type":"FeedItem::Update","visibility":"public","title":"We Filed Our Form C! 🎉(ACTION NEEDED!)","preview":"Hey everyone! Michelle, here. I'm reaching out with a quick update: we filed our Form C to the SEC! This is a BIG deal in the overall process of raising money through equity crowdfunding. [For the curious, here's a link to read everything we had to provide before filing.] Without this, the SEC can't verify Ghost Town Oats to you, the investors, who are putting real money into our business. But now that we've completed that part of the process, the next step requires action from YOU! Everyone ...","published_at":"2024-11-02T00:45:30Z","author_name":"Michelle R. Johnson","url":"/feed/177196","canonical_url":"https://wefunder.com/feed/177196"}],"q_and_a":[{"id":203429,"entity_id":"wefunder:comment:203429","question":"You mentioned that you hope to achieve one million dollars in sales in year one, is there any estimated number of net profits per container/ case?","author_name":"Luis Ruballos","votes":3,"created_at":"2022-04-29T04:41:43Z","canonical_url":"https://wefunder.com/ghost.town#question-203429","answers":[{"id":208835,"entity_id":"wefunder:comment:208835","answer":"Hi Luis, that is correct – we are currently forecasting just over $1M in annual run rate, and we are targeting 30-40% gross margin. Thanks for the question!","author_name":"Michelle Johnson","votes":1,"created_at":"2022-06-19T00:44:23Z"}]},{"id":214323,"entity_id":"wefunder:comment:214323","question":"What are the ingredients? Is it non gmo?","author_name":"Kalie Isaacs","votes":2,"created_at":"2022-08-08T02:02:32Z","canonical_url":"https://wefunder.com/ghost.town#question-214323","answers":[{"id":217910,"entity_id":"wefunder:comment:217910","answer":"Hi Kalie, Ghost Town Oats is most definitely non-GMO. Our ingredients include oats, water, sunflower oil, sunflower lecithin, natural cane sugar, and diptassium phosphate. Plans to certify our oat milk are in the near future. ✨","author_name":"Michelle Johnson","votes":2,"created_at":"2022-09-06T20:02:51Z"}]},{"id":208255,"entity_id":"wefunder:comment:208255","question":"I have been following this only for a short while and might have missed the info I am looking for. Is your product on the shelf anywhere where I can purchase to do some side by side testing prior to making investment decision?","author_name":"Bill Bolton","votes":2,"created_at":"2022-06-13T21:41:36Z","canonical_url":"https://wefunder.com/ghost.town#question-208255","answers":[{"id":208836,"entity_id":"wefunder:comment:208836","answer":"Hi Bill, the product is not currently on shelves, but within the next few weeks we will be rolling out to coffee shops in a handful of cities including Los Angeles, Chicago, and New York! We are also planning on doing a few, smaller direct-to-consumer releases before the end of summer. We will be sure to update our community with more info as soon as it is available.","author_name":"Michelle Johnson","votes":2,"created_at":"2022-06-19T00:45:02Z"}]},{"id":205906,"entity_id":"wefunder:comment:205906","question":"How is the oat milk inside your product different from the competitors? and on another note I will recommend you to start subscription sales B2C from the beginning as it is the best way to keep a loyal fan club and provide steady income.","author_name":"Mads Georgsen","votes":2,"created_at":"2022-05-21T18:55:00Z","canonical_url":"https://wefunder.com/ghost.town#question-205906","answers":[{"id":208837,"entity_id":"wefunder:comment:208837","answer":"Hi Mads, Ghost Town Oats is formulated by our own team of baristas with taste and functionality as the primary focus. We set out to create a product that not only functions similarly to whole milk when steamed, but has an ideal balance of smoothness, creaminess, and subtle sweetness. We hope that everyone will love it as much as we do 💜 👻 Thank you for the note on subscription B2C! We totally agree and is in the pipeline.","author_name":"Michelle Johnson","votes":1,"created_at":"2022-06-19T00:56:03Z"}]},{"id":194154,"entity_id":"wefunder:comment:194154","question":"How did you arrive at a $10M evaluation? What are the current total sales of oat milk in the US and Globally? And are you offering pro-rata to investors on WeFunder?","author_name":"Jonathan Crawford","votes":2,"created_at":"2022-02-26T18:01:12Z","canonical_url":"https://wefunder.com/ghost.town#question-194154","answers":[{"id":195906,"entity_id":"wefunder:comment:195906","answer":"Great questions, thank you Jonathan. Oat milk sales in the US have risen rapidly. In just a few years, oat milk has surpassed soy milk to become the 2nd most popular plant-based milk (behind only almond milk). Annual US sales are estimated at $350M, and the global oat milk market is valued at over $2B. However, we believe there is still a lot of room to go! The global plant-based milk market is over $20B, and is continuing to grow rapidly. We arrived at our current valuation cap through a combination of speaking with external advisors/partners, sizing of market opportunity, competitive research, and considerable internal debate! Based on our current demand and interest within the coffee industry alone, we are projecting to reach approx $1M in revenue within our first year. Oatly, the current market leader, is on pace to eclipse $700M in annual sales. We have a long ways to go, but we believe we can capture a significant chunk of the overall market early on, thanks to our incredible community of investors and supporters. It is deeply important to us that we reward everyone who believed in us from the very beginning. This includes everyone who contributed to the WeFunder! You all are with us from the start, and it means so much to us. Regarding pro-rata, this is something we are still working through with our legal team. We will be sure to update here as soon as we have more info.","author_name":"Michelle Johnson","votes":1,"created_at":"2022-03-11T01:11:12Z"}]},{"id":193896,"entity_id":"wefunder:comment:193896","question":"How does Ghost Town Oats plan to scale up this aggressively while facing extreme supply chain instability? Companies such as Oatly and Minor figures have had a hard time delivering a consistent product, and also staying in stock for their wholesale customers (see: https://www.worldcoffeeportal.com/Latest/News/2021/October/Oatly-reveals-demand-outstripping-supply-as-shorta#:~:text=Oatly%20CEO%20Toni%20Petersson%20has,based%20brand%20outstrips%20supply%20globally.\u0026amp;text=in%20late%202020.-,Oatly%20Group%20raised%20more%20than%20%241.4bn%20in%20an%20IPO,enough%20product%20for%20its%20markets.) . So how does a startup plan to face these challenges?","author_name":"Emrys Boschy","votes":2,"created_at":"2022-02-24T16:23:14Z","canonical_url":"https://wefunder.com/ghost.town#question-193896","answers":[{"id":195897,"entity_id":"wefunder:comment:195897","answer":"Thanks for the question, Emrys! Supply chain instability is one of our biggest challenges, especially with such huge dreams of scaling up to meet demand. There is the risk of the known challenges, but also many challenges that will be hard to fully anticipate. The good news is this something we've been aware from the beginning and have brought on highly experienced partners to support us. Our manufacturer has been producing plant-based products at a large scale for over a decade. In addition, our sales/distribution partner has years of experience working with some of the largest plant-based milk brands. All of our partners are working closely with us to provide foresight on the market status of our ingredients, finding backup suppliers, identifying when to pull the trigger on production, and when to slow down. We plan to be very thoughtful in our growth, and to never expand beyond what we are confident we can support in a reliable way.","author_name":"Michelle Johnson","votes":1,"created_at":"2022-03-11T00:24:04Z"}]},{"id":213965,"entity_id":"wefunder:comment:213965","question":"I recently got into oat milk and I drink it by itself. Is this exclusively geared towards serving as a mixer with caffeine or can someone drink it alone?","author_name":"Leon Boone","votes":1,"created_at":"2022-08-05T02:29:26Z","canonical_url":"https://wefunder.com/ghost.town#question-213965","answers":[{"id":217909,"entity_id":"wefunder:comment:217909","answer":"Hey Leon! I'm super happy to report that many of our customers enjoy it just as much by itself as they do with coffee, in smoothies, or baking with it. Personally, we drink it on it's own way more than its other possible use cases in my household. 🙌🏾","author_name":"Michelle Johnson","votes":1,"created_at":"2022-09-06T20:00:33Z"}]},{"id":212192,"entity_id":"wefunder:comment:212192","question":"Hi there! Your mission seems to have great merit, but I am curious about the actual product, specifically the quality of your ingredients. Your competitors (such as Oatly) have come under fire for including ingredients/additives that have been said to bring about health complications in the long run. How does your oat milk set itself apart nutritionally?","author_name":"Pamela Gutierrez","votes":1,"created_at":"2022-07-20T23:41:38Z","canonical_url":"https://wefunder.com/ghost.town#question-212192","answers":[{"id":212298,"entity_id":"wefunder:comment:212298","answer":"Hi Pamela, thanks for this question! These are the ingredients in Ghost Town Oats oat milk: water \u0026amp; whole grain oats, sunflower oil (emulsifier), sunflower lecithin (preservative), cane sugar (which contains no additional preservatives or additives), and dipotassium phosphate (emulsifier). We totally understand some people prefer to avoid certain ingredients. But this is only \"Ghost Town Oats: Version 1\" so fortunately for us, that means we have the ability to keep researching, developing, and iterating on our product as we grow. Health and diet come down to the individual, so we'll never claim to be the \"right\" choice for everyone. But we do hope to bring positive value to millions of people that do decide to give us a try. And as we continue to learn about more about plant-based milk as a company and a society, you can bet that we'll adapt. 🙌🏾","author_name":"Michelle Johnson","votes":0,"created_at":"2022-07-22T00:41:24Z"}]},{"id":212141,"entity_id":"wefunder:comment:212141","question":"LOVE the story, vision and branding here! As a health-minded brand, any chance you'll consider updating your formula? The ingredients list (non-organic oats, seed oils), while typical of most oat milk brands currently on the market, is concerning.","author_name":"Liliana Diaz","votes":1,"created_at":"2022-07-20T16:28:16Z","canonical_url":"https://wefunder.com/ghost.town#question-212141","answers":[{"id":212300,"entity_id":"wefunder:comment:212300","answer":"Hey Liliana, thank you so much! I definitely hear your concerns. I'm happy to inform you that this is only \"Version 1\" of Ghost Town Oats oat milk! It was never in our plans to settle — it's basically in our DNA as career coffee professionals to always strive for better quality *anything*. We were excited about the opportunity to create something delicious with what we ourselves had access to considering that before now, we were a fully bootstrapped company. As we continue to grow, we'll keep iterating on our formula. Honestly, we can't wait until that day comes! That said, we acknowledge that some people prefer to avoid certain ingredients and have more freedom to do so. Our goal is to provide a product that keeps accessibility at the forefront. We'll always opt for the best quality ingredients we can find within our means — we can be honest about that. But the plan is to keep striving for even better while remaining accessible, and it's a challenge we're willing to take on. 🤝","author_name":"Michelle Johnson","votes":0,"created_at":"2022-07-22T00:59:34Z"}]},{"id":208829,"entity_id":"wefunder:comment:208829","question":"Hello Michelle, please answer the last 3 questions when you get a chance. Investors know you are very busy. FB interested consumers remarks. Thanks...moving forward!","author_name":"Charles Russell","votes":1,"created_at":"2022-06-18T22:31:18Z","canonical_url":"https://wefunder.com/ghost.town#question-208829","answers":[{"id":212265,"entity_id":"wefunder:comment:212265","answer":"Thanks for the heads up and grace, Charles!","author_name":"Michelle Johnson","votes":1,"created_at":"2022-07-21T19:42:55Z"}]}],"faq":[{"question":"How does Ghost Town Oats plan to scale up this aggressively while facing extreme supply chain instability? Companies such as Oatly and Minor figures have had a hard time delivering a consistent product, and also staying in stock for their wholesale customers (see: https://www....","answer":"Thanks for the question, Emrys! Supply chain instability is one of our biggest challenges, especially with such huge dreams of scaling up to meet demand. There is the risk of the known challenges, but also many challenges that will be hard to fully anticipate. The good news is this something we've been aware from the beginning and have brought on highly experienced partners to support us. Our manufacturer has been producing plant-based products at a large scale for over a decade. In addition,..."},{"question":"How did you arrive at a $10M evaluation? What are the current total sales of oat milk in the US and Globally? And are you offering pro-rata to investors on WeFunder?","answer":"Great questions, thank you Jonathan. Oat milk sales in the US have risen rapidly. In just a few years, oat milk has surpassed soy milk to become the 2nd most popular plant-based milk (behind only almond milk). Annual US sales are estimated at $350M, and the global oat milk market is valued at over $2B. However, we believe there is still a lot of room to go! The global plant-based milk market is over $20B, and is continuing to grow rapidly. We arrived at our current valuation cap through a com..."},{"question":"You mentioned that you hope to achieve one million dollars in sales in year one, is there any estimated number of net profits per container/ case?","answer":"Hi Luis, that is correct – we are currently forecasting just over $1M in annual run rate, and we are targeting 30-40% gross margin. Thanks for the question!"},{"question":"How is the oat milk inside your product different from the competitors? and on another note I will recommend you to start subscription sales B2C from the beginning as it is the best way to keep a loyal fan club and provide steady income.","answer":"Hi Mads, Ghost Town Oats is formulated by our own team of baristas with taste and functionality as the primary focus. We set out to create a product that not only functions similarly to whole milk when steamed, but has an ideal balance of smoothness, creaminess, and subtle sweetness. We hope that everyone will love it as much as we do 💜 👻 Thank you for the note on subscription B2C! We totally agree and is in the pipeline."},{"question":"I have been following this only for a short while and might have missed the info I am looking for. Is your product on the shelf anywhere where I can purchase to do some side by side testing prior to making investment decision?","answer":"Hi Bill, the product is not currently on shelves, but within the next few weeks we will be rolling out to coffee shops in a handful of cities including Los Angeles, Chicago, and New York! We are also planning on doing a few, smaller direct-to-consumer releases before the end of summer. We will be sure to update our community with more info as soon as it is available."}]}}}