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FreeRolls Entertainment

Poker Meets Advertising! Over $1.5M in 2019 Revenue!

Highlights

1
Over $1.5M in revenue in 12 months (Dec 2018 – Dec. 2019).
2
Held the largest poker tournament in Texas history with a record-breaking $790,000 prize pool.
3
Over 4,000 customers in 9 months.
4
Over $63K in profitability by the end of Q3 2019.
5
Compliant with Texas State Laws.

Our Team

CEO
Co-created and founded a multi-cultural toy company that sold product to 3,000 Wal-Mart Stores.

We chose this business because not only do we understand the incredible revenue-generating potential of poker in Texas ... but our team also brings a vast knowledge of how to develop a simple poker club concept into an internationally appealing brand very similar to World Series of Poker and World Poker Tour. 

Joanne Melton CFO
Former Vice President of Collateral Services at JP Morgan Chase.
Business Development Director
Co-created and sold products to over 3,000 Wal-Mart stores.

Over $1.43 million in less than 12 months!

The FreeRolls Poker Club business model is based on a two-fold premise: Go Big and Go Fast! FreeRolls Poker Club has attracted poker players from all over the world for its big events such as WPT Deepstacks Houston and The Texas Showdown Ladies Poker Series. 

As we have continued to offer a fun, safe and exciting venue for the play of poker we have seen our numbers increase consistently since our launch in December of 2018.

The chart below shows the progression of our flagship location in Katy, Texas in 2019. The September revenue numbers are after the reopening of a located in Houston that had closed down for 3 months. Once the club reopened on Sept. 5th, displaced players who lived closer to that location migrated back.

FreeRolls Poker Club - Katy 2019 Gross Revenues
FreeRolls Poker Club - Katy 2019 Gross Revenues

Our Plans for the Future

While we cannot guarantee any specific result of our business plan, we are focused on the achievement of the following goals over the next 18 to 24 months.

  • Add new revenue streams through advertising sales and licensing of our in-table ads system.
  • Open at least 5 new clubs.
  • Take the Company public.
  • Sell the company to a major casino or gaming entity.

The Club

The Main Club Area

Our flagship location located at 24025 Katy Freeway in Katy, Texas is a 10,000 plus square foot facility that spans the entire second floor of the famous Robert's Carpet Building. Other club amenities are: 

  • full bar
  • food
  • shuffleboard
  • game tables as well as a full-service cigar lounge, Aces at FreeRolls.
Aces at FreeRolls Cigar Lounge

We Monetize the Presence of People through Digital Advertising

Our revenue model is very simple and extremely effective. On top of revenue generated from membership and security access fees, we will generate new revenue from advertisers who want to put a message in front of our members because those members have some very important things in common -- 1. They have disposable income 2. they spend a lot of time at the tables (in front of the ads) and 3. they love to play poker without it costing them anything!

One of the things that every advertiser is looking for is a way to get in front of an attentive audience and they are looking for repetition. Interactive advertising at the poker table and across our establishment does both. 

    We are innovative, creative and the only poker club in Texas where technology, marketing, and poker meet!

    Now that FreeRolls has successfully established itself as a pioneer in the Texas poker scene, it is now moving into its Phase 2 which is an expansion on the current business and the introduction of the in-table advertising systems.

    “Despite a rake-free model, the state-of-the-art poker room is as comfortable as any you’d find further west in Las Vegas.”
    CardPlayer Magazine - September 2018 Edition

    Downloads

    Overview