# Fresh Press and the Paradox of Choice | Grit Grocery

- Canonical URL: https://wefunder.com/feed/91260
- Entity ID: wefunder:feed_item:91260
- Published at: 2017-12-19 18:23:32 UTC
- Updated at: 2025-07-09 03:11:19 UTC

## Author
Dustin Windham

## Subject
Grit Grocery

## Content
Local food-and-drink magazine MY TABLE just dropped us some fresh press and nailed the customer problem we are solving.  "When studying the sociological phenomena of consumerism in the western world, the theories of buyer’s remorse and the paradox of choice often surface. Too much influence, too steep of a price, or too many brands, sizes, and colors offered of an item can make decision making a headache and diminish the satisfaction of the buyer. Could there be a way for consumers to shop local, shop small, and get their shopping done more quickly?"Check out full article here