{"data":{"type":"company_profile","id":107891,"entity_id":"wefunder:company:107891","attributes":{"canonical_url":"https://wefunder.com/freakin.fitness","generated_at":"2026-06-22T08:21:23Z","updated_at":"2026-06-22T05:03:30Z","entity_ids":{"company":"wefunder:company:107891","slug":"wefunder:company_slug:freakin.fitness"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-22T08:21:23Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:30Z","as_of":"2026-06-22T08:21:23Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:30Z","as_of":"2026-06-22T08:21:23Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-09-26T19:35:04Z","as_of":"2026-06-22T08:21:23Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-09-26T19:35:04Z","as_of":"2026-06-22T08:21:23Z","confidence":"medium"}}},"company":{"id":107891,"entity_id":"wefunder:company:107891","slug":"freakin.fitness","name":"Freakin Fitness","tagline":"The First Built-To-Scale Functional Fitness Franchise","elevator_pitch":"We are a Fitness Mall, offering a variety of Functional Fitness group classes, and traditional gym space designed for moms, dads, kids, weightlifters, and elite athletes. Our Brand hosts and runs large functional fitness competitions bringing in thousands of spectators and athletes annually. We even have a virtual aspect, where anyone can sign up for personal nutrition coaching and/or access to our integrated APP for daily workouts at home or at other gyms.","story":"Our product is functional fitness; a **HIGHLY POPULAR** alternative exercise program offered at thousands of gyms with MILLIONS of participants around the world. Despite a highly engaged and massive community, no US-based\u0026nbsp;chain exists!\u0026nbsp;What makes functional fitness different:\u0026nbsp;Alternative, high intensity and full-body\u0026nbsp;exercisesWide-open floor plans and gym\u0026nbsp;spacesGroup exercisesWith millions of members belonging to small, independent\u0026nbsp;functional fitness gyms, why doesn't a national chain exist?\u0026nbsp;The answer is simple: most small, independent gyms in our niche haven't figured out how to make the numbers work, so expanding across multiple locations isn't possible.\u0026nbsp;Unlike more traditional gyms, the bulk of our revenue doesn't come from idle members. All around the world, functional fitness gyms see far higher usage rates from their members, resulting in fewer membership sales due to facility capacity issues.At Freakin Fitness, we've cracked the code on building a strong business model with great membership experiences!Our decades of combined experience running fitness businesses\u0026nbsp;gives us proven methods and\u0026nbsp;unique insights into running facilities that are both engaging to members and highly profitable.\u0026nbsp;\u0026nbsp;ROADMAP TO SUCCESSFUL FRANCHISE AND CORPORATE OWNED LOCATIONS:Larger Facilities. At 30,000 square feet, we’re building the largest functional fitness facilities in the country because many issues with profitability can be overcome by increasing space and capacity. We’ve found that customer satisfaction goes WAY UP with no-wait availability for equipment. We also determined the ideal number of customers for a facility is\u0026nbsp;3x-4x the membership of most of the small, independent gyms in our space.The hybrid model. Functional fitness exercise spaces and group classes are an attractive part of membership, but they increase expenses by taking up a lot of square footage; meanwhile, a weight room is highly capital efficient, but doesn’t offer any special personality to the gym. Freakin Fitness is a hybrid model facility where our functional fitness spaces are supplemented by free weight and more traditional exercise areas, creating a model that works for both customers and the business.Controls and Processes. Our franchise ‘book’ is a comprehensive training and operation guide with business and services processes that have been refined and perfected over years. Our design methodology builds locations so easy to operate that any one with any background can succeed with marketing, recruitment, and operations within 3 to 6 months.Our TeamAt Freakin' Fitness, we've developed proven solutions. Our gyms have functional flows, structured formats for classes with knowledgeable coaches, and multiple plan options to stay affordable for our market base.\u0026nbsp;\u0026nbsp;We also built our business with scalability in mind, and would grow our ecosystem with each new location, instead of having isolated franchises.\u0026nbsp;Our facility will be a combination of functional fitness and traditional gym formats, so that members can pick and choose what experiences they want for their budget.\u0026nbsp;We will have options for classes, athlete training areas, personal training, nutrition coaching, massage therapy, juice bars, and more!Gym, health, and fitness clubs make up a $35.3 Billion market, with the serviceable market in Florida (where we are currently located) being $1.6 Billion.\u0026nbsp;3d Rendering\u0026nbsp;Concepts of our upcoming gym locationsRevenue growthIn just three years, we have seen 100% growth when the industry itself suffered massively.\u0026nbsp;Forward looking projections cannot be guaranteed.Our model can be positioned into any demographic and can conform to the constantly changing fitness landscape. With this raise, we plan to purchase all of our commercial facility locations, roll out branded equipment, and acquire our third location!Our team has years of fitness industry experience and was able to prove their concept during a global pandemic!Investor PerksCustomer TestimonialsYour investmentWe’re using Wefunder because our company has been built on word-of-mouth organic growth. We believe that if our customers love our service enough to share it, they deserve to share in our exciting future.Perspective From Heather Hudson (General Manager)","location":"Pembroke Pines, Florida","website":"https://www.FreakinFitness.com","total_amount_raised":102150,"total_investors":22,"is_funded":true,"is_active":true,"quality_score":4,"related_urls":["https://wefunder.com/freakin.fitness","https://www.FreakinFitness.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/107891/xxl_cropped_Screenshot__169_.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/107891/large_blob","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/107891/standard_cropped_Screenshot__169_.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/107891/standard_cropped_Screenshot__169_.jpg","profile_video_url":"https://wefunder.wistia.com/medias/glpr671kbk"},"links":{"company_url":"https://www.FreakinFitness.com","facebook_url":"https://www.facebook.com/FreakinFitnessWeston/","instagram_url":"https://www.instagram.com/freakinfitnessweston/","youtube_url":"https://www.youtube.com/channel/UCx_d0jcFMcICJQvxQ_wmWdw"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"📈 Doubled our sales from 2016-2019 \u0026gt; fast post-pandemic recovery and record setting year"},{"index":2,"claim_id":"claim-fact-2","value":"🏋️ Strong fundamentals across with 60% growth coming from organic word-of-mouth"},{"index":3,"claim_id":"claim-fact-3","value":"💸 Help us take our cult following and world-class franchise systems to the nation."},{"index":4,"claim_id":"claim-fact-4","value":"💥 Largest facilities in the country (locations up to 30,000 square feet)"},{"index":5,"claim_id":"claim-fact-5","value":"💰 Diverse Revenue Streams"},{"index":6,"claim_id":"claim-fact-6","value":"Hosts One of the Largest Fitness Events in South Florida"}],"team":[{"id":2432878,"entity_id":"wefunder:company_role:2432878","user_entity_id":"wefunder:user:2485996","role":"founder","name":"Storm Kaufman","title":"CEO","bio":"Fitness fanatic and visionary CEO | Bootstrapped a multi-million dollar business that has won the trust and loyalty of customers for over 15+ years | Masters Degree in Exercise Physiology (U. Louisville)","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2432878/square_2432878-custom-photo.jpg?1655410365","profile_url":"https://wefunder.com/storm.kaufman","related_urls":["https://wefunder.com/storm.kaufman"]},{"id":2566992,"entity_id":"wefunder:company_role:2566992","user_entity_id":"wefunder:user:2551999","role":"employee","name":"Heather Hudson","title":"GM","bio":"Diverse Experience of over 8+ years. Built successful facilities from the ground up. Was a Regional Manager for Orangetheory where she traveled and ran operations of multiple studios, including being contracted by varies other companies.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2566992/square_cropped_heather.jpg?1650029362","profile_url":"https://wefunder.com/heather.hudson.3","related_urls":["https://wefunder.com/heather.hudson.3"]},{"id":2566989,"entity_id":"wefunder:company_role:2566989","user_entity_id":"wefunder:user:2558791","role":"founder","name":"Logan Kaufman","title":"VP","bio":"12 years professional coaching soccer experience \u0026amp; intern for Barcalna FC. 15 years business experience in functional fitness industry, including various certifications, such as Strongman, Weightlifting, CrossFit, \u0026amp; Mobility, to name a few.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2566989/square_cropped_logan.jpg?1650893160","profile_url":"https://wefunder.com/logan.kaufman","related_urls":["https://wefunder.com/logan.kaufman"]},{"id":2681501,"entity_id":"wefunder:company_role:2681501","role":"employee","name":"Kyle Edralin","title":"Director of Coaches Development","bio":"Holds 18+ years as an Army Vet with multiple deployments. Is an Army Combat Fitness Test Trainer, while also managing personnel \u0026amp; equipment worth hundreds of millions for the US Army, with a perfect record. Fitness industry for over 12+ years","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2681501/square_cropped_kyle_2.jpg?1649979277","related_urls":[]},{"id":2566991,"entity_id":"wefunder:company_role:2566991","role":"founder","name":"Shane Kaufman","title":"Director of Events","bio":"Fire Fighter and Director of events. Grew several local functional fitness competitions under neath the Freakin brand, to the largest annual events in South Florida.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2566991/square_cropped_shane.jpg?1649979289","related_urls":[]}],"featured_investors":[{"id":5851,"entity_id":"wefunder:company_investor_profile:5851","investor_profile_id":2071486,"investor_profile_entity_id":"wefunder:investor_profile:2071486","subject_entity_id":"wefunder:user:2595651","name":"Alexander Ramos","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png","profile_url":"https://wefunder.com/alexander.ramos","investment_total":55000,"investment_info":"Invested $5,000 this round \u0026 $50,000 previously","is_lead_investor":true,"related_urls":["https://wefunder.com/alexander.ramos"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":6,"featured_investors":1,"faq_entries":5},"active_fundraises":[{"id":60777,"entity_id":"wefunder:fundraise:60777","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"equity","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":300,"max_purchase":9,"funding_target":50025.0,"funding_started_at":"2022-06-21T22:35:03Z","funding_closed_at":"2023-05-01T05:10:15Z","auto_close_at":"2023-05-01T03:59:59Z"},{"id":61239,"entity_id":"wefunder:fundraise:61239","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":300,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2022-04-06T18:29:59Z"}],"latest_fundraise":{"id":60777,"entity_id":"wefunder:fundraise:60777","state":"successful","offering_type":"4(a)(6)","structure":"equity","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2022-06-21T22:35:03Z","funding_closed_at":"2023-05-01T05:10:15Z","terms":{"eb":null,"nb":"$6.2M","txt":"pre-money valuation"}},"recent_posts":[],"q_and_a":[{"id":235278,"entity_id":"wefunder:comment:235278","question":"How do investors see a return? Would you plan to do distributions in the future, or focus on growth + M\u0026amp;A?","author_name":"Amit Sinha","votes":1,"created_at":"2023-02-17T14:17:25Z","canonical_url":"https://wefunder.com/freakin.fitness#question-235278","answers":[{"id":242304,"entity_id":"wefunder:comment:242304","answer":"We plan on distributions in the future","author_name":"Storm Kaufman","votes":0,"created_at":"2023-04-10T14:38:49Z"}]},{"id":210762,"entity_id":"wefunder:comment:210762","question":"good stuff. i invested in several protein shakes,food,smoothies etc companies love to add this. i am wondering as far as your growth will you be getting into franchises, corporate or a mix of both. i would ask what makes you different,however, it doesn't matter people are flocking to gyms. if you do end up doing franchises will we be able to apply what we invest here towards one like i have done other investments. if you are doing franchises now or eventually i am in most lilkely and will tell others. i am afraid that people who just do just corporate it takes forever to grow vs both. some reason i can't watch your video,tells me to contact google etc thanks","author_name":"John Webster","votes":1,"created_at":"2022-07-06T21:13:12Z","canonical_url":"https://wefunder.com/freakin.fitness#question-210762","answers":[{"id":211504,"entity_id":"wefunder:comment:211504","answer":"Great Question John. And Yes we are on the same page. We will open more corporate gyms like the 2 we have established now AND franchises. Franchises will make up at least 90% of our Freakin Fitness growth gyms. We only plan to have around 3-4 corporate locations. Our franchisees will be the main driving force in expansion.","author_name":"Storm Kaufman","votes":0,"created_at":"2022-07-13T15:31:46Z"}]},{"id":309644,"entity_id":"wefunder:comment:309644","question":"Supporting innovative fitness concepts like Freakin’ Fitness is a great way to back the future of wellness. Anyone interested in how fitness apps and programs impact real results should check out https://madmuscles-review.com/ — it offers detailed insights into one of the popular training platforms helping users stay consistent and motivated.","author_name":"Stephen Chandler","votes":0,"created_at":"2025-06-13T15:53:08Z","canonical_url":"https://wefunder.com/freakin.fitness#question-309644","answers":[]},{"id":223074,"entity_id":"wefunder:comment:223074","question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to accept alternative financing which should save time of WAITING SO LONG for your target to be met. With that we can cover over 50% of your target raise. Kindly reach out to me at thomas@700capital.se so we discuss further.","author_name":"Thomas Young","votes":0,"created_at":"2022-10-20T07:36:24Z","canonical_url":"https://wefunder.com/freakin.fitness#question-223074","answers":[{"id":244857,"entity_id":"wefunder:comment:244857","answer":"Hi. Currently we are not looking for financing. Thank you","author_name":"Storm Kaufman","votes":0,"created_at":"2023-04-27T18:00:55Z"}]},{"id":215677,"entity_id":"wefunder:comment:215677","question":"My wife and I are interested in investing in this company. Have concerns about your revenue projections also will like to have more information on your past year financials, interested in investing with significant amount. Thank you in advance for this information. Please like this comment as soon as you reply so it can notify on my dashboard.","author_name":"Donald Mader","votes":0,"created_at":"2022-08-17T13:40:11Z","canonical_url":"https://wefunder.com/freakin.fitness#question-215677","answers":[{"id":242307,"entity_id":"wefunder:comment:242307","answer":"Hi, our financial review of the past history is on this platform for the public to review.","author_name":"Storm Kaufman","votes":0,"created_at":"2023-04-10T14:40:37Z"}]},{"id":201580,"entity_id":"wefunder:comment:201580","question":"Hello Storm, do you have a pre-set target price for the equity in case you stay in only one round? Is there a defined valuation cap?","author_name":"Neftali Usabal","votes":0,"created_at":"2022-04-18T17:26:17Z","canonical_url":"https://wefunder.com/freakin.fitness#question-201580","answers":[{"id":202562,"entity_id":"wefunder:comment:202562","answer":"Hi Neftali! We will be providing a video update to your question very soon.","author_name":"Storm Kaufman","votes":0,"created_at":"2022-04-25T13:17:37Z"},{"id":205724,"entity_id":"wefunder:comment:205724","answer":"No defined evaluation cap. We are an LLC and are offering Preferred Units this crowdfunding round. Our plan is at the end of 2023 or beginning of 2024 to convert to shares in the next crowdfunding round.","author_name":"Storm Kaufman","votes":0,"created_at":"2022-05-19T23:58:45Z"}]}],"faq":[{"question":"Hello Storm, do you have a pre-set target price for the equity in case you stay in only one round? Is there a defined valuation cap?","answer":"Hi Neftali! We will be providing a video update to your question very soon."},{"question":"good stuff. i invested in several protein shakes,food,smoothies etc companies love to add this. i am wondering as far as your growth will you be getting into franchises, corporate or a mix of both. i would ask what makes you different,however, it doesn't matter people are floc...","answer":"Great Question John. And Yes we are on the same page. We will open more corporate gyms like the 2 we have established now AND franchises. Franchises will make up at least 90% of our Freakin Fitness growth gyms. We only plan to have around 3-4 corporate locations. Our franchisees will be the main driving force in expansion."},{"question":"My wife and I are interested in investing in this company. Have concerns about your revenue projections also will like to have more information on your past year financials, interested in investing with significant amount. Thank you in advance for this information. Please like...","answer":"Hi, our financial review of the past history is on this platform for the public to review."},{"question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to ...","answer":"Hi. Currently we are not looking for financing. Thank you"},{"question":"How do investors see a return? Would you plan to do distributions in the future, or focus on growth + M\u0026amp;A?","answer":"We plan on distributions in the future"}]}}}