# FȲTA 

Plant-based protein supplement, backed by founders of Cruise, Twitch, and NBA, UFC athletes

- Canonical URL: https://wefunder.com/fyta
- Entity ID: wefunder:company:137762
- Last updated: 2026-06-04T05:02:59Z
- Generated at: 2026-06-04T19:22:46Z

## Quick facts
- Founded by the creators of the groundbreaking documentary, The Game Changers.
- Our flagship product, Elite Plant Protein, is a plant-based competitor to whey protein.
- Tastes and mixes better than any other plant-based protein, even disappearing into coffee.
- Beat leading comparable products 3 to 1 in taste and texture at the National Food Lab.
- Made from American, non-GMO upcycled barley, a highly sustainable protein.
- Leadership team hails from Quest, Cytosport, Weetabix, Just, and Bare.
- Exclusive partnership with EverGrain, a subsidiary of AB InBev, including no-cost R&D.
- Want to try FȲTA? (USA ONLY) Go to fyta.com and use one-time code WEFUNDER25 to get 25% off.

## Active fundraises
- wefunder:fundraise:89093: 4(a)(6) successful (USD)
- wefunder:fundraise:89094: 4(a)(6) successful (USD)

## FAQ
1. **Please provide the ingredients listing. What would the retail price be?**
   - Hi Laura, Please find the ingredients below for the Cafe Latte and Caramel Vanilla flavors. The Creamy Chocolate ingredients are the same, but with the addition of cocoa powder. As you'll see we don't have fillers, preservatives, artificial sweeteners, artificial flavors, stevia, xanthan gum, erythritol or any other sugar alcohols. Retail is $44.99 per bag, but that drops to $39.99 with subscribe and save on the website. Keep in mind that a full serving (2 scoops) is 30g of protein, whereas m...
2. **I have tried the product and really enjoy it. Both of my children also enjoy it as ice cream (just add soy milk). I plan to continue being a customer. I'm excited about being an investor, too. I see that there are two equal shareholders with voting power. What happens if you g...**
   - Hey Josh, So glad to hear that you really enjoy the product! My kids love it too. Can you let me know the ratio to make ice cream, please. How long do you leave it in the freezer for? Operational decisions are made by management, of which I am the Chief Operating Officer, so if it came down to it I would make the call. Best, James
3. **Will this product be NSF certified? Is there a path to get the product into professional sports locker rooms? Will investors receive discounts on the product at all?**
   - Hey Matt, We have submitted for the regular NSF certification as well as the NSF Certified for Sport and we anticipate receiving approval for those soon. We are in talks with athletes, team dietitians and organizations to get it into the major professional sports teams. We are also working to get it into the military as there has been some real interest there. No plans for an ongoing investor-wide discount but I'm sure we can sort something out. Best, James
4. **what is the deadline for investing in this round?**
   - We were closing it December 8th, but we've had a few requests to extend it. Would you prefer if it was extended too?
5. **You mention launching a GTM strategy last year - who is your target audience and where are you focusing your advertising efforts?**
   - We have started out focusing on consumers who are quite active, and most of our initial consumers are between 25 and 45 years old. We will later expand to a wider audience base as we believe everyone needs access to tasty, convenient high-protein products. We are currently focusing our advertising efforts on Meta (Facebook and Instagram) which is doing well.

## Team
- James Wilks (Founder & CEO)
- Mike O'Hare (Chief Operating Officer)
- Claudia Cave  (Director of Operations)
- Joseph Pace (Chief Creative Officer & Co-Founder )
- Amanda Brown-Tortorici, PhD, MS, RD, CSCS  (Chief Health Officer )
- T.J. Waterfall, MSc, RNutr, SENr (Chief Nutrition Officer )
- Sarah Nájera Espinosa, PhD, MS (Chief Sustainability Officer )
- Angie Sadeghi, MD (Chief Medical Officer )
- Seth Tibbs (Communications manager )

## Q&A
- Q: Hi, thanks for giving us the opportunity to invest! What is your gross profit and unit economics on a bag (COGS and fulfillment)? I see you will charge $44.99, and $39.99 for subscribe and save. Curious about the gross profit margins you are forecasting.
- Q: When was Fyta launched for purchase? It looks like you launched in August on Amazon? How much revenue did you generate in 2023? Do you have any revenue projections or estimates for FY 2024 and beyond? What will the funds from this round be used for?
- Q: Hello, congratulations on this. So is not clear for me if this is pre-revenue / pre-launch can you share that and if you have revenue can you share how much?
- Q: Hello, can you provide any information when it comes to the current share price within this crowfunding round and valuation? Thank you!
- Q: Hey there, I run a venture fund and have a few questions for you that I'd love to ask 1 on 1 if possible. What's the best way to reach you before end of the community round for a zoom meeting?
  - A: Hi Tristan, James Wilks, CEO/Founder here. Please email me at jwilks@fyta.com to set up a time to chat. Thanks!
- Q: Do you have any plans to make a version without monkfruit? I know there's many many people like me who absolutely cannot stand monkfruit or stevia which makes this an automatic no for purchase.
- Q: You mention launching a GTM strategy last year - who is your target audience and where are you focusing your advertising efforts?
  - A: We have started out focusing on consumers who are quite active, and most of our initial consumers are between 25 and 45 years old. We will later expand to a wider audience base as we believe everyone needs access to tasty, convenient high-protein products. We are currently focusing our advertising efforts on Meta (Facebook and Instagram) which is doing well.
- Q: what is the deadline for investing in this round?
  - A: We were closing it December 8th, but we've had a few requests to extend it. Would you prefer if it was extended too?
- Q: Will this product be NSF certified? Is there a path to get the product into professional sports locker rooms? Will investors receive discounts on the product at all?
  - A: Hey Matt, We have submitted for the regular NSF certification as well as the NSF Certified for Sport and we anticipate receiving approval for those soon. We are in talks with athletes, team dietitians and organizations to get it into the major professional sports teams. We are also working to get it into the military as there has been some real interest there. No plans for an ongoing investor-wide discount but I'm sure we can sort something out. Best, James
- Q: I have tried the product and really enjoy it. Both of my children also enjoy it as ice cream (just add soy milk). I plan to continue being a customer. I'm excited about being an investor, too. I see that there are two equal shareholders with voting power. What happens if you guys disagree? Edit: Thanks for your answer. I use a Ninja Creami to make ice cream. I put 90g of FYTA into a pint container, then fill up the rest with unsweetened vanilla soy milk, mix it with a spoon, making sure to get the sides, and then add a bit more soy milk to reach the max fill line. I put it in the freezer for 24+ hours, then use the Creami machine. For standard texture ice cream I run it once on the ice cream setting then one more time on the re-spin setting. I've also tried the lite ice cream setting to get a soft serve texture.
  - A: Hey Josh, So glad to hear that you really enjoy the product! My kids love it too. Can you let me know the ratio to make ice cream, please. How long do you leave it in the freezer for? Operational decisions are made by management, of which I am the Chief Operating Officer, so if it came down to it I would make the call. Best, James
- Q: Please provide the ingredients listing. What would the retail price be?
  - A: Hi Laura, Please find the ingredients below for the Cafe Latte and Caramel Vanilla flavors. The Creamy Chocolate ingredients are the same, but with the addition of cocoa powder. As you'll see we don't have fillers, preservatives, artificial sweeteners, artificial flavors, stevia, xanthan gum, erythritol or any other sugar alcohols. Retail is $44.99 per bag, but that drops to $39.99 with subscribe and save on the website. Keep in mind that a full serving (2 scoops) is 30g of protein, whereas many brands are 15g or 20g per serving. If the consumer only wants 15g of protein they can use one scoop. Best, James Ingredients: FȲTA protein blend (upcycled barley-rice protein, whole ground lupin), coconut nectar, natural flavor, MCT powder, monk fruit extract, guar gum.