# FirmTech

First Smart Erectile Ring That Increases Pleasure And Performance While Aiding ED And Heart Disease

- Canonical URL: https://wefunder.com/firmtech
- Entity ID: wefunder:company:131274
- Last updated: 2026-08-21T05:01:02Z
- Generated at: 2026-08-21T13:42:12Z

## Quick facts
- Award Winning Tech: Most Innovative Sex Toy (XBIZ); RunnerUp in Fitness & Health (CES Showstoppers)
- Designed by an advisory board of sex experts and urologists to address problems in men's health
- Already raised $2.5M for R&D; launched successfully in 2022. Seeking funding for marketing and R&D
- FirmTech has proven market fit, sold 1000s of C-Rings months after launch, with accelerating sales
- Media buzz includes: Men’s Health, Forbes, Sex With Emily, and The U.S. Sun
- The best c-ring made with medical-grade material patent pending closure for comfort
- Introduced the world's premiere smart SexTech wearable for men, the FirmTech Tech Ring

## Active fundraises
- wefunder:fundraise:80765: 4(a)(6) successful (USD)
- wefunder:fundraise:80766: 4(a)(6) successful (USD)

## Story
FirmTech is developing a full collection of "Better Sex, Better Health" products that will empower adults of all genders to assess the intersection between their sexual wellness and overall health, medications and habits, while heightening their sexual performance and pleasure. With two successful products selling quickly, and several more in the pipeline, FirmTech is on its way to becoming the market leader in progressive SexTech.  We have already raised $2.6 million to support our mission. We are seeking additional capital to scale our product lines.Previously, Dr. Elliot Justin, our founder and CEO, has personally launched five healthcare companies and has had four exits.  FirmTech’s first two products received rapid recognition, collecting industry awards, press features, and substantial growth month-over-month. Future products are already in advanced development to tackle unaddressed sexual health discrepancies with innovations for all sexes. FirmTech’s award-winning, doctor-designed line of smart wearables and bluetooth-enabled mobile tech improves sexual pleasure, function, and long-term health outcomes.  Firmtech is paving the future of a global industry projected to be worth over $100B by 2030.Unlike taut, conventional cock rings (C-Rings), FirmTech’s first product line enhances sensation with a malleable material designed for discreet use, total comfort, and an easy on/off experience. The patented hook and loop closure and pleasure-enhancing design are the future of C-Rings in the 21st century. On the outside, FirmTech’s rings are expertly designed to maximize pleasure and safe use. On the inside, embedded sensors in the Tech Ring track the key indicators of both erectile dysfunction and heart disease, providing invaluable health data for users and their health care providers.  FirmTech’s product includes a bluetooth-enabled mobile app to share personalized insights and enhance your journey to greater health (and pleasure!) in the privacy of your home without appointments and prescriptions.FirmTech’s mobile application helps you easily track the impact of medications on common health challenges, like ED, depression, and heart diseases so you can evaluate treatment paths with data-driven insights and autonomy. FirmTech devices provide valuable information to health professionals and individuals, making it easier to improve outcomes together.Bluetooth-enabled sex toys held the largest share of the SexTech market last year, thanks to consumer interest in convenience, personalization, and interactivity. FirmTech is driving the market further with doctor-driven insights for long-term health and wellbeing.FirmTech launched the first and only smart wearable created to detect key indicators of both ED and heart disease, presenting a significant leap in sexual health and general wellbeing. FirmTech’s products are designed by doctors and pleasure experts to improve long term health and sexual functioning. The majority of men over age 50 suffer from ED – and often in silence. Heart disease is a leading killer among all genders. FirmTech’s Tech Ring collects valuable health data to address both issues head on, making it possible for the first time to collect personalized sexual health information and potentially improve outcomes.In addition to counting nocturnal erections, FirmTech’s Tech Ring is worn during sex to enhance performance and pleasure, while measuring the firmness and duration of  erections. These parameters are indicators of cardiovascular health and the impact of medications, diseases, diet, exercise, and supplements on men’s sexual fitness and wellness. The FirmTech app seamlessly tracks user data and provides customized insights,  making it easy and enjoyable to measure key health indicators and assess treatment paths. FirmTech brings the doctor's office home to users (and makes doctor's jobs easier, too!).Health specialists agree: FirmTech’s wearable, pleasure-focused solutions are the next generation of personalized health care, offering customizable insights and data-driven feedback that supports individuals and their doctors. FirmTech makes it easy to measure powerful indicators of heart health and erectile fitness, supporting overall happiness, health, and wellbeing. Users enjoy discrete data collection and customized health insights, providing health autonomy and personalized support. Smart tracking with a sex toy is a win-win for users and the doctors who support them.FirmTech helps enhance confidence, pleasure, and independence for the millions of people impacted by stigmatized health challenges. Users, press, and doctors agree that the time is now to invest in smart, wearable technology that improves outcomes while enhancing users’ sex lives.With thousands of units sold, awards received, and press buzzing, FirmTech’s first line of products has already changed the status quo for men’s health. Next, the company will expand its impact in FemmeTech and continue leading the way for smart, wearable SexTech in the US and abroad. In addition to collecting novel health data, FirmTech is conducting research and clinical trials to expand access to information about the intimate connection between health, pleasure, and wellbeing. Working with urologists and experts across the globe, FirmTech is pioneering the future of personalized health care and addressing pervasive challenges with innovative design, research, and technology"Elliot and his wife, Ann, founded FirmTech to address some of the most common and often stigmatized sexual health challenges on the planet.  Partnering with global health experts, they're building the future of SexTech, one smart toy at a time."

## FAQ
1. **Does FirmTech plan on advertising this product to doctors, hospitals, and men's health physicians as a possible way to monitor men's vitals with warnings? Much like how Dexcom monitors glucose for people with diabetes, your product could monitor blood pressure and watch out fo...**
   - Thanks for your questions. Yes, we are marketing our products to urologists and we are reaching out to Mens Health Clinics. Our device is an aid to medical professionals and their patients who seek to manage certain health conditions including ED. We wanted to make a ring that was comfortable enough to be worn all night, yet still functioned as a monitor of sexual erections and would enhance pleasure too. It can be used for people suffering from ED as a mechanical solution. We cannot track an...
2. **I am reading the form C (https://www.sec.gov/Archives/edgar/data/1979102/000167025423000658/document_1.pdf) and notice a lot of missing pages. For example, pages 8, 10 and 11 are totally blank. I've tried viewing with different browsers and the problem is still there. Did some...**
   - I just looked through the pdf you linked in your query and didn’t notice any blank pages. Perhaps the issue has been fixed. Please try again. Thanks
3. **$1 per share? Please promptly amend Form C, which says $3,600 per share, currently making you a Fortune 500 company. How many shares does the minimum $100 investment REALLY fork out? Please also specify what perks we get for investing $250, for $500, etc. in the "Investment Te...**
   - Hi Brooke, many thanks for your message and reaching out. The Form C is correct, as you will see there are 5,000 shares outstanding resulting in the $3,600 price. The subscription agreement contemplates the issuance of fractional shares, which will be issued through the SPV managed by Wefunder. Regarding the perks, Wefunder's engineering team is working to update that small glitch on our page. Please let me know if you have any additional questions!
4. **With reference to note 2 in the financial statements about the intangible asset: "The Company acquired intellectual property including trademark and usage rights to “FirmTech”, from a third party, who developed erectile dysfunction technology, in exchange for a cash payment of...**
   - Dear Mohd, many thanks for your questions, please find the answers below: 1. FirmTech works on their products both in-house and with our team of consultants. 2. None of the upcoming products are related to an IP acquisition. Best regards, Rachael Kierych
5. **With reference to Note 7 in the financial statements: "In 2023, the Company entered into a series of Convertible Notes (the "Notes") with its founder Elliot Justin. The cumulative total of the Notes is $366,000 accruing interest at 10% due in 2025" are the conversion terms of ...**
   - The conversion terms are consistent and the same across the notes. Please let us know if you have any other questions!

## Team
- Elliot Justin (CEO)
- Jamey Edwards (Senior Advisor)
- Rachael Kierych (General Counsel)
- Ann Justin (Artistic Advisor)

## Recent posts
- Good News for our Female Products (2024-04-10T18:15:49Z)
- Webinar with Elliot and Melissa on March 3rd (2024-02-29T01:35:26Z)
- FirmTech Webinar 1/31 - (2024-01-25T21:34:38Z)
- We Keep On Getting MORE Sales! (2023-09-12T20:26:02Z)
- Help Get FirmTech to Speak at SXSW! (2023-08-15T20:23:14Z)
- New Product Release! (2023-08-10T19:55:38Z)
- FirmTech sold all around the world! (2023-08-08T21:47:18Z)
- Two Minute Drill with David Meltzer (2023-08-03T20:06:27Z)

## Q&A
- Q: I'm interested in understanding the extent of FirmTech's exposure to global supply chain issues. Are all components sourced and products assembled within the US, or do you have international suppliers and manufacturing partners? Following that, could you share how FirmTech intends to navigate potential supply chain challenges, especially in ensuring a reliable supply of critical components, managing lead times, and maintaining quality control, all within the confines of a startup's resource constraints?
- Q: With reference to Note 7 in the financial statements: "In 2023, the Company entered into a series of Convertible Notes (the "Notes") with its founder Elliot Justin. The cumulative total of the Notes is $366,000 accruing interest at 10% due in 2025" are the conversion terms of the Notes the same as the ones in 2022 (ref: Note 3)?
  - A: The conversion terms are consistent and the same across the notes. Please let us know if you have any other questions!
- Q: With reference to note 2 in the financial statements about the intangible asset: "The Company acquired intellectual property including trademark and usage rights to “FirmTech”, from a third party, who developed erectile dysfunction technology, in exchange for a cash payment of $100,000. The Company will pay an additional $145,000 when the Company achieves cumulative gross sales of $1,500,000" I have the following questions: 1. Does FirmTech have in-house R&D and/or product development capabilities? 2. Are the other upcoming products i.e. Tech Ring 3.0, Duo Clitoral Vibrator and Clitoral Health Tracker developed as a result of an IP acquisition too?
  - A: Dear Mohd, many thanks for your questions, please find the answers below: 1. FirmTech works on their products both in-house and with our team of consultants. 2. None of the upcoming products are related to an IP acquisition. Best regards, Rachael Kierych
- Q: $1 per share? Please promptly amend Form C, which says $3,600 per share, currently making you a Fortune 500 company. How many shares does the minimum $100 investment REALLY fork out? Please also specify what perks we get for investing $250, for $500, etc. in the "Investment Terms" column to the right.
  - A: Hi Brooke, many thanks for your message and reaching out. The Form C is correct, as you will see there are 5,000 shares outstanding resulting in the $3,600 price. The subscription agreement contemplates the issuance of fractional shares, which will be issued through the SPV managed by Wefunder. Regarding the perks, Wefunder's engineering team is working to update that small glitch on our page. Please let me know if you have any additional questions!
- Q: I am reading the form C (https://www.sec.gov/Archives/edgar/data/1979102/000167025423000658/document_1.pdf) and notice a lot of missing pages. For example, pages 8, 10 and 11 are totally blank. I've tried viewing with different browsers and the problem is still there. Did something went wrong during the submission process to EDGAR?
  - A: I just looked through the pdf you linked in your query and didn’t notice any blank pages. Perhaps the issue has been fixed. Please try again. Thanks
  - A: Hi Mohd! The filing can also be found via this link: https://wefunder.com/firmtech/form_c. Please do not hesitate to let us know if you have any other questions.
- Q: Does FirmTech plan on advertising this product to doctors, hospitals, and men's health physicians as a possible way to monitor men's vitals with warnings? Much like how Dexcom monitors glucose for people with diabetes, your product could monitor blood pressure and watch out for heart disease symptoms. Could there be a way to also track things like prostate issues or urination frequency or the amount of urine each time if it's a device that is worn throughout the day/night? Basically, I'm asking if this product is a pathway to create another product that isn't for sexual enhancements but for medical monitoring too.
  - A: Thanks for your questions. Yes, we are marketing our products to urologists and we are reaching out to Mens Health Clinics. Our device is an aid to medical professionals and their patients who seek to manage certain health conditions including ED. We wanted to make a ring that was comfortable enough to be worn all night, yet still functioned as a monitor of sexual erections and would enhance pleasure too. It can be used for people suffering from ED as a mechanical solution. We cannot track anything related to the bladder, but it can be used to evaluate sexual function before prostate surgery and the affect of treatments afterwards.