{"data":{"type":"company_profile","id":186190,"entity_id":"wefunder:company:186190","attributes":{"canonical_url":"https://wefunder.com/firesale","generated_at":"2026-06-09T02:39:20Z","updated_at":"2026-06-08T05:01:50Z","entity_ids":{"company":"wefunder:company:186190","slug":"wefunder:company_slug:firesale"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-09T02:39:20Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-08T05:01:50Z","as_of":"2026-06-09T02:39:20Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-08T05:01:50Z","as_of":"2026-06-09T02:39:20Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-10-07T15:42:04Z","as_of":"2026-06-09T02:39:20Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-10-07T15:42:04Z","as_of":"2026-06-09T02:39:20Z","confidence":"medium"}}},"company":{"id":186190,"entity_id":"wefunder:company:186190","slug":"firesale","name":"Firesale","tagline":"Reshaping the $1T resale market.","story":"Around the world, we face a paradox — and if you’re lucky, it’s a good one: you’ve accumulated so much stuff it’s now a burden. Closets, garages, and storage units are overflowing.For billions of others, the challenge is the opposite: access. The ability to get their hands on goods they couldn’t afford new, but can afford used, can be life-changing, or at minimum, appreciated.This is the problem Firesale solves.I’ve spent 20+ years building and scaling technology companies, beginning as a software engineer at Sun Microsystems to founding four venture-backed startups, raising $20M+, and guiding multiple businesses through acquisitions worth more than $140M. Along the way, I’ve built platforms that disrupted real estate commissions, repositioned a semiconductor business through acquisition, and built one of the first social analytics platforms tracking over 1.3B profiles.But what excites me most about Firesale is that we’re not just solving a massive universal problem — we’re delivering a universal good.”Sellers record a 2-second video, and our AI does the rest, full stop.It’s a triple win:Win for Sellers: Turn clutter into cash, effortlessly.Win for Buyers: Access affordable, quality goods, for a lot less.Win for the Planet: Reduce landfill waste while extending product life cycles.The resale economy is projected to be a $1T+ global market by 2029, growing faster than retail, even with the slow, clunky, and fragmented platforms that power the market today. Firesale is building the effortless resale engine — purpose-built for frictionless speed, liquidity, and local network effects.We’re launching in South Florida, proving the model, then scaling until we’ve built the world’s largest online yard sale.If you believe selling should be effortless, buyers should have better access, and the planet deserves better than a landfill economy — we’d love to have you.—Anthony LongoFounder \u0026amp; CEO, FiresaleA.I. is changing everything — and resale is next.AI is rewriting everything about how we live, work, and consume. Virtually everything we know today will look and act differently tomorrow — buying and selling are no exception.The most iconic companies of our generation all share one trait: they removed friction.Uber: push a button, car arrivesDoorDash: choose a dish, food deliveredVenmo: one tap, money transferredNetflix: click, ta-dum, movie startsEach of these companies turned a painful, slow process into something magical. Firesale is bringing that same magic to resale.Firesale: one tap, listed for saleThe ProblemSelling stuff is such a hassle; we don't bother doing it.The problem isn’t just clutter – it’s friction.Forms. Endless fields to fill out.Messenger threads. Haggling, low-ball offers, and scammers are everywhere.Parking-lot meetups. Awkward exchanges with strangers.Meanwhile, garages, basements, and closets across America are stuffed to the gills:Nearly 150 million homes all with the same problemThe average US household has over 300,000 items25% of homes with two-car garages can’t fit a car in either stall1-in-10 households rent off-site storage unitsThis idle inventory (or latent demand, as we like to call it) creates zero value. No economic activity, no benefit to people who need these goods, and no joy for the owners. Everyone loses.The SolutionFiresaleYou walk into your garage, open your phone, and in less than 1 minute, you list 20 items for sale.No forms. No uploads. Just point, tap, done.\u0026nbsp;That’s Firesale.We turned the nightmare of resale into a one-tap experience that feels like magic:📹 AI-Powered Camera: Record a 2-second video — no typing.🧠 AI Selling Agent: Titles, descriptions, categories, answers to questions, and prices appear like magic.📉 Auto-Pricing: Our platform understands your item, current market demand across the web, and we recommend price adjustments so you can sell your item fast.🚚 Fulfillment Engine: We partnered with Uber and nationwide shipping logistics providers for contactless local pickup \u0026amp; delivery.You tap. We sell. You get paid. A Massive OpportunityThe resale economy is not a niche — it’s a trillion-dollar opportunity hiding in plain sight:$523B resale market ($1T by 2029) growing double digits annually150M homes stuffed full with unused items165,000 yard sales every Saturday, providing demand (that’s more than 8.5M yard sales per year)eBay, Facebook \u0026amp; Craigslist — the biggest players — are 22+ years old and have never served this marketThe space is wide open for a category-defining winner.This isn’t a niche problem. It’s one of the largest untapped opportunities in consumer tech.Why NowRecent AI breakthroughs make instant listing, auto-pricing, and effortless mass market syndication possible for the first time.Aging \"boomer\" population, downsizing, and passing down $84T in assets.Cultural tailwinds — minimalism, side hustles, and sustainability — are reshaping consumer behavior.Stale competition — Facebook Marketplace, Craigslist, Ebay and OfferUp are filled with scams, spam, and loads of friction across the entire buying/selling process.This is our moment to build the most frictionless resale engine on Earth.Our Business ModelFiresale makes money in several ways:20% commission on every saleShipping \u0026amp; delivery fulfillment (via our partnership with Uber \u0026amp; 3rd party logistics)Buyer/seller protection \u0026amp; insurancePremium features for power users\u0026nbsp;Our model scales as the platform scales — a true network-effect marketplace.Our DefensibilityProduct features can be copied. Trust, speed, and liquidity cannot.Firesale builds defensibility through:Our AI is not a feature; it’s a system that gets smarter every time a listing is created, sold, and fulfilledUnique inventory is a moat, similar to Airbnb, people don’t come for the UX, they come for the unique inventoryNetwork effects from multi-listing sellers with cross-side growth loopsLocal-first + weekly drops liquidity loops to ensure everything sells fastTrust layers, inclusive of buyer/seller protections, in a space plagued by scams and bad actorsThe VisionEvery Saturday, we host the largest yard sale in the world — online.Millions of sellers. Millions of buyers. Billions of dollars in idle inventory turned into cash.This is not just a marketplace. This is a movement.Join UsWe’re backed by investors and operators who have built billion-dollar enterprises, so you’re investing alongside people who have done this before.Mark Tempelton: Retired CEO of Citrix and Digital Ocean\u0026nbsp;Alex Priest: Marketing Chief of Staff \u0026amp; employee #35 at UberTom Sperry: GP at Rogue VenturesChris Quinn: GP @ Mute VenturesWe’re raising this Wefunder round to:Launch and dominate our first markets, starting right here in Palm Beach CountyRefine our AI listing engine and liquidity flywheelsBuild a resale movement that changes how the world sellsInvest today and own a piece of the company that will define the future of resale. Firesale isn’t just a better marketplace — we’re creating a brand new category.We believe resale should feel like magic, not work. We’re here to make it effortless and profitable for everyone.","location":"Miami, FL","website":"https://f.sale/","total_amount_raised":1198458,"total_investors":745,"is_funded":true,"is_active":true,"quality_score":4,"related_urls":["https://wefunder.com/firesale","https://f.sale/"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/186190/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/186190/large_blob.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/186190/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/186190/standard_blob.jpg"},"links":{"company_url":"https://f.sale/","linkedin_url":"https://linkedin.com/company/firesaleai/","twitter_url":"https://x.com/firesaleai","facebook_url":"https://facebook.com/firesaleai","instagram_url":"https://instagram.com/firesaleai","youtube_url":"https://youtube.com/@firesaleai","tiktok_url":"https://tiktok.com/@firesaleai"},"highlights":[{"id":62736,"name":"notable_angel","url":"notableangel","presentable_name":"Notable Angel","description":"Raised $25k or more from a notable angel investor","image_url":"https://uploads.wefunder.com/2021/profile-highlights-check.svg"},{"id":75537,"name":"repeat_founder","url":"repeatfounder","presentable_name":"Repeat Founder","description":"Started a prior company with $2M+ in funding or revenue","image_url":"https://uploads.wefunder.com/2021/profile-highlights-replay.svg"}],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Enormous Market: Firesale is reshaping a $1T (by 2029) used goods resale market."},{"index":2,"claim_id":"claim-fact-2","value":"AI-powered: One tap and listed for sale in under 2 seconds."},{"index":3,"claim_id":"claim-fact-3","value":"Notable Investors: Already raised $200,000+ from Ex-Uber, Citrix \u0026amp; Digital Ocean executives."},{"index":4,"claim_id":"claim-fact-4","value":"Repeat Founder: Raised more than $20M in VC funding and led business exits of $140M+."}],"team":[{"id":5797512,"entity_id":"wefunder:company_role:5797512","user_entity_id":"wefunder:user:4849821","role":"founder","name":"Anthony Longo","title":"Founder \u0026 CEO","bio":"3x Founder raising more than $20M in early-stage venture capital. 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Currently, he works as a fractional executive, advisor, and founder, helping companies navigate growth, build operational systems, and clarify internal and external positioning.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjE4OTU0LCJwdXIiOiJibG9iX2lkIn19--901fa47dff97f39cdeb904cd17ed4c1feece2ffd/filename","profile_url":"https://wefunder.com/alex.priest.1","endorsement_quote":"I’ve seen firsthand how transformative removing friction can be for consumers, and Firesale is doing exactly that for resale. 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Tom began his career at Microsoft Corporation, where he was a founding member of the Games Division.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjE5OTMxLCJwdXIiOiJibG9iX2lkIn19--f57fc61e3d7c0b97cc71a3227b615a7eb31cd75a/filename","profile_url":"https://wefunder.com/thomas.sperry","endorsement_quote":"As someone who has spent my career launching and backing businesses that expand opportunity, I’ve seen firsthand how mission-driven founders can take on enormous problems and build category-defining companies. That’s what drew me to Firesale, and to back Tony again. I’ve known Tony through a prior venture and have always been impressed with his ability to zero in on complex, overlooked problems and create frictionless, scalable solutions. He’s the kind of early-stage entrepreneur you want to bet on: deeply focused, relentlessly mission-driven, and committed to building companies that not only succeed but also make a positive impact. At Rogue Ventures, we’ve always believed in backing bold entrepreneurs solving hard problems in overlooked markets. Firesale isn’t just a better way to sell used goods — it’s a movement to unlock trapped value for millions of households while creating more sustainable consumption at scale. I’m proud to back Tony again and excited to be part of Firesale’s journey to build the world’s largest online yard sale.","endorsement_name":"","investment_total":5000,"investment_info":"Invested $5,000 this round","is_lead_investor":true,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/thomas.sperry"]},{"id":12307,"entity_id":"wefunder:company_investor_profile:12307","investor_profile_id":4362599,"investor_profile_entity_id":"wefunder:investor_profile:4362599","subject_entity_id":"wefunder:notable_investor:16199","name":"Chris Quinn","role_title":"","bio":"Chris Quinn is the Founder \u0026amp; General Partner at Mute Ventures, an early-stage investment fund. 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Every one of them is packed to the gills with unused inventory. - Garages- Attics- Closets- Basements- Desk drawersNot junk. Not trash. Sellable goods. (And this doesn't include the 15M households that need to rent an offsite storage unit)Conservatively: - 250+ items per home - Even $10 average resale value- That’s $2,500 per household Across 100M homes? That’s a $250B+ dormant asset class hiding in plain sight. Yet mos...","published_at":"2026-02-17T11:02:22Z","author_name":"Anthony Longo","url":"/feed/260370","canonical_url":"https://wefunder.com/feed/260370"},{"id":203958,"entity_id":"wefunder:feed_item:203958","type":"FeedItem::Update","visibility":"public","title":"Thank You \u0026amp; Welcome To The Team","preview":"Wow. Just wow.We set out with a goal of raising $500,000 — and thanks to all of you, we more than doubled that, closing at over $1.2M with 750+ investors joining the Firesale movement.This kind of response in less than a week completely surpassed our expectations and is a massive validation of what we’re building. It shows how much excitement there is for real disruption in the resale market and how deeply our vision resonates: making it effortless for people to turn stuff into cash.We’re but...","published_at":"2025-10-14T10:14:47Z","author_name":"Anthony Longo","url":"/feed/203958","canonical_url":"https://wefunder.com/feed/203958"},{"id":193141,"entity_id":"wefunder:feed_item:193141","type":"FeedItem::Update","visibility":"public","title":"From Goal to Oversubscribed in Record Time","preview":"We’re totally blown away by the sheer velocity and momentum of our Wefunder campaign.We were always confident in our business, our market, our brand, and our technology — and we knew we’d be successful. But never did we imagine hitting our $500K goal in under 5 hours. At the time of writing, we’ve continued to oversubscribe past $900K.Yesterday, we officially notified the Wefunder team that we’re ready to close the campaign. Per regulations, that triggered the 5-day wind-down period. As you m...","published_at":"2025-09-26T15:58:49Z","author_name":"Anthony Longo","url":"/feed/193141","canonical_url":"https://wefunder.com/feed/193141"},{"id":193081,"entity_id":"wefunder:feed_item:193081","type":"FeedItem::Update","visibility":"public","title":"🚀 Firesale hits $500K in \u0026lt;5 hours!","preview":"When we set out to launch our Wefunder campaign, our goal was to raise\u0026nbsp;$500,000 from hundreds of investors.\u0026nbsp;We believed Wefunder would be the perfect fit for a consumer-facing company like Firesale:\u0026nbsp;capital + community = a go-to-market army.What we didn’t expect was to cross the $500K milestone in\u0026nbsp;under 5 hours.\u0026nbsp;🤯Our office is buzzing — we’re blown away and deeply grateful to each and every one of you. It’s clear you understand the problem, feel the pain points, and y...","published_at":"2025-09-24T20:24:48Z","author_name":"Anthony Longo","url":"/feed/193081","canonical_url":"https://wefunder.com/feed/193081"},{"id":192613,"entity_id":"wefunder:feed_item:192613","type":"FeedItem::Update","visibility":"public","title":"See You Tomorrow: Firesale’s Wefunder Launch","preview":"We’re just 24 hours away from our very first Wefunder launch—and we couldn’t be more excited.It’s wild to reflect on how much early-stage fundraising has evolved. Over the past 20 years, I’ve raised $20M+ from top VCs and technology investors. Each round has been different, each one equally challenging, educational, and energizing.I’ve also been on the other side as an angel, including participating in Substack’s $7.8M Wefunder. At the time, it struck me as unusual, a red-hot, Series B funded...","published_at":"2025-09-23T09:03:39Z","author_name":"Anthony Longo","url":"/feed/192613","canonical_url":"https://wefunder.com/feed/192613"}],"q_and_a":[{"id":315760,"entity_id":"wefunder:comment:315760","question":"1) What are your revenue projections for the next few years? 2) What's the vision and timeline for expanding beyond South Florida? 3) A 20% commission sounds high. I assume you're charging for ease/convenience, but how does that number compare to your competitors? 4) What's the exit strategy?","author_name":"Kevin Hardman","votes":2,"created_at":"2025-09-25T16:49:47Z","canonical_url":"https://wefunder.com/firesale#question-315760","answers":[{"id":315832,"entity_id":"wefunder:comment:315832","answer":"Hi Kevin, great questions. 1) Revenue projections We don’t publish financial information or projections publicly, but happy to connect 1:1 and walk through our model. What I can share is that we’re modeling be cash-flow break-even within ~9 months of launch (Oct). At this stage, the focus is on validating our playbook in the first market and then scaling it. 2) Vision \u0026amp; timeline for expansion Our immediate focus is South Florida. We expect to spend the first 3–6 months dialing in operations across our first two markets, which will give us the blueprint to scale nationally. We’re fortunate to have Alex Priest (employee #35 at Uber, who helped lead Uber’s city-by-city expansion) as both an investor and active advisor helping us design this GTM strategy. 3) 20% commission comparison Yes, we’re starting at 20%. That fee reflects the speed, automation, and convenience Firesale provides. It’s also in line with (and in some cases lower than) industry benchmarks—eBay, Poshmark, and The RealReal which charge similar or higher fees in some categories. We’ll continue to learn, optimize, and ensure our pricing matches the value we deliver. 4) Exit strategy The goal is to build a category-defining company with the potential to go public. That said, with our first-mover advantage in AI-powered resale, there’s also a clear path where a large incumbent could see Firesale as highly strategic. Ultimately, our mission is to build long-term value for both users and investors, whether through IPO or strategic M\u0026amp;A.","author_name":"Anthony Longo","votes":0,"created_at":"2025-09-26T15:45:37Z"}]},{"id":316582,"entity_id":"wefunder:comment:316582","question":"This is so awesome. I think there will be so many individual \"sellers\" that go around the business places, like Walmart, TJ Maxx etc or boutiques and sell the items from the stores without owning any inventory and fulfill momentarily with Uber. This will create a massive gig economy for the small hustlers. I am beyond excited as an investor","author_name":"Quang Ho","votes":1,"created_at":"2025-10-08T18:13:47Z","canonical_url":"https://wefunder.com/firesale#question-316582","answers":[{"id":316608,"entity_id":"wefunder:comment:316608","answer":"We're beyond excited to launch, get in market and learn from all of the use cases we haven't even thought of yet. Glad to have you on the team Quang!","author_name":"Anthony Longo","votes":1,"created_at":"2025-10-08T20:54:38Z"}]},{"id":315930,"entity_id":"wefunder:comment:315930","question":"Greetings, I am seriously considering investing but need an answer to this question first…. I know you eloquently addressed a question regarding eBay and similar legacy platforms (Amazon, Walmart, Marshals, TJ Maxx, Ross, Nordstrom Rack, etc etc,). But I still want to ask this: let’s say that eBay and those legacy platforms with all their muscle and sharp elbows decide to implement this idea (which as you alluded to, they have been planning to do), would Firesale (still pre-revenue) survive?. Or should firesale preemptively approach these legacy giants for some kind of deal?","author_name":"Dr. Paul Adjei","votes":1,"created_at":"2025-09-29T19:35:02Z","canonical_url":"https://wefunder.com/firesale#question-315930","answers":[{"id":315954,"entity_id":"wefunder:comment:315954","answer":"Dr. Paul, I love that you're throwing in the most difficult question at the buzzer. This deserves a long reply, maybe a blog post in the future, but I'll start with this. We’ve thought about this deeply before deciding to build a business, instead of just a tool. The short version: Firesale survives — and thrives — even if eBay, Amazon, or other decide to bolt on AI resale features (which they will and are). The reason is structural. Legacy platforms are 20–30 years old, built for catalog commerce. Adding AI on top doesn’t solve their biggest issue: complexity. Their flows require dozens of fields, policies, verifications, and steps. Firesale is AI-native at our core from day one — designed for 2-second video → instant listing → automated pricing → local liquidity. That makes us dramatically faster and more magical than any “patch” they can roll out. Equally important, Firesale is going after a market the giants have long ignored: the “online yard sale.” eBay is collectibles, Poshmark is fashion, StockX is sneakers, Amazon/Walmart are retail closeouts. Nobody owns the clutter/estate/house-full-of-stuff economy, because until AI, it was too messy, fragmented, and onerous to capture. That’s our wedge. We’re also executing with a hyper-local playbook. Like Uber or Airbnb in their early days, we’re starting in one locale (South Florida), building liquidity loops, then replicating city by city. That kind of ground-level GTM is something the big platforms simply don’t do. Even if they launch similar tools, by then Firesale will have community, liquidity, and brand equity around one thing: effortless resale. That’s our moat. And of course, the long-term strategic upside is there too — partnerships, integrations, or even acquisition by one of these giants are all optional paths. So while we absolutely respect the incumbents, our conviction is that Firesale’s AI-native design, laser-focused wedge, and community-driven GTM give us a durable path to becoming the category leader in this space. We hope to win your investment, trust, and continued support. Thank you.","author_name":"Anthony Longo","votes":3,"created_at":"2025-09-29T22:30:48Z"}]},{"id":315913,"entity_id":"wefunder:comment:315913","question":"How are you thinking about the Uber relationship and fulfillment cost? Does this only make sense for higher ticket items (e.g. if I sell something for 10 usd, how do the unit economics of the Uber delivery partnership work)? How far advanced is the AI tool (ie is it ready to use or are you still developing it)?","author_name":"Manuela Thomys","votes":1,"created_at":"2025-09-29T15:44:43Z","canonical_url":"https://wefunder.com/firesale#question-315913","answers":[{"id":315928,"entity_id":"wefunder:comment:315928","answer":"Hi Manuela, the Uber integration is one of the most exciting parts of our model, and something we’ll learn a lot about once we’re live in market. The way we see it, convenience has real value. Think about ordering a $10 burger and fries on Uber Eats—you often end up paying $25 all-in with delivery and tip. People are willing to pay more than the item’s value for the speed and ease of convenience, and that’s our working thesis. That said, we always have the fallback of self-pickup, which is the current norm in resale (Facebook Marketplace, Craigslist, OfferUp, even local eBay transactions). So users can always choose the free option, while others may happily pay for delivery. On the AI side—this is not a future concept. It’s live and working today. It was the very first piece we built over four months ago and is the most mature part of our platform. It’s fast, detailed, and genuinely magical—better in action than even what you’ve seen in our demo video.","author_name":"Anthony Longo","votes":2,"created_at":"2025-09-29T19:28:48Z"}]},{"id":315898,"entity_id":"wefunder:comment:315898","question":"I foresee the FireSale Platform being used in future by big retail shops to clear old inventory in Sales and Clearance. Will you allow and permit them?","author_name":"Samuel K Ameyaw MD MBA","votes":1,"created_at":"2025-09-29T06:27:09Z","canonical_url":"https://wefunder.com/firesale#question-315898","answers":[{"id":315910,"entity_id":"wefunder:comment:315910","answer":"Hi Samuel, great question. We completely agree and in fact, we see this as a natural evolution of Firesale. While our initial focus is on local sellers and estate/yard sale inventory, our roadmap absolutely includes exploring partnerships with large (and small) retailers who want a fast, efficient way to clear out old or excess stock. It’s a potentially massive opportunity, and one we’re excited to pursue at the right time.","author_name":"Anthony Longo","votes":2,"created_at":"2025-09-29T13:55:47Z"}]},{"id":315889,"entity_id":"wefunder:comment:315889","question":"Something I really dislike about the online reselling market is the lack of trust items are often in worse condition than advertised or even counterfeit. What is Firesale doing to address this issue?","author_name":"Eli Fishman","votes":1,"created_at":"2025-09-28T21:21:52Z","canonical_url":"https://wefunder.com/firesale#question-315889","answers":[{"id":315912,"entity_id":"wefunder:comment:315912","answer":"Hi Eli, trust is absolutely essential and we know it’s one of the biggest pain points in resale today. Firesale was built with this front and center in our mission to make resale effortless for both buyers and sellers. We’re implementing best practices used by leading ecommerce platforms and going further by verifying every seller through email and phone at sign-up, while also layering in additional trust and privacy protections. Buyers are covered with protection if an item isn’t as described, so they can purchase with confidence. On counterfeit goods, while this isn’t our initial focus, we know it’s a critical issue. We’re actively exploring partnerships and proven solutions that specialize in authentication, and it’s firmly on our roadmap to integrate as we scale.","author_name":"Anthony Longo","votes":1,"created_at":"2025-09-29T14:10:50Z"}]},{"id":315620,"entity_id":"wefunder:comment:315620","question":"I just purchased $1000.00 of Firesale. What is the stock per share? Thank you. have a great day!","author_name":"Ronald Murphy","votes":1,"created_at":"2025-09-24T15:56:29Z","canonical_url":"https://wefunder.com/firesale#question-315620","answers":[{"id":315667,"entity_id":"wefunder:comment:315667","answer":"Hi Ronald, we're raising on a SAFE, which means the share price is not determined yet. Instead, when we have a priced round in the future, investors in this SAFE will receive equity as if the company is valued at $10M or the price in that future priced round (you automatically get the better deal). The actual share price will be determined by our future priced round and by the total number of shares that we have outstanding at that time. But the SAFE terms guarantee that you will get equity as if we are valued at no more than $10M once the SAFE converts.","author_name":"Anthony Longo","votes":0,"created_at":"2025-09-24T21:09:37Z"}]},{"id":332813,"entity_id":"wefunder:comment:332813","question":"What is your current in growing the FireSale business model?","author_name":"J D Jorg","votes":0,"created_at":"2026-05-01T16:34:21Z","canonical_url":"https://wefunder.com/firesale#question-332813","answers":[{"id":334880,"entity_id":"wefunder:comment:334880","answer":"Hi JD, we launched a new auction model in May and currently innovating there. Check it out at https://f.sale","author_name":"Anthony Longo","votes":0,"created_at":"2026-06-03T15:04:23Z"}]},{"id":331336,"entity_id":"wefunder:comment:331336","question":"I am an investor that committed on Sept 29, 2025, with payment received on Oct 2nd. Why is my investment showing as \"in process\" on Wefunder after over 6 months, and the value of my investment is not showing in the Wefunder portfolio total?","author_name":"Steve DeRaleau","votes":0,"created_at":"2026-04-17T20:49:09Z","canonical_url":"https://wefunder.com/firesale#question-331336","answers":[{"id":334879,"entity_id":"wefunder:comment:334879","answer":"Hi Steve, just seeing this right now. Will reach out to you via email and copy the Wefunder team on to support. Stand by.","author_name":"Anthony Longo","votes":0,"created_at":"2026-06-03T15:03:26Z"}]},{"id":316870,"entity_id":"wefunder:comment:316870","question":"Tony, if adding AI on top of all the Legacy platforms that are 20–30 years old, which were built for catalog commerce, will not solve their biggest issue of complexity, will FireSale be able to \"eat their Lunch\"? The phenomenon of one company disrupting an established market leader, similar to Netflix's impact on Blockbuster, is a recurring theme in business history. This often occurs when a new entrant leverages technological advancements, innovative business models, or a deeper understanding of evolving customer needs to gain a competitive edge. Here are several examples of companies that disrupted their competitors, leading to significant market shifts and, in some cases, the bankruptcy of the incumbents, including the case of BlackBerry: Digital Photography vs. Film Photography. Kodak, once a titan in the photography industry, dominated the film and photographic paper market for decades. However, they were slow to adapt to the rise of digital photography, despite their own engineers inventing the first digital camera in 1975. Their reluctance to fully embrace digital technology, fearing it would cannibalize their lucrative film business, allowed competitors like Sony, Canon, and Nikon to seize the burgeoning digital camera market. Kodak eventually filed for Chapter 11 bankruptcy protection in 2012, though it later emerged as a much smaller company focused on commercial imaging. In the early days of computing, IBM was the undisputed leader with its mainframe computers, which were expensive and primarily used by large corporations and governments. The advent of the personal computer (PC) in the late 1970s and early 1980s, spearheaded by companies like Apple, Commodore, and later Microsoft and Intel, democratized computing. While IBM eventually entered the PC market, it lost its dominant position as the industry shifted towards distributed computing and personal ownership. Many smaller mainframe manufacturers struggled or went out of business as the PC market exploded. Online Retail vs. Brick-and-Mortar Stores. Amazon revolutionized the retail industry by offering a vast selection, competitive pricing, and unparalleled convenience through its online platform. This directly challenged traditional brick-and-mortar retailers, many of whom struggled to adapt to the e-commerce model. While not all have gone bankrupt, numerous established retailers like Borders Books (filed for bankruptcy in 2011) and Toys \"R\" Us (filed for bankruptcy in 2017 and again in 2018) have attributed their decline, in part, to the rise of online shopping and Amazon's dominance. Smartphones vs. Feature Phones (including BlackBerry)BlackBerry, formerly Research In Motion (RIM), was a pioneer in the smartphone market, known for its secure email, physical QWERTY keyboards, and enterprise focus. However, the introduction of the Apple iPhone in 2007 and subsequent Android devices from companies like Samsung fundamentally changed the mobile landscape. These new smartphones offered intuitive touch interfaces, a rich ecosystem of applications, and a focus on multimedia and consumer experience that BlackBerry struggled to match. BlackBerry's market share plummeted, and while the company still exists, it has pivoted away from manufacturing its own devices and now focuses on software and security solutions. Many other feature phone manufacturers also saw their market share erode significantly. Ride-Sharing vs. Traditional Taxis. The emergence of ride-sharing services like Uber and Lyft disrupted the long-established taxi industry. By leveraging smartphone technology to connect drivers with passengers, offering dynamic pricing, and providing a more convenient and often cheaper alternative, these companies rapidly gained market share. Traditional taxi companies, often burdened by regulations, medallion systems, and slower adoption of technology, faced significant challenges. While the taxi industry hasn't entirely disappeared, many individual taxi companies and drivers have experienced substantial financial hardship, and some have gone out of business. Streaming Music vs. Physical Music Sales. Similar to Netflix and Blockbuster, streaming music services like Spotify and Apple Music have largely replaced physical music sales (CDs, cassettes) and digital downloads as the primary way consumers access music. Companies that relied heavily on physical distribution, such as Tower Records (filed for bankruptcy in 2006), struggled to adapt to the digital shift and the subscription-based model of streaming. While record labels have largely embraced streaming, the landscape for retailers of physical music has drastically changed. These examples illustrate a common pattern: companies that fail to innovate, adapt to new technologies, or understand evolving consumer preferences risk being overtaken by more agile and forward-thinking competitors.","author_name":"Samuel K Ameyaw MD MBA","votes":0,"created_at":"2025-10-13T16:30:41Z","canonical_url":"https://wefunder.com/firesale#question-316870","answers":[{"id":316926,"entity_id":"wefunder:comment:316926","answer":"Samuel, thanks for your detailed note and you’re absolutely right: history keeps repeating itself. Every major industry shift comes down to the same core truth — technology doesn’t disrupt markets, simplicity does. Legacy resale platforms (eBay, OfferUp, Poshmark, etc.) were all built for catalog commerce — slow, form-based, and text-heavy. They’ve started layering AI on top, but at their core, they’re still built for typing, searching, and listing one item at a time. That model simply can’t evolve fast enough to meet the next generation of user expectations. Firesale isn’t “adding AI” to resale, it’s reimagining resale from the ground up. We’ve rebuilt the entire experience around speed, automation, and liquidity. A seller records a 2-second video, and AI handles everything — titles, pricing, descriptions, tags, and even delivery logistics. It’s not just faster — it’s fundamentally different. Just like Uber wasn’t a better taxi dispatcher or Netflix wasn’t a better DVD rental store, Firesale isn’t a better listing app. It’s a new model built for the way people actually live now: too much stuff, too little time, and a desire for instant results. We believe the next decade of commerce belongs to platforms that feel like magic — frictionless, video-first, AI-powered, and human at the core. Thank you again for the thoughtful comment and for joining this journey with us. These are exactly the conversations that sharpen our mission and fuel the fire. 🔥","author_name":"Anthony Longo","votes":1,"created_at":"2025-10-14T10:19:24Z"}]},{"id":315976,"entity_id":"wefunder:comment:315976","question":"Hi, I just came across this today and it looks like it ends tomorrow. I wish I had more time. Is it too late to jump on a quick 5 min call sometime on the 30th? How long was the raise up for? Thanks!","author_name":"Y S","votes":0,"created_at":"2025-09-30T04:15:59Z","canonical_url":"https://wefunder.com/firesale#question-315976","answers":[{"id":315989,"entity_id":"wefunder:comment:315989","answer":"YS, we launched last Wednesday and hit our goal ($500k) in under 5 hours. I've posted some updates along the way here: https://wefunder.com/firesale/updates Happy to host a call. Please email me (a@f.sale) and we can find a time today.","author_name":"Anthony Longo","votes":0,"created_at":"2025-09-30T09:40:26Z"}]},{"id":315957,"entity_id":"wefunder:comment:315957","question":"Tony, thanks for the prompt and very very detailed response and explanation to my question. Clearly, you have thought and war-gamed this through and through! This inspires confidence. Great job to you and the team! Very Respectfully.","author_name":"Dr. Paul Adjei","votes":0,"created_at":"2025-09-29T22:54:25Z","canonical_url":"https://wefunder.com/firesale#question-315957","answers":[{"id":315987,"entity_id":"wefunder:comment:315987","answer":"Thank you again for your support.","author_name":"Anthony Longo","votes":0,"created_at":"2025-09-30T09:36:33Z"}]},{"id":315749,"entity_id":"wefunder:comment:315749","question":"How come you don't have an app in the Google play store?","author_name":"Ken Yu","votes":0,"created_at":"2025-09-25T15:34:57Z","canonical_url":"https://wefunder.com/firesale#question-315749","answers":[{"id":315750,"entity_id":"wefunder:comment:315750","answer":"Hi Ken, we’re currently live in private beta on the Apple AppStore as we prepare to launch our first market. An Android version is on our roadmap and scheduled for Q4 release — so it’s coming very soon!","author_name":"Anthony Longo","votes":0,"created_at":"2025-09-25T15:39:27Z"}]},{"id":315711,"entity_id":"wefunder:comment:315711","question":"Hi, what is preventing Ebay to offer the same features ?","author_name":"Boulkoroum FARID","votes":0,"created_at":"2025-09-25T09:37:38Z","canonical_url":"https://wefunder.com/firesale#question-315711","answers":[{"id":315712,"entity_id":"wefunder:comment:315712","answer":"Nothing is technically preventing eBay from building similar AI features. In fact, eBay CEO, Jamie Iannone, has mentioned on recent earnings calls that they are investing in AI tools for the platform, and we should expect that all major marketplaces will follow this path. That said, eBay is a 30-year-old company operating at massive global scale. Turning a ship that large is no easy task. Plugging AI into a legacy system that requires dozens of fields and rigid infrastructure is a very different challenge than building an AI-native platform from the ground up. More importantly, resale is not a winner-take-all market. There are already a dozen very large players, each dominating its own niche. For example, Poshmark and TheRealReal have taken luxury fashion, StockX sneakers, and Whatnot has taken a big bite out of collectibles. The specific niche we’re focused on is the “online yard sale” which has been overlooked by incumbents because it’s messy, fragmented, and very hard to digitize without AI. That’s where our advantage lies: we’re AI-native, purpose-built to capture the long tail of resale that legacy platforms struggle to reach.","author_name":"Anthony Longo","votes":0,"created_at":"2025-09-25T10:23:21Z"}]},{"id":315619,"entity_id":"wefunder:comment:315619","question":"Good Day Firesale team : What is the round Size for this round of crowdfunding ? . What is the Aprx share value for this round of crowdfunding ? . Good luck . Thanks. Rami","author_name":"Rami Taha","votes":0,"created_at":"2025-09-24T15:37:52Z","canonical_url":"https://wefunder.com/firesale#question-315619","answers":[{"id":315668,"entity_id":"wefunder:comment:315668","answer":"Hi Rami, thanks for the great questions! We originally intended to raise $500K, but given the momentum and velocity of the campaign, we’ve decided to keep the round open a little while longer so more people can join. We’re raising on a SAFE, which means there isn’t a fixed share price today. Instead, when we do a future priced equity round, this SAFE will convert into shares at the lower of: A $10M valuation cap, or the valuation set in that future priced round. This structure guarantees you’ll receive equity as if the company is valued at no more than $10M once the SAFE converts. Appreciate your support and interest — excited to have you along for the journey!","author_name":"Anthony Longo","votes":0,"created_at":"2025-09-24T21:13:12Z"}]}],"faq":[{"question":"Good Day Firesale team : What is the round Size for this round of crowdfunding ? . What is the Aprx share value for this round of crowdfunding ? . Good luck . Thanks. Rami","answer":"Hi Rami, thanks for the great questions! We originally intended to raise $500K, but given the momentum and velocity of the campaign, we’ve decided to keep the round open a little while longer so more people can join. We’re raising on a SAFE, which means there isn’t a fixed share price today. Instead, when we do a future priced equity round, this SAFE will convert into shares at the lower of: A $10M valuation cap, or the valuation set in that future priced round. This structure guarantees you’..."},{"question":"I just purchased $1000.00 of Firesale. What is the stock per share? Thank you. have a great day!","answer":"Hi Ronald, we're raising on a SAFE, which means the share price is not determined yet. Instead, when we have a priced round in the future, investors in this SAFE will receive equity as if the company is valued at $10M or the price in that future priced round (you automatically get the better deal). The actual share price will be determined by our future priced round and by the total number of shares that we have outstanding at that time. But the SAFE terms guarantee that you will get equity a..."},{"question":"Hi, what is preventing Ebay to offer the same features ?","answer":"Nothing is technically preventing eBay from building similar AI features. In fact, eBay CEO, Jamie Iannone, has mentioned on recent earnings calls that they are investing in AI tools for the platform, and we should expect that all major marketplaces will follow this path. That said, eBay is a 30-year-old company operating at massive global scale. Turning a ship that large is no easy task. Plugging AI into a legacy system that requires dozens of fields and rigid infrastructure is a very differ..."},{"question":"How come you don't have an app in the Google play store?","answer":"Hi Ken, we’re currently live in private beta on the Apple AppStore as we prepare to launch our first market. An Android version is on our roadmap and scheduled for Q4 release — so it’s coming very soon!"},{"question":"1) What are your revenue projections for the next few years? 2) What's the vision and timeline for expanding beyond South Florida? 3) A 20% commission sounds high. I assume you're charging for ease/convenience, but how does that number compare to your competitors? 4) What's th...","answer":"Hi Kevin, great questions. 1) Revenue projections We don’t publish financial information or projections publicly, but happy to connect 1:1 and walk through our model. What I can share is that we’re modeling be cash-flow break-even within ~9 months of launch (Oct). At this stage, the focus is on validating our playbook in the first market and then scaling it. 2) Vision \u0026amp; timeline for expansion Our immediate focus is South Florida. We expect to spend the first 3–6 months dialing in operatio..."}]}}}