# festivalPass Live event subscription marketplace across music, film, food & wine and more. ## Elevator pitch festivalPass is the world's first festival subscription marketplace across music, film, food and wine and more. Enjoy thousands of festivals locally and globally for one monthly fee. - Canonical URL: https://wefunder.com/festivalpass - Entity ID: wefunder:company:54918 - Last updated: 2026-06-16T05:02:22Z - Generated at: 2026-06-16T18:33:15Z ## Quick facts - Own equity in the reimagined $200B live entertainment industry that will come roaring back in 2021. - Members can enjoy thousands of events for one monthly fee. 20,000+ members 300+ new members daily. - $1.2MM of digital, social and radio media available from investor TownSquare Media (TSM). - TSM is 3rd largest US radio network with 327 stations and digital properties reaching over 60 million fans monthly. - Data driven founder with extensive experience in consumer entertainment data. Data set for member acquisition of over 20MM US consumers. - Investors include NHL Hockey Star Jacob Trouba, Entrepreneur Tom Chavez with $1.2B in exits to Microsoft & Salesforce. - Credit based gross margin positive business model on every transaction. - Recurring revenue with expected $500+ Annual Recurring Revenue / Member. ## Active fundraises - wefunder:fundraise:29707: 4(a)(6) successful (USD) ## Story CEO Ed Vincent, an EO Austin Member, has been an entrepreneur for over 20 years with multiple exits including an eCommerce company sold in 2001 and a SaaS company sold in 2014.  Most recently he founded and ran a data consultancy and software platform in the entertainment space with clients including A&E Networks, AMC Networks, MovieTickets.com, Screenvision Media, MoviePass and numerous TV, Film and Media related clients.  The festivalPass team are experts in consumer data.  Ed also ran a 70 person experiential marketing agency from 2002 through 2008 activating big brands at big events.  He developed the concept of Maxim Bungalows hotel in the Dominican Republic and even owned the Dominican Republic International Film Festival.  This is where he fell in love with the community and passion created within a live event setting.  After acting as the interim Chief Data Officer or MoviePass and tracking the success and business models of various subscription services and marketplaces, Ed felt the time was right to make live destination experiences more affordable, more social, have less friction and without the high ticketing fees prevalent in the industry.   We make that possible by partnering with event owners across all genres (music, film, food & wine, sports, theater, and more) making their offerings available to our members and providing data insights that help drive the partners business across all revenue streams including sponsorship, advertising spend, and ticketing. festivalPass makes it possible for members to enjoy thousands of festivals locally and globally — for one monthly fee.festivalPass is the world's first festival subscription service across music, film, food & wine and more.  Now, festival-goers from music, art, food & wine, film, and other interests can join millions of fans from around the world. Credit Based Currency Business Model - Gross Margin Positive Every TransactionTraction - $1.2 million of media to spend on Member Acquisition from 3rd largest radio network in USfestivalPass has $1.2MM of media to spend across social, digital, and radio on over 321 radio stations and websites as well as dozens of genre specific websites reaching a total of 80 million people monthly. Unique Data Architecture poised to be the most robust data set across live entertainment industry.festivalPass has a unique data strategy that includes aggregating consumer data within the platform, from partner websites and mobile apps and other sources enriched from a data graph of over 250 million US consumers.  We will enable the demographic and behavioral data to be used for in app personalization/discovery, partner insights for our venue/event owners and to execute highly targeted programatic media buys across publisher partners.How we make moneyWe offer six different plans ( see below).  We partner with event owners and ticket aggregators to acquire inventory at a discount that our members redeem their credits for.  We keep part of the discount margin for festivalPass and our members receive some of that discount to attend events for less money as a benefit of membership.MilestonesFall 2019 - Secured initial seed funds from high profile entrepreneurs and professional hockey player for NY Rangers.Went live with robust web app with an integrated credit based currency and unique data architecture.Secure 20MM CRM records to enhance understanding of data and outbound email prospecting.Spring 2020 - Secured $1.2 million of social, digital and on air media from 3rd largest radio network in the US.Been interviewed by over 20 podcasts and have professional athletes and music artists as stakeholders in company.Launched our own Podcast called festivalPass Stories Fall 2020 - Over 21% of unique visitors that come to festivalPass.com sign up for an account.Over 13,000 members with 300+ joining every day.Partnership with National Independent Venue Association (NIVA) with 3,000+ venues members that will have access to festivalPass to provide inventory to thousands of shows across the US.Use of fundsfestivalPass will use the funds from this raise to continue development of it software platform across web and mobile, secure and activate partnerships with venue and festival owners increasing ticket inventory, integrate a programatic advertising ecosystem for inventory partners to use festivalPass data to reach their targeted audience.  Since festivalPass already has over $1 million in media spend at its disposal through previous investor, the funds will go directly into operating and growing the business the business (software development, data infrastructure, partner acquisition and management). Invest now ## FAQ 1. **Any thoughts on avoiding the pitfalls of MoviePass?** - Hi Kevin. Thank you for your question. I have many thoughts on avoiding the pitfalls of MoviePass. festivalPass is a much different underlying business model than MoviePass. The first very important differentiation is the credit based currency model that festivalPass has from the beginning. A proven way to ensure a gross margin positive business when building a marketplace of inventory (tickets in our example) is to manage the value of the underlying currency (credits) to be able to apply a d... 2. **Thanks for the detailed response on the MoviePass question. Credit sounds cool. A couple more questions or comments. On your website your “search festivals” functionality is buried in a link at the bottom of the page. Also, I noticed you have some pretty nice festivals and eve...** - Kevin - Thanks for your additional comments. Clicking events in the main navigation will bring you to the events search. The credit price will be listed directly on the events pages and does so for the live events we have known dates for. As we more live events come back you will see thousands with credit price and the ability to immediately redeem your credits and get a bar code for entry. We also have new designs coming soon across event, venue, organizer and talent pages that are very intu... 3. **Hello Mr. Vincent, has Covid-19 drastically affected turnouts for potential festival Pass customers? Also how is festivalPass dealing with Covid-19?** - Tony - Great question. It is true that during COVID-19 there have been very few live events in the way we all have been used to going. During this time, festivalPass has been building tech infrastructure, partnerships and awareness to scale into 2021 and beyond. We see a huge pent up demand from consumers and potential members to be able to get out and connect with others at live events on the other side of COVID-19. We have also seen many event partners begin the process of reimagining event... ## Team - Edward Vincent (Founder & CEO) - Craig Kaplan (Head of Brand & Media Partnerships at festivalPass) ## Q&A - Q: Thanks for the detailed response on the MoviePass question. Credit sounds cool. A couple more questions or comments. On your website your “search festivals” functionality is buried in a link at the bottom of the page. Also, I noticed you have some pretty nice festivals and events listed but it doesn’t show how many credits each event will cost. Maybe these things are intentional for now but think the search festivals and credits that each one cost should be more prominent. This would give the user a better idea on which plan they would want to sign up for. - A: Kevin - Thanks for your additional comments. Clicking events in the main navigation will bring you to the events search. The credit price will be listed directly on the events pages and does so for the live events we have known dates for. As we more live events come back you will see thousands with credit price and the ability to immediately redeem your credits and get a bar code for entry. We also have new designs coming soon across event, venue, organizer and talent pages that are very intuitive and scaleable and solves for various items such as multiple dates for same event and multiple locations for events that travel. - Q: Any thoughts on avoiding the pitfalls of MoviePass? - A: Hi Kevin. Thank you for your question. I have many thoughts on avoiding the pitfalls of MoviePass. festivalPass is a much different underlying business model than MoviePass. The first very important differentiation is the credit based currency model that festivalPass has from the beginning. A proven way to ensure a gross margin positive business when building a marketplace of inventory (tickets in our example) is to manage the value of the underlying currency (credits) to be able to apply a different credit redemption price to each event. This is especially important when the product is heterogeneous in nature (meaning the thousands of events are very different from each other). Users receive a certain amount of credits to use each month and apply those credits to the events they choose to attend. The events that are available on the platform are sourced from partners providing a revenue share to festivalPass allowing us to provide ticket access to our subscribers for less than if they bought a one off ticket and with no ticketing fees and still maintain a positive gross margin on every redemption. This type of credit based model has allowed companies like ClassPass to ensure positive gross margin metrics and scale to 30 countries and reach a valuation over $1B. Other differences include but are not limited to: 1) a much bigger market ($200B globally vs. $12B for North American Box Office) 2) thousands of event owners and rights holders making a marketplace an ideal model (large players control less than 20% of the market) 3) ability to leverage credit model to create dynamic pricing based on supply and demand 4) No pricing monopoly all events as is seen in studio controlled theatrical distribution of movies 5) broad based appeal of smaller local events and large events each having their own monetary pricing based on value. 6) higher overall price of live events across all genres providing more margin to be shared across the ecosystem 7) Inherent understanding of managed growth to ensure product and customer support grows at velocity that can be supported. Happy to answer any other question related to this topic. Thanks for your interest. - Q: Have any updates for your investors? it's been a while... - Q: I received a email informing me that you have another campaign in another site, will you start one here as well in the near future again? - Q: Hello Mr. Vincent, has Covid-19 drastically affected turnouts for potential festival Pass customers? Also how is festivalPass dealing with Covid-19? - A: Tony - Great question. It is true that during COVID-19 there have been very few live events in the way we all have been used to going. During this time, festivalPass has been building tech infrastructure, partnerships and awareness to scale into 2021 and beyond. We see a huge pent up demand from consumers and potential members to be able to get out and connect with others at live events on the other side of COVID-19. We have also seen many event partners begin the process of reimagining events today while we bridge to the other side including drive in events, socially distanced outdoor events, recreating the floor plan within a venue to allow for pods and social distance. We get comments from members that are creating accounts on festivalPass how much they can't wait for a return to more live events and how excited they are by what we are building. So much so, that over 20% of all visitors coming to festivalPass are creating accounts to become members. Live events will thrive again in 2021 and beyond and festivalPass has created the platform that is helping members engage with a frictionless, social, no ticket fee experience that we believe will be embraced my many.