# Ganaz Inc. Invest in Ganaz, and improve the lives of over a million farm workers! ## Elevator pitch There are over a million farm workers in the U.S. and even though nearly all of them have smart phones, they still find out about work by word-of-mouth and know little about the environment they're getting into. Meanwhile, farm owners face a major labor shortage - last year over $3B of produce was unharvested because farmers couldn't find enough workers. Ganaz is like a Glassdoor for agriculture - we help farm owners find workers and help farm workers find out which farms offer the best jobs. - Canonical URL: https://wefunder.com/ganaz - Entity ID: wefunder:company:16989 - Last updated: 2026-06-22T05:02:55Z - Generated at: 2026-06-22T23:06:05Z ## Quick facts - We launched our Minimum Viable Product (MVP) after two months of development - We’ve worked with 12 companies so far in California and Oregon, and have engaged with thousands of workers on our app and with our job posts on social media - We have a great set of advisors - industry leaders in food, agriculture, worker issues, and technology for development - check out our quotes - We have investor commitments of about $100K ## Active fundraises - wefunder:fundraise:12113: 4(a)(6) successful (USD) ## FAQ 1. **Sounds like a great opportunity + strong team. Question: are you pursuing a web app (can be used via web browser of any smartphone / nothing to install) or a native app (must be downloaded from app store & installed)? Also, any plans for investor perks at various levels of...** - Thanks for your interest John! Early on we decided to build native iOS and Android apps, as a lot of the users we're targeting aren't terribly tech-savvy, so we prioritized ease-of-use. By the way, it's available on both the App Store and Google Play if you'd like to see for yourself. As for investor perks, we struggled to come up with something meaningful to give our investors based on what we're doing (for example, we're not operating a restaurant where we could reward our investors with fr... 2. **Thanks for quick reply, Sri (apparently posting new question is only way to continue the thread?). Curious: what did your beta & user research reveal about penetration of a native app with these target users? I agree that improved experience of a native app could be great,...** - Great questions John! In the U.S. this doesn't really seem to be an issue - almost all farm workers have smartphones, and they're familiar with apps like Facebook and WhatsApp. Actually, most of our farm worker outreach is via Facebook ads, so we're reaching them at a time that they have connectivity (e.g., back at home after the workday). That said, the next country we want to target is Mexico, and there both smartphone adoption and connectivity are likely to be much bigger issues. So we're ... 3. **I like what you're doing - great way to use tech to solve a low-tech problem! Just to add to the conversation on perks, t-shirts, polo shirts, sunglasses and the like all could be considered - with your brand and/or slogan.** - Thank you for the suggestion Barnaby, and the vote of confidence! We're definitely hearing that perks are important to potential investors. Let us think on it. Thanks! 4. **Can you explain the "$2,000 per customer per farm" target? That means the average farm would pay $2,000 for the service? How many workers does that get? How have the farmers you have engaged reacted to the price tag?** - Hi Craig, great question! What farmers will be willing to pay us is perhaps one of our greatest areas of uncertainty. Our thinking on $2,000 is that an average farm might need to recruit about 20 workers each year, and would pay $100 per posting. When we talk to farmers they either tell us that $100 is reasonable or even a bargain. Their options right now are (a) word-of-mouth, which is really inefficient, (b) use a recruiter, which typically costs a $1,000 or more, or (c) leave their crop in... 5. **My main question is the valuation. Form C shows you pre-revenue, also cash flow seems to show that you have not yet any revenue. How many actives user you have and how many farmers you have using this app (precise number not necessary just range will do also e.g. 5-10, 10 -20 ...** - Hi Kristaps, you're right, we're still pre-revenue (though planning to start charging in a month or so). We have about 12 farms that we've worked with so far and about 300 hundred workers who have downloaded our app. If we did hit our target of an average of $2,000 per farm, then we would earn $24,000 this year on an annualized basis. Note that we've only been promoting our app for about 3 months. Our intention with the interested investor is that the terms match the Wefunder terms, though we... ## Team - Srinivas Artham (Co-founder) - Hannah Freeman (Co-founder) - Kelly Schwaninger (Accountant) ## Recent posts - We reached our goal - come celebrate with us on Nov 16th! (2017-10-24T18:26:55Z) - We're in the news! (2017-10-09T14:25:44Z) - Great results from our first market! (2017-09-08T14:37:17Z) - Our long weekend reading and viewing list (2017-09-01T19:18:05Z) - AgTech investment is heating up! (2017-08-28T22:21:03Z) ## Q&A - Q: Hi I filled in financial inf. and got accredited statius by email, still it did not allow me to contribute higher amount. My net worth excluding my principal residence is more than 1M. I want to invest more amount in Ganaz. Please also let me know if my $300 earlier transfer for investment from my Canadian bank was properly executed. Thanks, Om Artham - Q: Hey how you doing this message is for Hanna it was said that y'all sold the company so where's our financial money back you made a signed papers but I don't see no money or check or anything going to my bank account - Q: Hey to whom this may concern I was wondering you sold the company so where's our payments at you'll say you'll sell it but y'all didn't say when we were getting our payments - Q: HEY GUYS WERE ARE THE RETURN ITS BEEN TWO YRS NOW THE MONEY IS OUT THERE!!!! - Q: It would be nice to receive an update every once in a while maybe quarterly at least annually - Q: Hi both, How are you doing? How is the business doing? Are you able to provide an update for investors? Thanks! - Q: Hi both, How are you doing? How is the business doing? Are you able to provide an update for investors? Thanks! - Q: How is Ganaz doing in these pandemic times? Please keep us posted on your challenges and progress. Thanks. - Q: HEY YOU GUYS ,WHATS GOING-ON NO UPDATES????? - Q: What is your exit strategy? - A: Hannah and I both see our work on Ganaz as building our dream... we really do believe it can meaningfully change the lives of over a billion people around the world, from a farmworker in California to a fisherman off the coast of Thailand. And right now we're really focused on building that dream, more so than figuring out how we'd leave it - and I'm not sure that we ever would. That said, I know there are some investors who have nearer-term horizons, and we totally get that - for those investors we might create options for either the company to buy them out or other private equity players to buy them out. We'll get more specific once we get closer to the time that investors might be thinking about an exit. Thanks Craig. - Q: Do you intend to pay dividends? - A: Hi Craig, thanks for your question! We've been doing a lot of thinking about the best way to provide a return for our investors, and as of now, dividends is one of our favorite options. A lot could change between now and when we are in a position to pay dividends, so we're remaining open-minded. All the best, -Sri - Q: HEY I INVESTED BUT I DID NOT GET A LEGAL AGREEMENT WITH YOU GUYS OR SHARES!! - A: Hey Stanley! I just checked and it appears that Wefunder hasn't received your investment yet - have you been receiving any emails from them about that? We're still in the closing process, so you haven't missed out yet, and we'd love to have you on board. - Q: Great mission! I'm very intrigued by your business. Three questions: 1) What is your intended use with what you raise during this crowdfunding round? Is this going to salaries, Facebook ads (as you mentioned earlier), or some other activity? 2) Are you targeting farm owners for this fundraising round? I imagine, if you get a farmer to invest, he'll be more likely to use the service. 3) Regarding monetization, have you considered running the site like a marketplace -- where you manage the transactions and take a percentage? I know there may be additional legal/privacy elements involved with this, but I also know businesses and workers both view this model as low risk -- as the payments are directly tied to productivity (similar to Upwork.com, Fiverr.com, etc.). Connect with a service like Payoneer and you could pay out to workers from around the world, and they would be able to withdraw the funds from anywhere using the Payoneer debit card. From what I've seen, the temp agancy approaches seems to maintain long-term profitability better than a job posting type service. - A: Hi Robert, thank you for the vote of confidence and the very thoughtful questions! Here are some initial responses on your questions: 1. Yes, covering essential living expenses, Facebook ads, and also paying our developers (about a third goes to this) 2. We totally agree - we have one farmer who seems pretty interested, though most likely they would invest outside of our Reg CF offering 3. We'd love to get into payments - as this would add a lot of value to both farmer and worker; however we have to tread carefully... as we understand it, if we start handling payments to farmworkers, we may be considered a Farm Labor Contractor, which has a whole Act (P.L. 88-582) dedicated to how that works. There are also a whole host of regulations that come into play once you start handling money on other people's behalf. So it's something we think about, but will have to approach carefully. We're huge fans of Upwork - in fact that's how we found our developers! Thanks again, and we hope to have you along the journey as an investor! - Q: What are your plans to convert the SAFE instrument? When do you expect to launch a Series A? - A: Hi Fabiola - thank you for your interest in Ganaz and your question! Of course predicting the future is always difficult, though if all goes to plan, we'll be raising our first priced round in the middle of next year. So at that point the SAFEs should convert to equity ownership. Hope that helps. - Q: Could you elaborate more on the nature of revenue please. Why do you believe revenue will be recurring? Can't a farm just reach out to the same workers on its own next year? Is there strong seasonality of your revenue derived from the seasonality of farming? - A: Hi Mikalai, thank you for the very thoughtful questions. You're right that most farms have a significant portion of their workforce that comes back year-after-year, which is a great sign of a mutually beneficial farmer-worker relationship. Just to put a number to it, let's say it's 80% that return from the previous year. However, there is always some amount of turnover each year, say because workers move or they find another job that suits their needs better. You're also right that recruiting in the U.S. is very seasonal, and will spike as temperatures warm in the spring and summer, and taper off in the winter. That said, our plan is to begin working in Mexico next year so we can really follow the growing seasons and be a useful tool year-round. Given our histories in Fair Trade, this is where we have the strongest relationships, and where we believe there's a greater need, so we're excited to start working there once we're ready. Thanks!