{"data":{"type":"company_profile","id":83144,"entity_id":"wefunder:company:83144","attributes":{"canonical_url":"https://wefunder.com/foodiekid","generated_at":"2026-06-17T23:59:40Z","updated_at":"2026-06-17T05:02:05Z","entity_ids":{"company":"wefunder:company:83144","slug":"wefunder:company_slug:foodiekid"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-17T23:59:40Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-17T05:02:05Z","as_of":"2026-06-17T23:59:40Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-17T05:02:05Z","as_of":"2026-06-17T23:59:40Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-17T23:59:40Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-17T23:59:40Z","confidence":"medium"}}},"company":{"id":83144,"entity_id":"wefunder:company:83144","slug":"foodiekid","name":"FoodieKid","tagline":"Frozen organic baby meals for all stages; prepped, portioned \u0026amp; made in minutes.","elevator_pitch":"We make it easy for parents to make fresh homemade baby food in minutes. Our flash-frozen baby meals are prepped, chopped and portioned so parents simply open a packet, steam, and blend to their desired texture. We make it easy to make parents feel pride and comfort in knowing they have served a homemade meal that they can trust.","story":"FoodieKid was born out of personal need. Christine was a busy,\u0026nbsp;working mom who wanted her kids to have a healthy start in life.\u0026nbsp;She had one child who snubbed existing pre-made baby food options. And another who refused to eat purees. Like many parents, she had no choice but to make everything from scratch, and in multiple forms (puree \u0026amp; finger food).\u0026nbsp; Overwhelmed with the time consuming process,\u0026nbsp;Christine knew there had to be an easier solution.FoodieKid is a baby and\u0026nbsp;toddler food brand with a highly differentiated product offering. Our first line, Simple Starters provides meal packets of organic, prepped and flash-frozen ingredients that are nutritiously balanced and recipe ready. Parents choose the texture and flavor, eliminating the 'staging' that comes with baby food.\u0026nbsp;Simple Starters is\u0026nbsp;filling a large gap in the baby food\u0026nbsp;industry: it is a 'better for you' product that can adapt to the needs of parents today.\u0026nbsp;\u0026nbsp;Let's take a look how it works:Simple Starters is the first 'baby food meal kit' offering in retail with a very competitive price point at $2.50/meal. Existing alternatives in grocery are pouches jars of processed purée sitting on the shelves for 3+ years and there are major concerns about added sugars and heavy metals. Puree is also only relevant for a short time - parents are starting to feed solid foods much earlier and are serving “finger food first” to encourage self-feeding. Products today do not help with any of this and are missing a valuable opportunity.\u0026nbsp;\u0026nbsp;New entrants in the DTC space exist, however they have high price points (2x Simple Starters), subscriptions with high minimums, and are mostly focused on purees.The ‘whole food’ format of Simple Starters eliminates the need for staging by developmental milestones, and extends the LTV of a customer by 4x of Puréed Baby Food.Frozen foods have never been as popularThis last year was\u0026nbsp;full\u0026nbsp;of big changes, including shifts in how we live, shop and eat. And one trend that has accelerated thanks to changes in lifestyle: frozen foods have never been more popular.\u0026nbsp; 70% more consumers are buying more frozen food since March 2020.\u0026nbsp;\u0026nbsp;Frozen foods are awesome for so many reasons, including less food waste, convenience, and added nutrition. These benefits are exactly what make Simple Starters unique in the baby food category and a super healthy and convenient choice for parents.Our TeamFoodieKid is a women-led business made up of an amazing team of business development, marketing and nutrition professionals who are also food lovers and moms.\u0026nbsp; Christine Topalian met Nicole Silber (through a Google search!) and after pitching her idea, Nicole instantly jumped in to help create a flexible and time saving solution for fresh baby food.\u0026nbsp; Six months later\u0026nbsp;Jessica joined our team and has led our marketing efforts since.\u0026nbsp; FoodieKid's advisory team Vreij Kolandjian, Mary Schroeder and Susan Lyne have deep experience across CPG, Start Up Management and Venture Investing.Where we are todayWe are an early stage food brand that has made significant traction in a short period of time. We are sold in NYC, CT, NJ, PA and DE via our flagship e-tailer Fresh Direct and 35 retail locations.\u0026nbsp; 2020 revenue was 2x previous year.\u0026nbsp;\u0026nbsp;We have a soon-to-be announced retail launch in 70 stores coming mid Q2 2021 in MA and CT and are aggressively moving to get into key retailers in the Northeast.\u0026nbsp;We are focused on key retailers that have an online component to them such as Fresh Direct with broader distribution capabilities. Our thesis has been that baby/toddler food should live within an existing grocery funnel, however we do home delivery in New York and aim to expand regions once we receive funding.What are people saying about Simple Starters?Investment Terms","location":"New York, NY","website":"https://www.foodiekid.com","total_amount_raised":115972,"total_investors":73,"is_funded":true,"is_active":true,"quality_score":2,"related_urls":["https://wefunder.com/foodiekid","https://www.foodiekid.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/83144/xxl_cropped_FoodieKid_Packaging_Shot.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/83144/large_cropped_Copy_of_Untitled-4.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/83144/standard_cropped_FoodieKid_Packaging_Shot.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/83144/standard_cropped_FoodieKid_Packaging_Shot.jpg","profile_video_url":"https://wefunder.wistia.com/medias/v23yhhpqkd"},"links":{"company_url":"https://www.foodiekid.com","facebook_url":"http://www.facebook.com/foodiekid","instagram_url":"http://instagram.com/foodiekid"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"1st to market packaged frozen baby food 'meal kit'"},{"index":2,"claim_id":"claim-fact-2","value":"Revenue in 2020 was 2x previous year"},{"index":3,"claim_id":"claim-fact-3","value":"Launched in NYC; sold in CT, NJ, DC, PA, DE via flagship e-tailer Fresh Direct \u0026amp; 35 retail locations"},{"index":4,"claim_id":"claim-fact-4","value":"Organic product with 4x LTV of traditional baby food - can be used for an infant, toddler or child"},{"index":5,"claim_id":"claim-fact-5","value":"Launching NOW in 70 Big Y Market stores in CT and MA"},{"index":6,"claim_id":"claim-fact-6","value":"Accepted into UNFI NEXT program for emerging brands in March 2020"},{"index":7,"claim_id":"claim-fact-7","value":"Established industry relationships and scalable infrastructure to grow and scale Simple Starters"}],"team":[{"id":1593719,"entity_id":"wefunder:company_role:1593719","user_entity_id":"wefunder:user:1399413","role":"founder","name":"Christine Topalian","title":"CEO, Founder ","bio":"Food CPG Executive, former Senior Director of Commercial Business Development at Verizon Media, Director of Sales and Business Development at NYTimes, BS in Marketing and Management at NYU. Foodie. Passionate cook. Mom of 2.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1593719/square_cropped_C5823E32-298F-41DE-9A58-8B3CB524262F_2.jpg?1626204819","profile_url":"https://wefunder.com/christinetopalian","linkedin_url":"https://www.linkedin.com/in/christinetopalian/","related_urls":["https://wefunder.com/christinetopalian"]},{"id":1625762,"entity_id":"wefunder:company_role:1625762","user_entity_id":"wefunder:user:1411986","role":"employee","name":"Nicole Silber","title":"Pediatric Nutritionist ","bio":"10+ yrs as an RD and Clinical Nutritionist Private Practice + NY Presbyterian/Columbia and NYU Langone. Health \u0026amp; Wellness Foodie. Mom of 2","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1625762/square_cropped_IMG_0288.jpg?1617658853","profile_url":"https://wefunder.com/nicolesilber","linkedin_url":"https://www.linkedin.com/in/nicole-silber-rd-csp-clc-1102109b/","related_urls":["https://wefunder.com/nicolesilber"]},{"id":1625768,"entity_id":"wefunder:company_role:1625768","role":"employee","name":"Jessica Mailloux Kelly","title":"Head of Marketing","bio":"15+ yrs of CPG and Digital Marketing BBDO, Discovery, Urban Sitter. Foodie. Mom of 4","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1625768/square_cropped_IMG_0520.jpg?1617729530","linkedin_url":"https://www.linkedin.com/in/jessica-mailloux-63755b2/","related_urls":[]}],"featured_investors":[{"id":5309,"entity_id":"wefunder:company_investor_profile:5309","investor_profile_id":971421,"investor_profile_entity_id":"wefunder:investor_profile:971421","subject_entity_id":"wefunder:user:1443319","name":"Mary Schroeder","bio":"Private Investor. 18 years experience as a private equity and distressed investor in US and Asia. Currently working as senior advisor for US-based, female-lead consumer goods companies - mentoring entrepreneurs and CEOs on how to profitably grow their businesses and their team expertise.","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/1443319/medium_blob.jpg","profile_url":"https://wefunder.com/maryschroeder","investment_total":2000,"investment_info":"Invested $1,000 this round \u0026 $1,000 previously","is_lead_investor":true,"related_urls":["https://wefunder.com/maryschroeder"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":6,"featured_investors":1,"faq_entries":5},"active_fundraises":[{"id":44104,"entity_id":"wefunder:fundraise:44104","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":80000.0,"funding_started_at":"2021-05-14T23:14:00Z","funding_closed_at":"2021-07-31T05:02:52Z","auto_close_at":"2021-07-31T03:59:59Z"},{"id":44584,"entity_id":"wefunder:fundraise:44584","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":500000.0,"funding_started_at":"2021-04-12T19:49:02Z"}],"latest_fundraise":{"id":44104,"entity_id":"wefunder:fundraise:44104","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2021-05-14T23:14:00Z","funding_closed_at":"2021-07-31T05:02:52Z","terms":{"eb":"$5M","nb":"$6M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":160236,"entity_id":"wefunder:comment:160236","question":"Hi Christine, can you give us an update on your Q2 Sales this year? Best Regards Eric","author_name":"E. Frischhut","votes":0,"created_at":"2021-07-28T17:30:56Z","canonical_url":"https://wefunder.com/foodiekid#question-160236","answers":[{"id":160551,"entity_id":"wefunder:comment:160551","answer":"Hi Eric - Q2 sales remained steady from our Q1 numbers ($9K). This would have been higher, however there was a delay in our BigY retailer launch by 3 months and we did not launch until July. With the launch and our existing customers, this depleted our stock so revenue growth has been delayed. We are excited for production in September, which will be supported by the funds raised here on Wefunder. We look forward to refreshing our stock and launching our large national online retailer in Q4.","author_name":"Christine Topalian","votes":0,"created_at":"2021-07-30T14:43:46Z"}]},{"id":157923,"entity_id":"wefunder:comment:157923","question":"Christine, Congrats on the latest news. Im already an investor and love what I see here and interested in upping the amount. However, before I do I would like to see some financials on the company.","author_name":"Charles Horn","votes":0,"created_at":"2021-07-13T23:32:06Z","canonical_url":"https://wefunder.com/foodiekid#question-157923","answers":[{"id":158003,"entity_id":"wefunder:comment:158003","answer":"Hi Charles! Thanks so much for your question and interest. The historical financials are here in the details tab. I will also reach out to set up time with you to answer any questions you may have!","author_name":"Christine Topalian","votes":0,"created_at":"2021-07-14T14:47:18Z"}]},{"id":150390,"entity_id":"wefunder:comment:150390","question":"Hi! I’ve never invested in anything before, but I love this idea. I’m a licensed foster mom and I usually don’t have more than a few hours notice before a child comes into my home. I love that the meal packages would work well as sides for older kids, as well as easily pureed for babies or kids with certain disabilities. I also like that it seems less expensive than another brand I’ve tried - raised real. When I invest, what kind of benefits do I get (for more than $100, $250), etc?","author_name":"Kelly H","votes":0,"created_at":"2021-05-23T17:28:00Z","canonical_url":"https://wefunder.com/foodiekid#question-150390","answers":[{"id":150512,"entity_id":"wefunder:comment:150512","answer":"Hi Kelly! Thanks for reaching out! We are so glad you love this idea and tip our hats to you for being a licensed foster mom. The investor perk for investors at $250 or over is 20% off of Foodiekid products via foodiekid.com.","author_name":"Christine Topalian","votes":0,"created_at":"2021-05-24T15:09:58Z"}]},{"id":149058,"entity_id":"wefunder:comment:149058","question":"Hi, do you all plan on remaining an LLC for tax purposes, and if so, does the SAFE convert into common or preferred membership units? Also, do you all anticipate becoming profitable in the near future?","author_name":"Lucas Selvidge","votes":0,"created_at":"2021-05-15T04:06:48Z","canonical_url":"https://wefunder.com/foodiekid#question-149058","answers":[{"id":149330,"entity_id":"wefunder:comment:149330","answer":"Hi Lucas! Thank you for your question. Our intent is to convert to a C-Corp at a later stage, and prior to taking institutional capital. We do anticipate becoming profitable within the next year.","author_name":"Christine Topalian","votes":1,"created_at":"2021-05-17T19:52:59Z"}]},{"id":147544,"entity_id":"wefunder:comment:147544","question":"Hi, what were your Q1 sales this year and what do you expect for each of the next 3 quarters? How would selling through online retailers like Amazon work for your frozen food products?","author_name":"G. K.","votes":0,"created_at":"2021-05-06T15:48:32Z","canonical_url":"https://wefunder.com/foodiekid#question-147544","answers":[{"id":147549,"entity_id":"wefunder:comment:147549","answer":"Hi Grant! Thanks for your question. Our Q1 sales were $9K. We expect to be at $24K in Q2 and $480K in Q3 with the full roll out of our new retailer chain. We believe we will then be able to double Q3 revenue in Q4. Selling through Amazon will require working with a third party fulfillment center given their refrigerated/frozen limitations.","author_name":"Christine Topalian","votes":0,"created_at":"2021-05-06T16:12:28Z"}]},{"id":144967,"entity_id":"wefunder:comment:144967","question":"Hello FoodieKid team, I hope this finds you all well! With the understanding all soil contains various metals and minerals, over the past several years there have been reports and studies on the level of heavy metals in processed baby foods, especially organic versions (see below). Has (or will) FoodieKid submit samples for testing of levels of heavy metals? Second question, how does FoodieKid source foods, are they traceable to the source? Thank you for your time and good luck with the raise. https://www.health.harvard.edu/blog/heavy-metals-in-baby-food-what-parents-should-know-and-do-2021030522088#:~:text=A%20report%20from%20the%20US,lead%2C%20cadmium%2C%20and%20mercury.","author_name":"Eric Pruyne","votes":0,"created_at":"2021-04-26T17:50:07Z","canonical_url":"https://wefunder.com/foodiekid#question-144967","answers":[{"id":146158,"entity_id":"wefunder:comment:146158","answer":"Hello and thank you for your question! FoodieKid ingredients are traceable to their source and have been tested according to all FDA regulations. We also submit our products for third party testing once packaged to make sure there are no changes during production. It is important to note that most baby food products with increased levels of metals include rice-based products which we do not use. We have published the following post on our website to help parents make sense of the news and reporting that has come out recently around this: https://www.foodiekid.com/blog/2021/2/16/heavy-metals-in-baby-food-what-you-need-to-know","author_name":"Christine Topalian","votes":0,"created_at":"2021-04-29T22:52:29Z"}]}],"faq":[{"question":"Hello FoodieKid team, I hope this finds you all well! With the understanding all soil contains various metals and minerals, over the past several years there have been reports and studies on the level of heavy metals in processed baby foods, especially organic versions (see be...","answer":"Hello and thank you for your question! FoodieKid ingredients are traceable to their source and have been tested according to all FDA regulations. We also submit our products for third party testing once packaged to make sure there are no changes during production. It is important to note that most baby food products with increased levels of metals include rice-based products which we do not use. We have published the following post on our website to help parents make sense of the news and rep..."},{"question":"Hi, what were your Q1 sales this year and what do you expect for each of the next 3 quarters? How would selling through online retailers like Amazon work for your frozen food products?","answer":"Hi Grant! Thanks for your question. Our Q1 sales were $9K. We expect to be at $24K in Q2 and $480K in Q3 with the full roll out of our new retailer chain. We believe we will then be able to double Q3 revenue in Q4. Selling through Amazon will require working with a third party fulfillment center given their refrigerated/frozen limitations."},{"question":"Hi, do you all plan on remaining an LLC for tax purposes, and if so, does the SAFE convert into common or preferred membership units? Also, do you all anticipate becoming profitable in the near future?","answer":"Hi Lucas! Thank you for your question. Our intent is to convert to a C-Corp at a later stage, and prior to taking institutional capital. We do anticipate becoming profitable within the next year."},{"question":"Hi! I’ve never invested in anything before, but I love this idea. I’m a licensed foster mom and I usually don’t have more than a few hours notice before a child comes into my home. I love that the meal packages would work well as sides for older kids, as well as easily pureed ...","answer":"Hi Kelly! Thanks for reaching out! We are so glad you love this idea and tip our hats to you for being a licensed foster mom. The investor perk for investors at $250 or over is 20% off of Foodiekid products via foodiekid.com."},{"question":"Christine, Congrats on the latest news. Im already an investor and love what I see here and interested in upping the amount. However, before I do I would like to see some financials on the company.","answer":"Hi Charles! Thanks so much for your question and interest. The historical financials are here in the details tab. I will also reach out to set up time with you to answer any questions you may have!"}]}}}