{"data":{"type":"company_profile_ai","id":98017,"entity_id":"wefunder:company:98017","attributes":{"canonical_url":"https://wefunder.com/firebrand.artisan.breads","retrieval_urls":{"canonical":"https://wefunder.com/firebrand.artisan.breads","json":"https://wefunder.com/firebrand.artisan.breads.json","markdown":"https://wefunder.com/firebrand.artisan.breads.md","ai_json":"https://wefunder.com/firebrand.artisan.breads.ai.json","ai_text":"https://wefunder.com/firebrand.artisan.breads.ai.txt","changelog_json":"https://wefunder.com/firebrand.artisan.breads.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-22T05:03:25Z","generated_at":"2026-06-22T19:39:19Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":98017,"entity_id":"wefunder:company:98017","slug":"firebrand.artisan.breads","name":"Firebrand Artisan Breads","tagline":"We don't hire people to bake bread, we bake bread to hire people 🪵 🔥 ","elevator_pitch":"Firebrand bakes the best damn breads and pastries in the Bay Area while providing great jobs to people with barriers to employment. 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Started in 2008 Firebrand has grown to have 85 employees, two production facilities and a thriving retail cafe in Uptown Oakland.\u0026nbsp; Firebrand serves over 250 wholesale accounts, delivering fresh bread and pastries from Sacramento to Santa Cruz. \u0026nbsp;People First, Purpose Driven!With a record level of homelessness and a 69% rate of recidivism, Firebrand's mission is to help build back our communities through providing an inclusive, equitable workplace, providing good jobs for those with barriers to employment.‍Our holistic, wrap around service model, provides integrated programs for employee personal development and growth.\u0026nbsp; Firebrand supports our employees’ growth to live up to their potential and become the best versions of themselves.Through our Steward Ownership model, we have fully aligned our financial management, operations and governance around a set of 11 governing purposes that serves our employees.\u0026nbsp; Providing profit sharing, open book management training and employee ownership, these purposes are embedded in our legal charter.\u0026nbsp; Removing barriers with Open HiringPut your name on a clipboard and we'll call you with a job opening.\u0026nbsp; No resumes, no cover letters, no formal job interviews.\u0026nbsp;\u0026nbsp; Pioneered by Greyston Bakery, Firebrand uses Open Hiring to remove barriers to employment and evaluates people solely on their merits and drive to be part of our team.\u0026nbsp; We believe everyone is capable of greatness and through baking we can all rise together.Oakland's only wood fired bakeryFirebrand is primarily a wholesale bakery, with 75% of our business through wholesale and 25%\u0026nbsp;of our revenue through our own retail cafe in Uptown Oakland.\u0026nbsp; We make damn good wood fired breads and pastries that are distributed through our own delivery network from Sacramento to Campbell and everywhere in between.\u0026nbsp; We have a growing list of over 200 accounts such as Whole Foods, The Four Seasons, Verve Coffee, Red Bay Coffee, Google and Twitch.\u0026nbsp; Strategy for growthWe've just opened up our brand new 40,000 square foot production facility in Alameda Point with the goal of having 100 people at Firebrand by mid 2022.\u0026nbsp; Firebrand is on a fast growth trajectory seeking to double our revenue to $12m by the end of 2022.\u0026nbsp; To do this, we are expanding our sliced bread line down to Whole Foods in Southern California, have an exclusive contract with Guckenheimer food service, several copacking deals contracted,\u0026nbsp; \u0026nbsp; large purchase orders for our sliced breads and expanding wholesale customer base.Forward-looking projections cannot be guaranteed.In order to help achieve this growth and increase our margins we are bringing on some key new hires.\u0026nbsp; Recently we have brought on DoGood CFO's to help provide strong financial management.\u0026nbsp; We're bringing on an experienced COO as well as adding a Logistics Manager to run our extensive DSD network.\u0026nbsp; Forward-looking projections cannot be guaranteed.Scaling the missionFirebrand has ambitious growth plans to not only scale our business, but also our social mission.\u0026nbsp; We have built an office for Five Keys to open our Worker Resource Center in November.\u0026nbsp; The Worker Resource Center will be dedicated to providing GED classes, soft skills training, financial literacy training and a computer lab.\u0026nbsp; Additionally Five Keys will serve as an important stakeholder, connecting employees to various community groups and service providers who can help support them around any issues such as: mental health, drug rehabilitation, housing, food security and domestic violence.\u0026nbsp; We hope this holistic approach to serving our employees will become a new model for employee support and development.\u0026nbsp;\u0026nbsp;Firebrand is the communityTogether we can help end the cycle of homelessness and incarceration that's 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much is the share price? For example, I invest 500,000 dollars, how much is my share of the company?","answer":"Hello Abdullah, the price per share is $1.583, so if you invested $500,000, you'd own 791,500 shares. Because we're currently fundraising we can't tell you what the exact ownership percentage will be until all fundraising closes. It would most likely be around 7-8%, with the caveat that that could go up or down depending on how much we raise."},{"question":"Why are there no terms ? Why would anyone Invest if there are no terms ?","answer":"Daniel, the legal side was still being decided. You can now see the terms of the SAFE note under the \"Investment Terms\" link."},{"question":"Hi Matt, I love your company's purpose and products. They're both really impressive. Would you please provide some commentary on your gross margin and any future plans to improve it? Also, when do you expect to have updated financials for 2021, and when is this WeFunder round ...","answer":"Hello Rob! Yes, we just had our highest margin of the year in October and it's improving. We brought on a COO to help drive some efficiencies and bring our labor down. We just moved into our new space in Alameda and have more machinery that can drive this efficiency. By February we are targeting 28%, which would be higher than pre-pandemic levels. Our goal is to get to 40% by the end of 2022. The round is closing in April."},{"question":"Hi Matt, Thank you for your previous replies to questions. They are helpful and concrete. Just for my understanding, this is a post-money SAFE meaning investors lock in at $1.583/share once the SAFE converts. What does confuse me is your comment, \"The company may elect when th...","answer":"Hey Michael, happy to share more about our thinking, thanks for reaching back out!! We are planning to convert the SAFE after the fundraising round is complete at the end of April."},{"question":"Hi! What a great mission! I've invested, but for reasons unknown my funds are not transferred. Who should I reach out to about this?","answer":"Thank you Yadira!! kapow@wefunder.com, thank you!!"}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-22T19:39:19Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:25Z","as_of":"2026-06-22T19:39:19Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:25Z","as_of":"2026-06-22T19:39:19Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-14T13:22:58Z","as_of":"2026-06-22T19:39:19Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-14T13:22:58Z","as_of":"2026-06-22T19:39:19Z","confidence":"medium"}}}}}}