# Frank App Inc.

Generate detailed remodeling estimates automatically, on-site, and in minutes. 

## Elevator pitch
We make software that supercharges estimating for renovation contractors. Our proprietary construction logic lets contractors build estimates on-site in minutes just by answering questions.

- Canonical URL: https://wefunder.com/frank.app.inc
- Entity ID: wefunder:company:73893
- Last updated: 2026-06-22T05:03:15Z
- Generated at: 2026-06-23T00:55:08Z

## Quick facts
- 💵 Frank has already raised $300k+ in pre-seed from contractors who believe in the product.
- 📈 Hundreds of contractors have already signed up to be "first to get Frank" + pre-sales have begun!
- 🎯 Huge untapped target market: Over 650k remodelers in US alone – a $450B industry.
- 🧠 Powered by a completely proprietary backend estimating logic built in-house, from the ground up.
- 🛠 Team includes pros from contracting, construction tech (Procore), and business consulting (BCG).
- ✨Our team has 30+ years in contracting, 20+ in software, and 5+ in construction tech.

## Active fundraises
- wefunder:fundraise:39741: 4(a)(6) successful (USD)
- wefunder:fundraise:39742: 4(a)(6) successful (USD)

## Story
The average contractor:Spends countless late nights at the office estimating potential projects.Can't tell which customers are serious.Loses projects because they take too long to submit a bid.This all adds up to $42,000 in unbillable hours estimating each year.**Based on an industry average of $44/hour, 18 hours per week.Meanwhile, the average homeowner:- Has no idea what tot expect in terms of prices and timeframes.- Must schedule multiple in-home consults, with no results for weeks.- Doesn't have the knowledge to evaluate what's reasonable.In one of the biggest purchase moments of their lives, homeowners are left in the dark.Frank uses automation to bring clarity and transparency to renovations, enabling contractors to create detailed estimates on-site, with the client, in just minutes.On a phone or tablet, contractors are guided through proprietary, logic-driven questionnaires based on the project scope and the client's requests. Contractors have been capturing project information manually for decades, but now Frank organizes all the data and turns it into something amazing.With that information, Frank automatically produces a document with detailed pricing, labor hours needed, item selections, site photos, and more – all in just minutes. The detail is incredible – complete enough for contractors to really use, and clear enough for homeowners to understand.Now, homeowners have the pricing and knowledge they need, and contractors are done in minutes.The best way to really understand how Frank works is to see it in action. Check out the video above for a quick overview!We’ve demoed the product extensively, and we have more than 250 contractors on our waiting list who are eager to use Frank when it’s launched – some have even pre-purchased seats. All told, just this small group of initial companies represents nearly a million in ARR.*These are forward-looking projections that cannot be guaranteed.In addition to our core SaaS revenue, Frank can unlock additional revenue streams through: Invoicing: Transaction fees on in-app project invoices. "Job Won" Leads: Eventually, homeowners will be able to generate their own initial ballparks using our project questionnaires, and we will sell those projects to qualified contractors in our network. Unlike competitors, the completeness of our automation allows contractors to buy vetted job wins, not just leads.Marketplace: We will charge a commission on appliances, fixtures, and materials that contractors sell to homeowners in the app – right at the optimal purchase moment.In addition to contractors and homeowners, Frank has tested extremely well with Interior Designers and Architects.This large market size with multiple revenue streams represents a truly massive opportunity.*These are forward-looking projections that cannot be guaranteed.With a small fraction of the renovation contractor market, Frank could achieve over $200M in ARR by year 5 and would be poised for a very strong exit as early as 2025.**These are forward-looking projections that cannot be guaranteed.The construction tech industry has been undergoing major consolidation since 2018, and many analysts predict that this trend is just beginning to ramp up.Recent exits in construction tech have gone for 6-8x revenue and $10-$15k per user.At 1% market share (6,500 users, $30M ARR), Frank could command an exit value of $65M-180M at the low end and $97.5M-$240M at the high end.This could occur by year 3 even with conservative projections.**These are forward-looking projections that cannot be guaranteed.Frank represents a huge advance over competitors for both contractors and homeowners.For Contractors: Frank's estimate automation and instant lead qualification are in a league of their own. Competitors offer saved templates that still take substantial office time to fill out, meaning that it's still difficult for contractors to determine which clients have realistic budgets up front.For Homeowners: Frank empowers homeowners to understand their specific project like no other tool. Line-by-line estimates, material and appliance comparisons, secure invoicing, and automated schedule estimates are all available – instantly.Contractors trust other contractors, and we are already part of their community. Leveraging sources our target market trusts is the key advantage that will allow us to sell like no one else, and we already have a growing wait-list of hundreds of contractors who can't wait to use Frank. Industry Groups: Our preexisting relationships with BKBG, NAHB, and others have enabled unique co-marketing opportunities. Free Trials & Referrals: New contractors can try Frank for a month and get another free month for signing up friends. Online & Influencer Marketing: Frank is being actively featured by influencers with over 250k contractor followers. Integrations with Adjacent Software: Frank is building integrations with Quickbooks and Buildertrend to be seen by more contractors.To achieve our vision for the future of contracting, we will undertake 3 major phases.Pro Contractor Tools: Initially, our focus will be on solving efficiency and cash flow problems for contractors.Homeowner Tools: We will then introduce even more advanced tools for homeowners to test and automate new remodel plans using Frank's estimating engine. Then we will use our network of contractors to find them the perfect bid.Collaborative Tools: Ultimately, we want to be the space where homeowners, contractors, architects, and Designers come together to communicate about all aspects of the project in one place. We are a group of proven professionals with a unique blend of tech and construction knowledge.Frank has already raised more than $300k from experienced contractors who have used our prototype and understand that it's a game changer for the industry.With just a portion of those funds, we have built and deployed a full working prototype at our contracting partner company, conducted extensive research to determine pricing and viability, designed the user experience, and have begun engineering a market-ready product.This round of funding will allow us to drastically increase our engineering pace and put us in position to acquire 500 customers by launch.**These are forward-looking projections that cannot be guaranteed.

## FAQ
1. **Where is the link to your Form C?**
   - Hey David- Thanks for the interest. Form C is forthcoming- we are still undergoing a financial audit for SEC filing. As of March 15 with the new crowdfunding regulations we are able to begin the raise before it's fully complete- That said, check back in the next couple weeks and it should be here!
2. **Will you be allowing people to invest through AltoIRA on WeFunder?**
   - Hi Lynn, We have no restriction against it- If you encounter any problems, get in touch. Thanks!
3. **Thanks Zach for the response about no restrictions on IRA investments. I just made 11 other investments into WeFunder raises using AltoIRA, but when I go to the investment/payment page for "Frank", for step 3 where I choose payment, it does not give me the option to link to my...**
   - Thanks Lynn, I contacted the WeFunder team to address this issue- I'll get to the bottom of it and reach back out to you here when we've got it fixed.
4. **Could the app integrate with outside pricing programs? For example, the insurance industry uses Xactimate Pricing so having something like this app able to price on an external pricing schedule would be really beneficial. I'm a little concerned about the breadth of services th...**
   - Great questions, David! We are already integrating with a pricing database that we find to be much more accurate than Xactimate from a contractor perspective- Xactimate caters to insurance providers (in fact it's owned by one!) and as such does more to try and set prices than it does actually reflect the existing market. That said, we do allow all users to upload and set their own pricing in addition to and on top of our core dataset. As far as features go, I agree that it's easy to lose focu...
5. **Hi. How is this different from Contractor+. Thank you.**
   - Hi Vikram- Frank is different from Contractor+ in the same way it differs from all other estimating solutions- automation. Frank is the only software that actually builds estimates for you, just by answering questions while you assess the project. Frank has built in logic that actually takes those answers and constructs the estimate line by line, including materials and labor. We’ve invented this model and built this logic from the ground up so there is no one else able to do this. Why does t...

## Team
- Zachary Schlossberg (CEO & Product Developer)
- Dennis Ketcham (Head of Sales)
- Zach Buchman (Head of Product)
- Clarice Rodriguez (Head of Design)
- Ryne Benson (Software Developer)

## Q&A
- Q: Can you give an update things?
- Q: Just noticed the website is down and we haven’t had an update for a long time. Do you have any information on what’s happening with the company?
- Q: Hi. I havent seen any updates in awhile. What is the current status? Thank you.
- Q: Will you be sending the investors the dissolution papers? Hopefully we can use them to write off the investment in 2023. Thank you for your time.
- Q: Is your company and investments dissolved now
- Q: Write-off. This was a money grab.
- Q: Still waiting for a beta or anything at this point. When I last spoke with you all in June/July (?), I was told "a couple of months". I invested eagerly, but my optimism is wearing thin and now I'm just feeling a bit duped. We've since given up on Frank and hired an estimator. We will be thrilled if this ever really does happen, but the misleading information on when this will be launched is highly disappointing.
- Q: What is the estimated availability for the app at this point?
  - A: Hi Rachel, We're projecting an initial market launch in January but are running betas before that point. I know you're signed up in our beta test group and I'll be sure that we include you in the next one. I will reach out to you directly to get you set up as soon as we begin. Almost there! Best, Zach
- Q: You think you can be a unicorn? :)
  - A: A con-tech unicorn - 🛠🦄!
- Q: As I see there no real product launched yet., Everything is just in the concept phase now. How can you ask for an $8M valuation when your product is not even launched in the market? Or did I misunderstand the pitch? Do you already have a product launched? If yes, how many active contractor customers do you already have? Is there a video of the product I can view?
  - A: Hi Julien, We aren't in the market yet but we are long past proof of concept. We've been running our prototype continuously for 18 months at one contracting firm and have done extensive demonstration and testing with dozens of others. Right now we're still engineering our market ready product but the design and market validation is there. In fact, we're far enough along that users of our demos have already pre-purchased based on their experience with our product. If you'd like to see the state of the product please watch one of our demo videos included in our pitch on this page. (Slide 5 will get you there) As for valuation- let me clarify our offering and SAFE notes in general. I think you've asked a really good question that many others may not fully understand about startup investments. First, our terms: We are offering a SAFE note with a $10M CAP ($8M Earlybird) and an 80% "discount rate" (equivalent to a 20% discount) This is not a priced equity round and we have not set an $8M (or $10M) valuation. These are valuation caps. A SAFE note is designed for early stage startups specifically because it's difficult to determine a fair valuation using traditional revenue multipliers, discounted cash flow methods, etc. Instead a SAFE note says, "we'll reserve purchasing rights NOW on a future distribution of shares and we'll let the next priced round determine how many we get based on the valuation of the company at that time in the FUTURE." On top of that, we've added a 20% discount in the note, so no matter what the next priced round valuation is, investors in this SAFE note get a better deal. If we're worth more than the Cap at valuation, investors will be given shares at the cap valuation. If we're worth less than the cap, they'll be given a defacto 20% discount on their distribution of shares. No matter how you cut it, we've offered a guaranteed discount for investing now versus in future rounds. In concrete terms what this means is if we were to be valued at $16M in our next priced round, earlybird investors on this note would be getting shares as if the company was valued at $8M, effectively DOUBLING the amount of shares they receive versus the later investors. If we were valued at less, say $5M, then investors on this note would be getting a 20% off that $5M valuation and would receive their shares as if the company was valued at $4M when they invested, a 20% edge in buying power over other investors. For further clarification of how SAFE notes work or how caps and discounts differ from valuations, take a look at wefunder's FAQ: https://help.wefunder.com/#/glossary/deal-terms All that said, we believe the caps we've set are both realistic and generous based on the current state of the company and the market opportunity. They are well within the realm of normal for a company of our size and we have 90 investors (and counting) who agree with us. Of course every investor has to determine what they believe to be a sound opportunity according to their own criteria and we're happy to be one of many options out there. Thanks for your interest.
- Q: Does the scope include contracting work associated with manufacturing Industry or every field. Are you planning to add IT based contractor use case in the app. Do you have any revenue coming from the market? What are your short term and long term goals along with roadmap.
  - A: Hi Ashutosh, This product is designed for general contractors in the construction field- specifically residential remodeling. We do not intend to serve manufacturing, IT or any other independent contractors because it's a very different use case. Our estimating technology is specific to construction. We do intend to expand our userbase within the construction vertical by serving homeowners directly with estimating software, as well as a few other segments like Real Estate Agents... (Stay tuned for an exciting update on that in the near future.) We are pre-revenue, as we are still pre-product. We have taken purchase commitments with credit cards from dozens of firms and have an added waitlist of over 250 companies eagerly awaiting our launch. We have lots of goals but I'll summarize: Our short term goal, that we aim to achieve with this round of funding, is to release our market ready product and sign up our first 500 SaaS subscribers. Our longer term goal is to dominate the pre-construction phase of residential contracting, and become the go to source for estimation and project planning for both contractors and homeowners alike. This involves expanding within the construction vertical and will ultimately result in creating several revenue streams in addition to our core SaaS product. These include: Vetted Lead Generation, a Marketplace for appliances and finishes, and Transaction Fees on projects invoiced through Frank. All of this is best explained in the pitch deck on this page so look there for further detail. Thanks for the interest and we hope to have you on board!
- Q: How are you protecting your IPs?
  - A: Good question, Omar- As with all great ideas- having one is the easy part- executing it is entirely different! I’ll answer this with 3 points. 1. Our core technology is a coded construction logic that has taken years to develop, and is never finished by design, because we’re constantly adding nuance and sophistication to our algorithms! Unlike a simple photo sharing app for example, just figuring out HOW we do what we do would take a serious amount of effort, research and development on the part of a competitor. At which point ours will have evolved further and the process begins again. 2. Our approach to monetization is multi-pronged, some of it is based on SaaS revenue from contractors but other significant parts are lead generation and marketplace commissions from homeowners. Here our brand will help protect us. Once we have established that we are the place to go for simple homeowner estimating tools, it will require a significant marketing expense on top of the technology barrier for new entrants to gain ground. 3. This is probably the one you’re waiting for... we’re working on a patent application now. We believe the stronger barriers are the inbuilt strategic ones but we do intend to head off replication of our core tech with a patent not just for protection but also to open up future revenue from licensing. Hope that helps! Thanks for your interest in Frank and we'd love to have you on the team!
- Q: Hi. How is this different from Contractor+. Thank you.
  - A: Hi Vikram- Frank is different from Contractor+ in the same way it differs from all other estimating solutions- automation. Frank is the only software that actually builds estimates for you, just by answering questions while you assess the project. Frank has built in logic that actually takes those answers and constructs the estimate line by line, including materials and labor. We’ve invented this model and built this logic from the ground up so there is no one else able to do this. Why does this matter? With any other solution, contractors still must find the time to estimate and only highly experienced employees can be trusted to do them. That means that for the average company an estimate takes 6 hours to produce and 2 weeks to get out. With Frank that same estimate is done in minutes with no waiting, and can be performed by even junior employees. There are several other ways we differ but that’s our key advantage- take a look at some of the videos in our pitch if you’d like to see what all this looks like in action!
- Q: Could the app integrate with outside pricing programs? For example, the insurance industry uses Xactimate Pricing so having something like this app able to price on an external pricing schedule would be really beneficial. I'm a little concerned about the breadth of services that you want to offer (lead gen etc.) which might take resources from the estimating app but really think you have a great idea and appreciate the opportunity to invest in the company.
  - A: Great questions, David! We are already integrating with a pricing database that we find to be much more accurate than Xactimate from a contractor perspective- Xactimate caters to insurance providers (in fact it's owned by one!) and as such does more to try and set prices than it does actually reflect the existing market. That said, we do allow all users to upload and set their own pricing in addition to and on top of our core dataset. As far as features go, I agree that it's easy to lose focus if all areas are tackled at once. Lead gen and other features are part of a 5 year roadmap on top of estimating which is our core offering. Feel free to schedule a demo with us if you want to see it in action or talk any more specifics! Thanks so much for your support. We look forward to showig you what Frank can do.
- Q: Thanks Zach for the response about no restrictions on IRA investments. I just made 11 other investments into WeFunder raises using AltoIRA, but when I go to the investment/payment page for "Frank", for step 3 where I choose payment, it does not give me the option to link to my AltoIRA. It only gives me the option to link to a checking account or wire transfer. I'm ready to invest if this feature can be added.
  - A: Thanks Lynn, I contacted the WeFunder team to address this issue- I'll get to the bottom of it and reach back out to you here when we've got it fixed.
  - A: Hi Lynn, Happy to let you know that this issue has been resolved. Our Form C has just been filed which should have opened up other payment options to our investors. You should now be able to invest with AltoIRA in addition to cards and bank accounts. Let us know if you have any trouble and thanks for your support!