# Quick Overplay catchup 👋 | Overplay

- Canonical URL: https://wefunder.com/feed/437082
- Entity ID: wefunder:feed_item:437082
- Published at: 2026-10-27 12:35:29 UTC
- Updated at: 2026-11-01 02:56:25 UTC

## Author
Caroline Strzalka

## Subject
Overplay

## Content
Just coming up for a breather now as we’ve been heads-down since the success of Overplay for the FIFA World Cup! We wanted to keep you up to date with the exciting things happening at Overplay. First, check out our updated website that shows off some of Overplay’s capabilities across sports, media & entertainment, and creator content. ICYMI you can still play Overplay’s games on the FIFA Play Zone - just click on the link with your phone. We made almost 50 games from 2026 FIFA World Cup highlights and FIFA’s archival footage from past tournaments. A new game was made almost every day! While we can’t publicly release the data, we can share that we’re thrilled with the fan engagement and we’re looking at extending our relationship. Stay tuned.Second, if you’ve been following our journey, you know that we’ve been on the conference circuit since we’ve released our SDK. This past month was no exception. We attended the Culture Shift Deal-Making Summit and, for the first time ever, NY Advertising Week. We’ve long thought that ads are a HUGE opportunity for Overplay, since we enable interactivity to be added to streaming video. It was a packed week of meeting with brands, agencies, publishers, streamers, CTV and ad tech folks. And we heard the same comment over and over: “We’ve never seen anything like this before!” Since then, it’s been days of proof of concept gamified ads being created and tested, and strategic conversations about how the future of advertising is interactive…and how Overplay can lead that charge. Third, over the next few weeks, we will be releasing interactive ads with some of our partners, and most likely there will be a white paper published comparing Overplay’s interactive ads to regular streaming video ads. We’re excited to do the testing and share the results with you. It’s a rush to finish off the year big as we sign more partners. As we’re able to release more information and make official announcements, we will! 👋Caroline & Dan 👋Founders, Overplay