# Fueled

Unlock the power of 1st-party data for the next generation of DTC eCommerce

- Canonical URL: https://wefunder.com/fueled
- Entity ID: wefunder:company:128523
- Last updated: 2026-07-13T05:01:25Z
- Generated at: 2026-07-13T05:11:26Z

## Quick facts
- Leveraged by 1,700 eCommerce brands - in 78 countries.
- Tracking 120M monthly customer events. (On track for a projected billion monthly events by EOY.)*
- Tracking over $75M in monthly purchase events.
- Doubled our monthly recurring revenue in May 2023.
- eCommerce is a $5.7 trillion/year industry with no open source analytics. We're fixing this problem!

## Active fundraises
- wefunder:fundraise:77344: 4(a)(6) successful (USD)
- wefunder:fundraise:77345: 4(a)(6) successful (USD)

## Story
The ProblemPrivacy is good. Respecting online shoppers' privacy preferences builds trust.At the same time, direct-to-consumer brands need to be able to identify and communicate with customers.And as Apple and Facebook war to see which mega-advertiser gets to own your shopping data, wonderful eCommerce brands are wasting billions of dollars each year on campaigns that target the wrong customers.That's where we come in...The SolutionFueled is a Composable First-Party Data Platform designed specifically for eCommerce.Yeah, it's a mouthful. But this diagram might help:Fueled helps eCommerce merchants capture online engagement with their customers. We send this engagement data wherever they need. We help them analyze this data. And, we help them activate this data for marketing campaigns.How We Are DifferentQuestion: But can't I do all this with existing tools?Answer: Yes...If you have half a million dollars and 6-12 months for implementation.Existing Solutions Are:Incredibly expensive.Require outside expertise and months to set up.Don't have a point of view on eCommerce.Don't play nice with the tools most eCommerce brands use.Fueled Is:Configurable in 1 business day.Priced for emerging & mid-market companies.Purpose-built & strongly opinionated — so our customers see value immediately.Inter-operable with other tools and products.Open source where it matters: We allow our customers to own their own data and adjust our attribution models and dashboards."Time to Value" represents the development cost and licensing fees to start benefiting from these technologies. Often, our competitors can cost upward of $100,000/year in licensing fees and months of custom development and consulting to go live. In contrast, Fueled can be live in a week.Why Are We Doing This WeFunder?Fueled is democratizing eCommerce data and analytics. We're making enterprise-worthy tools accessible to everyday brands.We opened this community round because we wanted to give back to our supporters, partners, and customers.Community rounds like this democratize investment opportunities, which are often only available to the wealthiest individuals and investment firms.Why Should You Invest In Fueled?We Have Lived the ProblemWe Know This Space.The product journey started in our agency practice. We got paid a good deal of money to implement existing solutions and enterprise tools as consultants. With this knowledge and first-hand experience, we realized we could solve this problem differently — and support more great brands.We Have Incredible TractionWe went live with our free offering in October 2022. In just 8 months we've achieved:And this is just the beginning.We partner with many of the top digital agencies on the planet. We integrate with the leading eCommerce technology platforms on the market.How We Will Use Your InvestmentThis is a breakout moment for Fueled.We aren't an overly-funded, heavily venture-backed startup spending too much money to hit vanity metrics.We are driving with laser focus to hit profitability by the end of Q3 2023.We believe that this community round will allow us to achieve this goal and set us up for steady, profitable growth going into 2024. We seek investors that appreciate strong business practices and ambitious, yet achievable returns.* Forward looking projections cannot be guaranteed.Be Part of Our Growth. Let's Do This!If you know our founder, Sean Larkin, you know that our team is smart, incredibly tenacious, and committed to solving real problems affecting eCommerce brands and businesses that deserve to thrive.We're not some unicorn moonshot startup. We're not looking to be the next Microsoft or Apple. We want to build towards $10M-$20M in annual revenue and a $100M-$200M exit over the next 5-10 years. We have the total addressable market, product fit, technology, and leadership to build an incredible company and offer a significant return on your investment.* Forward-looking projections are not guaranteed.

## FAQ
1. **Hi, could you please tell us: 1) What is your business model? 2) What is your burn rate? 3) What is your cash on hand? 4) Are you currently raising from investors outside of crowdfunding? If yes, from whom and how much? Thank you for providing more information on your raise!**
   - Thanks for reaching out, Lea! Those financials are in the details section: https://wefunder.com/fueled/details WeFunder recommends that we point potential investors there, rather than quote #s offhand, to avoid confusion. We are not currently raising off the WeFunder platform, as that can cause confusion too, and more importantly lead to unintended SEC violations. We have raised previously (please see the details section). We may raise again the future from institutional investors - though we...
2. **With the Regulation of  Crowdfunding deals the amount we can invest per year across this platform will hit the limit, so We were wondering if you have provisions to accept alternative outright financing. With that, we can cover over 60% of your target raise. Kindly reach ...**
   - Thank you for your interest in Fueled. I hope you'll consider an investment on platform. Given SEC rules about not mixing crowd funding with other funding rounds at the same time, we are not interested in discussing alternative financing at this time.
3. **Hello, Thank you for your presentation and congratulations on your work! I have a few questions: - Can you give us your sales figures for 2022 and 2023 (actual)? - Is your gross margin 97%? - You say you have good traction on a free version. Where does your sales come from? Wh...**
   - Thanks for reaching out, Bosquillon. Regarding the sales figures, please see the financials provided in the "Details" section of our WeFunder. I hope you understand - given SEC rules, it's important that we point all investors to the same set of existing disclosures and data room assets. Regarding our gross margin, not sure where you are reading 97%. As a startup, our gross margins aren't that competitive. We're still scaling. I believe we can hit a strong gross margin as we grow. I"m targeti...
4. **How does this differ from RadAI?**
   - Thanks for reaching out, Garrett. I don't know RadAI all that well, but I believe that they offer machine learning powered sentiment analysis and influence matching/engagement for social media messaging/marketing. We're in a different space. We help DTC eCommerce brands measure engagement across their "owned channels" (ie, their website, email, customer support chat, etc.), as well as collect all this data so that they can use it to target email and paid advertising. A brand might leverage Ra...

## Team
- Sean Larkin (CEO)
- Eddie Svirsky (CTO)
- Shannon Flahive (Advisor)
- Brendan Abernathy (Advisor)
- Hilary Swan (Advisor)
- Joel Siedenburg (Advisor)

## Q&A
- Q: How does this differ from RadAI?
  - A: Thanks for reaching out, Garrett. I don't know RadAI all that well, but I believe that they offer machine learning powered sentiment analysis and influence matching/engagement for social media messaging/marketing. We're in a different space. We help DTC eCommerce brands measure engagement across their "owned channels" (ie, their website, email, customer support chat, etc.), as well as collect all this data so that they can use it to target email and paid advertising. A brand might leverage RadAI to cultivate a dynamic, engaging presents on social media. That presence would then push qualified traffic to their website (Shopify or BigCommerce...). That's where we pick up the ball. Does that answer your question?
- Q: Hello, Thank you for your presentation and congratulations on your work! I have a few questions: - Can you give us your sales figures for 2022 and 2023 (actual)? - Is your gross margin 97%? - You say you have good traction on a free version. Where does your sales come from? What is the breakdown between subscriptions taken out by your customers? Can you tell me the conversion rate between free and paying users? - What is your CAC? LTV? - You say you work with agencies. What is your business model? Is this your main target? Thank you very much!
  - A: Thanks for reaching out, Bosquillon. Regarding the sales figures, please see the financials provided in the "Details" section of our WeFunder. I hope you understand - given SEC rules, it's important that we point all investors to the same set of existing disclosures and data room assets. Regarding our gross margin, not sure where you are reading 97%. As a startup, our gross margins aren't that competitive. We're still scaling. I believe we can hit a strong gross margin as we grow. I"m targeting 90%. (Note: As with all data infrastructure products, our costs are based upon throughput, which involves more costs than other SaaS categories.) Since we do not yet (will asap!!) have a self-service release of our paid features, our paying customer base is small at the moment - mostly deals that have come in through our agency and technology partners. Roughly 40% of our paying customers converted from our free offering. They did so by contacting us to learn more about our paid features. The conversion rate from free to paid is not applicable at this time, given that there is no self-service path to do so. Again, that will change here very quickly. Regarding our business model: We're a software as a service subscription. Thanks for your questions!!! Please feel free to reach out with more! -Sean
- Q: With the Regulation of  Crowdfunding deals the amount we can invest per year across this platform will hit the limit, so We were wondering if you have provisions to accept alternative outright financing. With that, we can cover over 60% of your target raise. Kindly reach out to me at HornbeckInvestment@protonmail.com so we discuss this further.
  - A: Thank you for your interest in Fueled. I hope you'll consider an investment on platform. Given SEC rules about not mixing crowd funding with other funding rounds at the same time, we are not interested in discussing alternative financing at this time.
- Q: Hi, could you please tell us: 1) What is your business model? 2) What is your burn rate? 3) What is your cash on hand? 4) Are you currently raising from investors outside of crowdfunding? If yes, from whom and how much? Thank you for providing more information on your raise!
  - A: Thanks for reaching out, Lea! Those financials are in the details section: https://wefunder.com/fueled/details WeFunder recommends that we point potential investors there, rather than quote #s offhand, to avoid confusion. We are not currently raising off the WeFunder platform, as that can cause confusion too, and more importantly lead to unintended SEC violations. We have raised previously (please see the details section). We may raise again the future from institutional investors - though we don't have concrete plans for that at this time. Please let me know if you have any other questions!! Would love to bring you on this journey with us. It's an exciting moment at Fueled!!!