{"data":{"type":"company_profile","id":81440,"entity_id":"wefunder:company:81440","attributes":{"canonical_url":"https://wefunder.com/flowercity","generated_at":"2026-06-06T10:57:02Z","updated_at":"2026-06-05T23:54:25Z","entity_ids":{"company":"wefunder:company:81440","slug":"wefunder:company_slug:flowercity"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":false,"privacy_mode":"unlisted","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-06T10:57:02Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-05T23:54:25Z","as_of":"2026-06-06T10:57:02Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-05T23:54:25Z","as_of":"2026-06-06T10:57:02Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-06T10:57:02Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-06T10:57:02Z","confidence":"medium"}}},"company":{"id":81440,"entity_id":"wefunder:company:81440","slug":"flowercity","name":"Flower City Union now NY Union LLC","tagline":"⚽️Fan Ownership in Flower City Union please search NY Union LLC new raise","elevator_pitch":"Community based soccer club, currently operating at the professional level in the National Independent Soccer Association","story":"Flower City Union aims to be a club for the community, rooted in our hometown. We are a professional soccer club committed to positively impacting the City of Rochester and its surrounding communities by fielding a competitive, championship-caliber club while supporting the development of youth soccer locally. Passion and inclusion are our North Star, guiding how we live, how we act, how we play, how we serve. Rather than being a sports business operating in Rochester, we are a Flower City Business operating in sport.\u0026nbsp;As such, we acknowledge our responsibility in nurturing social and economic connections through inclusive business practices. We actively embrace diversity and aim to reflect back the faces and voices of our region.Fan Ownership Levels\u0026nbsp;$150Personalized official certificate of ownership.Picture on the Owners page of the Flower City Union website.Invite to annual owners celebration meeting with the opportunity to weigh in on various club matters.Invite to private inaugural season kickoff event. (In person and virtual option)One (1) Flower City Union Rooted in Rochester fan scarf.5% Merchandise discount during 2021 and 2022.15% off one (1) 2022 season ticket.$250Personalized official certificate of ownership.Picture on the Owners page of the Flower City Union website.Invite to annual owners celebration meeting with the opportunity to weigh in on various club matters.Invite to private inaugural season kickoff event. (In person and virtual option)Two (2) Flower City Union Rooted in Rochester fan scarfs.10% Merchandise discount during 2021 and 2022.25% off one (1) 2022 season ticket.$500Personalized official certificate of ownership.Picture on the Owners page of the Flower City Union website.Invite to annual owners celebration meeting with the opportunity to weigh in on various club matters.Invite to private inaugural season kickoff event. (In person and virtual option)Four (4) Flower City Union Rooted in Rochester fan scarfs.15% Merchandise discount during 2021 and 2022.50% off up to two (2) 2022 season tickets.One (1) single suite night of choice for up to 20 guests (food and beverage not included) for use during either 2022 or 2023 season.$1,000Personalized official certificate of ownership.Picture on the Owners page of the Flower City Union website.Invite to annual owners celebration meeting with the opportunity to weigh in on various club matters.Invite to private inaugural season kickoff event. (In person and virtual option)Six (6) Flower City Union Rooted in Rochester fan scarfs.20% Merchandise discount during 2021 and 2022.One (1) free season ticket for five (5) years and 50% off up to four (4) additional 2022 season tickets.Two (2) single suite nights of choice for up to 20 guests (food and beverage not included) for use during either 2022 or 2023 season. (suite nights may be split between both seasons)One (1) signed Flower City Union Home Jersey.$2,500Personalized official certificate of ownership.Picture on the Owners page of the Flower City Union website.Invite to annual owners celebration meeting with the opportunity to weigh in on various club matters.Invite to private inaugural season kickoff event. (In person and virtual option)Eight (8) Flower City Union Rooted in Rochester fan scarfs.25% Merchandise discount during 2021 and 2022.Two (2) free season tickets for (5) years and 50% off up to four (4) additional 2022 season tickets.Three (3) single suite nights of choice for up to 20 guests (food and beverage included) for use during either 2022 or 2023 season. (suite nights may be split between both seasons)One (1) signed Flower City Union Home and Away Jersey.$5,000Personalized official certificate of ownership.Picture on the Owners page of the Flower City Union website.Invite to annual owners celebration meeting with the opportunity to weigh in on various club matters.Invite to private inaugural season kickoff event. (In person and virtual option)Ten (10) Flower City Union Rooted in Rochester fan scarfs.25% Merchandise discount during 2021 and 2022.Four (4) free season tickets for (5) years and 50% off up to Four (4) additional 2022 season tickets.Four (4) single suite nights of choice for up to 20 guests (food and beverage included) for use during either 2022 or 2023 season. (suite nights may be split between both seasons)One (1) signed Flower City Union Home and Away.Opportunity to be in a 2022 team picture.One (1) season corporate partnership with Flower City Union for company or charity of choice. (Specific details to be mutually explored)Ownership investments greater than $5,000 can be explored on an individual basis with possibility for a customizable package. Flower City Union is a member club of the National Independent Soccer Association, with league acceptance to play professional soccer in the Spring of 2022. Thank you for your support of our organization.","location":"Rochester, NY","website":"https://flowercityunion.com/","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"quality_score":3,"related_urls":["https://wefunder.com/flowercity","https://flowercityunion.com/"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/81440/xxl_cropped_Screen_Shot_2021-05-24_at_7.51.35_PM.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/81440/standard_cropped_Screen_Shot_2021-05-24_at_7.51.35_PM.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/81440/standard_cropped_Screen_Shot_2021-05-24_at_7.51.35_PM.jpg","profile_video_url":"https://wefunder.wistia.com/medias/mw6t2at7op"},"links":{"company_url":"https://flowercityunion.com/","twitter_url":"httpstwittercomFlowerCityUnion","facebook_url":"https://www.facebook.com/flowercityunion","instagram_url":"https://www.instagram.com/flowercityunion/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"You're an owner of 2 professional men's soccer clubs \u0026amp; 1 women's semi-professional soccer club."},{"index":2,"claim_id":"claim-fact-2","value":"Fan owners have representation in the governance of the club via a fan ownership leader."},{"index":3,"claim_id":"claim-fact-3","value":"Fan owners are able to vote on future fan owner representatives."},{"index":4,"claim_id":"claim-fact-4","value":"Fan owners have multiple opportunities and forums to voice their opinion on key club matters."},{"index":5,"claim_id":"claim-fact-5","value":"Fan ownership will be offered exclusively during 2023. This is a limited time opportunity."},{"index":6,"claim_id":"claim-fact-6","value":"Receive benefits at every level and special access to exclusive club events, gifts, and content."},{"index":7,"claim_id":"claim-fact-7","value":"Fan owners actively support the club mission to be an integral part of the Rochester Community."},{"index":8,"claim_id":"claim-fact-8","value":"Fan owners are mutually vested in the success of the club, \u0026amp; will help support local community."}],"team":[{"id":2206853,"entity_id":"wefunder:company_role:2206853","role":"founder","name":"Jimmy Paola","title":"Chairman","bio":"Started own business on his own and has built it into a successful lucrative company","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2206853/square_cropped_image0.jpg?1654193544","related_urls":[]},{"id":1533373,"entity_id":"wefunder:company_role:1533373","user_entity_id":"wefunder:user:1384429","role":"founder","name":"Mark Washo","title":"Partner","bio":"One of the pioneers of US soccer business started with DC United as 5th employee hired in 1996 during MLS launch, executive leadership in 3 MLS Clubs, 1 WPS Club, 1 NWSL club and 1 USL club, plus sports business agency experience","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1533373/square_cropped_1576730218754.jpg?1714416552","profile_url":"https://wefunder.com/markwasho","personal_url":"http://www.freedomsande.com","linkedin_url":"https://www.linkedin.com/in/markwasho/","twitter_url":"http://@soccerwasho","related_urls":["https://wefunder.com/markwasho","http://www.freedomsande.com"]},{"id":2206877,"entity_id":"wefunder:company_role:2206877","user_entity_id":"wefunder:user:2368931","role":"employee","name":"Nina Korn","title":"Director of Digital Content","bio":"The face behind all of the social platform content you see!","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2206877/square_cropped_IMG_0556.jpg?1633980731","profile_url":"https://wefunder.com/nina.korn","linkedin_url":"https://www.linkedin.com/in/ninakorn/","related_urls":["https://wefunder.com/nina.korn"]},{"id":2207179,"entity_id":"wefunder:company_role:2207179","role":"employee","name":"David Cerqua","title":"St. John Fisher Sports Management Graduate Asst.","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png?1633981019","related_urls":[]},{"id":2207180,"entity_id":"wefunder:company_role:2207180","role":"employee","name":"Logan Adams","title":"St. John Fisher Sports Management Graduate Asst.","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png?1633981024","related_urls":[]},{"id":2207183,"entity_id":"wefunder:company_role:2207183","user_entity_id":"wefunder:user:2371954","role":"employee","name":"Matthew Mackinder","title":"St. John Fisher Sports Management Graduate Asst.","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png?1634047672","profile_url":"https://wefunder.com/matthew.mackinder","related_urls":["https://wefunder.com/matthew.mackinder"]},{"id":2207188,"entity_id":"wefunder:company_role:2207188","role":"employee","name":"Justin Beeman","title":"St. John Fisher Sports Management Graduate Asst.","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png?1633981035","related_urls":[]},{"id":2207190,"entity_id":"wefunder:company_role:2207190","user_entity_id":"wefunder:user:2369448","role":"employee","name":"John Betters","title":"St. John Fisher Sports Management Graduate Asst.","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png?1633987456","profile_url":"https://wefunder.com/john.betters","related_urls":["https://wefunder.com/john.betters"]},{"id":2821084,"entity_id":"wefunder:company_role:2821084","user_entity_id":"wefunder:user:2606250","role":"employee","name":"Andrew Hoyt","title":"VP of Business Operations","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png?1654203820","profile_url":"https://wefunder.com/andrewhoyt","related_urls":["https://wefunder.com/andrewhoyt"]},{"id":2821086,"entity_id":"wefunder:company_role:2821086","user_entity_id":"wefunder:user:2645380","role":"employee","name":"Casey Catlin","title":"Director of Fan Engagement","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png?1654201868","profile_url":"https://wefunder.com/casey.catlin","linkedin_url":"https://www.linkedin.com/in/andrew-hoyt-a529b695/","related_urls":["https://wefunder.com/casey.catlin"]},{"id":2821088,"entity_id":"wefunder:company_role:2821088","role":"employee","name":"Colton Bly","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png?1654201906","linkedin_url":"https://www.linkedin.com/in/colton-bly-5b2240101/","related_urls":[]}],"featured_investors":[{"id":5771,"entity_id":"wefunder:company_investor_profile:5771","investor_profile_id":1858540,"investor_profile_entity_id":"wefunder:investor_profile:1858540","subject_entity_id":"wefunder:user:2369131","name":"Nicole Wilson","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/2369131/medium_blob.jpg","profile_url":"https://wefunder.com/nicolewilson4","endorsement_quote":"I invested in Flower City Union because they represent a direct investment in my community. Soccer in Rochester, NY has a fantastic history and our community has been without a team for too long. Flower City Union has shown a true commitment to developing a community-based, sustainable model for soccer in Rochester. When the opportunity to support and participate in the development of a team as a fan-owner presented itself, it was a no-brainer. With its participation in NISA, Flower City Union is bringing independent professional soccer back to Rochester. The team leadership is committed and passionate about building the best team possible and firmly rooting that team in our community. Given their experience, I think the Flower City Union team understands the challenges of bringing professional soccer back to Rochester and building a team from the ground up. I am thrilled that they have taken the fantastic approach of involving the fans and Rochester community directly.","investment_total":6500,"investment_info":"Invested $1,500 this round \u0026 $5,000 previously","is_lead_investor":true,"related_urls":["https://wefunder.com/nicolewilson4"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":18,"featured_investors":1,"faq_entries":3},"active_fundraises":[{"id":46661,"entity_id":"wefunder:fundraise:46661","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"custom","currency":"USD","testing_the_waters":true,"min_purchase":150,"max_purchase":9,"funding_target":150000.0,"funding_started_at":"2021-10-11T17:56:53Z"}],"latest_fundraise":{"id":46661,"entity_id":"wefunder:fundraise:46661","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":"2021-10-11T17:56:53Z","funding_closed_at":null,"terms":{"eb":null,"nb":null,"txt":null}},"recent_posts":[],"q_and_a":[{"id":173686,"entity_id":"wefunder:comment:173686","question":"What does it mean to be an owner? Do we have any legal rights? Will there be profit sharing?","author_name":"Jeffrey Baird","votes":5,"created_at":"2021-10-11T22:29:59Z","canonical_url":"https://wefunder.com/flowercity#question-173686","answers":[]},{"id":173930,"entity_id":"wefunder:comment:173930","question":"How many shares will one own, per tier?","author_name":"William McLaney","votes":4,"created_at":"2021-10-13T13:50:15Z","canonical_url":"https://wefunder.com/flowercity#question-173930","answers":[]},{"id":179093,"entity_id":"wefunder:comment:179093","question":"When will terms be decided?","author_name":"Chris Cathey","votes":1,"created_at":"2021-11-12T19:59:26Z","canonical_url":"https://wefunder.com/flowercity#question-179093","answers":[]},{"id":240724,"entity_id":"wefunder:comment:240724","question":"Is it the long term goal of the team to join MLS? Any new updates ?","author_name":"Adan Farrah","votes":0,"created_at":"2023-03-28T17:27:39Z","canonical_url":"https://wefunder.com/flowercity#question-240724","answers":[{"id":327316,"entity_id":"wefunder:comment:327316","answer":"Hello, the club will continue to pursue all opportunities to elevate to a higher level of soccer on the US soccer pyramid, we are currently playing in Division 4 NPSL, we were in the Division 3 NISA league, our hope is to one day return to the Division 2 status either in the USL or with MLS Next Pro","author_name":"Mark Washo","votes":0,"created_at":"2026-03-10T14:03:38Z"}]},{"id":233053,"entity_id":"wefunder:comment:233053","question":"Are there any changes to the terms as a result of the merger between Flower City Union and Syracuse? Also are there updated financials for this past season?","author_name":"Leonardo Lindo","votes":0,"created_at":"2023-02-01T22:43:45Z","canonical_url":"https://wefunder.com/flowercity#question-233053","answers":[]},{"id":224537,"entity_id":"wefunder:comment:224537","question":"Is it the long term goal of the team to join MLS? Will there be profit Sharing ?","author_name":"Adan Farrah","votes":0,"created_at":"2022-11-02T16:35:19Z","canonical_url":"https://wefunder.com/flowercity#question-224537","answers":[]},{"id":223034,"entity_id":"wefunder:comment:223034","question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to accept alternative financing which should save time of WAITING SO LONG for your target to be met. With that we can cover over 50% of your target raise. Kindly reach out to me at thomas@700capital.se so we discuss further.","author_name":"Thomas Young","votes":0,"created_at":"2022-10-20T04:12:18Z","canonical_url":"https://wefunder.com/flowercity#question-223034","answers":[]},{"id":222403,"entity_id":"wefunder:comment:222403","question":"Hey nice work thus far. Not hoping for an answer as I seen a lot of unanswered questions but: will your club be booted from the Pro tier Division III soccer because it finished in last place in the division? When do you expect to be profitable? Is this a profit share opportunity or will it be a phony piece of paper like the GB packers? Dividends to be paid? Is the ultimate goal to move up to D1 with the big boys? What is the exit strategy (sell team or just disband in the future and how long do you anticipate that to be? Thx","author_name":"Luke Saglimbeni","votes":0,"created_at":"2022-10-15T01:48:21Z","canonical_url":"https://wefunder.com/flowercity#question-222403","answers":[]},{"id":218282,"entity_id":"wefunder:comment:218282","question":"What are the long term aspirations for this investment into the club ? also are fan owners entitled to any profit share in the future in the form of dividends etc .","author_name":"Gregory Montgomery","votes":0,"created_at":"2022-09-10T01:25:31Z","canonical_url":"https://wefunder.com/flowercity#question-218282","answers":[]},{"id":210338,"entity_id":"wefunder:comment:210338","question":"Who do I contact for larger investments ?","author_name":"Andre Cummings Jr","votes":0,"created_at":"2022-07-04T23:51:21Z","canonical_url":"https://wefunder.com/flowercity#question-210338","answers":[{"id":210850,"entity_id":"wefunder:comment:210850","answer":"Andre, it's nice hearing from you and thank you in advance for the consideration of support of Flower City Union. Can you please email me directly off of We Funder at mwasho@flowercityunion.com? We can discuss your direct involvement with Flower City Union, thank you in advance, Mark W","author_name":"Mark Washo","votes":0,"created_at":"2022-07-07T14:37:33Z"}]},{"id":208567,"entity_id":"wefunder:comment:208567","question":"Is it the long term goal of the team to join MLS?","author_name":"Dipika Ghosal","votes":0,"created_at":"2022-06-16T18:14:36Z","canonical_url":"https://wefunder.com/flowercity#question-208567","answers":[]},{"id":204345,"entity_id":"wefunder:comment:204345","question":"I believe there was a question asked on what it means got be an owner of the club? Will there be profit sharing? Voting rights?","author_name":"Edgar Avilez Lara","votes":0,"created_at":"2022-05-05T21:31:16Z","canonical_url":"https://wefunder.com/flowercity#question-204345","answers":[]},{"id":193630,"entity_id":"wefunder:comment:193630","question":"Are we still waiting for the \"Form C\" to be filed?","author_name":"Nikki Graziano","votes":0,"created_at":"2022-02-22T20:48:06Z","canonical_url":"https://wefunder.com/flowercity#question-193630","answers":[]},{"id":191448,"entity_id":"wefunder:comment:191448","question":"Is this still active? Or is it too late?","author_name":"Cristian Tane","votes":0,"created_at":"2022-02-07T21:24:40Z","canonical_url":"https://wefunder.com/flowercity#question-191448","answers":[]},{"id":187884,"entity_id":"wefunder:comment:187884","question":"In the overview information 5)\"Fan ownership will be offered exclusively during 2021.\" Does that mean if I invest now, in 2022, I would not be considered a fan owner? Or does this offer still count for this year?","author_name":"Philadelphia Juarez","votes":0,"created_at":"2022-01-12T05:31:46Z","canonical_url":"https://wefunder.com/flowercity#question-187884","answers":[]},{"id":184193,"entity_id":"wefunder:comment:184193","question":"I added a bank account. How do I transfer the money?","author_name":"Donna Marshall Decker","votes":0,"created_at":"2021-12-17T19:51:14Z","canonical_url":"https://wefunder.com/flowercity#question-184193","answers":[]},{"id":176287,"entity_id":"wefunder:comment:176287","question":"CAN WE invest if we are living in Canada","author_name":"David Finlayson","votes":0,"created_at":"2021-10-28T16:16:40Z","canonical_url":"https://wefunder.com/flowercity#question-176287","answers":[]},{"id":173687,"entity_id":"wefunder:comment:173687","question":"I pledged $500, but would like to change my pledge to $5000. How can I make that happen?","author_name":"Nicole Wilson","votes":0,"created_at":"2021-10-11T22:44:38Z","canonical_url":"https://wefunder.com/flowercity#question-173687","answers":[{"id":173914,"entity_id":"wefunder:comment:173914","answer":"Hi Nicole! Here are you steps to adjust your pledge: Log into WeFunder, go to your portfolio (wefunder.com/portfolio) and click the 'edit' button next to your pledge. Thank you for the support!","author_name":"Mark Washo","votes":0,"created_at":"2021-10-13T12:38:35Z"}]}],"faq":[{"question":"I pledged $500, but would like to change my pledge to $5000. How can I make that happen?","answer":"Hi Nicole! Here are you steps to adjust your pledge: Log into WeFunder, go to your portfolio (wefunder.com/portfolio) and click the 'edit' button next to your pledge. Thank you for the support!"},{"question":"Who do I contact for larger investments ?","answer":"Andre, it's nice hearing from you and thank you in advance for the consideration of support of Flower City Union. Can you please email me directly off of We Funder at mwasho@flowercityunion.com? We can discuss your direct involvement with Flower City Union, thank you in advance, Mark W"},{"question":"Is it the long term goal of the team to join MLS? Any new updates ?","answer":"Hello, the club will continue to pursue all opportunities to elevate to a higher level of soccer on the US soccer pyramid, we are currently playing in Division 4 NPSL, we were in the Division 3 NISA league, our hope is to one day return to the Division 2 status either in the USL or with MLS Next Pro"}]}}}