{"data":{"type":"company_profile","id":12579,"entity_id":"wefunder:company:12579","attributes":{"canonical_url":"https://wefunder.com/fungi","generated_at":"2026-06-14T19:01:26Z","updated_at":"2026-06-14T05:02:26Z","entity_ids":{"company":"wefunder:company:12579","slug":"wefunder:company_slug:fungi"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-14T19:01:26Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-14T05:02:26Z","as_of":"2026-06-14T19:01:26Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-14T05:02:26Z","as_of":"2026-06-14T19:01:26Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-03-12T22:09:12Z","as_of":"2026-06-14T19:01:26Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-03-12T22:09:12Z","as_of":"2026-06-14T19:01:26Z","confidence":"medium"}}},"company":{"id":12579,"entity_id":"wefunder:company:12579","slug":"fungi","name":"fun-gi","tagline":"Fun games for growing brands","elevator_pitch":"We design and publish games that enable emerging brands to engage fans beyond traditional media. Our first partners are the stars of HGTV's most-watched show ever: Chip and Jo of 'Fixer Upper'. We will be launching our mobile game, House Flip, following the premiere of 'Fixer Upper' season 4 in mid December.","location":"El Segundo, CA","website":"https://www.fun-gi.com","total_amount_raised":233222,"total_investors":180,"is_funded":true,"is_active":true,"related_urls":["https://wefunder.com/fungi","https://www.fun-gi.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/12579/xxl_cropped_Screen_Shot_2018-07-12_at_11.01.36_AM.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/12579/large_blob","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/12579/standard_cropped_Screen_Shot_2018-07-12_at_11.01.36_AM.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/12579/standard_cropped_Screen_Shot_2018-07-12_at_11.01.36_AM.jpg"},"links":{"company_url":"https://www.fun-gi.com","facebook_url":"https://facebook.com/houseflipthegame/","youtube_url":"https://youtube.com/watch?v=CIB-SJTWwJk"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Exclusive partnership with Chip \u0026amp; Joanna Gaines, stars of HGTV's #1 show Fixer Upper, which brought in 25M viewers last season"},{"index":2,"claim_id":"claim-fact-2","value":"#1 Adventure Game in Australia and New Zealand after soft launch"},{"index":3,"claim_id":"claim-fact-3","value":"Global launch scheduled for March 2017"},{"index":4,"claim_id":"claim-fact-4","value":"Product placement brands include Magnolia Market and York Wall Coverings"},{"index":5,"claim_id":"claim-fact-5","value":"Section Studios is our development and equity partner in the game, which is led by a BAFTA award-winning art team"},{"index":6,"claim_id":"claim-fact-6","value":"Landmark partners include Baylor University, USS Midway Museum, Arizona State University and more"},{"index":7,"claim_id":"claim-fact-7","value":"Scripps Networks (which owns HGTV and the Fixer Upper show), is a media partner"},{"index":8,"claim_id":"claim-fact-8","value":"Two additional game designs are in pre-production also for growing brands"}],"team":[{"id":75710,"entity_id":"wefunder:company_role:75710","role":"employee","name":"Calvin Lim","title":"Advisor","bio":"Co-CEO \u0026amp; Chief Creative Officer at SELECTIV","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/75710/square_cropped_Calvin_Lim_Universal_Pictures_copy.jpg?1479415275","linkedin_url":"https://www.linkedin.com/in/calvin-lim-69265a","related_urls":[]},{"id":78484,"entity_id":"wefunder:company_role:78484","user_entity_id":"wefunder:user:76913","role":"employee","name":"Jimmy Xu","title":"Product Manager","bio":"Product manager passionate about design, code, and business. Jimmy loves conceptualizing and delivering great products. After graduating from UCLA, he has been working in Los Angeles ever since.","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/76913/large_cropped_jimmy_m.jpg?1479415464","profile_url":"https://wefunder.com/jimmyxu","personal_url":"http://www.fun-gi.com","linkedin_url":"https://www.linkedin.com/in/adventjex","related_urls":["https://wefunder.com/jimmyxu","http://www.fun-gi.com"]},{"id":73329,"entity_id":"wefunder:company_role:73329","user_entity_id":"wefunder:user:76897","role":"founder","name":"Alfred Fung","title":"CEO","bio":"Prior to fun-gi, Alfred oversaw teams in LA, SF, and NYC for global leader in mobile advertising M\u0026amp;C Saatchi. His game experience started at Mobile Deluxe. He's also a Returned Peace Corps Volunteer.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/73329/square_cropped_alfred_m.jpg?1479415195","profile_url":"https://wefunder.com/alfredfung","personal_url":"http://www.fun-gi.com","linkedin_url":"https://www.linkedin.com/in/alfredfung","twitter_url":"https://twitter.com/MobileMadMen","related_urls":["https://wefunder.com/alfredfung","http://www.fun-gi.com"]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":2,"ask_questions":27,"featured_investors":0,"faq_entries":5},"active_fundraises":[{"id":8314,"entity_id":"wefunder:fundraise:8314","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":100000.0,"funding_started_at":"2016-12-12T21:28:07Z","funding_closed_at":"2017-02-10T05:01:08Z","auto_close_at":"2017-02-10T04:59:59Z"}],"latest_fundraise":{"id":8314,"entity_id":"wefunder:fundraise:8314","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2016-12-12T21:28:07Z","funding_closed_at":"2017-02-10T05:01:08Z","terms":{"eb":null,"nb":"$10M","txt":"valuation cap"}},"recent_posts":[{"id":90665,"entity_id":"wefunder:feed_item:90665","type":"FeedItem::Update","visibility":"public","title":"Part 2: Soft launch in Australia and New Zealand and what's new since campaign","preview":"In this update, Alfred lets investors know how their soft launch in Australia and New Zealand has gone so far and when they are planning to launch House Flip with Chip and Jo globally. fun-gi also recently added a lead engineer from Disney to beef up their already mega team. Watch the video and subscribe to our Youtube channel to keep up with all the video updates!\u0026nbsp; Read the full transcript here:\u0026nbsp; Tell us about House Flip's soft launch. House Flip with Chip and Jo is currently soft ...","published_at":"2017-07-30T21:19:48Z","author_name":"Jiwon Moon","url":"/feed/90665","canonical_url":"https://wefunder.com/feed/90665"},{"id":90655,"entity_id":"wefunder:feed_item:90655","type":"FeedItem::Update","visibility":"public","title":"Part 1: Play with fun-gi's House Flip with Chip and Jo","preview":"Alfred beams as he talks about working with Chip and Joanna Gaines of Fixer Upper. HGTV's biggest show Fixer Upper\u0026nbsp;has garnered over 100 million viewers in 2017 alone and Alfred and his team at fun-gi have been working relentlessly to match its app House Flip's success to its TV show counterpart's. Right after the close of the fun-gi campaign, House Flip soft launched in Australia and New Zealand and it already has over 70,000 downloads.\u0026nbsp; In this video, play around with fun-gi's Hou...","published_at":"2017-07-28T21:23:55Z","author_name":"Jiwon Moon","url":"/feed/90655","canonical_url":"https://wefunder.com/feed/90655"}],"q_and_a":[{"id":63502,"entity_id":"wefunder:comment:63502","question":"Are there any fun-gi company updates?","author_name":"Robert O'Connor","votes":1,"created_at":"2019-09-18T14:58:40Z","canonical_url":"https://wefunder.com/fungi#question-63502","answers":[{"id":63516,"entity_id":"wefunder:comment:63516","answer":"Hi Robert - did you receive the last email at your @aol.com address? We also have a private FB group where I share updates occasionally (if you use the Facebook platform personally).","author_name":"Alfred Fung","votes":0,"created_at":"2019-09-18T17:33:35Z"}]},{"id":7608,"entity_id":"wefunder:comment:7608","question":"Dear Alfred, great job by you and your team on a very exciting project. Can you please let me know the closing date on the current offering.","author_name":"Gary Hendrikse","votes":1,"created_at":"2017-01-13T16:49:19Z","canonical_url":"https://wefunder.com/fungi#question-7608","answers":[{"id":7767,"entity_id":"wefunder:comment:7767","answer":"Hi Gary - thanks for the kind words and positive spirits! We haven't given a new closing date on the current offering, but my understanding is that most Reg CF campaigns run 45-60 days. We should be sharing a closing date shortly, so please keep an eye out!","author_name":"Alfred Fung","votes":0,"created_at":"2017-01-24T19:55:28Z"},{"id":7835,"entity_id":"wefunder:comment:7835","answer":"Quick update Gary: with our soft launch metrics exceeding expectations, we've set our close date to be Thursday, February 9th. As that's less than 2 weeks away, we're still hustling on bringing in new investors. All signs are indicating that we've got a hit on our hands so we've never been in better shape!","author_name":"Alfred Fung","votes":0,"created_at":"2017-01-27T18:46:40Z"}]},{"id":7429,"entity_id":"wefunder:comment:7429","question":"Alfred - thanks for the detailed responses to my questions. You can count me in!","author_name":"Anthony Omokha","votes":1,"created_at":"2017-01-04T20:02:29Z","canonical_url":"https://wefunder.com/fungi#question-7429","answers":[{"id":7450,"entity_id":"wefunder:comment:7450","answer":"Welcome on board Anthony! It's been an exciting ride, and 2017 is already looking bright!","author_name":"Alfred Fung","votes":0,"created_at":"2017-01-05T03:46:46Z"}]},{"id":332035,"entity_id":"wefunder:comment:332035","question":"Its been a while! updates please","author_name":"Aalap Sharma","votes":0,"created_at":"2026-04-25T20:15:36Z","canonical_url":"https://wefunder.com/fungi#question-332035","answers":[]},{"id":328769,"entity_id":"wefunder:comment:328769","question":"Any updates? any financials ?","author_name":"Rainer Filthaut","votes":0,"created_at":"2026-03-24T01:29:32Z","canonical_url":"https://wefunder.com/fungi#question-328769","answers":[{"id":329276,"entity_id":"wefunder:comment:329276","answer":"Hi Rainer - House Flip made inroads with Walmart since our update in October. Their global tech team presented our partnership at Unity's UNITE conference touting House Flip's pioneering role in the gamification of brands: https://youtu.be/twfH3Ecm5Dg?si=JyNeVjKCxEDKJB99\u0026amp;t=1166Since being named 'Best New Game' Dodgeball Dojo has received two major updates, the latest of which just went live last night! Similar to the immersive commerce we executed in our flagship, House Flip, our latest game is positioned to engage with major brands through innovative product placement and sponsorships. Please check out Dodgeball Dojo in the app stores or Steam if you haven't already!Now that both games are in live-ops production, 2026 is our year to lean into our gamification agency roots and focus on brand collaborations. I should have more official news on partnerships soon!","author_name":"Alfred Fung","votes":0,"created_at":"2026-03-27T22:37:06Z"}]},{"id":195983,"entity_id":"wefunder:comment:195983","question":"So its been 5 yrs since the start of the funding on Wefunder and we are bringing in $40,000 per month according to the published stats. When are we going to see the results of our investment?","author_name":"Jeff Braisted","votes":0,"created_at":"2022-03-11T17:24:34Z","canonical_url":"https://wefunder.com/fungi#question-195983","answers":[{"id":234249,"entity_id":"wefunder:comment:234249","answer":"Hi Jeff - apologies for missing your earlier message! I'm posting an update to share some of the latest; appreciate the patience!","author_name":"Alfred Fung","votes":0,"created_at":"2023-02-10T20:33:21Z"}]},{"id":195982,"entity_id":"wefunder:comment:195982","question":"Here is a link to our APP stats and worldwide downloads.https://app.sensortower.com/ios/us/fun-gi/app/house-flip/1063805318/overview","author_name":"Jeff Braisted","votes":0,"created_at":"2022-03-11T17:22:26Z","canonical_url":"https://wefunder.com/fungi#question-195982","answers":[]},{"id":127088,"entity_id":"wefunder:comment:127088","question":"I've never received an update on this investment and do not see the private FB group to get an update.\u0026nbsp;\u0026nbsp;Can you give an update here?","author_name":"Michael Kohn","votes":0,"created_at":"2021-01-28T23:26:20Z","canonical_url":"https://wefunder.com/fungi#question-127088","answers":[{"id":127096,"entity_id":"wefunder:comment:127096","answer":"Hi Michael - appreciate the patience as I've admittedly been neglectful with updates on Wefunder as well as the private FB group (an invite of which should be sitting in your personal gmail email alias now).\u0026nbsp; Obviously lots of companies are distracted during the pandemic, but I've been meaning to share more given that much has happened in the past year.\u0026nbsp; Thanks for the reminder, and I'll have a formal update out shortly!\u0026nbsp;\u0026nbsp;Cheers - Alfred","author_name":"Alfred Fung","votes":0,"created_at":"2021-01-28T23:56:18Z"}]},{"id":73122,"entity_id":"wefunder:comment:73122","question":"I need for you or someone to ensure that I am on the list of initial investors. I have received no updates or information.","author_name":"Edward E Dudley II","votes":0,"created_at":"2019-12-30T23:42:34Z","canonical_url":"https://wefunder.com/fungi#question-73122","answers":[{"id":73125,"entity_id":"wefunder:comment:73125","answer":"Hi Ed - admittedly I've been a bit slow on getting email updates out, but we also use a private FB group to keep folks up-to-date. Did you not receive the last email update earlier this year?","author_name":"Alfred Fung","votes":0,"created_at":"2019-12-30T23:50:43Z"}]},{"id":71740,"entity_id":"wefunder:comment:71740","question":"I have seen no updates on the investment in Fun-Ji. What is happening and will we get a return on the investment or should I write it off?","author_name":"Bill Mialki","votes":0,"created_at":"2019-12-15T21:21:04Z","canonical_url":"https://wefunder.com/fungi#question-71740","answers":[{"id":71848,"entity_id":"wefunder:comment:71848","answer":"Hi Bill - I'm checking my past email updates and it does appear that you're still on the list. Have you not received any emails this year? BTW - you definitely shouldn't be writing FUN-GI off; House Flip is still growing and we have updates going live this week just in time for the holidays!","author_name":"Alfred Fung","votes":0,"created_at":"2019-12-17T01:30:19Z"}]},{"id":64660,"entity_id":"wefunder:comment:64660","question":"Any updates? I have not heard much. I do not use facebook.","author_name":"Bill Mialki","votes":0,"created_at":"2019-09-29T18:17:23Z","canonical_url":"https://wefunder.com/fungi#question-64660","answers":[{"id":67045,"entity_id":"wefunder:comment:67045","answer":"Hi Bill - sorry for missing this message! Are you still receiving the occasional email messages?","author_name":"Alfred Fung","votes":0,"created_at":"2019-10-24T16:55:02Z"}]},{"id":29593,"entity_id":"wefunder:comment:29593","question":"Why does my house flip with chip and jo game crash after the Oct 23rd update - will not stay open, why","author_name":"Fred Lenny","votes":0,"created_at":"2018-10-28T02:13:39Z","canonical_url":"https://wefunder.com/fungi#question-29593","answers":[{"id":34460,"entity_id":"wefunder:comment:34460","answer":"Hi Fred - please let our team know in-game if you're still experiencing any issues. We are actually releasing New York City this week! Check it out when you find a moment!","author_name":"Alfred Fung","votes":0,"created_at":"2019-02-04T21:29:59Z"}]},{"id":17164,"entity_id":"wefunder:comment:17164","question":"In regards to House Flip, I was wondering if there was a way to see previous designs in the houses we have already flipped. I think it would be a great addition to the game.","author_name":"Meredith Newfrock","votes":0,"created_at":"2018-01-13T05:11:18Z","canonical_url":"https://wefunder.com/fungi#question-17164","answers":[{"id":34459,"entity_id":"wefunder:comment:34459","answer":"Apologies for the delayed response here Meredith. We actually do save all of your previous designs, but we are still working on fun ways of exploring all of your renovations as you unlock more of House Flip!","author_name":"Alfred Fung","votes":0,"created_at":"2019-02-04T21:28:17Z"}]},{"id":17051,"entity_id":"wefunder:comment:17051","question":"Do you intend to pay dividends?","author_name":"Craig J. Vom Lehn","votes":0,"created_at":"2018-01-10T15:49:28Z","canonical_url":"https://wefunder.com/fungi#question-17051","answers":[{"id":17083,"entity_id":"wefunder:comment:17083","answer":"Hi Craig - we do intend to pay dividends, but the prospect of it is unknown until we have a better idea of how we're capitalizing the company.","author_name":"Alfred Fung","votes":1,"created_at":"2018-01-10T23:20:07Z"}]},{"id":9049,"entity_id":"wefunder:comment:9049","question":"Why is House Flip with Chip and Jo not in the US yet? It says that it would have been released in March 2017.","author_name":"Brooke Hajewski","votes":0,"created_at":"2017-04-13T03:12:41Z","canonical_url":"https://wefunder.com/fungi#question-9049","answers":[{"id":9234,"entity_id":"wefunder:comment:9234","answer":"Hi Brooke - we've held off on House Flip's US launch as we've been focusing on polish. Chip and Joanna's team understands that we want to make a really big splash, so making sure the fidelity is there is super important. Thanks for checking in, and keep an eye out for our US launch soon!","author_name":"Alfred Fung","votes":0,"created_at":"2017-04-20T20:07:16Z"}]},{"id":8393,"entity_id":"wefunder:comment:8393","question":"Although you have reached your funding goal, can I still invest?","author_name":"The Richard F. Mc Entyre Trust","votes":0,"created_at":"2017-03-07T00:27:27Z","canonical_url":"https://wefunder.com/fungi#question-8393","answers":[{"id":8693,"entity_id":"wefunder:comment:8693","answer":"Apologies for missing this question. As our WeFunder Reg CF campaign has concluded, we are unable to accept investments from non-accredited investors. =(","author_name":"Alfred Fung","votes":0,"created_at":"2017-03-22T23:19:13Z"}]},{"id":8184,"entity_id":"wefunder:comment:8184","question":"I understand the date for this round closing has past, but if someone doesn't fund on their commitment then could I step in and fund or can I still invest since all the funds have not been collected yet ?please advise ...","author_name":"Michael J Bueker","votes":0,"created_at":"2017-02-19T22:40:06Z","canonical_url":"https://wefunder.com/fungi#question-8184","answers":[{"id":8251,"entity_id":"wefunder:comment:8251","answer":"Hi Michael - I'm afraid all of the paperwork for our Reg CF campaign was filed with the SEC based on our closed date. That said, we aren't able to accept any additional funds via Wefunder.","author_name":"Alfred Fung","votes":0,"created_at":"2017-02-25T01:42:06Z"}]},{"id":8174,"entity_id":"wefunder:comment:8174","question":"Can I still invest in fun-gi before the Round in finalized ?","author_name":"Michael J Bueker","votes":0,"created_at":"2017-02-18T18:26:09Z","canonical_url":"https://wefunder.com/fungi#question-8174","answers":[]},{"id":8029,"entity_id":"wefunder:comment:8029","question":"How can I invest?","author_name":"Clifford Sho Yuguchi","votes":0,"created_at":"2017-02-09T23:40:03Z","canonical_url":"https://wefunder.com/fungi#question-8029","answers":[{"id":8048,"entity_id":"wefunder:comment:8048","answer":"Looks like you figured it out Clifford! Welcome aboard!","author_name":"Alfred Fung","votes":0,"created_at":"2017-02-10T18:18:43Z"}]},{"id":7920,"entity_id":"wefunder:comment:7920","question":"Is there anyway we can try the game in the US before we invest? I could not find it in the app market.","author_name":"Nadim Jabbour","votes":0,"created_at":"2017-02-01T02:31:22Z","canonical_url":"https://wefunder.com/fungi#question-7920","answers":[{"id":7927,"entity_id":"wefunder:comment:7927","answer":"Hi Nadim - trying the game before market launch is actually our first perk. Those who invest in fun-gi over the next week will be added to our TestFlight list and will get to see early builds!","author_name":"Alfred Fung","votes":0,"created_at":"2017-02-02T01:23:39Z"}]},{"id":7812,"entity_id":"wefunder:comment:7812","question":"House Flip w/ Chip \u0026amp; Jo customer ratings on iTunes is 3/5 for the current version. Why \u0026amp; what are you doing to address that?","author_name":"Parsa Shabani","votes":0,"created_at":"2017-01-26T22:48:20Z","canonical_url":"https://wefunder.com/fungi#question-7812","answers":[{"id":7820,"entity_id":"wefunder:comment:7820","answer":"Hi Parsa - as with many soft launches there are bound to be hiccups along the way (hence the reason to soft launch before going big right out of the gate). The bug players have been sharing in the App Store has been addressed, and we've tested it over the past few days to ensure it has been fixed. Our QA team believes we'll be able to submit this update tomorrow (1/27), so we should have a clean build in folks' hands by early next week (as Apple has been very kind to us in turnaround times). I can also share that our team has grown a fondness for our players in Australia and New Zealand as they've been incredibly supportive and patient with us. I'm sure you can feel that bond by reading the iTunes reviews which express the love for House Flip, but understandably want stability so that they can play to their heart's content. It's a bumpy road, but we're on our way to being a 5-star app!","author_name":"Alfred Fung","votes":1,"created_at":"2017-01-27T02:03:56Z"}]},{"id":7800,"entity_id":"wefunder:comment:7800","question":"What would you you predict the life of this type of game to be in years? Once released how to plan on allocating resources between current titles and upcoming titles? What type of EBIT and EBITDA margin rates are you targeting in the future?","author_name":"Joshua Tofil","votes":0,"created_at":"2017-01-26T15:59:18Z","canonical_url":"https://wefunder.com/fungi#question-7800","answers":[{"id":7813,"entity_id":"wefunder:comment:7813","answer":"Hi Joshua - good questions! Based on our soft launch performance figures, we're seeing a strong desire in the market for a house flipping game and I believe we'll be servicing House Flip w/ Chip \u0026amp; Jo for many years to come (5+). In terms of allocation of resources, we're committed to House Flip for the better part of 2017 where we will deliver more features and content to the millions of players who we anticipate will download our game. As we'll quickly ramp into a steady state of live operations, we will still reserve some resources to prototype upcoming titles, the next of which we'd like to start in the fall. Regarding EBITDA, we originally estimated a margin rate of between 65-70%, however; we should be north of that given the stellar soft launch figures.","author_name":"Alfred Fung","votes":0,"created_at":"2017-01-26T22:58:40Z"}]},{"id":7424,"entity_id":"wefunder:comment:7424","question":"Greetings, I commend you and your partners for this project. I am currently interested in investing 200 to thousand on this project. However, I would like to know once I do invest is there a one time investing amount ? Or I would have to invest in the project on a monthly basis? Lastly, is there a way we can via email or a company contact number in order to get more information about this project. Thanks in advance I hope to hear from you at your earliest convience.","author_name":"Darryl Dimanche","votes":0,"created_at":"2017-01-04T19:25:18Z","canonical_url":"https://wefunder.com/fungi#question-7424","answers":[{"id":7448,"entity_id":"wefunder:comment:7448","answer":"Thanks for the positive thoughts Darryl; it's been quite the journey! In terms of a one-time investment, it's a single commitment on Wefunder. I'm not aware of any equity crowdfunding platform that does a monthly subscription basis...but I'm pretty new to this too. In terms of getting more information on the project, the latest updates will definitely flow through our Wefunder campaign page. We also have a Facebook page where you can follow us as well: https://www.facebook.com/houseflipthegame/","author_name":"Alfred Fung","votes":0,"created_at":"2017-01-05T03:40:13Z"}]},{"id":7388,"entity_id":"wefunder:comment:7388","question":"A few questions. Why do you believe there is a high-demand for a House Flip game? It seems like the Sims, but a bit more in depth. Are you hoping this is more educational, fun, both? How did the soft launch go in December? Are you on track for a full launch this month (January 2017)? Have you done any prior round of financing, if so can you disclose? Let's say you get to a quarter of your raise on WF, how do you plan to raise the other portion and/or will what you raise be enough to get you the traction you need to get to 6M downloads/users? How much did Chip and Joanna invest and how is the advertising deal with HGTV structured? If could be disclosed, what other brands are you currently working with for the future?","author_name":"Anthony Omokha","votes":0,"created_at":"2017-01-03T20:40:06Z","canonical_url":"https://wefunder.com/fungi#question-7388","answers":[{"id":7405,"entity_id":"wefunder:comment:7405","answer":"Solid questions Anthony; I've taken a stab at them below: On demand for House Flip - the appetite for this genre of game has been proven with older titles on mobile ('Design this Home' and 'Home Design Story'), and especially voracious has been the recent success of 'Design Home' by Crowdstar/Glu (currently Top 100 Grossing in Games on iOS, translating to over $50K/day in revenue). But as you appropriately point out with Sims Free Play (also in Top Grossing), our game SEEMS similar but is decidedly different. From mechanics to economics to monetization to brand integrations, we want House Flip and all of our future games to innovate our industry. Is there demand for creative and novel content with the fastest growing brand in its vertical? I'd like to think so. =) On House Flip being fun and educational - in short: absolutely. When I first met Chip \u0026amp; Joanna, the idea of merging elements of entertainment and learning was an early requirement for our partnership to work out. They gave us access to their renovation, design, and buying teams so that we could embed their intelligence and experience directly into the game. What's resulted in House Flip is a fun experience that carries real-world economics simulating the ebb and flow of real estate dynamics. On soft launch and timeline - I don't want to overstate our soft launch success, but I can share that the early numbers are very promising. I'd like to increase our sample size so that we don't fall victim to the law of small numbers, which we'll be doing in the coming weeks with targeted marketing dollars. Full launch at the end of January is still a possibility (especially given the early metrics), but we really want to get House Flip into amazing shape so that our global launch is able to capitalize on the momentum and sustain long term players. As with any soft launch, we're using this time to make the appropriate polish and tweaks, and we'll very soon find out the best timing for global launch. On prior/current/future rounds - yes, our prior rounds of financing were disclosed in our Form C with the following breakdown: friends and family round raised $125K; seed round raised $200K (of which Chip \u0026amp; Joanna's team invested $125K). In terms of raising enough capital to get to 6M downloads, our goal in attaining that figure didn't actually require a lot of marketing spend. Using your example Anthony, let's say we only close a quarter of our $1MM goal; while we can still achieve 6M downloads, it won't be the eight-figure number I believe we can attain given our partnership with Chip \u0026amp; Jo. That said, one of my primary jobs is to always make sure we have enough cash to grow the company. Whether we need to raise more or we're able to grow organically, I'm prepared either way. On advertising with Scripps/HGTV - this is still in the works, but we plan on running TV spots aligned with targeted direct response mobile marketing. I'm gonna go out on a limb and guess that the question you're really trying to get at is: 'just how involved is HGTV?'. Well, they really like our game and how we're helping Chip \u0026amp; Joanna grow their brand, but our relationship with them is strictly a media partnership...for now. On other brands - we've had conversations with several major home renovation brands and retailers, but we haven't been too aggressive on integrations just yet. While Kilz/Behr Paint and York Wall Coverings are already in the process of being included as actual brands you can use in-game, asset creation is time-intensive so we're very selective in who we bring on. Chip \u0026amp; Joanna have also been instrumental in making introductions with their partners, and we've only had the warmest of receptions being an extension of their brand.","author_name":"Alfred Fung","votes":0,"created_at":"2017-01-04T03:34:15Z"}]},{"id":7145,"entity_id":"wefunder:comment:7145","question":"I find the name of your company rather unusual. What is the background of the name?","author_name":"Lynne Warth","votes":0,"created_at":"2016-12-22T19:36:33Z","canonical_url":"https://wefunder.com/fungi#question-7145","answers":[{"id":7147,"entity_id":"wefunder:comment:7147","answer":"\"Unusual\" is actually a good description of our company name. There's some intentional ambiguity as we want to be associated with \"fun\" (we are trying to entertain our players after all), plus make our games viral and to spring up like mushrooms. While fungal could've been a candidate, I think it's safe to say that we didn't want folks associating us with athlete's foot. And just to make it even more light, we pronounce it as \"fun-jee\". Will I admit to some vanity that there's some association with my last name? Hmmm...OK.","author_name":"Alfred Fung","votes":1,"created_at":"2016-12-22T20:37:49Z"}]}],"faq":[{"question":"Hello, Can you advise what the $500+ Include your family name as an in-game House Flip citizen goal actually entails, and in terms of how many \"citizens\" will be in the game. We are looking to determine the visibility of a citizen in the game. Thank you.","answer":"We want our players to create a bond with the House Flip citizens whose offers they accept on their fixer uppers. This is AI (artificial intelligence) driven, so there's randomization on which family makes an offer (read: all families can make high and low offers). Our players will see a family name associated with each offer so that the simulation effect is there, and eventually we'll be introducing these \"citizens\" as animations in the city maps where our players can revisit past house flip..."},{"question":"I find the name of your company rather unusual. What is the background of the name?","answer":"\"Unusual\" is actually a good description of our company name. There's some intentional ambiguity as we want to be associated with \"fun\" (we are trying to entertain our players after all), plus make our games viral and to spring up like mushrooms. While fungal could've been a candidate, I think it's safe to say that we didn't want folks associating us with athlete's foot. And just to make it even more light, we pronounce it as \"fun-jee\". Will I admit to some vanity that there's some associatio..."},{"question":"A few questions. Why do you believe there is a high-demand for a House Flip game? It seems like the Sims, but a bit more in depth. Are you hoping this is more educational, fun, both? How did the soft launch go in December? Are you on track for a full launch this month (January...","answer":"Solid questions Anthony; I've taken a stab at them below: On demand for House Flip - the appetite for this genre of game has been proven with older titles on mobile ('Design this Home' and 'Home Design Story'), and especially voracious has been the recent success of 'Design Home' by Crowdstar/Glu (currently Top 100 Grossing in Games on iOS, translating to over $50K/day in revenue). But as you appropriately point out with Sims Free Play (also in Top Grossing), our game SEEMS similar but is dec..."},{"question":"Greetings, I commend you and your partners for this project. I am currently interested in investing 200 to thousand on this project. However, I would like to know once I do invest is there a one time investing amount ? Or I would have to invest in the project on a monthly basi...","answer":"Thanks for the positive thoughts Darryl; it's been quite the journey! In terms of a one-time investment, it's a single commitment on Wefunder. I'm not aware of any equity crowdfunding platform that does a monthly subscription basis...but I'm pretty new to this too. In terms of getting more information on the project, the latest updates will definitely flow through our Wefunder campaign page. We also have a Facebook page where you can follow us as well: https://www.facebook.com/houseflipthegame/"},{"question":"Alfred - thanks for the detailed responses to my questions. You can count me in!","answer":"Welcome on board Anthony! It's been an exciting ride, and 2017 is already looking bright!"}]}}}