# Geyser Systems Reducing Global Water Demand With Showers Using Less Than 1 Gallon Of Water - Canonical URL: https://wefunder.com/geyser.technologies - Entity ID: wefunder:company:141621 - Last updated: 2026-06-19T05:01:08Z - Generated at: 2026-06-19T10:03:58Z ## Quick facts - $2M+ Total Revenue, 10K+ Customers, 4.2M+ Gallons of Water Saved Since 2020 - Raising $1.2M To Grow Our Proven Outdoor Products & Launch Our At-Home Product Globally - Patented Technology with Many Applications: Military, RVs, Boating, & Disaster Relief Teams - 100% Assembled in the USA by an Award-Winning Team - REI Coop's Top-Rated Product & Colorado's Top 3 Most Innovative Products Of 2022 - Now Launching Our 2nd Gen EcoShower - Home Aromatherapy That Saves Water, Time, & Money - EcoShower Can Solve the Global Water Crisis - Sales & Distribution Starts in Mexico City in 2025 - Featured In Condé Nast, Outdoor Magazine, Backpacker, 20+ YouTube Overlanding Channels ## Active fundraises - wefunder:fundraise:95065: 4(a)(6) successful (USD) - wefunder:fundraise:95066: 4(a)(6) successful (USD) ## Story Fact #1: Water Bills In Western US Are HighWhat's worse: the cost of water is going up 9-15%. Why? Water demand continues to exceed supply as 40 million people are living in drought conditions. Lake Mead and Powell remain historically low. Our government leaves little promise for real solutions. Fact #2: Low Flow Shower Heads Suck!People want to reduce their water consumption, but not at the expense of their shower ritual. These water-conserving showerheads that mist or dribble water only diminish the shower experience. People want the opposite: they want to enhance their shower ritual, not diminish it. More people are improving their self-care routine with aromatic products. This trend is supported by strong growth. Shower steamer searches have grown 19.6% YOY. Baths, however, are an investment of time and effort that cannot fit in the daily busy schedule (hence the sudden -22.8% YOY drop of bath bombs). Simply put...people want a better shower experience.Moen and Koehler recognized this by creating aromatherapy showerheads that accept fragrant pods (similar to Keurig). Both companies, however, launched products that are clumsy and expensive with limited success.Fact #3: The Booming RV & Vanlife Segments Hate Running Out Of WaterPeople are leaving high rent, dense cities, and empty nests by choosing to live on wheels. The number of "full-time vehicle residents" is staggering: 3.1 million live in vans and 1 million live in RV's. These segments are booming by 63% since 2020.Both segments face the same problems: Water is the first thing to run out when living off-grid. RV hook ups cost $500-$1200 per month. Avoiding RV Parks still require dumping the dreaded grey water tanks every 3-5 days. Dump stations cost $10-25 per visit. The bigger picture is getting bigger: people are tired of packed RV parks and want to stay away from the crowds. There's now 6.5 million people actively expressed interest in "overlanding" - a style of vehicle camping that requires off-road capability. Imagine a Toyota Tacoma with a rooftop tent, pullout kitchen, and all the camping gadgets imaginable. Water resilience is critical for this booming segment.Simply put... people living off-grid need a way to make the most of every drop of water.Our Business Solves This Massive Problem: Why Geyser Systems?We're Hyper-Focused On Two MarketsWhat's Our Origin Story?We started with our passion for the great outdoors. Everyone loves being outside, but staying dirty sucks. What's worse is that there's never enough water to clean everyone and everything. So we came up with a solution.Wait! Shower Two People with 0.8 Gallons of Water?!Are you a little skeptical? We get it. To leave no doubt, we put the Geyser System through the ultimate test: 5 gallons of mud, 5 gallons of sunscreen, and 4 bags of powder cleaned off with 0.8 gallons of water.Our Unfair Advantage Part #1 - Our ProductsMaking the most of every drop of water requires two key ingredients: perfect pressure and direct dispersion. Both make up a technology that's patented in China, Australia, South Africa, and Israel (still pending US, Canada, and Mexico).How Do We Compare To The Competitive Landscape?Water is inherently inconvenient: it's heavy, requires tons of space, and takes hours to heat. Think about your 10 minute shower. That's a whopping 20 gallons or 160 lbs of water! As one can imagine, 10X less water consumption leads to other important benefits that our customers love. Our hyper-efficient water technology makes the Geyser System is the lightest and smallest camp shower in the market. Best of all, it takes only 5-40 minutes to heat.What Happened?In 2020, REI Co-op launched us as an exclusive in all stores. We continue experiencing growing sell-through at retailers. Customers claim us as the best way to enjoy the outdoors: Just read these reviews and 4.6 stars on REI's website. What's Next?In 2024, we're expanding into our country's largest retailer for hunters and anglers. These projections do not include revenue generated through our military design, international sales, shower trailer services, nor accessories sold (such as essential oils). Our end-goal is to exceed $5M in revenue per year and position our company for acquisition. BTW...many companies have expressed interest.Sold at Stores EverywhereOur sales channel strategy comes with thoughtful and controlled business growth. We take extra time and effort to ensure our retailers get excited about our products with in-person clinics, pro-deals, and experiential training. We are now established at REI with 3 years of consistent performance. Our Amazon presence is managed by Campman, the industry's leader for their pricing integrity. Internationally, we have a steady presence in Australia and Canada. Our Product Was Picked Up By The News......and won many awards.Check Out These Real Testimonials From Real People...In 2023, We Launched A New Product For Homes. It's The Best Of Your Showerhead, Loofah, & Aromatics...Put Into One Convenient Device.Priced For Velocity & Fast InstallationSurprising Reasons Why People Love It!There more reasons to get excited about it's potential: Women can now avoid getting their hair wet, kids are happier without getting sprayed in the face, washing their dog is easier, etc.80% of our customers are conserving water in their RV's and start saving the high costs at RV hook-ups.We Make Sustainable Living Affordable For AnyoneEnvironmentally-conscious living and net-zero housing market is growing at 14.8% CAGR. However, many people cannot afford the high price tag that comes with solar panels, EV vehicles, sealed insulation, etc. The Geyser EcoShower is an affordable way to join the green movement and reduce one's carbon footprint. What's Our Long Term Goal?We're transforming how the world relates to water. Not only do we believe in generating a healthy return for our investors, but also create a great workplace and positive impact on the planet. Our future is clear:What Problems Are We Solving Together?Our goals are lofty: we're solving the looming water crisis abroad. Our first step is Mexico City that's currently facing a major shortage. We took the Geyser EcoShower to Mexico City and explored it's potential. There's clearly a market trying to deal with aging infrastructure, water trucks, and earthquakes. The Geyser EcoShower empowers people to be more water resilient in the face of any circumstance. Just check out the headlines below.Our Unfair Advantage #2: Our BrandOver the last 3 years, we built our brand by carefully listening and making a difference for each customer. When things go wrong, our customer service team is empowered to resolve the issue. People talk about we stand behind our product.Our Experiential Marketing - Shower TrailersWe attend large camping festivals and provide showers through our premium VIP service. Normal shower trailers are dirty, deliver cold water, rely on a noisy generator, and are hooked up to the water grid. Our shower trailers are cleaned between each use, deliver hot water, are battery operated, and are deployed off-the-grid. Best of all, our team provides a VIP experience that guides people through their first moments with the Geyser System and our brand. People walk in skeptical, take a shower, and walk out amazed. Each interaction is special and humanizes the relationships built with each customer. Our shower trailers delivers winning experiential marketing with great ROI. For every 4 people that shower, 1 ends up purchasing a Geyser System.Our Unfair Advantage #3: Our PeopleYour investment is in great hands. Our crew is made up of talented, obsessed, and powerful game-changers. They work for the mission and values of Geyser Systems. You'll never meet a more committed group of people who want to ensure this company succeeds. Why? Because our leadership invests extra time and effort in each individual with cutting-edge personal and leadership development tools that push them beyond their comfort zones and achieve results that they didn't imagine possible. This creates a fun workplace that's full of trust, respect, and compassion for each other (even when things go wrong). Learn more about our values and communication tools through this speech.Use Of ProceedsThe chart below breaks down how we plan to use the $1.2M raised. We'll add more marketing fuel on our proven "outdoor gear" business model and grow our new "at-home" division. We'll also need more raw material, working capital, and staff to support production and demand. ## FAQ 1. **I love my Geyser! Just a question, why the EcoShower and where is it going?** - Hey Ben! We're glad you are enjoying your Geyser! Good question! In 2022, we had two reasons for the EcoShower: First, Lake Mead was reaching historic lows while water bills were going up. Second, we wanted to diversify our portfolio. In other words, we wanted to operate beyond the seasonal outdoor gear industry and play a bigger game. The housing market offers a substantially larger market with a growing need. Before designing the EcoShower, we needed to prove that a substantial population w... 2. **I’ve used your Eco Shower and my entire family loves it! Two questions: As an expert in the energy efficient housing market, I’ve got a huge passion for green living. I know your team explored getting this WaterSense certified, but can you share how that went? Investors will w...** - Hey Jonathan! I'm happy to read that you and your family are loving the EcoShower! Great questions! Having the EPA's WaterSense certification would give us an advantage within markets offering rebate programs for low-flow showerheads. Relative to low-flow showerheads that operate between 1 to 1.5 gpm, our EcoShower operates between .3 - 1.3 gpm. We presented this to EPA's WaterSense team and learned more about getting the certification. Unfortunately, the testing process is strictly for showe... 3. **Looks like a cool product. I am not an outdoor guy, but I see the potential and possibilities for this unique product. Question: Why is 2022 revenue significantly lower than 2021 when your unit volume is higher. Secondly, should we assume that your 2023 revenue is even lower g...** - Thank you for the very good question. Nerd alert: this answer is very detailed and thorough. Some distinction is needed to understand exactly what is presented and why we are presenting it. Since my very first pitch, investors asked for traction and proof of market demand. The chart showing growth in volume presents that. In the retail world, the correct terminology is “sell-through”, which is the market's most accurate and transparent form of actual traction. This includes sales captured at ... 4. **Where can I try the eco-shower in-home attachment? How does the piece attach?** - Hello Rita! You can find it on the following page: https://geysersystems.com/pages/at-home Here are the installation instructions: https://youtu.be/Ub_F42vigkU?feature=shared 5. **What are the different perks for each level of investment?** - Hello Leslie, Here are the perks listed by investment amount. $250= 25% off EcoShower $500 = 50% off EcoShower + Custom Team Geyser/Investor Hat $1000 = Free EcoShower + Custom Team Geyser/Investor Hat $2500+ = Free EcoShower + Custom Team Geyser/Investor Hat + Free Month of Geyser Essential Oil Blend We’d love to have you as an investor & send some swag to you! ## Team - Jonathan Ballesteros (Founder & CEO) - Bret Thompson (CMO) - Lisa Holland (CFO) - Eric Greene (Advisor) - Matt Kaplan (Advisor) - Cathy Compton (Advisor) - Steven Cantu (Advisor) ## Q&A - Q: Perks - Q: I invested in January and am still waiting on my investor perks…ETA on these shipping? - A: We are happy and ready to ship your perks. An email was sent in January to all our investors requesting shipping information. Can you send an email with your shipping info to support@geysersystems.com? - Q: Thanks for the detailed answers Jonathan. Can you expand a bit on your burn rate and runway? In the 'details' section, it states that the burn rate was ~6k at the start of the raise, but now its 70k? What caused that large of a jump? With the funds from Wefunder, that gives you 2-3 months of runway (assuming no rolling close). Given the slower outdoor gear outlook, and the still tough fundraising environment, how do you plan to reduce expenses to extend the runway if further funding isn't available? - A: Hello Brian. Good questions. I appreciate you highlighting the tough fundraising environment. Many companies are currently feeling this right now. To keep things as transparent as possible...it's a very uncomfortable place to be. My vision was to create a company that would grow regardless of economic condition. From my interactions with many investors, they seems to be burned by tech and are tired of "selling vapor". Our tangible business looks way more attractive than the bloodbath in tech startups, but the financials of a long-turning cash-flowing business is tough to sign up for. I reviewed the details section. That is a typo. It's on average $60K per month, with $70K occurring during the peak months. In terms of reducing expenses, we have already taken steps to keep running things as lean as possible: reduced headcount, consolidated shipping, decreased assembly times, and minimized marketing expenses. Our first step to minimize impact on our existing runway was by increasing the price of our flagship products by $40. We felt that 2024 was an appropriate time to do this due to several reasons: increased price of raw material/shipping, witnessing positive word of mouth/references from customers after building our brand for 3 years, and watching our competitors increase their prices. While the price initially appears as a barrier to many people in the market, the Geyser System remains very competitive relative to the pain as well as the alternative products costing upwards of $400-$500. We offer more features and convenience for $320-$390. If someone is very keen on DIY'ing their way through a solution, then someone can create their own solution along with our $49 Geyser EcoShower that is reverse compatible with showerheads in the market. We are also exploring the sale of certain assets (industrial sewing machine, R&D water heaters, etc) to create more cash and provide more runway. Assuming we do not pursue additional investment (which is a decision we will review carefully after this round is closed), then we will keep running lean with our current products. We'll keep growing the markets of our current products (hunting, RV...segments which do not know about our brand), expand our sales channels (the Geyser EcoShower is not yet available on Amazon nor eTrailer.com), and countries available (we are currently not sold in Europe). Please feel free to ask any other questions you may have. - Q: Hi Jonathan, I like this product and the way that you've built the company so far. I have a couple questions while reviewing your offering again. Thanks in advance! Did 2023 meet sell through and revenue projections (and if able, can you share numbers)? The raise hasn't gained much traction, how will that affect your plans for growth in 2024? What is your current cash on hand and burn rate? Does this include any money from the Wefunder campaign? Are you fundraising outside of Wefunder as well or have plans to extend this round to meet funding needs? I see the value for outdoors and festival space, but you also talk about home use, military and water conservation aspects. Can you expand on interest or feedback you've gotten from the military and governments for use within these sectors? And further updates regarding these? - A: Great questions, Brian! Sell-through remained flat in 2023. While this may not sound appealing, it actually is good news. Forecasters at retailers report that we are a top performer in the camping category (while other brands faced -20% to -40% YOY sales). 2023's revenue ($588k) was slightly down from 2022 as a result economic pull-back experienced at all retailers. 2024's revenue is looking really strong coming out of the slowest, coldest time of year with Q1 + April already generating $210K. This is largely due to the new marketing team that we hired to improve our presence. I'm really happy with their performance and am excited to see what they create through the camping season starting May 1st. All of this being said, the outdoor gear industry's general outlook for 2024 is looking really rough. Large retailers have communicated a slow economy. Our strategy is to continue focusing within the growing overlanding segment (which we found great success) and start growing into hunting/fishing segments (which are responding very positively). We also diversified our position with the Geyser Eco-Shower, which solves one of the largest problems in the RV segment facing grey water tanks getting quickly filled. Cash and A/R on hand is $75k with a monthly burn-rate of $70K. We do not have plans to extend this WeFunder round. We'll visit the decision to pursue more funds after April 29th. I cannot share publicly what we accomplished for the military. What I can share is that a potentially large DOD contract was held back due to budgets getting redirected for the wars in Ukraine and Israel. We also pursued a national mobile shower trailer contract for wildland firefighters. Our application was denied because, despite it's advantages, the use of our scrubs did not meet the requirements for a showerhead. Of course, this doesn't stop us for pursuing opportunities with the government. Logistic section chiefs for wildland firefighters used our product and are asking for it. Our approach with the military may not include the larger infrastructure that we developed for them, but will instead include a compact, individualized design that is beta-tested and proven to turn a Nalgene bottle into a 5 min shower. The lack of traction in this campaign has paused activities developing new products. Without the launch of new products will delay our anticipated growth in 2025. - Q: Hello, need some clarifications, as this isn't quite clear... I've never invested this way, other than on Kickstarter... Besides the perks of getting Geyser products, do the investors' $ (whatever the amounts as listed) buy and receive actual [preferred?/common?] shares of the [future IPO] company @ $6.27 per share under the "Early Bird Bonus," or is the invested $ allowing one the purchase the right to buy shares at $6.27 per share? If it's the latter, how does it work and how does one execute this? - A: Hello C.W., At this WeFunder campaign, you are buying actual preferred shares of the company. We are able to do this after our 3rd party CPA audit and filing the Ref CF round with the SEC. All transactions are captured within WeFunder. For larger investors (more than $25K), they can invest within our Reg D round. The terms & share price for larger investors are the same as those who purchase shares through WeFunder's platform. For those who have not invested on Wefunder before, there's quite a bit more involved and required than our Kickstarter campaign. Beyond WeFunder's team, there are a couple of people within our company that are ensuring proper documentation and record of our rounds. In this instance, Susan Wyman is your lead investor and is representing all shareholders in this round. This is not her first rodeo. She's done this many times for other community rounds. Susan Wyman has a seat on our board. Additionally, we have Lisa Holland, our CFO & Treasurer. She's one of the best in the industry. In terms of compliance, she earned the Top 10 Governance award winner at B-Labs, which is a big achievement. Lisa is responsible for ensuring your name and shares purchased exist within our cap table's WeFunder community round. Of course, WeFunder makes this easier for her by preparing and streamlining this documentation. Beyond her governance standards and the standards of our board, we must maintain tight management of these transactions for future activities: audits, due diligence, etc. I hope this answers all your questions. Feel free to reach out to me if you have any questions. - Q: What are the different perks for each level of investment? - A: Hello Leslie, Here are the perks listed by investment amount. $250= 25% off EcoShower $500 = 50% off EcoShower + Custom Team Geyser/Investor Hat $1000 = Free EcoShower + Custom Team Geyser/Investor Hat $2500+ = Free EcoShower + Custom Team Geyser/Investor Hat + Free Month of Geyser Essential Oil Blend We’d love to have you as an investor & send some swag to you! - Q: Where can I try the eco-shower in-home attachment? How does the piece attach? - A: Hello Rita! You can find it on the following page: https://geysersystems.com/pages/at-home Here are the installation instructions: https://youtu.be/Ub_F42vigkU?feature=shared - Q: Looks like a cool product. I am not an outdoor guy, but I see the potential and possibilities for this unique product. Question: Why is 2022 revenue significantly lower than 2021 when your unit volume is higher. Secondly, should we assume that your 2023 revenue is even lower given your total revenue is around $2M. - A: Thank you for the very good question. Nerd alert: this answer is very detailed and thorough. Some distinction is needed to understand exactly what is presented and why we are presenting it. Since my very first pitch, investors asked for traction and proof of market demand. The chart showing growth in volume presents that. In the retail world, the correct terminology is “sell-through”, which is the market's most accurate and transparent form of actual traction. This includes sales captured at the end of each channel: retailer’s register, tradeshows we attend, our website, Amazon, etc. This may still sound the same as “revenue”, especially when it comes to D2C sales. However, revenue doesn’t accurately reflect true traction when captured through large box retailers, such as REI. As an example (and as you’ll soon learn), we could capture a ton of revenue for a large transaction with a retailer and ship the order, but all that revenue doesn’t represent “success” if the order is sitting on the retailer’s shelf and collecting dust. This is especially important when introducing a radically new product. The retailer and manufacturer make an estimate based on no historical data. Did they order enough? Too much? How fast did it fly off the shelf? Sell-through (along with positive customer reviews) make up the holy grail that provides the ultimate verdict. To make things even more interesting, the entire outdoor gear industry witnessed uncharted demand across all categories. As you’ll soon read, this unusual demand caught up to retailers and manufacturers in ways that were tough. Inventory at a store could be moving, but the retailer’s distribution centers that support all these stores were over-stocked. In this situation, orders for manufacturers slow down and revenue is not captured. However, this lack of revenue doesn’t means “failure” for the idea, because the sales continue to happen at the large stores as retailers churn through excess inventory in their distribution centers. So I chose to present reality as close as possible with what actually happened in the market. Sell-through separates the units sold at the register from the units still sitting on the shelf. From an investors and retailers perspective, sell-through and customer reviews are the verdict and holy grail. I hope this makes sense. During 2020 and 2021, demand for outdoor gear skyrocketed. Our numbers reflect a story of us trying to keep up with crazy demand due to the popularity of the product and people seeking to get outside. The industry felt the pain of backorders and were instructed to buy more as everyone was trying to keep up with unprecedented demand. Keep in mind, orders take months to happen. For us, we must accept large orders in August to make a delivery happen by February. This makes the guesswork tough for retailers as they navigate double-digit growth. It’s hard to forecast a slow down 6-8 months ahead of time. During 2022, the entire outdoor gear industry navigated the post-COVID pull-back of the market. Supply across the industry exceeded demand. Revenue decreased when our only retailer (REI Co-op) canceled purchase orders. Not only did they have to cut purchase orders across the industry, but they also needed to navigate excess inventory in their distribution warehouses. Instead of reducing prices for faster sell-through, we worked with REI by absorbing most of their inventory and re-distributing this through other channels. REI’s remaining inventory was used to support sales through 2022 and 2023, so no new orders from REI were generated during this time. Since then, we have taken steps to grow into new distribution channels such as Amazon, Expedition Superstore, & Modula Racks. Despite the headwinds, retailers report our products are top performing relative to other products in the camping category seeing -20 to -40% YOY sales. Unlike other products in the category, we continue to see YOY growth in sell-through across all channels. These sales were captured with excess inventory. More important than our expansion, our situation in 2021 strengthened our relationship with REI. They recognized that a small start-up like us wasn’t in a position to absorb so much inventory. We made it happen. Every investor who learns how we handled that critical relationship is left impressed. It’s a winning story of overcoming an odd situation and growing our most important relationships. As a result, we are now part of REI’s automated ordering and inventory system. This speaks to our long-term position at our country’s largest, most important camping retailer. I’m really proud of that. In response to your last question, $2m was generated through the end of 2022. We decided to highlight this in Q4 last year when we started our campaign. If we consider $588M captured in 2023, then we generated $2.5M in total revenue. Despite the headwinds, we continued finding ways to expand in 2023 for solid growth in 2024. We are excited to announce our upcoming launch at BassPro, Cabela’s, and eTrailer.com in Q1 2024. I hope this all makes sense and answers your question. Of course, feel free to reach out if you have any questions. - Q: I’ve used your Eco Shower and my entire family loves it! Two questions: As an expert in the energy efficient housing market, I’ve got a huge passion for green living. I know your team explored getting this WaterSense certified, but can you share how that went? Investors will want to know. Also…I know we talked my daughter’s idea about adding an exfoliating mitten around the scrub. I tried it and think it’s great! Where do we stand with that? - A: Hey Jonathan! I'm happy to read that you and your family are loving the EcoShower! Great questions! Having the EPA's WaterSense certification would give us an advantage within markets offering rebate programs for low-flow showerheads. Relative to low-flow showerheads that operate between 1 to 1.5 gpm, our EcoShower operates between .3 - 1.3 gpm. We presented this to EPA's WaterSense team and learned more about getting the certification. Unfortunately, the testing process is strictly for shower heads only. Certain test criteria are practically impossible for us to achieve: spray area, spray force, etc. We inquired about creating a deviation from the test criteria and discovered that the endeavor, at this point, is to large for our startup to handle. Moving forward, we plan to collect more evidence that justifies a new conversation within the EPA WaterSense team. Good news! We tried a variety of exfoliating mittens in the market (Bath & Body Works, Zakias, Korean Gloves) and found a solution that works great! It's currently on available as an accessory on our website! Please relay a big THANK YOU to your daughter. Her idea turns out to the best solution to the primary request of our customers! - Q: I love my Geyser! Just a question, why the EcoShower and where is it going? - A: Hey Ben! We're glad you are enjoying your Geyser! Good question! In 2022, we had two reasons for the EcoShower: First, Lake Mead was reaching historic lows while water bills were going up. Second, we wanted to diversify our portfolio. In other words, we wanted to operate beyond the seasonal outdoor gear industry and play a bigger game. The housing market offers a substantially larger market with a growing need. Before designing the EcoShower, we needed to prove that a substantial population was experiencing real pain that needed to be solved. We also studied and observed the competitive landscape and discovered many gaps in different products used within the shower. Perhaps the most interesting observation was the sudden rise of DIY bath and body products (such as bath bombs) and growth in self-care. After months of interviews, market validation, and beta-testing...we confirmed a market need and started designing a solution around that. The EcoShower saves water, money, and time for people living in water-stress regions and want to conserve water at home. It also provides the deepest, most refreshing level of self-care and aromatherapy without the investment of taking a bath. Think of it as a super-loofah that gets you cleaner, more relaxed, and in less time. Of course, we didn't achieve all of this on our first attempt. It took many months of refinement and adjustment to get where we are today. During it's initial design, we drafted an idea for people paying high water bills and want to save money: San Francisco, Phoenix, and Las Vega are paying between $75 - $250 per month. The first revision of the EcoShower delivered this in spades at an average flow rate of .3 gallon per min (3-8 times less than the standard shower head). However, the water-savings itself wasn't enough to get people to change their habits and be widely adopted by everyone. We had to create an experience that's better than the shower head. That's where the aromatherapy component comes. Originally, we launched it with an intensely aromatic tablet we called "Mini-Soaps" that dissolves inside the EcoShower. Customers loved it, but it also had some short-comings that didn't leave us convinced mass-adoption was looming. So we simplified our design and created essential oil blends that pack a greater punch. It delivers an experience that is out of this world and is the most affordable way to an aromatherapy shower. Most importantly, we cracked the code on an experience that's better than a normal shower head. We're really excited for EVERYONE to have this experience! What's next? We are seeing quick adoption among RV'ers seeking to conserve water and plan to target RV Parks everywhere! Next, we'll focus on people with the highest water bills in the country: San Francisco, Los Angeles, Phoenix, and Las Vegas. Once we establish our brand and create business systems for continued growth in these markets, then we'll go internationally into regions where cost/burden of water are high. We'll focus first on Mexico City.