{"data":{"type":"company_profile","id":188304,"entity_id":"wefunder:company:188304","attributes":{"canonical_url":"https://wefunder.com/firestarter.marketing","generated_at":"2026-06-12T03:34:48Z","updated_at":"2026-06-11T23:53:06Z","entity_ids":{"company":"wefunder:company:188304","slug":"wefunder:company_slug:firestarter.marketing"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-12T03:34:48Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-11T23:53:06Z","as_of":"2026-06-12T03:34:48Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-11T23:53:06Z","as_of":"2026-06-12T03:34:48Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-11-20T15:00:09Z","as_of":"2026-06-12T03:34:48Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-11-20T15:00:09Z","as_of":"2026-06-12T03:34:48Z","confidence":"medium"}}},"company":{"id":188304,"entity_id":"wefunder:company:188304","slug":"firestarter.marketing","name":"Firestarter Labs","tagline":"AI Marketing Engine for Small Business Owners","story":"Firestarter Marketing is an AI-powered marketing solution for small businesses who want to grow their local marketing. We solve the #1 pain point in this market: they don’t have time, skill, or budget to manage marketing. Unlike generic AI tools that churn out bland, off-brand content, Firestarter starts with a full marketing strategy, just like the big players, to determine each client’s unique voice and strategy. We then run their marketing across channels—blogs, social, email, business profiles—with consistency and strategy. It’s delegation with trust, not just automation.Our business model is SaaS with tiered plans ($199–$599/month), scalable margins, and a clear path to 1,000+ customers. Retention is built in: once we know your brand voice and run your marketing, switching costs are high. We also offer a choice to use our agency services. We manage our technology behind the scenes for customers who do not want to manage their own account, which allows us to scale a double the revenue and less cost. This isn’t just a marketing engine—it’s a reputation engine. We’re creating the default choice for local businesses who want marketing done for them, not by them.I built this for a friend who owns and operates a small local business in my hometown. Prior to AI, I could never really make it affordable for a small business. The effort was too large for them to take in on themselves and they could not afford to pay me to execute it on their behalf. But using AI, we were able to solve that problem. An Enterprise class marketing strategy, executed for the small business at a reasonable rate. This is a game changer for all small businesses.Our first client now owns his market and shows up first in all searches. He is building his business faster than he ever has before. And, we are repeating that success for ALL of our clients.","location":"Parker, CO","website":"https://firestartermarketing.ai/","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"related_urls":["https://wefunder.com/firestarter.marketing","https://firestartermarketing.ai/"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/188304/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/188304/large_blob","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/188304/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/188304/standard_blob.jpg"},"links":{"company_url":"https://firestartermarketing.ai/","linkedin_url":"https://linkedin.com/company/firestarter-ai/","facebook_url":"https://facebook.com/profile.php?id=61571904436658#","instagram_url":"https://instagram.com/firestarterlabs/","youtube_url":"https://youtube.com/@FirestarterMarketing","blog_url":"https://firestartermarketing.ai/blog/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"All of our clients are now #1 on AI Search Rankings and top 3 in Google for their area."},{"index":2,"claim_id":"claim-fact-2","value":"We start with a marketing strategy. That is being used by our agencies to help them upsell clients."},{"index":3,"claim_id":"claim-fact-3","value":"The marketing strategy hones in the right content that gets clients found and improves business."},{"index":4,"claim_id":"claim-fact-4","value":"We have been adding 15-20 clients per month, but we need to accelerate this."},{"index":5,"claim_id":"claim-fact-5","value":"We have 5 agencies testing and using our products for their customers."},{"index":6,"claim_id":"claim-fact-6","value":"Voice is our moat. Clients often fear losing control when they outsource. We create the brand voice."}],"team":[{"id":6456863,"entity_id":"wefunder:company_role:6456863","user_entity_id":"wefunder:user:4884319","role":"founder","name":"Jeff Hassemer","title":"CEO","bio":"30 years of experience building marketing technology for enterprise companies. Jeff has been a leader in 4 successful startup exits with sales to Google, Oracle, FICO and Experian.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6456863/square_blob.jpg?1760035727","profile_url":"https://wefunder.com/jeff.hassemer","linkedin_url":"https://linkedin.com/in/jeffhassemer/","related_urls":["https://wefunder.com/jeff.hassemer"]},{"id":6456867,"entity_id":"wefunder:company_role:6456867","role":"founder","name":"Kurt DeMarais","title":"Partner","bio":"Expertise in digital/online marketing helping MSMB (micro \u0026amp; small businesses - $250K to $5 Million) leverage digital marketing efficiently and effectively to drive and grow customer traffic and revenue.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6456867/square_blob.jpg?1760035727","linkedin_url":"https://linkedin.com/in/kurt-demarais-a611472/","related_urls":[]},{"id":6456859,"entity_id":"wefunder:company_role:6456859","user_entity_id":"wefunder:user:4884283","role":"founder","name":"Matthew Ball","title":"Partner","bio":"For 30 years, Matt has designed and deployed scalable technology solutions across every business function and every industry category, from start ups to Fortune 500 Companies. He is a veteran of DoubleClick(Google), Accenture, Danone, and 5 startups.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6456859/square_blob.jpg?1760035727","profile_url":"https://wefunder.com/matthew.ball.3","linkedin_url":"https://linkedin.com/in/matthewcball/","related_urls":["https://wefunder.com/matthew.ball.3"]},{"id":6456866,"entity_id":"wefunder:company_role:6456866","role":"founder","name":"John Burke","title":"Partner","bio":"John has 25+ years of growing startups that defined new markets, creating the GTM foundations that led to multiple acquisitions, and later applying that expertise at Fortune 500 companies such as Experian and Danone.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6456866/square_blob.jpg?1760035727","linkedin_url":"https://linkedin.com/in/jtotheburke/","related_urls":[]}],"featured_investors":[{"id":12482,"entity_id":"wefunder:company_investor_profile:12482","investor_profile_id":4397828,"investor_profile_entity_id":"wefunder:investor_profile:4397828","subject_entity_id":"wefunder:notable_investor:16361","name":"Robert Walker","bio":"Robert owns a successful marketing agency out of Atlanta, GA and has been working with the solution since its inception. He sees the massive potential of the product to improve agency performance and productivity.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjQ3MzcwLCJwdXIiOiJibG9iX2lkIn19--da2f32356d5a01c4529d3df8d98b63c5ebb2ad7e/filename","profile_url":"https://wefunder.com/robert.walker.23","endorsement_quote":"Firestarter Marketing isn’t just building another marketing platform—it’s creating a movement. It transforms overwhelmed business owners into confident, consistent brands by giving them a trusted marketing ally powered by AI. That combination of empathy and execution is what every small business has been waiting for—and that’s why I invested.","investment_total":5000,"investment_info":"Invested $5,000 this round","is_lead_investor":false,"related_urls":["https://wefunder.com/robert.walker.23"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":0,"featured_investors":1,"faq_entries":0},"active_fundraises":[{"id":149382,"entity_id":"wefunder:fundraise:149382","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"maximum_target":"2500000.0"}],"latest_fundraise":{"id":149382,"entity_id":"wefunder:fundraise:149382","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$4.5M","nb":"$5M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[],"faq":[]}}}