# The 4 biggest questions answered | Misunderstood Brands

- Canonical URL: https://wefunder.com/feed/433936
- Entity ID: wefunder:feed_item:433936
- Published at: 2026-10-23 16:50:46 UTC
- Updated at: 2026-10-23 17:46:41 UTC

## Author
Christopher Buglisi

## Subject
Misunderstood Brands

## Content
Every week we hear the same handful of questions, from friends in the trade, from people who found us here on Wefunder, and from fans who pour Misunderstood and OATRAGEOUS at home. We figured it was time to answer them in one place.Why raise on Wefunder? We've raised from beverage-industry professionals and angels before, and we're grateful for every one of them. But when we opened this round, we wanted the people who enjoy our products to be able to join us, not just for what we've built, but for what we believe we can build together.What makes you different in such a crowded category? Our brands are built on three pillars: fun, inclusivity, and quality. We obsess over looking for white space in our categories. It started with "Whiskey Phobia", a term we coined around the belief that whiskey is unapproachable, which kept a lot of our friends and family away from the drink we loved. After a lot of kitchen experiments, our answer was whiskey infused with ginger (+ other secret ingredients): Misunderstood Ginger Spiced Whiskey, a blend of bourbon and American whiskey infused with real ginger to mellow the finish. Fast forward to today, and Misunderstood is officially produced on the Kentucky Bourbon Trail at Lofted Spirits. Then the thank-you letters for Misunderstood Oat Nog, America's first dairy-free hard egg nog, led us to OATRAGEOUS, which JetBlue now pours as its exclusive cream liqueur. OATRAGEOUS was created to modernize the cream liqueur category and make it inclusive for everyone.What retail traction do you have? Turns out that's the question the trade cares about most, and the answer is the one we're proudest of: more than half of our retail accounts reorder. Misunderstood and OATRAGEOUS have roughly 5,000 points of distribution across stores, bars, and restaurants, and this year we're expanding regionally into Walmart, Whole Foods, Wegmans and more key retailers.I reserved a spot. Am I in? Not quite yet, and this one matters. A reservation isn't an investment until you complete it, so if you reserved, you can finish it right here on our Wefunder page. If you've already completed your investment, thank you for being part of this.What's the question we didn't answer? Leave it in the comments below. We check and read every one.Cheers to you!JD & ChrisInvesting involves risk. Read the offering materials on this page before investing.