# Real Sugar vs. Artificial Sweeteners: What's in Your Cocktail? | Snazzy Beverages, Inc.

- Canonical URL: https://wefunder.com/feed/440071
- Entity ID: wefunder:feed_item:440071
- Published at: 2026-10-28 19:57:08 UTC
- Updated at: 2026-10-28 19:57:09 UTC

## Author
David Peterson

## Subject
Snazzy Beverages, Inc.

## Content
One of the most interesting things I've learned while building Snazzy is how much the ingredients surrounding alcohol can influence the drinking experience.When I decided to use real sugar instead of artificial sweeteners, my initial focus was flavor, balance, and mouthfeel.But research into alcohol absorption revealed something I think more consumers should understand.In controlled studies, certain artificially sweetened mixers produced higher peak alcohol concentrations than comparable sugar-containing mixers—even when participants consumed the same amount of alcohol.That doesn't make real sugar healthy, and it certainly doesn't make alcohol healthy.But it does challenge the idea that zero sugar automatically means a better-for-you cocktail.I've always believed consumers deserve to understand what they're drinking, especially in an industry where comprehensive ingredient disclosure hasn't historically been standard.We explore the research and the broader conversation in the latest edition of The Snazzy Journal: Real Sugar vs. Artificial Sweeteners: What's in Your Cocktail?Curious what others think: Should ingredient and nutritional disclosure be mandatory for alcoholic beverages?Stay Snazzy!