# GenWell

The Trusted Health Discovery, Care Nav & Marketplace Platform For Women's Health. 

- Canonical URL: https://wefunder.com/genwell
- Entity ID: wefunder:company:191912
- Last updated: 2026-06-08T05:01:52Z
- Generated at: 2026-06-08T21:06:33Z

## Quick facts
- A $100k early allocation is open for strategic angels shaping the future of GenWell.
- Backed by grant funding from Johns Hopkins Medicine through the Ward Infinity accelerator.
- 400+ verified women's health providers and brands confirmed for private beta.
- 70,000+ clinically approved videos powering our AI — proprietary dataset built before public launch.
- Featured by VSP Global Innovation for shaping the next era of the medfluencer economy.
- 600+ women joined the waitlist organically—sharing GenWell before it even exists.
- Team built at UHC, Optum, Carrot, Rally, and Rosy — where healthcare actually scales.
- Advised and backed by leaders from Google, Paramount, Carrot, CloudStudio, Salura & Sinta AI.

## Active fundraises
- wefunder:fundraise:154876: 4(a)(6) successful (USD)
- wefunder:fundraise:154875: 4(a)(6) successful (USD)

## Story
GenWell Is Building the Trusted Discovery Infrastucture for Women’s HealthGenWell is creating the missing infrastructure for credible health discovery, care navigation, and social commerce—starting with women’s health.We’re building where healthcare actually begins today: online search and social discovery.Who We AreGenWell was founded by experienced health tech operators who have spent years inside insurance, marketplaces, and direct-to-consumer care—and saw firsthand how broken health discovery has become.Our team includes:Multiple 0→1 and growth-stage startup leaders & marketplace expertsDeep expertise in women’s health, misinformation research, AI/ML, and consumer health platformsAdvisors and medical leaders who understand both clinical rigor. media, tech, and modern distributionWe are scrappy, technical, and mission-driven—and we’re building this because we’ve lived the problem personally.What This $100K UnlocksThis WeFunder raise is intentionally focused on including community advocates and strategic angels to maximize our growth. This is a small allocation benefiting our earliest champions ahead of our official spring 26 pre-seed round. The $100K unlocks:Launch & test expansion of our private betaIncreased onboarding of top-tier women’s health experts (target 500 for live launch).Early AI training around our search experience to navigate users across our 50,000+ video content library towards the best match.3 LOIs with distribution partnersExpand our proof points for next institutional pre-seed roundThis capital accelerates execution—it doesn’t fund exploration.Please contact hello@get-genwell.com for additional details or inquiries.OUR FOUNDER'S STORYI spent years building digital health products at some of the largest healthcare companies in the country. I understood the system better than most people ever would.And then I got sick.What followed was thousands of dollars in out-of-pocket costs on a high-deductible health plan, specialist appointments that led nowhere, and the particular exhaustion of being a woman in a medical system that kept telling me my labs were normal.At some point I stopped waiting for answers and started doing my own research. I went deep — hours across forums, articles, social platforms. And eventually, I found it: a thirty-second video from a doctor on Instagram that changed the trajectory of my health. The information I needed had existed the whole time.But it took years to find it. Thousands of dollars wasted before I got there. And when I finally found that video — there was no way to verify the doctor, no way to find similar trusted voices, and no path to actual care. The discovery dead-ended. I had to start over to find someone who could help me act on what I'd learned.That's the problem GenWell solves.Not the lack of information — there's plenty of it. The lack of infrastructure to make it trustworthy, navigable, and connected to real next steps. I built GenWell because no one should spend years and thousands of dollars finding a thirty-second video that was always there.THE PROBLEM80% of women start their health journey online — before or instead of seeing a doctor. This isn't a preference. It's a necessity. Rising costs, long wait times, and fragmented care have pushed women to self-educate before entering the system.Where do they go? Google. WebMD. TikTok. Instagram. Reddit.Social platforms have become the default health discovery layer. TikTok Shop alone captures $9B+ annually in U.S. health, wellness, and beauty spend. But while these platforms are fast, engaging, and personalized — they are dangerously unmoderated. Up to 50% of online health content is misleading, outdated, or harmful. Fake doctors and scam products outperform qualified experts. Algorithms reward virality over clinical credibility.67% of women regret a health decision they made based on something they found online. Legitimate providers spend hundreds of dollars per patient trying to compete in systems that were never built for them.This isn't a healthcare failure. It's a discovery failure.THE SOLUTIONGenWell is the infrastructure layer that connects viral health demand to clinical trust.AI-guided search. Johns Hopkins-backed verified creator content. A care marketplace where women can act on what they find. So a woman can go from symptom to trusted next step in minutes — not years.We are not a content app. We are the operating system for modern healthcare conversion — where demand meets supply in the $68B women's health market.WHY NOWThree forces are colliding. Health discovery has permanently moved to social platforms. Social commerce in health is growing at 36% CAGR and is not reversing. And AI now enables personalized, contextual health guidance at scale.Every adjacent player is structurally prevented from filling this gap. Social platforms cannot add clinical moderation without destroying their engagement-based business model. Legacy health platforms cannot retrofit social-era UX onto compliance-built infrastructure. The infrastructure layer between viral demand and clinical trust does not yet exist. GenWell is building it.TRACTIONBefore public launch:Backed by Johns Hopkins Medicine with institutional support and grant funding400+ verified women's health providers and brands opted into private beta70,000+ clinically approved videos curated — proprietary dataset powering our AIMVP built and functional in 10 weeksStrategic angel round closed through private SPV with executives from Carrot Fertility, Google, YouTube, and SintaAISpring pre-seed in progressThis capital accelerates execution. It does not fund exploration.BUSINESS MODELGenWell is a demand-first marketplace. We build consumer demand first, prove engagement and conversion, then activate the supply side as paying customers.Year 1: Build and measure consumer search behavior. No monetization. Prove women engage, convert, and return.Year 2–3: Convert providers already on the platform into paying subscribers. By conversion time, their content is already live and driving measurable patient inquiries. No cold outreach required. Provider CAC is structurally below industry standard.Year 4+: Transaction fees, premium placement, and proprietary health behavior data.Trust, data, and engagement compound together.WHAT THIS ROUND UNLOCKSThis WeFunder is a community SPV — opened so our broader network can participate alongside our strategic angels before we close.The capital accelerates three things: refining search and engagement features with our 200-woman pilot cohort, completing AskGen AI training on our video library, and reaching the proof points that make our spring pre-seed obvious.This is the only SPV we will offer.THE TEAMEris Hanson-Cooper — Founder & CEOTen years building health marketplaces at the intersection of insurance, providers, and consumers — UnitedHealthcare, Optum, Rally Health, Zaya Care, and Carrot Fertility. Contributed to platforms with $315M ARR. Pre-med background. Founded GenWell after four years navigating a broken health system firsthand.Mark Zepeda — CTOFifteen years building 0-to-1 consumer health and social platforms — Rosy Wellness, Hart, Kickoff, Sugar. Built GenWell's MVP in 10 weeks. Deep experience in health content architecture, AI/ML, and healthcare data security.Advised by leaders across clinical medicine, women's health, AI, and digital health distribution.WHY WE'RE OPENING THIS TO OUR COMMUNITYWe believe the future of health discovery should be built with aligned operators, clinicians, and believers — not just institutional capital.This is an opportunity to help shape a platform that protects the next generation from health misinformation, makes credible care easier to find, and builds trust into the foundation of digital health.If you believe trust is the next great platform moat — and that women's health deserves better infrastructure — we'd love to build GenWell with you.

## Team
- Eris Hanson (Founder / CEO)
- Mark Zepeda (CTO)

## Recent posts
- Final Countdown! (2026-02-28T02:27:22Z)
- We are in the final week of GenWell's angel campaign! Thank you to each and every strategic angel and community member who has joined this mission. Your personal stories, belief, and support in getting us to the next phase of growth keep us going - we know you need this solution to exist as much as we do. We've gained incredible traction and momentum, growing our network, waitlist, and releasing the genwell private beta to our first test user group!Upcoming: We are actively setting up for our... (2026-02-15T15:57:15Z)
- Since Sinta AI is based in Canada (whats the beef with Canada and WeFunder?), their investment isn't yet counted in the WeFunder total (working on it).We are officially at $40,500! (2025-12-31T19:45:37Z)